RESEARCH

PROPOSA
L
 ELEMENTS OF RESEARCH PROPOSAL

• Executive summary

• Background

• Objective of the Research

• Approach to the Problem

• Research Design

• Field Work/ Data Collection

• Data Analysis

• Reporting

• Appendices
 Executive Summary

Lensel Optics Pvt Ltd was founded in 1979 by a technocrat with work experience in
U.S.A. In 1982, they received the prestigious Parkhe award from Maharatta
Chamber of Commerce for import substitution. Since 1995, their in-house research
capability has formal recognition from Government of India (Ministry of Science and
Technology).

Lensel Optics Pvt Ltd has a 16,000 square feet manufacturing facility with 11
engineers; 54 skilled workers; and 16 staff and managerial personnel. Their office and
manufacturing facility are located in the metropolis of Pune, which is situated 160km
south east of Mumbai which is the commercial capital of India.

They have the only production unit with varied operations in manufacturing facility
regarding optics. They also give technical solutions and help to other organizations
with their expertise. Together with these things they also have facilities like:

• Injection molding of precision plastic lenses (spherical and aspheric), lens holders
& casings, complete instrument bodies etc.
• Precision glass optics workshop manufacturing high precision lenses, prisms,
windows, flats, mirrors, graticules etc.
• Tool room facilities for computerized design and fabrication of molds,
die/punches,
jigs/fixtures and precision metal components.
• Computerized optics design capability.
• Vacuum coating plant.
• Software development cell Systems Integration - complete design, assembly, and
testing facilities for producing sophisticated Video Based Magnifiers, as well as
Machine Vision.
They manufacture more than 50 products. I have not included low volume and very
low cost products are excluded as well as high technicality and complexities of
products have also been excluded. I have taken the products of L-104 and L-140 and
their variations which are the highly sold products by the company because high
value and high volume.

Their Technical Support Service includes:

• They can meet any requirement you may have in optical elements; sub-
assemblies, as well as custom made optical equipments in plastic as well as
glass. They also welcome large as well as small quantities.
• Our highly experienced technical team would be happy to help you solve any
problem you may have in optics or opto-electronics.
• Our technical team will not only help you solve your problems, but might
even suggest novel solutions and different ways of meeting your requirements
more efficiently or more economically.
• We can reverse engineer, prototype and manufacture any non-patented optics
that you may have found useful for your application, and supply it to you at
the same quality but at a more economical price.

The research will be quantitative and also qualitative. The research will be conducted
in the electronic city where it will be a combination of Descriptive and Exploratory
research where I will gather information regarding Image, Product usage and
Distribution as well as Sales for the products of the company. The research will be
conducted to know the satisfaction as well as awareness of the products. I will extract
the information with the help of questionnaires (mailed or personally interviewed). I
will be using certain scaling and projective techniques to know the preference of the
products of Lensel Optics Pvt Ltd over others. The questionnaire will consist of
average number of questions and the interviews will also be of short period. The
sampling population will be from the electronic city itself. Data collected from these
resources will be tabulated as per the variability of data.
NOTE: If the respondents of the electronic city don’t respond I will take into account
other customers of Pune city only.

Background of the Problem:

Lensel Optics Pvt Ltd together with great manufacturing capacities also has great
distribution in Poona and other cities like Mumbai. With its most famous and best
selling products like L-104 and L-140 it also gives a option for customized products
in these and other ranges. In 2007 due to some reasons like economic conditions and
other factors the sales in this city was hindered. So I have decided to research in this
city.

Objective of the Research:

“To know the satisfaction and awareness of the products (L-104 & L-140)
in the electronic city”

Hypothesis:

H1: Brand name itself talks about the quality

H2: Increase in Technology will lead to switching into other products.

Research Design:

The research will be a combination of Exploratory and Descriptive because the

objective is to find out the opinion of the existing customers over the products and
also to know about how many people are aware of their products. Because of not
getting information fully as perceived by us I will also use certain Projective
Techniques to get the desired information. The questionnaires will be short and not
that ambiguous so that the respondents who will solve the questionnaire can answer
fast because they will be busy in their business. I will also interview certain users and
also non-users based on their availability and convenience. The scaling techniques I
will be using are certain comparison based like Pared comparison, constant sum
scaling, rank order and also non comparison like likert scale. The sampling
population will be taken from the electronic city. The samples will be selected
separately for satisfaction and awareness. The sampling for both satisfaction and
awareness will be done using probability and non-probability sampling plans. Here
further I will use Convenience sampling for those customers who are easily available
and will also use Snowballing technique for getting to others who are not aware about
the product. In knowing about awareness I would also use Simple Random Sampling
where I would randomly select some samples for awareness the electronic city. The
sample size will be limited to 100.

Field Work:

The data will be collected personally by me in order to minimize disguised

information from people and will personally approach to all the respondents. The
customer database from the company will let me get with the people who are the
existing customers of the company. Then with the help of these respondents I will get
to know the potential respondents for my research for awareness (Snowballing). For
those who are ready to fill the questionnaire I will get them the questionnaires for
getting information. Certain respondents who are convenient for getting interviewed
will be interviewed.

Data Analysis:

The data got from the interviews and questionnaires will be tabulated using simple
cross tabulations and then will be represented using certain statistical tools like the
pie chart, bar charts, etc.

Reporting:

The collection of data will be reported regularly to the company by me; may be on
alternative days. I would also report to the college about my progression in collection
of data from the respondents weekly.
Appendices:

The appendices will be consisting of the brochures of L-104 and L-140 and their
variations which I shall insert in the Final Research Report.