Building Profitable Behaviour

Secure your future

Brawn GP has won 6 out of 7 Grand Prix. They did not exist in 2008. They have a fraction of Ferrari's budget and a
team which had never worked together before this season.

What are they doing that is so different? They are 100% focused on the current rules, they carry few pre-
conceptions, most of which have been blown away by their success. They are uninhibited by the past. They are
totally focused on securing their future.

In this example you can find all the clues as to what most businesses can profit from in the forthcoming year:

● Connect strategy with tactical action at all levels

● Make decisions differently, based on the future you wish to secure; not the past you are trying to escape
● Ensure that all executives apply their time to the important
● Make creativity a top priority
● Make your organisation work for you – get the structure right

These are areas where executives are expected to have natural talent, but this is a myth. We learn these skills,
either the slow way through trial and mostly error or the fast way through training. Mitchell Phoenix has provided
the best in this field for the past 20 years and you can book your place in time to take advantage of the upturn.

Securing the Future begins on September 22nd. To book your place click here .

Linkedin – It is great to have so many old friends appearing in our group on linkedin. If you know of anyone else who
would like to join, send them to this link: Linkedin Group

Best wishes

Kevin Yates

Managing
Director

Mitchell Phoenix
GOVERNING CHANGE - the rarest of programmes, generating results and turning theory into a lifetime of
practice

New York : The Roosevelt Hotel: 3rd September 09

London : The Meeting House: 16th September 09

SECURING THE FUTURE – for managers who have completed GOVERNING CHANGE or FOUNDATIONS
OF MANAGEMENT

London : The Meeting House: 22nd September 09

FOUNDATIONS OF MANAGEMENT – a lifetime of management experience at the start of your career

London : The Meeting House: 8th September 09

James Donnelly, President of Mitchell Phoenix USA, asks what we have learned from the recession.

Phoenix or Leopard?

This morning the New York Times made the most promising noises yet that the recession may be about to end.
Unemployment is down, house prices are rising, productivity is up - all positive indications that things are
improving. President Obama gave a stirring speech in Cairo committing to greater efforts for peace. GM's Chief
has told Congress “it's our obligation to be open and transparent in all we do to reinvent G.M.”

It seems that we are on the brink of a new era. New thinking, new goals, new plans… change. A chance for us all
to make that ‘New Year's resolution'. Who of us has consistently stuck to their resolutions?

So there is the rub. What has business learned over the last 18 months and what will be the commitment to be
different in the future? ( click to read on )

James is running Governing Change in New York from September

INFORMATIVE
FUN
Kirkpatrick Training Evaluation
Haiku

YOUR SUGGESTIONS
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Golf is not a Game of Perfect
Attitude and Behaviour
 Leadership Development Needs Leadership

If you wish to reach a goal of any significance, you will require a leader. Among other things, the leader
will be accountable for the achievement of the goal, defend the integrity of the goal, and direct and
inspire the work of the various people required to reach the goal.

Brawn GP provides a useful example. At the start of the season Ross Brawn had one of the most
difficult jobs in Formula One. He was running a brand new team which had enjoyed no success and
had meagre resources. The goal was to be competitive this season and to win titles in future years.
The achievement of this goal required an exceptionally skilled leader to navigate the complex
engineering, marketing and political challenges which face any F1 team. ( click to read on )

Behave profitably - Act in a way that does you credit and adds value to others.

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