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As the national conversation around energy intensifies, Americans must broaden their

understanding of the factors behind rising energy demand. Instead of viewing the
increasingly global race for energy as a crisis, we should recognize it as a measure of
progress.

We rely on plentiful supplies of energy to fuel our prosperity and our high standard of
living. More than just fueling our cars, we depend on energy daily to heat and cool our
bigger homes, power our hi-definition televisions and charge our laptops and cell
phones, just two of the many electronic gadgets we own.

These trends are even more dramatic in other parts of the world as China, India and
other developing nations strive to improve their standards of living.

These trends, in concert with global economic and population growth, demonstrate
that we will need an increasing amount of energy in the decades ahead. To meet this
demand, America needs a long-term, realistic energy policy now.

A Fresh Perspective on Energy


How Our Lifestyles Drive Demand… And What We Can Do About It
October 14, 2008
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1,2

We have made huge gains in energy efficiency. But we are living in bigger houses, driving
heavier cars and growing in population, all of which requires more energy.

The numbers abroad are even more staggering.

This is our 21st century reality: Everyone around the world wants to achieve our standard of
living, and why shouldn’t they aspire to live as well as we do? Rising energy demand means
economic and social progress.

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How Our Lifestyles Drive Demand… And What We Can Do About It
October 14, 2008
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All signs show that we will need an increasing amount of energy in the decades ahead – not
less.

Demand is rising both here and abroad because of population and economic growth, and
cultural and social trends.

To meet demand, the world will need more energy resources of all kinds and from all
corners of the globe.

We will continue to rely on all sources of energy including alternatives like wind, solar and
hydro and traditional fuels like nuclear, coal and oil and natural gas. This diversity of
sources, along with a sustained commitment to efficiency and conservation, must all be a
part of our long-term energy solution.

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How Our Lifestyles Drive Demand… And What We Can Do About It
October 14, 2008
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These are the inescapable conclusions of all of the most authoritative reports issued by a
number of respected government agencies and international organizations.

Reports examined for this presentation include the International Energy Agency (IEA)
founded by the Organization for Economic Co-operation and Development (OECD); the
Energy Information Administration (EIA), which falls under the jurisdiction of the
Department of Energy (DOE); and the National Petroleum Council, an adviser to the
Secretary of Energy.

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How Our Lifestyles Drive Demand… And What We Can Do About It
October 14, 2008
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We have taken steps to limit the impact of growing energy demand. Increased efficiency –
through updates and standards in appliances, cars and high-tech gadgets – and conservation
have helped decrease U.S. energy intensity by a little more than half during the last 50
years.3

The good news is that America has made tremendous strides in energy efficiency and
conservation. Still, addressing only the demand side of the energy equation is not enough.

A Fresh Perspective on Energy


How Our Lifestyles Drive Demand… And What We Can Do About It
October 14, 2008
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A provision in last year’s federal energy law will increase the efficiency of everyday items.4
New fuel economy standards are expected to save more than 600,000 barrels per day by
increasing miles per gallon to 35 in all new vehicles by the year 2020.5 Those savings grow
as rapidly as the new vehicle fleet grows – by 2022, the savings will be almost 800,000
barrels a day.6

Improvements have also been made in appliance efficiency with the help of Energy Star – a
joint program of the U.S. Environmental Protection Agency (EPA) and the DOE. Energy Star’s
goal is to help consumers save money and protect the environment through energy-efficient
products and practices.

A Fresh Perspective on Energy


How Our Lifestyles Drive Demand… And What We Can Do About It
October 14, 2008
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Despite favorable efficiency trends, demand has increased.7 For example, refrigerators have
become more efficient, but there are more of them.8, 9 Despite fuel efficiency
improvements, road travel has increased.10 And so have the number of cars on the road.11

It’s clear that energy efficiency has its limits and alone will not solve the energy challenges
we face.

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How Our Lifestyles Drive Demand… And What We Can Do About It
October 14, 2008
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By the year 2030, the DOE forecasts a 19 percent jump in energy demand here in the United
States.12 By the year 2030, the EIA forecasts a 45 percent jump in energy demand across the
globe.13, 14, 15, 16, 17

And it’s not only China and India that will be leading the charge for more energy, but other
developing nations as well. Vietnam is just 15 years behind China in terms of wealth.18
Vietnam’s GDP grew nearly 7 percent over the last 10 years.19 By comparison, this is more
than double the U.S. rate.20

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How Our Lifestyles Drive Demand… And What We Can Do About It
October 14, 2008
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When a child born today reaches adulthood, he or she will live in an America that has grown
by 20 percent.21 That’s an increase of 65 million people from coast to coast. 65 million more
Americans who will have jobs, drive cars and own homes. 65 million more Americans who
will rely on energy in every aspect of their daily lives.

A Fresh Perspective on Energy


How Our Lifestyles Drive Demand… And What We Can Do About It
October 14, 2008
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Our economy will absorb growth in human talent and as a result, our labor force will climb,
our output will rise and our productivity will grow. Strong economic growth within the
United States is expected to last through at least 2030. According to the EIA, our GDP is
projected to grow 2.4 percent per year, and disposable income will jump by 2.8 percent
each year.22

Overall quality of life is improving on many fronts and it is a direct benefit of energy.23
Households are generally more affluent with fewer in poverty. Demand continues to grow as
these households grow and individuals spend their money on electronics and other energy-
intensive products.24

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How Our Lifestyles Drive Demand… And What We Can Do About It
October 14, 2008
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As our economy and population grow, so will our housing needs. The average American
house size has increased nearly 40 percent since 1985, larger than ever before.25 In 2005,
the average house was 2,500 square feet, compared to 1,500 square feet in 1974.26 That is
more space to light, heat and cool. For every 100 square feet of space added to the size of
their home, owners add $76 to their energy bill.27

The number of vacation homes on the beach, near a lake or a mountain is also on the rise;
6.4 million homeowners already own a second home and it is predicted that 10 million
people will own a second home by 2010.28 Central air conditioning, refrigerators and
multiple television sets will also occupy these second homes as energy demand grows
exponentially.

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How Our Lifestyles Drive Demand… And What We Can Do About It
October 14, 2008
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Americans are purchasing more big-screen, high-definition televisions and turning the
television on for more hours. In fact, the Natural Resources Defense Council has estimated
television energy use to increase by 50 percent between 2004 and 2009.29 A typical high-
definition cable box with a built-in digital recorder consumes about 350 kilowatt hours of
electricity per year – that’s more than a conventional television set and clothes washer
combined.30 Television sets are projected to outnumber people by the year 2010.31

A Fresh Perspective on Energy


How Our Lifestyles Drive Demand… And What We Can Do About It
October 14, 2008
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Energy use associated with all consumer electronics is soaring. The average consumer owns
25 pieces of consumer electronics, including TVs, iPods, DVD players and stereo systems. 32

According to the EIA, in 2006 alone, consumer electronics in the United States used about
147 billion kilowatt-hours of electricity – more electricity than was produced by all of the
windmills, solar panels and biomass-to-electricity plants in America that year.33 To put this
in perspective, powering these electronics required as much energy as the entire state of
Pennsylvania – the country’s sixth largest state – consumed that year. 34

A Fresh Perspective on Energy


How Our Lifestyles Drive Demand… And What We Can Do About It
October 14, 2008
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In 2001, Google relied on just 8,000 servers to keep the site up and running.35 Today,
estimates suggest Google uses one million servers around the world.36 These servers require
tremendous amounts of energy, as do their support systems. Google’s growth is just one
example of the enormous growth taking place in the information technology sector, where
energy use begets more energy use.37, 38

In fact, the company built a new data center in Oregon that is the size of two football fields
and is said to require enough power to run 11,000 homes.39 Companies are now building
data centers in Iceland and Siberia to offset energy costs while being environmentally
friendly.40

I.T. growth, in general, shows no signs of slowing.41

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How Our Lifestyles Drive Demand… And What We Can Do About It
October 14, 2008
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According to the U.S. Bureau of Transit Statistics, there were 247 million registered
passenger vehicles in the United States in 2004.42 That’s more than double the amount of
vehicles on American roads in 1970.43 In 2004, Americans drove roughly 2.9 trillion miles.44
And that number represents passenger vehicles only – not long haul 18-wheelers or the
drivers who make their living on the road. In 2006, more than 105 million people drove to
work alone, which is 20 million more people than in 1990.45

Over the next 25 years, 87 percent of the increase in U.S. oil demand is expected to be for
transportation.46

A Fresh Perspective on Energy


How Our Lifestyles Drive Demand… And What We Can Do About It
October 14, 2008
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The vehicles we are driving are not getting any lighter. In 1987, the average American car, or
light truck, weighed just 3,220 pounds.47 By 2004, that number surged to 4,066 pounds.48 In
1975, the average American vehicle had 137 horsepower.49 By 2004, average horsepower
jumped to 208 per car.50

This increase was a market response to consumer preference for safer and more powerful
vehicles. As such, the weight and power of cars has grown greater than fuel efficiencies.
One recent study found that efficiency has only increased by 1 percent per year since 1987.51
The gain, however, was negated by increases in vehicle weight, size, power and
accessories.52

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How Our Lifestyles Drive Demand… And What We Can Do About It
October 14, 2008
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To counter the need for all of this power, some people are turning to hybrid vehicles. There
were 251,000 hybrids sold in 2006, a 22 percent increase compared to the previous year.53
As of July 2006, there were about 550,000 hybrid vehicles on the road in the United States.54
While that may seem like a large number, it is just a drop in the bucket – especially
considering Americans are keeping their vehicles longer.

The average American holds on to their car for up to nine years as compared to just 6.5
years in 1979.55 And that’s because the quality of vehicles has consistently improved. Given
America’s huge vehicle fleet, it will be years and years before we replace the older, less
efficient vehicles. Fuel efficient hybrids are a piece of puzzle, but not the entire solution. As
the worldwide population continues to grow, traditional automobiles will still dominate the
market.

A Fresh Perspective on Energy


How Our Lifestyles Drive Demand… And What We Can Do About It
October 14, 2008
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Auto sales in China are booming, with analysts and automakers forecasting growth at 15 to
20 percent this year.56 Demand for the biggest vehicles is even stronger, with sales of luxury
cars and SUVs expected to surge by 40-45 percent.57 The number of cars in China more than
quadrupled between 2000 and 2006.58 It ranks number two after the United States and
recently overtook Japan.59

In some cases, American companies are benefiting. For example, Buick sales in China were
more than 330,000 in 2007, up 9 percent from the year before.60 Buick's U.S. sales dropped
23 percent during the same period.61

In China, there are currently 28 cars for every 1,000 people.62 To put that in perspective, the
United States had roughly the same ratio of cars to people around 1915.63 Yet less than 25
years from now, China will not only have more cars than the United States, but more miles
of highway.64, 65, 66

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How Our Lifestyles Drive Demand… And What We Can Do About It
October 14, 2008
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Populations are exploding globally. By 2030, China’s population is expected to increase to
1.4 billion.67 India will be even larger with a population of more than 1.5 billion.68 We cannot
ignore population growth in other less developed nations, such as Indonesia, the Philippines,
Nigeria and sub-Saharan African nations, where billions aspire to a higher standard of
living.69

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How Our Lifestyles Drive Demand… And What We Can Do About It
October 14, 2008
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China is now the world’s fourth largest economy, the world’s third largest trading nation and
a major destination for foreign direct investment.70 The most significant energy demand in
China has come from the country’s robust economic growth. Since 1978, China’s economy
has grown about 9 percent a year, fueled by free market forces, increased foreign
investment and exports.71 Because of this growth, China will become the world’s largest
energy consumer after 2010, overtaking the United States.72

Another fast growing nation, India, has a projected GDP growth over the next 20 years of 5.7
percent.73 Typically a one percent increase in global GDP results in a 0.5 percent increase in
primary energy consumption.74

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How Our Lifestyles Drive Demand… And What We Can Do About It
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China alone will consume nearly four times as much energy in 2030 as it did in 1990.75
Population growth, economic growth and the natural desire to get ahead will fuel China’s
demand.

These factors are driving demand for all developing countries. Total non-OECD energy
demand increases by 85 percent as compared with an increase of just 19 percent in OECD
nations’ energy use.76

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How Our Lifestyles Drive Demand… And What We Can Do About It
October 14, 2008
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Across the world we use energy from all sources including fossil fuels, nuclear, hydro and
alternatives. In 2005, oil and natural gas met 55 percent of the world’s energy needs while
alternatives met 10 percent.77, 78

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How Our Lifestyles Drive Demand… And What We Can Do About It
October 14, 2008
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In the United States, alternatives are growing rapidly but not on a large enough scale to
replace fossil fuels. Ethanol, for example, is predicted to only satisfy 1.7 percent of our
energy needs in 2030.79 And that’s a 327 percent increase from where it is today.80

These same predictions apply to other biomass and renewable forms of energy. They will
satisfy just 9 percent of our energy needs, even though that’s a nearly 148 percent increase
from where alternatives are today.81

Developing alternative fuels are indeed part of the energy equation – but cannot alone
satisfy demand in the United States. And we are ahead of the rest of the world.

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How Our Lifestyles Drive Demand… And What We Can Do About It
October 14, 2008
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Even with explosive growth, alternative “fuels of the future” will only comprise about 10
percent of consumer demand 20 years from now.82

Oil and natural gas will still satisfy more than 50 percent of our global energy needs. 83 It’s
clear that a diverse energy portfolio is critical.

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How Our Lifestyles Drive Demand… And What We Can Do About It
October 14, 2008
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Here is another way to look at the energy picture in the United States. Recall that the DOE
projects a 19 percent increase in energy use by 2030.84 The percentage of non-fossil fuels
does grow rapidly, but fossil fuels will still be dominant.85 In fact, fossil fuels such as oil,
natural gas and coal will be used to meet 80 percent of our energy needs.86 Therefore, even
with tripling supplies of renewables and even though fossil fuels are decreasing slightly, we
will still need to develop traditional sources of energy to keep America competitive, or on a
more personal level, to maintain our lifestyles.

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How Our Lifestyles Drive Demand… And What We Can Do About It
October 14, 2008
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The IEA projects a 40 percent increase in global oil use, or 33 million barrels more a day.87 As
in forecasts for the United States, oil’s share of total energy declines but the volume
increases. The growth in demand for natural gas worldwide is expected to be even larger,
increasing by 68 percent by 2030.88

Despite the significant growth of renewables and improvements in energy efficiency and
conservation, more than 80 percent of the world’s energy demand will be met by fossil fuels
in 2030, as is the case today.89

It’s clear our future global energy demand will outstrip conservation and more energy
efficient product designs. Alone, they will not solve the energy dilemma.

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How Our Lifestyles Drive Demand… And What We Can Do About It
October 14, 2008
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There are plentiful supplies of energy, all around the United States and in every corner of
the globe. The EIA world reserves estimates show that there are:

1.3 trillion barrels of oil available around the world – that’s 30 years worth at 2030
consumption rates.90

6.2 quadrillion cubic feet of natural gas available around the world (6,227 trillion) –
almost 40 years worth at 2030 consumption rates.91

These estimates do not even take into consideration the new discoveries that will take place
between now and then.92 We’ll continue to get our energy from numerous places. One way
to enhance our energy security is to continue to diversify our sources of supply – especially
here at home. But in many cases access to sources is limited and barriers exist.93

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October 14, 2008
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Restrictions apply to other traditional sources of energy, including nuclear and coal. Nuclear
power in the United States feeds almost 20 percent of the electric grid and coal feeds almost
50 percent.94

Yet when it comes to nuclear power, the United States is way behind the world leader,
France, which uses nuclear to meet 75 percent of its total energy use, compared to just six
percent in the United States.95 In 2005, there were 104 commercial nuclear plants. But
there have been no new orders for a nuclear power plant since the 1970s.96

Limitations on coal have been placed at both the federal and state levels of government. In
California for example, strict greenhouse gas emissions standards limit the use of coal.97 The
state effectively outlaws the import of coal-generated electricity.98

These restrictions exist despite the fact that we are going to need more energy – for our
homes, for traveling and to meet our lifestyle expectations.

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How Our Lifestyles Drive Demand… And What We Can Do About It
October 14, 2008
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There is plenty of energy in the United States, we just need access to it. The good news is
the moratorium banning drilling for oil and natural gas on the Outer Continental Shelf
expired on September 30, 2008. However several key steps remain before actual leasing,
and then production, can take place.

If the right actions are taken moving forward, this could mean ample and secure supplies for
the American people, more U.S. jobs and less reliance on imported oil. It could help reduce
the costs of energy for transportation, for electric power production and for home and office
heating and cooling.

The faster we move, the sooner our nation will benefit.

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How Our Lifestyles Drive Demand… And What We Can Do About It
October 14, 2008
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The American people made it clear they support more production of U.S. oil and natural gas.
In the past few months, a series of respected national polls show that an overwhelming
majority of Americans – more than 75 percent, in some surveys – support increased offshore
drilling of U.S. oil and natural gas resources to help meet our energy challenges.99, 100, 101, 102

Congress listened to the American people and allowed the federal ban on offshore drilling to
expire on September 30, 2008. The ban had kept 85 percent of the federal waters off the
Lower 48 states off limits to development for nearly three decades.

It is good news for millions of American consumers, but it is only the first step.

Congress and the next administration should avoid re-imposing this ban on accessing U.S. oil
and natural gas resources.

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How Our Lifestyles Drive Demand… And What We Can Do About It
October 14, 2008
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Energy has made modern lifestyles possible. It is the key to eradicating poverty around the
world. The challenge we have today is to get more of it and develop a long-term solution.

We can moderate demand through efficiency and conservation. But, experts agree, that is
not enough. Maintaining our lifestyle for a growing population requires more energy.
Improving lifestyles in emerging nations requires more energy.

We need an energy policy based on reality, not romantic rhetoric. We need to support the
development of technology that improves efficiency and preserves the environment. We
need to support the development of alternative sources, while recognizing that we need
more oil and natural gas…and more coal…and more hydro and nuclear energy.

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Page 2
1
International Energy Agency World Energy Outlook 2007: China and India Insights, (2007), 243.
2
“No New Coal,” Environmental Science & Technology Online, (December 2007).

Page 5
3
Energy Information Administration, Annual Energy Outlook, (2007), 8.

Page 6
4
Congressional Research Service Summary for Congress, Energy Independence and Security Act of 2007: A Summary of
Major Provisions, (2007).
5
Congressional Research Service Summary for Congress, Energy Independence and Security Act of 2007: A Summary of
Major Provisions, (2007), CRS-4 .
6
Energy Information Administration, Annual Energy Outlook, incorporating the Energy Independence and Security Act of
2007, (2008).

Page 7
7
Energy Information Administration, May 2008 Energy Review, (2008).
8
Natural Resources Defense Council, Issues: Oil & Energy- Efficient Appliances Save Energy -- and Money, (2004).
9
Department of Energy, Energy Star Market Impact Analysis of Potential Changes to the ENERGY STAR® Criteria for
Refrigerators, April 27, 2007, 4.
10
United States Bureau of Transportation Statistics, U.S. Vehicle Miles, (2004).
11
United States Bureau of Transportation Statistics, Motor Vehicle Registrations, (2004).

Page 8
12
Energy Information Administration, Annual Energy Outlook: Overview, (2008), 6.
13
International Energy Agency, World Energy Outlook 2007: China and India Insights, (2007), 4
14
International Energy Agency, World Energy Outlook 2007: China and India Insights, (2007), 80.
15
Energy Information Administration, International Energy Outlook, (2007), Table A2, 84.
16
Energy Information Administration, World Petroleum Consumption: Most Recent Annual Estimates, 1980-2006, February
11, 2008.
17
Energy Information Administration, World Dry Natural Gas Consumption: Most Recent Annual Estimates, 1980-2006,
December 21, 2007.
18
Estimated, using data from World Development Report, (1997), and Central Intelligence Agency, World Fact Book, (2008).
19
Estimated, using data from World Development Report, (1997), and Central Intelligence Agency, World Fact Book, (2008).
20
International Energy Agency, World Energy Outlook 2007: China and India Insights, (2007), 62.

Page 9
21
United States Census Bureau, U.S. Interim Projections by Age, Sex, Race, and Hispanic Origin: 2000-2050, (2004).

Page 10
22
Energy Information Administration, Annual Energy Outlook, (2008), 54.
23
United States Census Bureau, Historical Poverty Data, Number of Families Below the Poverty Level and Poverty Rate: 1959
to 2006, (2007).
24
National Petroleum Council, Topic Paper #2, Cultural/Social/Economic Trends, (2007), 4.

Page 11
25
United States Census Bureau, American Housing Survey National Tables, (2005).
26
United States Census Bureau, Annual Characteristics of Houses, (2007).
27
Energy Information Administration, Residential Energy Consumption Survey, (2001).
28
United States Department of Housing and Urban Development, American Housing Survey National 2001 and Housing and
Vacancy Survey File, (2001).

A Fresh Perspective on Energy


How Our Lifestyles Drive Demand… And What We Can Do About It
October 14, 2008
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Page 12
29
Natural Resources Defense Council, Televisions: Active Mode Energy Use and Opportunities for Energy Savings, (March
2005), 2.
30
Natural Resources Defense Council, Cable and Satellite Set-Top Boxes: Opportunities for Energy Savings, (March 2005), 2,
13.
31
Natural Resources Defense Council, Televisions: Active Mode Energy Use and Opportunities for Energy Savings, (March
2005), 6.

Page 13
32
Consumer Electronics Association, CEA Finds American Adults Spend $1,200 Annually on Consumer Electronics Products,
April 26, 2007.
33
Calculated, using Energy Consumption by Consumer Electronics in U.S. Residences,˝
TIAX LLC, (January 2007), 16, and Energy Information Administration, Annual Energy Outlook, (2008), 131.
34
Energy Information Administration, State Electricity Sales, (2006).

Page 14
35
John Markoff and Saul Hansell, “Hiding in Plain Sight, Google Seeks an Expansion of Power,” The New York Times, June
14, 2006.
36
“Down on the Server Farm,” The Economist, May 24, 2008.
37
“Down on the Server Farm,” The Economist, May 24, 2008.
38
National Petroleum Council, Topic Paper #2, Cultural/Social/Economic Trends, (2007), 63.
39
Power Struggle, Interactive Week, December 19, 2000.
40
“Down on the Server Farm,” The Economist, May 24, 2008.
41
National Petroleum Council, Topic Paper #2, Cultural/Social/Economic Trends, (2007), 62, 63, 72.

Page 15
42
United States Bureau of Transportation Statistics, Motor-Vehicle Registrations, (2004).
43
United States Bureau of Transportation Statistics, Motor-Vehicle Registrations, (2004).
44
United States Bureau of Transportation Statistics, Index of U.S. Passenger Miles: 1994-2004, (2004).
45
Calculated using Oak Ridge National Laboratory, managed by UT-Battelle, LLC for the U.S. DEPARTMENT OF ENERGY
under Contract No. DE-AC05-00OR22725, Transportation Energy Data Book, Edition 21, Table 11.14, (2006) 11-16, and
United States Census Bureau, (2006).
46
National Petroleum Council, Topic Paper #2, Cultural/Social/Economic Trends, (2007), 22.

Page 16
47
Steven Plotkin, “Is Bigger Better?“ Environment, November 2004, Vol. 46 No. 99, with information from K. H. Hellman and
R. M. Heavenrich, Light-Duty Automotive Technology and Fuel Economy Trends: 1975 Through 2004, EPA 420-S-04-002,
(April 2004).
48
Steven Plotkin, “Is Bigger Better?“ Environment, November 2004, Vol. 46 No. 99, with information from K. H. Hellman and
R. M. Heavenrich, Light-Duty Automotive Technology and Fuel Economy Trends: 1975 Through 2004, EPA 420-S-04-002,
(April 2004).
49
Steven Plotkin, “Is Bigger Better?“ Environment, November 2004, Vol. 46 No. 99, with information from K. H. Hellman and
R. M. Heavenrich, Light-Duty Automotive Technology and Fuel Economy Trends: 1975 Through 2004, EPA 420-S-04-002,
(April 2004).
50
Steven Plotkin, “Is Bigger Better?“ Environment, November 2004, Vol. 46 No. 99, with information from K. H. Hellman and
R. M. Heavenrich, Light-Duty Automotive Technology and Fuel Economy Trends: 1975 Through 2004, EPA 420-S-04-002,
(April 2004).
51
National Petroleum Council, Topic Paper #2, Cultural/Social/Economic Trends, (2007), 30, referencing Lutsey and Sperling,
Energy Efficiency, Fuel Economy and Policy Implication, Institute for Transportation Studies, U.C. Davis, Transportation
Research Board, (2005).
52
National Petroleum Council, Topic Paper #2, Cultural/Social/Economic Trends, p.(2007) 30, referencing Lutsey and
Sperling, Energy Efficiency, Fuel Economy and Policy Implication, Institute for Transportation Studies, U.C. Davis,
Transportation Research Board, (2005).
A Fresh Perspective on Energy
How Our Lifestyles Drive Demand… And What We Can Do About It
October 14, 2008
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Page 17
53
Hybrid Owners of America, Hybrid Owners Of America Launched To Organize Half A Million
U.S. Gas/Electric Vehicle Owners, Encourage “Hybrid Friendly” Federal And State Policies, August 17, 2006.
54
Hybrid Owners of America, Hybrid Owners Of America Launched To Organize Half A Million
U.S. Gas/Electric Vehicle Owners, Encourage “Hybrid Friendly” Federal And State Policies, August 17, 2006.
55
Calculated using K. H. Hellman and R. M. Heavenrich, Light-Duty Automotive Technology and Fuel Economy Trends: 1975
Through 2004, EPA 420-S-04-002, (April 2004), and Oak Ridge National Laboratory managed by UT-Battelle, LLC for the
U.S. DEPARTMENT OF ENERGY under Contract No. DE-AC05-00OR22725, Transportation Energy Data Book, Edition 21,
Table 6.8, (2006), 6-10.

Page 18
56
He Luxury Carmakers Look East for Profits,˝ BusinessWeek, March 17, 2008.
57
Luxury Carmakers Look East for Profits,˝ BusinessWeek, March 17, 2008.
58
International Energy Agency, World Energy Outlook 2007: China and India Insights, (2007), 300.
59
International Energy Agency, World Energy Outlook 2007: China and India Insights, (2007), 298.
60
Luxury Carmakers Look East for Profits,˝ BusinessWeek, March 17, 2008.
61
Luxury Carmakers Look East for Profits,˝ BusinessWeek, March 17, 2008.
62
International Energy Agency, World Energy Outlook 2007: China and India Insights, (2007), 302.
63
Yunshi Wang, “As world appetite grows, will oil hit $200 a barrel?” The Sacramento Bee, March 9, 2008.
64
International Energy Agency, World Energy Outlook 2007: China and India Insights, (2007), 298.
65
United States Federal Highway Administration, Status of the Nation's Highways, Bridges, and Transit:
2004 Conditions and Performance, (2004).
66
Demographia, China “7918”Motorway System (Freeway System): Summary, November, 28, 2006.

Page 19
67
International Energy Agency, World Energy Outlook 2007: China and India Insights, (2007), 256.
68
International Energy Agency, World Energy Outlook 2007: China and India Insights, (2007), 59, 464.
69
United Nations World Population Database, 2006 Revision.

Page 20
70
International Energy Agency, World Energy Outlook 2007: China and India Insights, (2007), 249, 243.
71
International Energy Agency, World Energy Outlook 2007: China and India Insights, (2007), 245.
72
International Energy Agency, World Energy Outlook 2007: China and India Insights, (2007), 283.
73
International Energy Agency, World Energy Outlook 2007: China and India Insights, (2007), 428.
74
National Petroleum Council, Topic Paper #2, Cultural/Social/Economic Trends, (2007), 10.

Page 21
75
International Energy Agency, World Energy Outlook 2007: China and India Insights, (2007), 287.
76
Energy Information Administration, International Energy Outlook: Highlights, (2008), 1.

Page 22
77
International Energy Agency, World Energy Outlook 2007: China and India Insights, (2007), 74.
78
International Energy Agency, World Energy Outlook 2007: China and India Insights, (2007), 74.

Page 23
79
Energy Information Administration, Annual Energy Outlook, (2008), Table A17, 143.
80
Energy Information Administration, Annual Energy Outlook: Overview, (2008), 7.
81
Energy Information Administration, Annual Energy Outlook: Overview, (2008), 13.

Page 24
82
International Energy Agency, World Energy Outlook 2007: China and India Insights, (2007), 74.

A Fresh Perspective on Energy


How Our Lifestyles Drive Demand… And What We Can Do About It
October 14, 2008
34
83
International Energy Agency, World Energy Outlook 2007: China and India Insights, (2007), 74.

Page 25
84
Energy Information Administration, Annual Energy Outlook: Overview, (2008), 4.
85
Energy Information Administration, Annual Energy Outlook: Overview, (2008), 13.
86
Energy Information Administration, Annual Energy Outlook: Overview, (2008), 13.

Page 26
87
International Energy Agency, World Energy Outlook 2007: China and India Insights, (2007), 74, 80.
88
International Energy Agency, World Energy Outlook 2007: China and India Insights, (2007), 74.
89
International Energy Agency, World Energy Outlook 2007: China and India Insights, (2007), 74.

Page 27
90
Calculated from Energy Information Administration, World Proved Crude Oil Reserves, January 1, 1980 - January 1, 2008
Estimates, (2008), and International Energy Outlook, (2007), 29.
91
Calculated from Energy Information Administration, U.S. Natural Gas Reserves Summary as of Dec. 31 2007, (2008), and
International Energy Outlook, (2007), 39.
92
Energy Information Administration, International Energy Outlook, (2007), 40.
93
Energy Information Administration, U.S. Natural Gas Markets (Report # SR-OIAF/2001-06), (2006).

Page 29
94
Energy Information Administration, Challenges of Electric Power Industry Restructuring for Fuel Suppliers, (January 2008).
95
Energy Information Administration, Country Analysis Brief, France, (April 2007).
96
Energy Information Administration, U.S. Analytical Studies Nuclear Power.
97
California Energy Commission, “New Regulations Restrict Purchase of Electricity From Power Plants That Exceed
Greenhouse Gas Emission Limits,” May 23, 2007.
98
California Public Utilities Commission Release, “PUC Sets GHG Emissions Performance Standard to Help Mitigate Climate
Change,” January 25, 2007.

Page 30
100
Pew Research Center for the People and the Press, “As Gas Prices Pinch, Support for Energy Exploration Rises,” July 1,
2008.
100
Gallop, “Majority of Americans Support Drilling in Off-Limits Area,” June 19, 2008.
101
Reuters, “Most Americans support more U.S. oil drilling: poll,” June 18, 2008.
102
Rasmussen Reports, “67% Support Offshore Drilling, 64% Expect it Will Lower Prices,” June 17, 2008.

A Fresh Perspective on Energy


How Our Lifestyles Drive Demand… And What We Can Do About It
October 14, 2008
35

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