SUMMER TRAINING PROJECT REPORT

ON
TO FIND OUT THE POTENTIAL GROWTH OF WI-FI MARKET IN
DELHI AND NCR ZONE

FOR
SPECTRANET

IN
WI-FI BROADBAND & INTERNET SERVICES

AT
SPECTRANET LIMITED, 42 OHLA INDUSTRIAL
ESTATE, PHASE III, NEW DELHI 110020, INDIA

Submitted to: - Submitted by:

Mr. Rakesh Chandra Mr. Ashutosh Pandey

(Head of the Department) MBA-IIIrd SEM
MBA K.P COLLEGE OF
MANAGEMENT (AGRA)

K.P COLLEGE OF MANAGEMENT

AFFILATED BY- U.P TECHNICAL UNIVERSITY
LUCKNOW

1
 DECLARATION

Hereby declare that the project report entitled “TO FIND OUT THE POTENTIAL GROTH OF
WI-FI MARKET IN DELHI AND NCR ZONE” submitted for the degree of Master of Business
Administration is my original work and all the data and information provided in the report are
original and relevant to the project as per my knowledge.

2
 ACKNOWLEDGEMENT

I wish to place my sincere gratitude for the co-operation extended to me for doing
the project to Mr. Dhananjay Sharma (Product Head).

I also wish to express my sincere thank to the employs of marketing department for
there unforgivable co-operation and guidance during my training.

I am also thankful to Miss Ritu Tiwari and Mr. Bharat Khosla (Assistant Manager
marketing) who rendered their support and spare their valuable time for completion
of the project.

I take this opportunity to place on record my grateful thanks and sincere gratitude to
whom, who gave me valuable advice & inputs for my study.

Ashutosh pandey

3
 CONTENTS
Page No.

Executive Summary ......................................................................... 5

2.0 Objective .......................................................................................... 6
3.0 About the company……………………………………………………. 7
3.1 Technology................................................................................ 8
3.2 Product and services……………………………………………. 8-9
3.3 Features and benefit................................................................... 10-11
3.4 Purpose and vision of Spectranet………………………………. 12
3.5 network overview………………………………………………...12
3.6 Technology partner………………………………………………13
3.7 Government Policy and Taxation aspect………………………. 14
3.8 National image and future prospects…………………………… 15

4.0 About the projects……………………………………………………….16

4.1 Introduction................................................................................ 17
4.2 Spectranet manages wi-fi services.............................................. 18-20
4.3 Spectranet wi-fi plans................................................................. 21
4.4 Challenges................................................................................... 22
4.5 Spectranet wi-fi advantages......................................................... 23
4.6 Marketing strategy....................................................................... 24
4.7 Competitors................................................................................. 24
4.8 Comparison competitors in term of marker share....................... 25
4.9 Research methodology................................................................. 26-27
4.10 Questionnaire.............................................................................. 28-29
4.11 Market survey report.................................................................. 30-42
4.12 Swot analysis.............................................................................. 43
4.13 Term and condition..................................................................... 44
5.0 Surveys and feed back........................................................................... 45

6.0 Conclusion ....................................................................................... 46

7.0 Bibliography ................................................................................... 47

4
 Executive Summary

My project “TO FIND OUT THE POTENTIAL GROTH OF WI-FI MARKET IN

DELHI AND NCR ZONE” mainly focuses on the requirement of internet mainly in small
and medium sectors where technological advancement is needed to enhance their business
growth in current competitive market.

SPECTRANET, which is a leading organization in providing internet facility in India, has also
grown up as a leader in wireless broadband internet connection. With
5.73% market share,

The project will accomplish to understand the requirement of Hi-speed wireless internet mainly
in those sectors present in remote areas where connection through leased line is more difficult
task to do. The project will also focus on the service quality of their existing ISP and the number
of sectors interested for SPECTRANET wireless broadband connection.

All these parameters will help the company to know the exact details about the area which is to
be targeted for setting up its wireless connection.

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 OBJECTIVES OF THE STUDY

The subject matter for this research Project is to find out the potential growth of wi-fi
In DELHI &NCR. This project consists of different objectives. They are as follows:

• To know about the potential growth level associated with different internet service
Providers.
• To find out the customers satisfaction towards the various service providers.
• To know which advertisement media puts more impact on the buying decision of
Customer.
• To analyse the data collected from the customers and relate them with the parameters
Of Spectranet and make a suitable decision according to their requirement.

ABOUT THE COMPANY

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A pioneer of Broadband in India Spectranet is the 1st private network convergence services
provider in India. Incorporated on April 20, 1995, it launched services in September 2000 the
1st private network convergence services provider in India with a live “commissioned” network
of Optic Fiber cable (OFC). Spectranet holds All India 'Category A' Managed Services provider
and Level-1 infrastructure provider licenses with Corporate Office located at Okhla, New Delhi
and branch offices in Bangalore, Mumbai, Chandigarh. Operation is to span more cities within
FY2008-09. Spectranet owns and operates Fiber optic duct and networks in Delhi & NCR,
Bangalore and Chandigarh and provides services across the country through interconnections.
Spectranet is ISO 9001 & ISO/IEC 27001:2005 certified. The Company's array of services
ranges from Managed Internet Services (Corporate and Retail Broadband), Managed Internet
Data Centre, Managed Optic Fiber build out and maintenance, Cable TV Solutions, CAS TV &
Value added services. Spectranet's mission is to provide Quality services, backed by aggressive
SLAs and high levels of protection/security. Through Metro Ethernet Enabled network,
Spectranet ensures reliable & secured network, high bandwidth with scalability.

THE TECHNOLOGY

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Multiple STM 1 fiber optic capacity across different routes, cable Systems, delivered to
different POPs of across India to offer highest levels of redundancy. BGP routing protocol to
provide you with best route at points in time and the use of dynamic routing protocols such as
BGP- 4 to route your traffic across various options that best suit your applications. Multiple
POPs in Delhi, NCR, Bangalore and Mumbai.

Strategic tie ups with all major Telco's and NLD (National Long Distance) providers for
delivery of Bandwidth to any part of India with multiple redundancy options. Deployed Metro
Ethernet Gigabit ring using world class equipment from CISCO & JUNIPER giving increased
capacity, redundancy and higher uptime due to fail over ring architecture.

Deployed the latest Wi-Fi & Wi-MAX last mile option

PRODUCT & SERVICES

1. SHARED HOSTING
• Linux shared hosting
• Windows shared hosting
• Java shared hosting

2. DEDICATED HOSTING
• Dedicated Linux hosting
• Dedicated windows hosting

3. Server co-location
4. Managed bandwidth solution

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 5. Internet data center
6. Disaster recovery
7. Managed optical fiber service

OTHER SERVICES

1. Spectra secure
2. MS exchange
3. Video conferencing
4. NLD(national long distance)
5. Spectra smart
6. Cable TV solution
7. Wi-Fi & Wi-Max

OUR ASSOCIATES
Spectranet is a founder member of NIXI in NOIDA and is additionally peered with all the major
international Telco's and ISPs. On the domestic side we have tie ups VSNL, TATA, MTNL,
RELIANCE, DATA ACCESS, GAIL, PGCIL, VODAFONE, SIFY, STPI.etc. and on the
international side, we have bandwidth transfer relationships with Global carrers like Verizon,
Teleglobe, Telstra, Singtel, Reach etc.

OUR RESOURCE

Spectranet today has a human capital resource pool of more than 300 employees with
specializations ranging from Internet Protocol routing technologies, LANS, Hardware and
Software support (including vendor management), Billing, CRM, NMS administration.
The staff enjoys world class exposure & intensive cross functional training. A non-hierarchical
“open” /entrepreneurial culture enables them to deliver maximum value to the customer.
Spectranet's mission is to provide World Class Quality services to enrich lives of all
stakeholders. The services are backed by aggressive SLAs and highest levels of protection /
security i.e. encryption for data integrity, digital certificates (for authentication) and firewall for
(for authorized access).Though Metro Ethernet Enabled network, we ensure reliable & secured
network, high bandwidth with fine granularity, Cost-effective Wide Area Network connectivity
& in creased quality of services.

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 FEATURES & BENEFIT

• Uncontained Dedicated Bandwidth, no sharing of bandwidth with any other customers

• Reliability – High Quality, multi-core armored fiber cable with redundant routing

capabilities connect all major commercial buildings in the NCR/Bangalore region,

ensuring a highly scalable & reliable network. We cover all the IT & commercial hubs

in these regions. We have introduced Metro Ethernet Technology ring in Delhi NCR

region which enables increased capacity high redundancy due to failover ring

architecture.

• Resilient – range of resilience options available, giving you total peace of mind for

your mission critical connectivity

• Scalable – High bandwidth capacities connect our various points to our main Point of

Presence (POP) enabling instant upgrade! Hence, buy what you need today & expand

at will!

• Flexible - OC3 local bandwidth backbone not only makes us future-proof but enables

us to offer bandwidth on demand services. The up-gradation of bandwidth from say

E1 to 155Mbps is just a call away.

• Last Mile Options - Spectranet offers multiple last mile options, depending upon

availability and need to suit your business & budgets i.e. coaxial cable, DSL, Fiber

Optic, Wireless/Radio, Metro Ethernet etc.

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 • Secure -The security of our networks is under constant review to take into account

new threats and vulnerabilities. Spectranet owns and operates its entire network, there

are no third parties for us to deal with.

• Access Speeds - A range of bearer speeds are available to deliver the required

bandwidths.

• Faster Fault Resolution - We give direct personal 24X7 access to the engineers who

run the network. They know you as a customer and can deal directly with faults, rather

than just lodge tickets. The executive who accepts calls is responsible of the fault until

it closes, providing you with a single point of accountability, no buck passing and

friendly, Spectra support.

100% Availability target backed by Service Level Agreement

PURPOSE AND VISION OF SPECTRANET

Purpose

Spectranet purpose is to make a qualitative difference to the lives of millions of people and

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organisations by harnessing the power of India and of the Internet. Spectranet will do this by
empowering them with the potential of the Internet and by leveraging the capabilities of Indian
Knowledge Resources.

Vision

Spectranet vision is to be the dominant and profitable India centric Internet Company by:

• Building on India's unique advantages.

• Being the leader in terms of market share, quality, revenue, growth and gross margins.

• Adding value to our stakeholders: namely investors, customers, peers and associates.

• Being enablers and catalysts of the Internet for positive change.

SPECTRANET NETWORK OVERVIEW

Spectranet has infrastructure built out several hundred kilometers of Fiber based IP network
covering National Capital Region (NCR), Bangalore, Chandigarh. This high quality network
allows consumers broadband Internet access at unprecedented speeds & quality.

TECHNOLOGY PARTNER

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 1. Bandwidth - Vsnl,Reach,Sigmatel

2. Hardware – Cisco,Compaq,Intel,Sun

3. Software -Microsoft

4. Communication – Motorola

GOVERNMENT POLICIES

The following are the description of the relevant regulations and policies as prescribed by
the Government of India.

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Intellectual Property
It includes registered Intellectual Property rights, including patents and patent applications
made by company in relation to various inventive products and processes and also
including copyrights in relation to the company’s logo and products.

Patent Production
As per Patent Act, 1970 the company is provided with the patent protection of the
inventions satisfying the requirements of novelty, utility and non-obviousness.

Trademarks
The Trademarks Act, 1999 permits the registration of Trademarks for goods and services
and Certification Trademarks and Collective marks are also registerable under this act.

TAXATION ASPECTS
Taxes which Sify has to pay to the government are: -

• Service Tax
• Sales Tax
• Income Tax
• Central Excise Duty on broadband
• Waive Entertainment tax on broadband subscription

Other expenses which also should be considered are

• Annual License Fee (6% of AGR)

• Bandwidth or spectrum Charges

Other expenses which also should be considered are

• Annual License Fee (6% of AGR)

• Bandwidth or spectrum Charges

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 National Image

Spectranet is an Internet Service Provider in India. It provides mainly two types of

services in India. These are corporate services and consumer services. Spectranet provides
IPTV, VOIP, VPN, Network Securities, and other services to the corporate consumers.
Spectranet has a large market in the SMEs and institutions and provide them their corporate
services.
In consumer services Spectranet is providing wireless connectivity with value added
services like e-billing, e-ticket booking etc. Spectranet has a market stake of 15.83% in the field
of broadband wi-fi connectivity and competing with the big telecom giant like BSNL, MTNL,
AIRTEL etc.
Spectranet has a very good national image in the mind of corporate world and the direct
consumers: -

FUTURE PROSPECTS

• Spectranet’s main target is to provide wireless connectivity to its customers in all over
India.

• Spectranet is now also targeting corporate to provide them the services of MPLS VPN.

• Spectranet’s future target is to provide a more reliable and secure network to its
customers.

Spectranet is going to concentrate on VOIP and IPTV techno

ABOUT THE PROJECT

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The project which I was doing during my Summer Internship was named as “TO FIND OUT
THE POTENTIAL GROTH OF WI-FI MARKET IN DELHI AND NCR ZONE”. This is a
project to know the internet connectivity taken up by the SMEs like such colleges, small offices,
plants, factories etc and their satisfaction level with their current service provider. As the wired
internet connection to those sectors which are situated in remote locations is quite difficult,
Wireless connection plays a vital role to them. This project also includes the promotion of
“Spectranet WI-FI connection”

As the project focuses on the organizations mainly wi-fi, I included about 50 SMEs and their
data where I can be able to get a clear view about whether they are interested for wireless
broadband wi-fi connection or not. For this reason, I have chosen mainly the SMEs which are in
remote areas in the cities like, Defence colony, Saket market, Khan market, Times tower,
Central plaza ,Centrum plaza etc.

The project is based on many parameters like:

To know about the broadband connectivity & wi-fi frequency.

Meeting with the IT heads/Admin heads.
To promote for the Spectranet wireless connection.

About the “Spectranet WI-FI Connection”:

INTRODUCTION:

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WI-FI is based upon wireless technology. Broadband is often called high-speed Internet,
because it usually has a high rate of data transmission. In general, any connection to the
customer of 256 Kbit/s (0.256 Mbit/s) or more is considered broadband Internet.

Wireless is preferred over wired network due to the following reasons:

• Lower installation and maintenance costs.
• Ease of replacement and upgrading.
• Reduced connector failure.
• Greater physical mobility and freedom.
• Practical deployment of micro-electromechanical systems (MEMS) technology.
• Faster commissioning.

WI-FI Broadband in Delhi and NCR Zone:

Broadband is regularly growing in the Delhi & Ncr market. There are many players in the
broadband market which are providing broadband to corporate and direct to home. To increase
broadband connectivity Indian government issues Broadband policy. The broadband policy
includes the definition, the technology and other important aspect of broadband in it. In Delhi &
Ncr there are a large number of people who are using internet but the number of people who use
broadband is much smaller than it. But now broadband is growing at a rapid rate in Delhi &
Ncr, the main reasons for the growth of broadband are: -
• Broadband policy and other initiatives by the IT and Telecom Ministry encourage
increased adoption.
• A monthly broadband subscription costs as little as 199 rupees (US $4.50).
• A second factor is the IT Telecom Ministry initiative to make computers available for
purchase under 10,000 rupees (US $226).
• Today broadband usage in Delhi & Ncr is growing at 5 to 10 % per month.

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 SPECTRANET MANAGED WI-FI Services
Access the internet while you’re on the move

WiFi (Wireless Fidelity): A network connection using radio waves to

transmit instead of a wire.
A radio frequency standard (IEEE 802.11) that is used to connect devices, such as
computers, together using a wireless connection. Instead of computers being
connected with network cables, signals are sent over radio frequencies using wireless
network cards and hubs.

How do Wi-Fi Access Points or Hotspots work?

Wireless Access Points or Hotspots are placed throughout the location. These emit radio signals,
enabling any Wi-Fi equipment to communicate with them and access the network and Internet.
Newer laptop standards are compatible with Wi-Fi technology. Older laptops need only to add a
credit-card size PC Card to take advantage of using these hotspots. How does it work?

• The wireless access device is connected to an existing high- speed Internet connection.
• Any of your customers with a Wi-Fi ready computer will sign up for one of our
convenient service plans (or free access if you desire) on a portal page that is custom
tailored for your location.
• Your customer is now wirelessly connected to the Internet anywhere within a 300 - 500
foot range of the access device. Allowing them to stay connected and be more productive
while at your facility.

Impact of adding a Hotspot in Customer Premises

The Wi-Fi Hotspot is a new, rapidly growing market.

• You will be breaking into a virtually untapped market, thereby offering a crucial value-
added service to your premises before most of the competition.
• This first-to-market scenario means increased revenues and better customer loyalty.

SPECTRANET MANAGED Wi-Fi: Value Proposition

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Additional Revenue
Generate additional sources of revenue for your establishment by offering your customers
wireless broadband internet services, which will encourage your customer to stay longer and
spend more.

Low and Affordable Investment Cost

Spectranet Managed Wifi wireless broadband internet services is designed and engineered to be
affordable for premise owners. Each of our gateway devices is more than adequate to cover a
2,000 sq. ft. location. For bigger installations, our team of Wifi network specialists is available
to design and implement a customized Spectra Wifi zone.

Advanced Security & Personalize Services

Spectranet Managed Wi-fi Solution supports IPSEC-based authentication and security, ensuring
that every customer connection and data transmission is safe from unauthorized usage or
eavesdropping.
Every customer gets a unique user id & password, so no chance of misuse of account.
Also each & every customer gets a customized personalized Login Page.

Turnkey Solution for Rapid and Easy Deployment

Installing a Spectra Managed Wifi solution is as easy as 1-2-3. Because of the plug-n-play
capability of the Spectra Managed Wifi Gateway, on-site installation is a breeze. All necessary
system configurations are performed remotely at our Network Operations Center (NOC).

Easy User Access and Automatic Customer Billing

Our Spectra Managed Wifi solution offers several easy and convenient ways for your customers
to purchase internet access, such as through prepaid cards, credit cards, cash, or Cheque. Users
can choose many usage options, including weekly, daily or hourly subscription or the choice of
pay-as-you-go usage through prepaid cards.

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Spectranet Managed Wi-fi Services: Product & Services

Wi-fi Hospitality

Spectranet Managed Wifi provides the most advanced Wi-Fi solutions for high-speed Internet
access to Guests in Hotels & Guest Houses, Convention center exhibitors, Corporate, Special
event participants and other venues where Internet access is desired at a cost-effective price
with flexible payment options. Our ability to service customers across various hotels & guest
house makes Wifi Hospitality the right choice for you.

Campus Wireless

A School, College or University that is committed to offering a rich learning environment of

instruction, research and development. One of the ways to accomplish this is by providing
students, faculty, and staff with highly innovative technology services that help an Institution
maintain its competitive edge within the Halls of Higher Education.

Why invest in an expensive, cumbersome wired network with many points of failure, when you
can save time, effort and money by going wireless. By using Spectranet Managed Wifi Services,
you will be able to Wireless Network for your entire Campus in a matter of days.

Wireless Housing Societies

Spectranet Managed Wifi Services brings Wifi Broadband connection in home. Customer can
now enjoy High Speed Surfing on a wireless network in any cozy corner of home. Be in
constant touch with clients, friends, watch online video or listen to online music and much
more…

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 SPECTRANET WI-FI PLANS
Bandwidth up to 512 kbps
HOUR VALIDITY PRICE (RS) BASIC DISCOUNT SER TAX EU CESS REVENUE
inclusive all tax
0.5 24 30 27.20 0.00 2.72 0.08 27.20

1 24 50 45.33 0.00 4.53 0.14 45.33

UNLIMITED 1 MONTH 499 452.40 0.00 45.24 1.36 452.40

Future of Wireless Technology: -

• As the industrial requirements are increasing day by day there goals are also aiming the
sky, so to fulfil their goals and objectives they require reliable communication between
their departments. So future of wireless technology is bright because this is the new and
the reliable technology.
• In future the wireless devices will require less power, so it will finally reduce the
implementation and maintenance cost.
• In future the reliability and the performance of the wireless devices will increase due to
regular improvement in the technology.
• As it becomes more popular and advance it will come with more data rate support and
low maintenance and implementation cost.

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 CHALLENGES:

The challenges that confront in the wireless technology are:

• Technology
1. Interference
2. Security
3. Power
• Collaboration
1. R&D Funding
2. Integration of Components
• Culture
1. Workforce/Corporate attitude
2. Societal attitude
• Regulations
1. Interoperability
2. Spectrum Policy
• Cost
1. Value proposition

In today’s industrial environment the main requirement is that all the departments in an
organisation should perform efficiently and effectively. For this purpose there should be a
regular communication between all the departments to share important information among
them. For this purpose all the organisations are willing to build a system or network which can
support the desired requirement.

Available at…

• Residential complex
• Coffee Shop
• Restaurant
• Railway station
• Shopping mall
• Markets
• Hotels
• Airport

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 • College University & many more

SPECTRANET WI-FI ADVANTAGE

Opportunity:

• Association with SPECTRANET.

• Most superior technology
• Real Time Broadband
• High Speed (from 256kbps to 1 Mbps…)
• 24x7 Help Desk Technical Support.
• Effective need based products to suit different profile of SME customers.
• Easy Scalability.
• 1st.Voice as additional Value Add.

Product Deliverables:

• Always ON Internet.
• Shared Broadband with QoS.
• Mail Applications.
• VoIP for International Calls.
• Video conference.
• Server Hosting.
• Security.

The main reasons to implement this technology are:

• To provide customers a more reliable and secure network.

• To eliminate the role of wired technology in the connectivity which is far difficult to
implement in remote areas?

• To be in contact with the customers directly and handle them according to the company’s
policy, i.e. customer satisfaction is the priority of marketing.

• To grow up in the market with more numbers of customers with the help of technology.

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 MARKETING STRATEGY

SPECTRANET is an internet service provider and there are many players in the market which
are also providing Internet services so it is very important to make marketing policies and
strategies which are in favour of the organisation. For this purpose Spectranet has its own
marketing department with a dedicated team which makes all the strategies. Since Spectranet is
providing services to both corporate and home users, so there are different strategies to reach
these customers.

In corporate Spectranet is mainly targeting to: -

• Different SMEs in the NCR and Delhi.

• Institutes, Colleges and Schools.

To reach these customers, the marketing executives of Spectranet regularly visit them and
provide them information about its services at a reasonable cost.

For Consumer Services the main target of Spectranet is the Cable TV Operators (CTOs). In
today’s environment almost every home has a cable TV connection and CTOs are the people
who have their own image and reputation in their own area. So with the help of these CTOs
Spectranet is reaching to its home users.

After creating its own image in the market Spectranet is also providing direct connectivity to
the home users by the mean of wireless connectivity

COMPETITORS:

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 These are the competitors of Spectranet wi-fi: -

BSNL
MTNL
VSNL
Airtel (Bharti)
Others (Sify, Reliance, Tata Indicom, Hathway, world phone, etc.)
COMPARISON OF SPECTRANET WITH ITS COMPETITORS IN
TERMS OF MARKET SHARE

Serial Company Market Revenue Revenue

No. Name Share Growth%

1 BSNL 41% NA NA
2 MTNL 19% -1.70% 1.03B
3 Spectranet 5.73% NA 2.60B
4 VSNL 6% NA NA
5 Airtel 15.83% 22.40% 151.73M
6 Others 12.46% 14.50% 7.67M

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 RESEARCH METHODOLOGY

Survey design:
The study is a cross sectional study because the data were collected at a single point of time. For
the purpose of present study a related sample of population was selected on the basis of
convenience.
Sample Size and Design:
A sample of 300 people was taken on the basis of convenience. The actual retailers were
contacted on the basis of random sampling.
Research Period:
Research work is only carried for 6 weeks.
Research Instrument:
This work is carried out through self-administered questionnaires. The questions included were
open ended, dichotomous and offered multiple choices.
Data Collection:
The data, which is collected for the purpose of study, is divided into 2 bases:
Primary Source:
It is the method of data collection in which the marketers collect the data very first time or we
can say that the collected data is fresh or first-hand data. We can collect primary data by: -

• Directly by the customer.

• By observation method.

26
 • By telephonic Interview method.
• By e-mailing the queries & etc.

Secondary Source:
The secondary data was collected from internet and references from Library. In this particular
survey I have used the primary data collection method to collect the data. In this particular
method I directly went to meet to the customers and collected data

Instruments Used:

Basically for this project, I took the help of following instruments:

• Survey questionnaire
• The Spectranet information brochure
• Direct approach to customers instead of using any secondary mediums like telephones
or internet.

Survey questionnaire is a very important instrument for any researcher to collect the requisite
information. The questionnaire helps him to get a brief knowledge about a particular subject.
With the help of questionnaire, he can make further analysis and able to make a decision and
categorize each factor present in the questionnaire in a proper manner. I used the Spectranet
wi-fi broadband survey questionnaire where each questions carry equal weightage that helped
me to take my decision in the end.

Apart from the questionnaire, another important tool I used was Spectranet Information
Brochure. It involves all the benefits of Spectranet and its wireless connection that was
sufficient for a customer to get a brief idea.

I used the simple form of data collection by direct approach to the customers. Direct
approach to the customers, meeting with them and get the relevant data are always fruitful than
using any secondary medium like internet and telephone. This also shows the marketing skills

27
of a researcher. Direct approach to the customers also creates interest among them about the
particular subject.

QUESTIONAIRE

1. Are you using internet connection?

• Yes
• No

2. What’s your requirement for internet?

• Business purpose
• Personal use
• Heavy download user
• Gaming

3. Maximum usage?
• Day time
• Night

4. Which medium are you using?

• Wired
• Wireless

5. If option 1 elaborate about wi-fi and our product range.

6. If option 2, Please mention the fallowing

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 • Service provider’s name:-
• Package
• Tariff

7. Are you getting any value added services with your current package?

8. What are the factors which played a major role in selection of the
Product?
Rank the below factors in ascending order according to your preference

• Goodwill of company
• Price of the product
• Past experience with the product
• Quality (speed) of the product

9. Access device to be use for internet connection

10. Are you interested in roaming facility?

• yes
• no

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MARKET SURVEY REPORT FOR WI-FI SERVICE
AT
SHIPRA SUNCITY, JAIPURIA AND
HRC

30
Target Societies

A . SUNCITY

1. Windsor Nova
2. Regent
3. Royal

B. JAIPURIA

C. HRC

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Windsor Nova RWA
 Total Flats = 2544
 Occupancy = Full
 Competition= Airtel, Tata Indicom, reliance, BSNL

Distribution of Flats into 10 Subsets

 Ashoka = 43 Blocks = 43*16 = 688 Flats
 Plam = 16 Blocks = 16*16= 256 Flats
 Oak = 4 Blocks = 4*16 = 64 Flats
 Jack = 10 Blocks = 10*16 = 160flats
 Samel = 16 Blocks = 16*16 = 272flats
 Moush = 19 Blocks = 19*16 = 304 Flats
 Gul = 20 Blocks = 20*16 = 320 Flats
 Cassia = 14 Blocks = 14*16 = 224 Flats
 Ban = 17 Blocks = 16*16 = 256 Flats

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Competition Status at Windsor Nova RWA

Total Sample Size = 150

Airtel

25 BSNL
10
65 Den
15
Tata &
35 Reliance
Non User

 Airtel = 65
 BSNL = 35
 Den Hathway = 15
 Tata & Reliance Data Card = 10
 Non User = 25

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Regent RWA

Total Flats = 512

Non Occupied = 75 Flats
Competition = Airtel, BSNL

Flat Distribution

Total Block = 32
Total Floor In Single Building = 4
Total Flat In Single Building = 16

34
Competition Status at Regent RWA

Total Sample Size = 30

10
Airtel
BSNL
16 Tata
Non User

2
2

Airtel = 10
BSNL = 2
Tata = 2

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 Non User = 16

Royal RWA

Total Flats = 384

Non Occupied Flats = 60
Competition = Airtel ,Bsnl

Flat Distribution

Total Block = 24
Total Floor In Single Building = 4
Total Flat In Single Building = 16

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Competition Status at Royal RWA

Total Sample Size = 30

Airtel = 14
BSNL = 2
Non Users = 12

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JAIPURIA RWA

Total Flats = 1056

Occupancy = 50%
Competition= Airtel & Bsnl

Floor Status

 Type 1 =18 Floor Building, 4 Flats On Each Floor = 12

blocks
18*4*12 = 864 Flats

 Type 2 = 8 Floor Building, 6 Flats On Each Floor = 5

blocks
8*6*4 = 192 Flats

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COMPETITION STATUS AT JAIPURIA RWA

Total Sample Size = 150

20

27 Airtel
BSNL
None User
103

Airtel – 103
BSNL – 27
Non Users – 20

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Airtel & Bsnl providing free intercom service in the Campus

HRC RWA

 Total Flats = 310

 Occupancy = 100%
 Competition =Airtel,bsnl

Flats Distribution Status

 Type 1 – Del – Total 96 Flats – 48 Flats In Del A & 48

Flats Del B

 Type 2 – Victor -Total 96 Flats – 48 Flats in Vic. A & 48

Flats Vic. B

 Type 3 – Pride-- Total 96 Flats – 48 Flats In Pride A & 48

Flats Pride B

 Type 4 – Wizard – Total 22 Flats In Single

Wing.

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Competition Status at HRC RWA

Total Sample Size = 120

20

Airtel
BSNL
30 70 Non User

Airtel = 70
Bsnl = 30
Non Users =20

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Most Preferred Plan Using in All Surveyed RWA's

• Type 1 = Airtel

Limited Plan = Rs.599, 256 Kbps,3 GB

Download, 150 free calls, Call 1.10 Paise
Unlimited Plan = Rs. 749, 256 Kbps, Unlimited
Download, 100 Free Calls, Call Rs. 1.10Paise

• Type 2 = Bsnl

Limited Plan = Rs. 299,256 Kbps, 1 G Download,

Unlimited Plan =Rs.500, 256 Kbps to 2 Mb, 2 GB Download,
175 Free Calls, Cal Rs. 80 paise.

• Type 3 = Tata Indicom (USB)

Rs. 349,512 Kbps Speed, Unlimited download, Extra usage= .80 Paisa

• Type 4 = Reliance (USB)

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 Rs. 299,Rs. 2 per MB for extra usage,
Rs.650, 1 GB Download, Rs. 2 per MB for Extra usage,
(50% off on First 2 Month bill)

SWOT ANALISIS
Strengths

• Last mile wireless solutions with a fail-safe infrastructure

• Extensive presence in India

• World class network securities

• Scalable, Secure and reliable connectivity

• International MPLS services for VPNs

• Value added services to the customers

1. Free anti-virus to all customers

2. Technical support in case of some issues

3. E-billing (Electricity, telephone bills)

4. Easy recharge of account

5. Freedom to roam across Spectranet’s wi-fi zone

• 24x7 customer care services

• Very good Investors - company relations

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 • International internet gateways for global connectivity

• An array of customizable Intranet and extranet web applications, ranging from websites
to workflow automation and e-Business applications. Easy to deploy, cost-effective
solutions that can quickly web enable your enterprise.

Weakness
• Cut throat competition in Delhi & Ncr Market

• More of the network is based on wired technology so more connectivity related issues
occur due to cable.

Opportunities

• World class wireless solutions are provided by Spectranet,

• Business opportunities in the field of VOIP and IPTV.

• Opportunity in rural broadband.

Threats
• Competition with telecom giants like Reliance, Airtel, VSNL which are providing data
cards for internet access due to which customers have mobility in terms of connectivity.

TERMS & CONDITION:

• Price: - Price is exclusive of local loop charges, equipments and any other
applicable charges.
• Contract Term: - Minimum of 12 months from the date of activation.
• Documents/Agreements: Customer must sign Spectranet’s standard Customer
Agreement Form (CAF) & Service Level Agreement (SLA)
• Applicable Taxes: Taxes are additional on all the above-mentioned charges (One-
time as well as recurring) as per Government norms & notification. Any further
changes in tax & duty will be borne by the client as applicable/revised/imposed
by GOI from time to time.

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 • Payment Terms: - All one-time charges and equipment charges to be paid up-front
along with the PO. Recurring charges to be paid on quarterly advance basis.1st
quarter payment to be made along with PO (Purchase Order).
• Acceptable Internet Usage Policy: - Clients application and usage of Internet on
SNL’s circuit would be in accordance to guidelines laid down by GOI/TRAI/DoT.
• Additional Documents to submit: Client is required to submit following
documents along with the PO i.e. CAF, SLA, APNIC form, Network Diagram,
License copy like ISP/ITES etc as would be applicable.
• Periodic Inspections & documentations: In accordance with polices laid own by
GOI/TRAI/DoT, SNL can carry out periodic inspections/request for documents
pertaining to usage to check misuse of the circuit.
• This offer is valid for a period of 15 days from date of submission of this
proposals

SURVEYS AND FEED BACK

SURVEYS:

The basic task I was given by the company was to conduct a market survey. The
main purpose of the survey was to get a clear understanding of the market and set up a plan
based upon the data collected.
To start with the survey, I had to design a questionnaire that contains the basic
questions. The questions were simple, short and clearly understandable. I directly approached to
them, told them about Spectranet benefits and advantages of Spectranet wireless wi-fi
broadband connection. And also I came to know about their current service provider and their
service. Then I got my questionnaires filled and gathered my relevant information. The
questionnaire format which I had used for my survey was given in the Annexure.

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 FEEDBACK:

The feedback was ok. I visited about 70 SMEs(small and medium business
enterprises)’ IT heads during my project. Some were very supportive and helping me in data
collection. Some were very busy with their work that they hardly find time to meet us. But most
of them, who gave us response, are already using broadband connection. Since this was my first
industrial project, so I was uncertain about the corporate sector. So when I approached to them,
they gave me important tips and feedback how to interact with people.

And about the project, in the SMEs, the executives mostly the IT-heads recommended
some parameters which I should include in the project. Apart from that, they also suggested
what Spectranet should offer that would give a close competition to the other ISPs who are
providing wi-fi broadband connection.

Based upon those parameters and feedback, I did further research and moved ahead till
the data analysis was done.

CONCLUSION:
“Wireless in SMEs” is a project which definitely shows the accessibility and requirement of
wireless internet in the remote areas. The main problem the SMEs are facing is the complex and
expensive wired technology which they are bound to use over the years until the wireless
technology comes. With the wireless technology, they can be relieved from the problems like
failure of connectivity, cable cut, security problems etc.

By this type of connectivity, Spectranet can be in directly contact with the customers and
can handle them according to their policy of customer handling.

I have also analysed the Spectranet current market position in relation to its wi-fi broadband
technology with PLC, SWOT analysis

The project also helps me to learn and experience the corporate life style. During the
project, I met different corporate people who gave me valuable tips and advice which I should

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follow during my training and in the future also. So this has been a good learning experience for
me.

Finally I can conclude that Spectranet has come a long way in the business of internet and
is growing still further. It has brought a revolution by bringing the wi-fi technology to the SMEs
with a cheaper rate so that they can easily afford it and enjoy more reliable and secure network
than they have ever used.

BIBLIOGRAPHY

Internet
• http://en.wikipedia.org/wiki/Broadband_Internet_access

• www.Fcc.gov

• http://en.wikipedia.org/wiki/Wireless_internet_service_provider

• www.dot.gov.in

• www.broadbandindia.com

• www.google.com

• www.sify.com

• www.spectranet.com

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• www.coai.com

• www.ispai.com

• www.trai.gov.in

• www.moc.gov.in

• www.reuters.com

• www.proxim.com

• www.houstontechnologies.com

• www.auspi.org

• www.way2wealth.com

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