FOOD and WELLNESS: A BOUNTY of OPPORTUNITY

Robert Deline

LIVE HEALTHY AND LIVE LONG

FOOD IS POWERFUL MEDICINE

Incredible Diversity, High Quality, $Value

How Important Is Agri-Food?

Food processing, agric. products & farming =$50b and employs over 700,000 people World market for nutraceuticals and functional foods is $176b with 7.4% growth Pharma=$1 trillion and 70% new drugs from plant derived sources (121 current Rx drugs)

Green Acres: The Soaring Value of Canadas Farmland

Prices have increased an average of 12% per year since 2008 $6,000 to $20,000 per acre Large scale /precision/robots

Global Food Systems are not Meeting Dietary Needs

1 billion are hungry 2 billion are overweight Global food demand will double in the next 30 years

What Is Canadas Role/Opportunity?

YUMMY

Thank you Food Network

Thank you

Thanks?

No Thanks

No Problem

THE TTT GEN: Tied To TV or Tablet

AUGUST 13/2013

The Bad..
A nutritional transition from traditional to highly processed diets enriched in sugar (+SSBs), salt, and fat with the resultant explosion of childhood obesity, long term weight gain, type 2 diabetes, and cardiovascular disease
75% of the worlds foods are processed foods

Garlic: The Great Protector

Vampire Repellant!

How do you eat your Soy?

Tempeh Natto Miso (bean paste) Pickled tofu Soy sauce (fermented)

The Health Tsunami Is Here

Health is over 40% of Ontarios budget 31% of Canadian children are obese or overweight (60%for men and 44% for women) Obesity rates are 3% in Korea and Japan vs 18% in Canada

Direct Costs For Non Communicable Diseases

Cancer=$290b Cardiovascular= $863b COPD=$2.1 trillion Diabetes=$500b Mental Illness=$2.5 trillion Lost output over 20 years =$47 trillion

% of Cancers Preventable Via Diet, Activity & Weight Control

Breast cancer=38% Prostate=11% Gallbladder=21% Esophageal=69% Colorectal=45% Pancreatic=39% Mouth/throat=63% Stomach=47% Lung=36%

American Cancer Society, 2012

What If There Was A Drug?.....

Extended your life Improved brain function Fights certain cancers Lowers risk of heart disease, HBP, HDL Protects from diabetes Aids weight loss Keeps away depression Safeguards against Alzheimers Wards off Parkinsons Improves rheumatoid arthritis Improves eye health Improves lung function Leads to healthier babies Reduces dental disease Has no side effects No contraindications

THE MEDITERRANEAN DIET

Opportunities
The role of vitamins, antioxidants, phytonutrients, CV health, cancer, diabetes, ocular health, mental health, infant nutrition, role of single and combined herbs/fruits/veggies in human health, nutritional genomics, proteomics

More Whats Hot

Inflammation, probiotics, neurodegeneration, N3 fats, sports medicine, whole food supplements, integrative medicine, non GMO, cosmeceuticals, blueberries, multimodal disease management

And More
Algal oil, organic sources for supplements & foods, fermented foods, specialized nutrition based clinical trials (not junk science), health informatics/economics, public policy/health promo that works, education reform

WASABI: B.C. GROWERS CHALLENGE JAPANESE MARKET DOMINATION

Growth in Asian food Short supply in Japan 90% is counterfeit Difficult to produce

Pacific Coast Wasabi

20 years of top secret Canadian-led research High tech computercontrolled greenhouses Goal: 5% MS plus wasabi medicines cancer, blood clots, bone calcification, bacterial infection

Mushrooms As Super Food And Medicine

Shiitake A symbol of longevity in Asia used for over 6000 years May block adhesion molecules= blood vessel protection Strong immune enhancing properties

A Taste Of Shiitake
Anti-cancer activity via activation of macrophage cells and other anti-tumour mycochemicals Antioxidant action Weight management and satiety Reduction in levels of lipids and glucose Just like humans, mushrooms can produce vitamin D when exposed to sunlight

Mushrooms For Medicine And Beyond

Additional Targeted Therapeutic Effects
Antibacterial Anti-candida Antiviral Blood pressure Lungs/Respiratory Erectile Dysfunction Mycorestoration Mycofiltration Mycoforestry Mikro-Tekmycorrhizae Mycogardening Mycoremediation Mycopesticides

AIMWELL : Applied Institute of Mycology and Wellgevity

INTERSECTING AGRICULTURE, FOREST, IT, and HEALTH

Purpose of the Applied Institute of Mycology &Wellgevity?

The Institute would facilitate multiple new commercial opportunities related to specialty mushrooms and other natural products Develop new and strengthen existing supporting infrastructure for development and acceleration of the Agri-Food and Wellegvity agenda for Ontario A more healthy, competitive Ontario

Transforming Science into Innovation

Provide and encourage fresh technological solutions for innovative clients and drive competitiveness Promote multiple business partnerships Produce high quality supporting evidence based science Develop new skillsets and high level employment opportunities

CANADA NEEDS TO BE THE LEADER IN AGRI FOOD INNOVATION AND WELLGEVITY

And remember

that wine, beer and whiskey are agricultural enabled products EAT ONTARIO!