SETU

March 1, 2012 No.21 If you want to get ahead be a bridge

Synergy*Excellence*Transformation*Unlearning

RETRO ADS: REMINISCENCE OF CLASSICS

SIBM, Pune SETU March 1, 2012, No 21

The Indian Advertising Industry is as old as the Indian Press. The first newspaper of the Indian subcontinent, Bengal Gazette or the Calcutta General Advertiser , was started by James Augustus Hicky on January 29, 1780 and carried few advertisements in it. Since then advertising industry has come of age.

We reproduce here a few print ads from advertising history featuring famous
personalities and known faces.

SIBM, Pune SETU March 1, 2012,No 21

If you want to get ahead be a bridge

1) LUX ADS: A GALAXY OF STARS

Lux soap ad from 1941 featuring actress Leela Chitnis

SIBM, Pune SETU March 1, 2012,No 21

If you want to get ahead be a bridge

Lux soap ad from 1950s featuring actress Madhubala

SIBM, Pune SETU March 1, 2012,No 21

If you want to get ahead be a bridge

Lux soap ad from 1960s featuring actress Nanda

SIBM, Pune SETU March 1, 2012,No 21

If you want to get ahead be a bridge

Lux soap ad from 1970s featuring leading ladies Saira Banu and Hema Malini

SIBM, Pune SETU March 1, 2012,No 21

If you want to get ahead be a bridge

Lux soap ad from 1980s featuring actress Rekha

SIBM, Pune SETU March 1, 2012,No 21

If you want to get ahead be a bridge

Lux soap ad from 1990s featuring actress Madhuri Dixit

SIBM, Pune SETU March 1, 2012,No 21

If you want to get ahead be a bridge

2) A Prime Minister in Chicago Radio Ad This advertisement is from the January 28, 1950 edition of The Times of India (Delhi) and features the then Prime Minister of India Jawaharlal Nehru with the Indian Tricolour in the background, speaking to a gathering on a Chicago Telephone & Radio Co microphone. This is a rare advertisement featuring a national head while in office.

SIBM, Pune SETU March 1, 2012,No 21

If you want to get ahead be a bridge

3) Maneka Gandhi in DCM's 'Towels so good you want to wear them' campaign, 1973 This ad featured Maneka Gandhi, now Member of Parliament. In 1973,then Maneka Anand, was just 17 years old and an aspiring model. She was signed for an advertisement campaign for a range of branded towels launched in 1973. The advertising agency was MCM and had to withdraw the campaign after her engagement to politician Sanjay Gandhi.

SIBM, Pune SETU March 1, 2012,No 21

If you want to get ahead be a bridge

4) Shekhar Kapur in Wills Ad There is now an entire generation in India that has grown up without seeing ads for cigarettes and certainly without seeing celebrity endorsement of cigarettes in any media, due to the government ban. In the ad below, actor-producer Shekhar Kapur modeled for a cigarette ad.
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SIBM, Pune SETU March 1, 2012,No 21

If you want to get ahead be a bridge

5) Smoking has got a Swadeshi touch in it Does smoking have something to do with patriotism? Not sure. But in 1970s there was a campaign launched by Golden Tobacco Company against MNCs. The company gave it a flavor of Swadeshi v/s Videshi and tried to appeal the customers on a patriotic platform.

SIBM, Pune SETU March 1, 2012,No 21

If you want to get ahead be a bridge

Only a few advertisements are covered in this issue. There are many such interesting
retro ads which give us an insight into the history of the Indian advertising industry. We will try to cover more in forthcoming issues.

SIBM, Pune SETU March 1, 2012,No 21

If you want to get ahead be a bridge

If you have liked reading this issue or otherwise please do write to the SETU team: sibmsetu@sibm.edu.

SETU is a monthly electronic publication of SIBM, Pune previously published as SIBM POLICY NOTES. SETU is published by Director, SIBM, Pune distributed by SIBM, Pune free of cost to corporate patrons with a view to share knowledge and perspectives only. Due care has been taken to ensure that the information published herein is correct and to mention sources of information. The editorial team and publishers take no responsibility for any damage resulting from inadvertent omission or inaccuracy in the publication. The views expressed in this publication are not necessarily those of SIBM, Pune. Website: www.sibm.edu Past issues are archived on the website. Email: sibmsetu@sibm.edu Credits for this issue: Dr. Tarun Kushwaha SETU Team: Dr Amita Shiroor, Dr. B. Vinod Cadambi, Ms. Shilpa Ravalallu, Mrs. Saee Gokhale, Mr. Nilesh Kadam. SIBM, Pune SETU March 1, 2012,No 21

If you want to get ahead be a bridge