RESEARCH REPORT ON

ANALYSIS OF SALES & MARKETING HOTEL CENTAUR

Submitted for the fulfilment of the requirement for the award Of

MASTER OF BUSINESS ADMINISTRATION

Affiliated To: Mahamaya Technical University, Noida Session 2012-2014

Submitted To:
Prof. Rakesh Panday (Faculty)

Submitted By:
Rishi Kumar Roll No.1227970308

SRIRAM INSTITUTE OF MANAGEMENT & TECHNOLOGY, GREATER NOIDA (U.P)

1

DECLARATION
I hereby declare that the project report entitled Analysis of sales & Marketing Hotel Centaur five star submitted for the post graduation degree in Management in my original work and the project report has Not formed the basis for the award of any degree, diploma, and associate ship or other similar titles.

Place: Date:

Signature (Rishi Kumar)

PREFACE
The Centaur Hotel, Delhi Airport is a unit of Hotel Corporation India Limited The hotel is situated near to the Indira Gandhi International Airport, the hotel

is noise free & centrally air - conditioned

making it is a heaven for weary

businessmen. It has been categorized as a 5 star Deluxe hotel. Due to closet to Airport, this hotel receives mainly transit guest. Its location is very quiet & peaceful. It is just kms. away from the domestic Airport & only

1 km, away from the international Airport. A transit hotel with an imposing Identification of super luxury, its architecture its based on spectacular lobby the

which is first of its kind in the country. It is 16 kms by road from city centre.

ACKNOWLEDGEMENT
The successful completion of any work would be always be Incomplete unless we mention the valuable cooperation and assistance of those people who were a source of constant guidance and encouragement, they served as bacon light and crowned our efforts with success. I would like to extend my sincere gratitude to our faculty Prof. Rakesh Panday for his guidance.

TABLE OF CONTENTS

INTRODUCTION OF INDUSTRY

The hotel industry in 6th century B.C and it is perhaps one of the oldest commercial start endeavours. The lead in hotel ring was taken by several nations of Europe specially France and Switzerland. The fully hotel is opened in France in 1760, Hotel Garni. A hotel is define as place where a bonafide traveller can receive Food & Shelter Provided & he/she is in position condition to be received. Growth of hotel industry in India often attributed to the transformative & development. In the early 19s as more & more people enlaced in work force because of industrial revolution were unable to eat at home. Then they can feel need of a place where they can stay & eat as comfortable as at home. This gives growth to hotel industry. Tourism is one of the most important factor for the growth of hotel industry. In India lacs of tourist come every year for their business work or holidays and hotels serves those type of people.

INTRODUCTION OF ORGNIZATION

COMPANY OVERVIEW
Hotel corporation of India (HCIL) is a public limited company wholly owned by Air India limited. It was incorporate in July 8, 1971 under the company Act, 1956, When Air India decided to enter the Hotel Industry in keeping with the then

Prevalent trend among world airlines. The objective was to promote tourism and catering and thus offer a better product to the passengers, both at the international airports and at other places of tourist interest. The authorised share capital of the company 10541 crores ( Paid up---Rs 40.60 crores). Presently HCI operates 2 hotels, one each at Delhi and Srinagar under the brand name Centaur and 2 flight kitchens, one each at Mumbai and cheifair. Delhi under the brand name

THE CENTAUR HOTEL IGI DELHI

The Centaur Hotel IGI Airport is a luxury 4 Storey Hotel with 376 rooms. The Hotel is strategically located close to the domestic and international airport terminals. Its also adjacent to National Highway 8 connecting Delhi to Jaipur. The Hotel was constructed in 1982 as a business cum leisure Hotel and construction was completed in a record period of 18 months to coincide with the inauguration of the 1982 Asian Games held at New Delhi. The Hotel

building is constructed

in white and red Jaipur stone, an imaginative blend of

the aesthetic and the functional. The building is shaped like a star with four arches pointing in the four directions with an exterior facade of Dholpur stone.

The spectacular atrium is the first of its kind in the country. Although located close to the international airport, the hotel is noise free and centrally airconditioned making it a heaven for the travel-weary businessman. It is only 22 minutes i.e. 16 kms. by road from the city centre. The Hotel is also close to other business centres in Delhi, including the

Bhikaji Cama Place and Nehru Place. The location thus offers convenient access to key commercial centres.

Lobby:- Hotels lobby is main attraction of the hotel guest.

Services
The hotel offers best services and facilities catering to every need & requirement. The facilities includes 2 speciality restaurant, a somabar, round the clock coffee shop and 24 hours room service, beauty salon, barber shop, doctor on call, secretarial services, baby sitter, valet, laundry and shoe shine, safe deposit and parking facilities. A shopping arcade, closed circuit TV, mini fridge & direct dial telephone in all rooms. Chefair flight kitchen provide in-flight meals.

COFFEE SHOP: - For snacks & light meals round the clock.

SHAOLIN: A Chinese restaurant serving exotic Szechwan and continental cuisine.

RASOI: A speciality restaurant serving delectable Indian fare in a refreshingly rustic setting accompanied by live ghazals.

SOMA BAR:Best of Indian & foreign brands available.

HELTH CLUB: Fully equipped with modern facilities.

BANQUET AND CONVENTION FACILITIES: - The banquet Hall in the hotel can Accommodate 275 persons and offers sophisticated audiovisual equipments and

facilities for conferences and seminars. The poolside Garden can accommodate 1000 persons for cocktails and dinner and Banquet Lawn with Banquet Hall can accommodate up to 600 persons.

SWIMMING POOL:The finest place to create fun & float in cool water of Centaures swimming

pool.

RECREATION: - Tennis Court, Childrens park.

HOTEL ROOMS
Having 4 categories of rooms

Execuitive Room Deluxe Room Executive Suite Rooms Presendential Suite Rooms