ICHE_UG(E)_V_SEMESTER_2011-14_SPRING SUMMER RELEASE DATE: MAY 2013

PROGRAMME STRUCTURE FOR ICHE-UG (E) S No

1. 2. 3. 4. 5. 6.

Subject
Total Quality Management Business Environment International Marketing Security Analysis and Portfolio Management Entrepreneurship and Small Business Environment Executive Communication + Mentoring-I

Credit
2 2 2 3 4 2

Subjects marked in bold will be delivered as per university guidelines

ICHE_UG(E)_V_SEMESTER_2011-14_SPRING SUMMER RELEASE DATE: MAY 2013 TOTAL QUALITY MANAGEMENT COURSE DURATION: 20 HOURS COURSE CREDITS: 02 UNIT 1. BASIC CONCEPTS AND ORIGIN OF TQM Basic Concept of Total Quality Evolution of Total Quality Management Cost of Quality Quality Productivity Components of Total Quality Loop. UNIT 2. STATISTICAL QUALITY CONTROL AND INSPECTION Conceptual Approach to SQC Acceptance Sampling and Inspection Plans Statistical Process Control Prevention Through Process Improvement. UNIT 3. PROCESS CAPABILITY Process Capability Studies Humanistic Aspects of TQM Management of Quality Circle and ZD Programmes. UNIT 4 .JUST IN TIME, KANBAN Tools Taguchi Loss Function Failure Analysis Just in Time JIT Pull System JIT Purchase. UNIT 5 TOTAL PRODUCTIVE MANITENANCE Optimum Maintenance Decisions Total Productive Maintenance Process Design Buyer Seller Relations Supply Chain Management.

ICHE_UG(E)_V_SEMESTER_2011-14_SPRING SUMMER RELEASE DATE: MAY 2013 REQUIRED READINGS: BESTERFIELD: Total Quality Management (Pearson) S.N. CHARY: Production & Operation Management (TMH)

BUSINESS ENVIRONMENT COURSE DURATION: 20 HOURS COURSE CREDITS: 02 UNIT 1 ECONOMIC SYSTEMS AND BUSINESS DECISIONS Various economic system (Capitalism, Socialism, and Mixed Economy) and role of business enterprises (private and public) in them; roles of govt: planning, entrepreneurial, facilitation, and control UNIT 2 BUSINESS ENVIRONMENT Meaning and scope: Micro, meso, and macro; economic and noneconomic; domestic and international; short term and long term UNIT 3 BUSINESS ENVIRONMENT IN INDIA Role of govt. and private sector in India: Historical perspective since 1951 and the current position; rationale for change Economic planning: Changing contours since Independence and relevance in contemporary scenario Liberalisation, privatization, and globalization in Indian economy 4. POLICY ENVIRONMENT FOR INDIAN BUSINESS Industrial policy; trade policy; foreign investment (inward and outward) policy; monetary policy; fiscal policy Consumer Protection and Competition Act 5. NON ECONOMIC ENVIRONMENT Political environment Ecological concerns Sociocultural environment Corporate Social Responsibility REQUIRED READING: K. ASWATHAPA: Business Environment for strategic Management (HPH)

ICHE_UG(E)_V_SEMESTER_2011-14_SPRING SUMMER RELEASE DATE: MAY 2013

INTERNATIONAL MARKETING COURSE DURATION: 20 HOURS COURSE CREDITS: 02 UNIT 1. INTERNATIONAL MARKETING: AN OVERVIEW The Scope and challenge of International Marketing The dynamic environment of international marketing Constituents of international environment UNIT 2. THE ENVIRONMENT OF GLOBAL MARKETS Geography and history: The foundations of cultural understanding; Cultural dynamics in assessing global markets Business customs in global marketing The political environment: A critical concern The international legal environment The economic environment UNIT 3. ASSESSING GLOBAL MARKET OPPORTUNITIES Developing global vision through market research Emerging markets and scope for marketing Multinational market regions & market groups Ranking of markets in terms of relative opportunities UNIT 4. DEVELOPING GLOBAL MARKET STRATEGIES Global marketing management: Planning and organization. Creating products for consumers in global markets Marketing Industrial products and services International distribution systems International Retailing Exporting and Logistics: Special issues for the smart business The global advertising and promotion effort. Personal selling and sales management Pricing for international markets

ICHE_UG(E)_V_SEMESTER_2011-14_SPRING SUMMER RELEASE DATE: MAY 2013 UNIT 5. IMPLEMENTING GLOBAL MARKETING STRATEGIES Negotiating with international customers, partners, and regulator Organisational structure, system, and processes for delivering marketing program REQUIRED READINGS: R.SRINIVASAN: International Marketing (PHI:2010) R L VARSHNEY AND B BHATTACHARYA: International marketing management

SECURITY ANALYSIS & PORTFOLIO MANAGEMENT COURSE DURATION: 30 HOURS COURSE CREDITS: 03 UNIT 1: INVESTMENT OPTIONS Savings and Investments, Investment Alternatives., Criterion for analysis Capital Market : Functions, Classification, Participants and Products, Institutions - Regulators, Exchanges, Depositories and Clearing Corporations, Sources of Market Information, Regulatory framework. Risk and Return : Sources of Risk, Types of Risk, Components of Return, Measuring Historical Return and Risk, and Measuring Expected Return and Risk. UNIT 2: PORTFOLIO ANALYSIS Equity Valuation. Fundamental Analysis : Macroeconomic and Industry Analysis, Company Analysis. Technical Analysis : A Primer Efficient Market Hypothesis : Concept, Implications for Investment Analysis. UNIT 3: SECURITIES Bond Prices and Yields. Mutual Funds. Derivatives: A Primer on Futures and Options. UNIT 4: PORTFOLIO MANAGEMENT Portfolio Theory : The Benefits of Diversification, Portfolio Return and Risk, Measurement of Co-movements in Security Returns, Efficient Frontier, Optimal Portfolio. Capital Asset Pricing Model ( CAPM ). Portfolio Management Framework : The Grand Design. REQUIRED READINGS: S.KEVIN: Security Analysis and Portfolio Management (PHI:2009)

ICHE_UG(E)_V_SEMESTER_2011-14_SPRING SUMMER RELEASE DATE: MAY 2013 FISHER & JORDAN: Investment Management. AVADHANI: Security Analysis and Portfolio Management. . PUNEETHAVATHI & PANDIAN: Security Analysis and Portfolio Management. PRASANNA CHANDRA: Managing Investments

ENTREPRENEURSHIP & SMALL BUSINESS MANAGEMENT COURSE DURATION: 40 HOURS COURSE CREDITS: 4 SECTION-A: ENTREPRENEURSHIP UNIT 1. INTRODUCTION Concept, Nature, and scope of entrepreneurship; entrepreneur vs. manager; role and functions of an entrepreneur; characteristic traits of an entrepreneur; competencies needed to succeed as an entrepreneurs; types of an entrepreneur; intrapreneurship. UNIT 2. ENTREPRENEURIAL IDEA/ OPPORTUNITY The idea of business and source of business idea; opportunity sensing vs. personal observation; vicarious experience; primary surveys and secondary data analysis Business consultants/ mentors, trainers, family and community networks as sources of new business opportunities Compatibility of the business idea with the personal ( demographic and psychographic ) profile of the entrepreneur; testing of such a match UNIT 3. TESTING THE IMPLEMENTABILITY OF IDEA Feasibility testing bases: Technical, economic, commercial, administrative/ organizational, financial, social, and environmental criteria. Technical Feasibility: Business process, the extent of outsourcing, technical collaboration, and technology transfer required. Economic viability: Private and social cost benefit analysis; breack even analysis Financial feasibility: Terms and conditions of financial support; analysis of overall profitability and payback period Commercial sustainability: Market size and share; branding; stages in PLC; distribution logistics. UNIT 4. PREPARATION AND PRESENTATION OF BUSINESS PLANS

ICHE_UG(E)_V_SEMESTER_2011-14_SPRING SUMMER RELEASE DATE: MAY 2013 SECTION-B: SMALL BUSINESS MANAGEMENT UNIT 5. INTRODUCTION Meaning, justification, and scope for cottage and small scale industries; small business in India in historical perspective. UNIT 6. SETTING UP SMALL BUSINESS IN INDIA Preliminary registration with the Directorate of Industries/District Industry Centre :its requirements and benefits; single window clearance scheme ; getting allotment of space and other utilities ;preliminary contract with the vendors ,suppliers, bankers, principal customers ;contract management , basic start up problems. UNIT 7. SMALL BUSINESS MANAGEMENT Planning for small business; organizational structure for small business; financial preparation of budgets; integrated ratio analysis; assessing business risks (leverage analysis) marketing product planning and development; costing and pricing promotion of product; HR issues. UNIT 8. MANAGING BUSINESS GROWTH Stabilization strategies and enterprise growth strategies for small business; crises of business growth; family business growth, conflicts and resolutions. UNIT 9. POLICY FOR SMALL BUSINESS DEVELOPMENT Policies for setting up, managing and marketing the business competitively. BASIC TEXTS Poornima M. Charantimath : Entrepreneur Development Small Business Enterprise (Pearson Education) Donald F Kuratko & Richard Hodgetts : Entrepreneurship in the New Millennium (South western publishing company) IMPORTANT NOTE The faculty should ask the students to prepare and present a live business plan under Unit-4 (Section-A). At least 10 hours should be devoted to these presentations and the students should be evaluated on their basis.

ICHE_UG(E)_V_SEMESTER_2011-14_SPRING SUMMER RELEASE DATE: MAY 2013

EXECUTIVE COMMUNICATION COURSE DURATION: 20 HOURS COURSE CREDITS: 02 For Executive Communication courseware contact Mr. Shoib Ahmed Email id: shoibahmed588@gmail.com Mobile No: 9999006866