CAROWELDERS METAL WORK

By

CAROLINE WANGUI KAMAU MMUST/SWC/D/111/09

A BUSINESS PLAN SUBMITTED TO THE SCHOOL OF ..IN PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR THE AWARD OF A DIPLOMA IN.

DEPARTMENT OF..

MASINDE MULIRO UNIVERSITY OF SCIENCE AND TECHNOLOGY FEBRURRARY, 2013

DECLARATION Declaration by the Candidate This Business Plan is my original work and to the best of my knowledge has not been presented to any other institution. No part of this project may be reproduced without prior express permission of the author. Name: Sign:...................................................... Date:.......................................................

Approval by the Supervisor This research project has been submitted for examination with my approval as the University Supervisor.

Name:

Sign:......................................................

Date:.......................................................

DEDICATION I dedicate this project to my .

ACKNOWLEDGEMENT My first and most important acknowledgement goes to the Almighty God who gave me effort in different challenges while collecting information toward accomplishment of this project. Secondly I would also like to acknowledge the role plaid by my supervisor, ., in guidance and counseling, which at times proved hard to accomplish but with due care and determination. Appreciation also goes to all my lecturers for encouragement, guidance and correction they made toward completion of this project. Finally I would like to thank my classmate for their encouragement, direction and humble time they gave me which has contributed toward success of this business plan.

TABLE OF CONTENTS Declaration Dedication Acknowledgement Table of Contents CHAPTER ONE: EXECUTIVE SUMMARY 1.0 The Company 1.1 Products and Services 1.2 The Financing 1.3 Mission Statement .4 Management Team 1.5 Sales Forecasts Table 1.1: Profoma Profit and Loss (Yearly) Table 1.2: Sales, Operating Costs and Profit Forecast 1.6 Expansion Plan 1.7 The Market 1.8 Market Trend 1.8.1 Size and potential 1.8.2 Competition 1.8.3 Customers 1.9 Structure CHAPTER TWO: THE COMPANY REGISTRATION 2.0 Company and Financing Summary 2.1 Registered Name and Corporate Structure 2.2 Required Funds 2.3 Investor Equity 2.4 Management Equity 2.5 Exit Strategy 2.6 Assumptions Underlying Financial Projections II III IV V

CHAPTER THREE: PRODUCTS AND SERVICES 3.0 Products and Services 3.1 Welding Services 3.2 Sales of Welding Products 3.3 Products and Premises: 3.3.1 Health & Safety/Employment and Tax Legislation 3.3.2 Insurances 3.4 Plant and Equipment. 3.5 Production/Operations 3.6 Quality Control CHAPTER FOUR: STRATEGIC AND MARKETING ANALYSIS 4.0 Strategic and Market Analysis 4.1 Economic Outlook 4.2 Industry Analysis 4.3 Customer Profile 4.4 Competitive Analysis 4.5 The SWOT Analysis 4.5.1 Strengths 4.5.2 Weaknesses 4.5.3 Opportunities 4.5.4 Threats CHAPTER FIVE: MARKETING PLAN 5.0 Marketing Plan 5.1 Marketing Objectives 5.2 Marketing Strategies 5.3 Marketing Plan 5.13.1 Pricing 5.3.2 Product 5.3.3 Place 5.3.4 Promotion 5.4 Sales Plan

5.5 Future Products 5.6 Development Plan CHAPTER SIX: ORGANIZATIONAL STRUCTURE 6.0 Organizational Plan and Personnel Summary 6.1 Corporate Organization 6.2 Organizational Budget 6.3 Management Biographies CHAPTER SEVEN: FINANCIAL PLAN 7.0 Financial Plan 7.1.1 Sales 7.1.2 Expenses 7.1 Underlying Assumptions 7.2 Sensitivity Analysis 7.3 Source of Funds 7.4 General Assumptions 7.5 Profit and Loss Statements 7.6 Cash Flow Analysis 7.7 Balance Sheet 7.8 General Assumptions 7.9 Business Ratios Expanded Profit and Loss Statements Expanded Cash Flow Analysis