Professional Documents
Culture Documents
Dr. Richard, WHO is an aviation expert was asked to commit on the latest helicopter crash The Kubai Club, WHICH has more than 50 members, meets weekly on Friday evenings.
Conclusions:
1. 2. 3. 4. We asked costumers where they bought petrol and they said We asked then what was more important, a competitive price or a good quality fuel, and they said We wanted to know If they paid in cash or with credit card. We wanted to know If distance from the service was an important factor, and they said
Phrasal verbs
OVER: due (vencido), priced (sobreprecio), work (trabajo excesivo), paid (pagado en exceso), drawn (descubierto) UP: market (lujo), dated (actualizado), ward (al alza) OUT: dated (obsoleto), door (al aire libre), going (salientes) DOWN: market (baja gama), town (en el centro), word, charger, looked, populated, weight UNDER: paid (mal pagados), staffed (poco personal)
MARKETING VOCABULARY
To exceed = to be more than A mission = an assignment or task An initiative = an important new plan with a particular aim A segment = a part or section An audience = a group of interested people A profile = a description of the characteristics of someone or something To determine = to find out / to discover To monitor = to check at regular intervals
FRAGMENTED MARKET (mercado fragmentado) = many different types of consumer who buy the same product CUTTING EDGE (vanguardia) = the most advanced and up to date BUYING DECISION (decisin de compra) = conclusions people reach about which products to purchuse FOCUS GROUP (grupo de enfoque) = an informal discussion group used for market research COMMON THREAD (hilo conductor) = a shared characteristic MEASUREMENT SYSTEM (sistema de medicin) = a method of evaluation
QUANTIFIERS
A small degree of difference SLIGTLY A LITTLE A degree of difference MODERATELY SOMEWHAT CONSIDERABLY A large degree of difference FAR MUCH SIGNIFICALY