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Catalysts Software is Four passion Catalysts jidden Champions Christoph Steind! Dr. Christoph steinal steindl@ catalysts cc “43 6645419941 ‘Christoph Steindl gave ths lecture on 11.11.2012 Download the recorded lecture from http /wissensspritze catalysts ce Hello, my name is Christoph Steindl | wil talk about Hidden Champions today, but let me start with a quick motivation forthe topic There are companies that grow faster than their competitors Companies who not only survive downturns, but who even gain market shares when others buckle under pressure ‘Since we experience turbulent market conditions right now, and since we can expect more frequent crises, we should have alook at those highly successful companies. Hermann Simon has been studying such companies for years, many of which are not wellknown tothe public Heisthe author ofthe book "Hidden Champions of the 21st Century” Inthis session, we will ook at some of the lessons that made those Hidden Champions number ‘one, two or three inthe global market. ©2011 Catalysts aaojo1a Catalysts passion Software is Definition: Hidden Champion Number one, two or three in the global market, or number one o1 continent. Revenue below $4 billion. Low level of public awareness. But firs, let's look at the definition of a Hidden Champion: ‘A Hidden Champion is number one, two or three in the global market, or number one on its continent. ‘The market position is generally determined by market share. ‘A Hidden Champion has a revenue below 4 billion dollars. ‘And there typically isa low level of public awareness about the Hidden Champion. ©2011 Catalysts aaojo1a Let me give you an example When you are drinking Coca-Cola, the name Jungbunzlauer is unlikely to be the first thing that springs to your mind. However, Jungbunzlauer is an Austrian-Swiss global leader that supplies the citric acid for every Coca-Cola produced and sold world-wide ©2011 Catalysts aaojo1a

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