Professional Documents
Culture Documents
VOLUME 03
KAMYAR MOGHADAM
WELCOME
Im thrilled and proud to present to you our new FASHION FOR FLOORS Style Book Vo l u m e 3 , w h i c h w i l l t a k e y o u o n a d i s c o v e r y t o u r o f s o m e o f t h e m o s t e x c i t i n g h o m e s and locations in the world, among which youll see for the first time COCO CHANELs former private estate, still feeling every breath of the worlds most influential style icon. Having had the chance to showcase my unique carpets alongside unique locations, makes this style book so different, you will also discover some breath taking visuals of carpets and world renowned artists, such as Picasso, Botero or Chagall at the OPERA GALLERY. FASHION FOR FLOORS elevates your floor to a different level, my team and myself are dedicated to transform your floors into the most important style element of your interior ! Je ressens un immense plaisir et une grande fiert en vous prsentant notre n o u v e a u S t y l e B o o k Vo l u m e 3 F A S H I O N F O R F L O O R S , q u i v o u s f e r a d c o u v r i r d e s d e m e u r e s s o m p t u e u s e s e t d e s l i e u x m a g n i f i q u e s . Vo u s a l l e z p o u v o i r c o n t e m p l e r parmi ceux-ci lancienne proprit prive de la plus influente icne de la mode, Coco Chanel, ayant laiss dans son sillage u ne empreinte indlbile. Avoir eu la chance de prsenter nos tapis uniques dans ces endroits uniques, offre notre style book son caractre si diffrent, dans lequel vous allez galement apprcier des compositions a couper le souffle, Mettant en scne nos tapis et les uvres des plus clbres artistes mondiaux comme Picasso, Botero ou Chagall, dans lOPERA G A L L E R Y. FASHION FOR FLOORS lve votre sol vers un niveau diffrent. Mon quipe et moi-mme consacrons tout notre savoir faire pour le transformer en llment essentiel de votre intrieur !
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Kamyar Moghadams background has always been in the fashion world, and having been a class m a t e o f To m F o r d a t Pa r s o n s S c h o o l of Design, he embraced the fashion world thanks to an icon He learned the importance of style and concept, through some of the biggest names and very fast reached out to new markets, re-defining style in a very innovative way. Having been brought up in a family where carpets have been traded for generations, the idea to create a fusion between his past in fashion and his family traditions became evident. FASHION FOR FLOORS started out to become the worlds first concept store only dedicated to designer carpets and floor couture. FFF offers the worlds largest stock at any time of designer carpets and h a s b e e n a p p o i n t e d b y t h e Pa l a c e of Monaco and H.S.H. Prince Albert II as the official supplier.
Inspir durant toute sa formation, K a m y a r M o g h a d a m f u t l v e a v e c To m F o r d l a Pa r s o n s S c h o o l o f D e s i g n , et embrassa le monde de la mode en remerciant son ami de le lui avoir rvl. Ayant appris limportance des notions de concept et de style auprs de grands noms du design et de la publicit, il a trs vite t appel vers de nouveaux marchs, redfinissant ces mme styles dune manire trs innovante. Issu dune famille o lon estime les tapis depuis des gnrations, il devint vident ses yeux de crer une fusion entre son exprience de la mode et ses traditions familiales pour crer FASH ION FOR FLOORS, premier concept store au monde uniquement consacr aux tapis design et la haute couture du sol. FFF offre tout moment, le plus large choix de tapis design au monde et a t nomm ce titre par S.A.S. le Prince Albert II de Monaco, fournisseur o f f i c i e l d u Pa l a i s .
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GUARANTEE
We b e l i e v e i n s e l l i n g o n l y t h e f i n e s t c a r p e t s m a d e f r o m t h e b e s t m a t e r i a l s , s o w e w i l l grant you a unique world-wide guarantee: - Exchange within 12 months at 100% of the purchase price on all hand-knotted carpets. Even if you just want to change the style of your interior! And even after 12 months we'll grant you a proportional credit against any new purchase. - Exchange within one month at 100% of the purchase price for all other pieces. - A lifelong guarantee of the authenticity and quality of every carpet.
Pa r c e q u e n o u s s o m m e s c o n v a i n c u s q u e n o u s v e n d o n s u n i q u e m e n t l e s p l u s b e a u x t a p i s , fais avec les matires les plus nobles, nous vous offrons une garantie unique : - Po s s i b i l i t d ' c h a n g e p e n d a n t 1 2 m o i s 1 0 0 % d u p r i x d ' a c h a t p o u r t o u s l e s t a p i s nous main, mme si c'est juste parce que vous avez envie de changer de dcor. - Po s s i b i l i t d ' c h a n g e p e n d a n t 1 m o i s 1 0 0 % d u p r i x d ' a c h a t p o u r t o u t e s l e s a u t r e s collections. - L'authenticit et la qualit de chaque pice sont garanties vie.
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R OOM SERVICE
Nous voulons nous assurer que vous choisissez le tapis parfait, pour que vous l'aimiez autant que nous laimons Nous vous offrons donc notre "Room Service" unique : - Prenez un rdv personnalis avec lun de nos designers du sol, chez vous, pour p r e n d r e l e s me s u r e s p a r f aite s, re garde r l e s p r o p o r t i o n s e t vo l u me s de s pi ce s af in dobtenir une vision complte de votre intrieur. - Choisissez avec notre aide une slection d e p l u s i e u r s t a p i s q u e vo u s aim e z - N o t r e q u i p e s e d p la c e r a e t v o u s p r s e n t e r a c h a q u e mo d l e ch o isit dan s u n e mi s e e n s i t u a t i o n r e lle av e c v o s meubles, votre clairage et tout le temps d o n t vo u s a u r e z b e s o i n po u r f aire v o tre c h o i x Et s i vo u s n ' e n a ve z aim au cu n , nous vous proposerons de crer votre tapis personnalis. Ceci sans aucune obligation d'achat. Y a-t-il autre chose que nous puissions faire pour vous ?
We w a n t t o m a k e s u r e t h a t y o u c h o o s e the perfect carpet so that you love it as much as we do therefore we offer you our unique Room Service: - make a personal appointment with one of our floor designers at your home in order to take the perfect measurements, look at the room proportions and to get a feel of your interior. - make a selection of several carpets that you love with our assistance - our team will come and present to you each piece in its final and real setting, with your furniture and your l i g h t i n g . Ta k e y o u r t i m e t o c h o o s e . If you dont find your perfect match, we will make a second selection if you ask us to do so, or just create your own personalized carpet. Without any obligation of purchase. Is there anything else we can do for you ?
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VERY SPECIAL PIECES SURROUNDED BY VERY SPECIAL ART S lection tr s sp ciale entour e d un art tr s sp cial
A N I G H T O U T AT OPERA GALLERY
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MAURO CORDA, "Cri"
Splash 1 - 100% hand-knotted in Nepal - 250 x 300 cm Design by RUGSTAR limited edition in Himalayan wool & silk
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I Love You Red - 100% hand-knotted in Nepal - 250 x 300 cm Design by RUGSTAR limited edition in Himalayan wool & silk
Splash 4 - 100% hand-knotted in Nepal - 250 x 300 cm Design by RUGSTAR limited edition in Himalayan wool & silk
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p10 Arman, "Luth d'orient" - p10 Alighiero Boetti, "Untitled" p10 Marc Chagall, "Le Grand Cirque" - p11 Arman, "Table pinceaux" p12 Federico Uribe : "Gatos y Perros" - Georges Braque, table "Tithonos" p13 Xingtao JIAO : "Mao Bust"
Engraved Heaven - 100% hand-crafted - 200 x 300 cm - Design by FLOOR TO HEAVEN limited edition in 100% Viscose Boro 1 - 100% hand-knotted in Nepal - 220 x 320 cm Design by JAN KATH very limited edition in 100% natural silk
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Chambord Black - 100% hand-knotted in Nepal 90 x 500 cm in Himalayan wool and silk 3975 e Verona 1 - 100% hand-knotted in Nepal - 170 x 240 cm very limited edition in Himalayan cashmere and silk Blueberry 2 - 100% hand-knotted in Nepal 250 x 350 cm - very limited edition in 100% natural silk
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Verona 2 - 100% hand-knotted in Nepal - 250 x 350 cm very limited edition in Himalayan cashmere and silk Fernando Botero, "Still Life With Fruits And Coffee Pot" Pablo Picasso, "L'Amateur d'Art" Pablo Picasso, "Tte d'Homme Barbu" Julien Marinetti "Doggy John"
Nuds aprs nuds, jour aprs jour, mois aprs mois, chaque tapis est unique et 100% nou la main dans les plus belles matires du monde Lultime qualit !
baMBOO SILK
This beautiful and sensual fiber has given life to some breathtaking 100% hand-knotted carpets in low or high-pile. Nature offering a tactile experience!
Cette fibre sublime et sensuelle a donn vie des tapis 100% nou main poil court ou long. La nature nous offre alors une vritable exprience tactile !
dot b y dot
Half way between manual and mechanic. Amazing results and lots of character which could not be achieved by any other technique. Total freedom for special effects and textures.
A mi chemin entre la ralisation manuelle et mcanique, cette mthode utilise des textures et permet des effets qui ne peuvent pas tre ralises dans dautres techniques. Un rsultat tonnant pour des tapis de caractre!
S K I N & leather
We hand-pick the most beautiful cow skins, mainly from Brazil, to create some of the most exciting carpets, that have ever been put on a floor. They are sexy, cool and they are party proof, stainless and resistant!
Nous recherchons les peaux de vache les plus belles, principalement au Brsil, pour crer les plus extraordinaires tapis de cuir jamais prsents sur un sol. Ils sont sexy et ont dj pass le Party Test : inoxydables et rsistants!
GAZELLE DE LUXE
South-African, farmed springbock, hand-crafted into unique floor couture, bed spreads or cushions in a range of exciting colours.
La Gazelle sud-africaine, dlevage, cousue main dans des ateliers slectionns, en dessus de lit, Floor Couture ou en coussins, dans une gamme haute en couleurs.
Le concept Vintage Patchwork, cr par de jeunes artistes, offre une seconde vie aux tapis anciens et des textiles originaux, coups, teints dlavs et torturs avant de les assembler nouveau en des pices artistiques uniques.
TIE DYE
Light, crisp, hand-woven denim pieces, which are dyed in vibrant colours, using the tye dye technique creating more than real 70s carpets, each of them unique!
La lumire rafraichissante des pices de toile Denim, tisses la main, sont teints dans des couleurs vibrantes, utilisant la technique du tie dye crant des tapis dinspiration 70s, dont chaque modle reste unique!
shaggy D E L U X E
Satin stripes woven into a cotton base, creating carpets with a unique voluptuous texture and feeling at a very friendly price!
Lamelles satines crochetes dans une base de coton naturel, crant des tapis la texture sensuelle et voluptueuse unique, un prix trs amical !
LA CARTE
Choose from hundreds of materials and border combinations to create easy-going carpets in natural fibers. Can be ordered also as wall-to-wall.
Une slection de centaines de textures et nombreuses combinaisons de bordures, pour crer des tapis faciles vivre dans des fibres naturelles. Peut se commander galement en moquette.
F L O O R TAT T O O
Play with your floor and add some rock n' roll attitude with our new collection of hand-crafted floor tattoos !
Amusez-vous avec votre sol et soyez rock n' roll grce notre nouvelle collection de tapis tattoos entirement fait-main!
MANDALA RED
Mandala Black - 100% hand-knotted in Nepal - 230 x 300 cm - Himalayan wool and silk
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Mandala Cream - 100% hand-knotted in Nepal - 300 x 450 cm - Himalayan wool and silk
GEO STRIPES
IMPERIAL GOLD
100% hand-knotted in Nepal - 150 x 600 cm - New Zealand wool and viscose - 3950 e
SWIRL GARDEN
100% hand-knotted in Tibet - 400 x 500 cm - Tibetan highland wool and silk
art - deco b am b oo
100% hand-knotted in Tibet - 400 x 500 cm - Tibetan highland wool and silk
CUBIX
100% hand-knotted in Tibet - 350 x 350 cm - Tibetan natural silk
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CHESS S I LV E R
100% hand-knotted in Nepal - all sizes available New Zealand wool and viscose - ex. 170 x 240 cm - 1950 e
BASKET GREY
100% hand-knotted in Nepal - all sizes available New Zealand wool and viscose - ex. 140 x 200 cm - 1450 e
BASKET GOLD
100% hand-knotted in Nepal - all sizes available New Zealand wool and viscose - ex. 170 x 240 cm - 1950 e
VISION TA U P E
100% hand-knotted "loop&pile" in Nepal - all sizes available New Zealand wool and viscose - ex. 60 x 180 cm - 495 e
100% hand-knotted "loop&pile" in Nepal - all sizes available New Zealand wool and viscose - ex. 300 x 400 cm - 5950 e
V I S I O N S I LV E R
Chess Gold
Basket Silver
E l e g a n c e Co l l e c t i o n : a l l s i z e s a v a i l a b l e s t a r t i n g a t 4 9 5 e
SPHER
100% cow skin made in Be
E SKIN
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The most amazing new natural fiber creating breath-taking carpets that will take you on a tactile journey... La nouvelle fibre naturelle la plus tonnante crant des tapis tourdissants qui vous emporteront dans un voyage tactile...
Le luxe, ce n'est pas le contraire de la pauvret mais celui de la vulgarit. Coco Chanel
F L O O R TA T T O O
Just tattoo your floors and give them a rockn roll attitude! Ta t o u e z v o s s o l s ! E t d o n n e z l e u r l a r o c k n r o l l a t t i t u d e !
P I N K denim
BY FLOOR TO HEAVEN
W AV E S F R O M H E A V E N
dot by dot technique - 100% New Zealand wool - 300 colours - any size or shape possible
This unique collection of hand-woven denim carpets are each dyed by hand in a variety of vibrant colours and shapes. They are light and crisp and suit very informal interiors.
TiE DYE
Cette collection unique de tapis de toile de jean tisss et teints la main, vous est propose dans une varit de formes et de couleurs vibrantes. Ils sont lgerS, frais et conviennent aux intrieurs dcontracts.
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BUSINESS FLOORS
Why should your workplace be boring ?
Po u r q u o i v o t r e l i e u d e t r a v a i l d e v r a i t - i l t r e e n n u y e u x ?
Vision Cream 100% hand-knotted in Nepal - 530 x 680 cm - other sizes in stock
Mandala Black
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border/finishing
a la carte
by Limited Edition Fashion For Floors
Lederline
Choose your material and style Choose your border and finishing
+ =
Pipeline
your carpet
Haute Couture
Abaca
Beluga
Bliss
Brick
Costa
Cohiba
Dots
Extreme
Extreme II
L l o y d Wr i g h t
Mustang
Seacoast
Steppe
Zanzibar
Zebrano
Bosphore Lily - 100% hand-knotted in Turkey - 400 x 300 cm - antique pieces patched into a stunning unique carpet
V I N TA G E PAT C H W O R K
Byzanz Extravaganza - 100% hand-knotted in Turkey - 400 x 300 cm - antique pieces patched into a stunning unique carpet
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woven vintage
Checkered Striped - Antique hand-woven pieces - each unique and different 100% hand-crafted in Turkey wool & raw silk prices start at 750 e
Cabana Stripes - 100% hand-woven in wool : 3 designs and 4 sizes - ex. 140 x 200 cm 575 e Cushions 40 x 40cm / 60 x 60cm and floor cushions - prices start from 85 e
woven modern
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VERTICAL
Sand - 100% Brazilian cow-hide - 170 x 240 cm Solar - 100% Brazilian cow-hide - 240 x 340 cm Lilac Grey - 100% Brazilian cow-hide - 170 x 240 cm
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floor couture
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GREY FLASH
100% cow-hide design by limited edition luxury finishing all sizes and shapes available
M E TA L L I C A
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100% brazilian cow-hide engraved with metallic pigments - 140 x 200 cm 1650 e Metallic Cow-hides XL skins ca. 240 x 220cm 950 e
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Graphite Silver - Grey cow-hide and silver metallic skins Black Beast - 100% Brazilian cow-hide in satin black 500 x 300 cm - 8750 E Silver Chess - 100% Brazilian cow-hide in silver-white 250 x 300 cm - 4450 E
FASHION FOR FLOORS exclusive range of selected New-Zealand lambskins for your floor or to wrap around your body...
FASHION FOR FLOORS a slectionn pour vous une gamme exclusive de peaux dagneau de Nouvelle Zlande, pour votre sol ou pour vous lover...
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Long hair super soft lambskin in many colours and sizes - ex. 140 x 200 cm 1350 $
SENSUAL
Sheared mink style lambskin in 6 colours and 6 sizes ex. 60 x 135cm 395 $
Full long hair lambskins in single /double /quattro and octo - starting at 195 $
Single skin 195 $ - Cushion Cover 40 x 40cm 195 $ - Carpet/Plaid with 12/16/24 skins from 1950 $
GAZELLE DE LUXE
100% natural farmed springbock from South Africa
ERASED CLASSICS
by Jan Kath
J A N K AT H i s t h e m o s t i n f l u e n t i a l a n d m o s t a w a r d e d d e s i g n e r b r a n d for high-end, hand-knotted carpets in the world and we are proud to offer t h e l a r g e s t r a n g e t h a t c a n b e s e e n a n y w h e r e . T h i s i s t h e U L T I M AT E H a u t e Co u t u r e collection of tomorrows classics!
M AT R I X
J A N K AT H e s t l e d e s i g n e r l e p l u s i n f l u e n t e t l e p l u s r c o m p e n s d u t a p i s h a u t d e gamme nous la main dans le monde. Nous sommes fiers d'offrir le plus grand choix aujourdhui runit de ses produits dans notre showroom. C'est la collection de haute couture SUPRME, le classique de demain!
LE MAROC
by Jan Kath
A collection of contemporary, yet ancient, berber carpets, hand-knotted with hand-spun, organic, natural dyed highland wool from the Atlas Mountains Une collection contemporaine, compose d'anciens tapis berbres, nous main dans des laines issues de rgions montagneuses teintes et files main, biologique naturelle, venue des Montagnes de l'Atlas.
STONED
by Jan Kath
Create your playground with organic, South African Felt Stones, hand-crafted in 3 sizes and 2 colours. Crez votre terrain de jeux et de sensations avec des roches de laine feutres, sud-africaines, faites la main dans 3 tailles et 2 couleurs.
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Wa l k o n h e a v e n l y s t o n e s 2 colours and 6 sizes with prices starting at 995$ Promenez vous sur des pierres clestes 2 couleurs et 6 tailles partir de 995 E
SHAGGY DE LUXE
6 colours 4 standard sizes
60 x 135cm 140 x 200cm 170 x 240cm 200 x 300cm 195e 585e 875e 1350e
Moghadam family,
Luigi Forciniti, Marc Anthony, Jennifer Lopez & Antonio Ierone, ZEBRA SQUARE
Jan Kath
Jeff, by Night
M a r i e - P i e r r e Pe t i t p a s COLLECTION PRIVEE
Michaela Schleypen
F L O O R T O H E AV E N
Thank you !
Pa t r i c e M o r o TEMPS&PASSION
Dean Oliver
visionaire
Karine Pichon-Marquis, Bndicte Supplis, Christelle Cell, Pierluigi Francescon OPERA GALLERY
Pa t r i c i a J o u s s a u m e
plein soleil
S h e l l y Wa l k e r , SAHANTA
FASHION AT ZEBRA
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by Fabien Prauss
Pacific Line Black White 100 % nou main Laine et soie vgtale 220 x 320 cm
Peace & Love by Michaela Schleypen 100 % Denim tiss main 240 x 170 cm
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Matrix by Jan Kath 100 % nou main Laine et soie 300 x 250 cm
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Sex by Rug Star 100 % nou main Laine et soie 2,10 m x 3,10 m
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How to get the carpet of your dreams? Comment avoir le tapis de vos rves?
Call us
APPELEZ-NOUS P O U R U N R DV
. . . o r p o p i n to our shop
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TO M B E Z A M O U R E U X D E V OT R E TA P I S
P R O F I T E Z D E V OT R E N O U V E AU TA P I S E T V I V E Z HEUREUX !
www.fashionforfloors.com 10 E / 10 $ / 10