On

STUDY OF CUSTOMER SATISFACTION AT MARUTI UDHYOG LTD.

Submitted in partial fulfillment of the requirement of the three-years full time Bechelor in Business Administration
(Session 2009-12)

SUBMITTED TO:-

SUBMITTED BY:Surbhi Roll No.- 9053537 BBA -VI Sem.

Ms.Puja Arora (Project Guide)

INSTITUTE OF MANAGEMENT & RESEARCH

(NH-58, duhai, ghaziabad) (Approved by AICTE, Ministry of HRD, Govt. of India(Affiliated to Chaudhary Charan Singh University, Meerut)

History of Company In 1769, a French engineer CAPTIN NICHOLAS built the first load the vehicle propelled by its own power. It was a three-wheeler, four-seatwork vehicle fitted with steam engine. It attained a peed of about 21/2 M.P.H. for 15 minute. In 1880. German & French efforts developed of this vehicle. In 1885, Benz in Germany built a tricycle propelled an internal combustion engine. engine. In 1885-86, GOTTLEEF DAIMLETpatented an internal combustion In 1895, CHARLES E.DURYES and ELWOOD and J.HAYNES in In this year PANCHARD and

America developed experimental automobile.

LEVAMOR in France also developed a car with minor executions incorporated the chief features of the automobile as we know it today. In 1890-95, the European designers were also active in the development of automobile. In 1900. The design of the automobile so improved that it awakened the public to the fact that it was new form of transportation. In 1906, many of the great names around which the worlds largest manufacturing industry was to be built in America had already begin to

manufacture the automobile vehicle, Packard, Auto car Oldsmobile, white, bulk overland, ford, cadillan-c etc., all these names were, motor vehicles before 1905. Pierce-arrow, locomotive, Maxwell, franking and peerless were also important at that time in the technical and commercial development of the motor vehicle. In 1920, there was a gradual change and refinement in automobile design. It was clear by the spark ignition gasoline engine, which was the power plant of the modern motor; vehicle water-cooled engine was almost universal. The sliding gear transmission had established itself as predominant. The puppet value was used in almost every engine. Engines were all located of the chassis. In this period the major developments were made in every carry features. The designers tried to produce a vehicle which will function at all times under all conditions and which were comfortable to ride and easy to operate. Increased life of tyres, , independent, front wheel suspension, four wheeler hydraulic brakes, high compressions ratio, higher power, use of new materials and hundreds of other changes have been made. In recent years, the passenger cars chassis construction has been forced to shape itself and redesigned bodies. While in the field of truck design , body chassis problems now get simultaneous consideration to automatic transmission and many other new feature are in todays car. The diesel engine was invented

only a few years after the spark ignition engine cars came into existence. Cars provided the facility to the owners that are safe, easier to drive, more reliable and comfortable. HISTORY OF AUTOMOBILES IN WORLD SCENARIO In 1769, a French Engineer Captain Nicholas built the first load vehicle propelled by its own power. It was a three-wheeler four-seater vehicle fitted with steam engine. It attained a speed of about 2 Y2 MPH for 15 minutes. In 1880, German & French efforts developed an internal combustion engine vehicle. The present day automobile is the development of this vehicle. In 1885, Bent in Germany built a tricycle propelled by an internal combustion engine in Germany In 1885-86, Gottlief Daimlet patented an internal combustion engine in Germany. In 1895, Charles E. Duryes and Elwood and J.Haynes in America developed an experimental automobile. In this year pan chard and elevator in French also developed a car with motor execution and incorporated, the chief features of the automobile as we know it today.

In 1890-95, The European designers were also active in the development of the automobiles. In 1895, European designers purchased from France had the engine placed in front of chassis, housed on to a sliding gear transmission and incorporated brake pedal clutch and accelerator. In 1900, the design of the automotive was so improved that it awakened the public to the fact that this new form of the transportation was really practical form. In1906, many of the great name around which the worlds largest manufacturing industry was to be built in America had already begin to manufacture the automobile vehicle Packard, autocarolds mobile, while, Bulk Overland, Ford, Cadillac-C etc., all these names were on motor vehicles before 1905. pierce-Arrow, Locomotive, Maxwell, Franking and peerless were also important in that time in the technical and commercial development of the motor vehicle. In 1920, there was a gradual change and refinement in automobile design It was clear by that the spark ignition gasoline engine was the power plant of the modem motor vehicle water-cooled engines were almost universal.

The sliding gear transmission had established itself as predominant. The puppet value was used in almost every engine design. Engines were also located in the chassis . In this period the major improvements were made in very carry feature. The designers tried to produce a vehicle which will function at all times under all conditions and which were comfortable to ride and easy operate. Increased life of tires, independent front wheel suspension, four wheel hydraulic breaks, high compression ration, higher power, use of now materials and hundreds of other changes have been made. In recent years, the passengers car chassis construction has been forced to shape itself tore-designed bodies, while in the field of truck design, body-chassis problems now get simultaneous consideration to a greater than even before. Fluid play wheels, freewheeling over drives, automatic transmission and many other newer features are in the todays car. The diesel engine was invented only a few years after the spark ignition engine car had engine in the years had provided the owner with cars that are afe, easier to drive, more reliable