Columbus Affiliate of Susan G.

Komen for the Cure 929 Eastwind Drive Suite 211 Westerville, Ohio 43081 Mary Stankiewicz, Media Director (614) 297-8155 Stankiewicz.12@buckeyemail.osu.edu Ally Marotti, Editor The Lantern 271 Journalism Building 242 W. 18th Ave. Columbus, Ohio 43210 Dear Ally Marotti, My name is Mary Stankiewicz and I am the media director for the Columbus Affiliate of the Susan G. Komen Race for the Cure. I am writing to invite your publication to cover our 21st Annual Komen Columbus Race for the Cure on May 18, 2013. Each year, more than 45,000 people participate, making the Columbus Affiliate in the top 10 for Race for the Cure participation. Many Ohio State students and local faculty participate in this race. By covering our event, your publication will draw a large audience that is looking for information on the race. I look forward to working with you and hope that you will take a look at the enclosed media kit. The kit includes a fact sheet on breast cancer, a background narrative on Susan G. Komen Race for the Cure, a press release on the race details and a list of story ideas. I can be contacted anytime at the phone number and address above. Thank you for your time, Sincerely, Mary Stankiewicz Media Director

Columbus Affiliate of Susan G. Komen for the Cure 929 Eastwind Drive Suite 211 Westerville, Ohio 43081 Mary Stankiewicz, Media Director (614) 297-8155 Stankiewicz.12@buckeyemail.osu.edu FOR IMMEDIATE RELEASE March 7, 2013 Join the Promise Columbus, Ohio- Promise to help find a cure for breast cancer by participating in the Columbus Affiliate Susan G. Komen Race for the Cure. The Susan G. Komen Race for the Cure series is the largest series of 5K runs/fitness walks in the world. This year, Columbus will host its 21st annual Race for the Cure May 18, 2013. The race will begin at 8 a.m. downtown at the Ohio Statehouse. The Race for the Cure works to raise funds and create awareness for the fight against breast cancer. The Race for the Cure also celebrates breast cancer survivors and honors those who lost their battle. Individual registration can be completed online at www.komencolumbus.org or can be mailed to the Columbus Affiliate of Susan G. Komen for the Cure at 929 Eastwind Drive, Suite 211, Westerville, Ohio 43081 until the day of the race. Adult registration is $30 and childrens participation is $15. The first 45,000 registrants receive a free T-shirt. Donations to Susan G. Komen can be included in any amount upon registration.

Columbus Affiliate of Susan G. Komen for the Cure 929 Eastwind Drive Suite 211 Westerville, Ohio 43081 Mary Stankiewicz, Media Director (614) 297-8155 Stankiewicz.12@buckeyemail.osu.edu Susan G. Komen: Race for the Cure Susan G. Komen was diagnosed with breast cancer in 1977 and passed away three years later at age 36. Before passing away, Komen asked her sister, Nancy Brinker, to help continue the fight against breast cancer. Brinker began the Susan G. Komen Foundation in Dallas in 1982. The following year, Dallas held the first Race for the Cure that included 800 participants. Since then Komen for the Cure has raised almost $2 billion for breast cancer research and awareness. There are now 122 affiliate offices across the country. The Susan G. Komen foundation holds races in more than 50 countries. The Columbus Affiliate began in 1993 and has now raised more than $13 million. Since 2011, Columbus has ranked in the top 10 for Race for the Cure participation across the nation. Komen Columbus provides services such as breast cancer screenings and awareness for 30 counties in the central and southern Ohio area. Columbus grants provide 21 breast cancer programs for 16,000 women ages 15 and older. These grants educate uninsured and underinsured women about breast cancer.

Columbus Affiliate of Susan G. Komen for the Cure 929 Eastwind Drive Suite 211 Westerville, Ohio 43081 Mary Stankiewicz, Media Director (614) 297-8155 Stankiewicz.12@buckeyemail.osu.edu Breast Cancer Fact Sheet One in eight women will be diagnosed with breast cancer at some point in their lives Breast cancer is the second leading cause of death among women in the United States The median age of breast cancer diagnosis is 61 Breast cancer rates tend to be highest among white women One case of breast cancer is diagnosed every two minutes

Columbus Affiliate of Susan G. Komen for the Cure 929 Eastwind Drive Suite 211 Westerville, Ohio 43081 Mary Stankiewicz, Media Director (614) 297-8155 Stankiewicz.12@buckeyemail.osu.edu Story Ideas: This year, the number one local sponsor for the Columbus Race for the Cure is Limited Brands. A story covering Limited Brands gives a local connection to the Lantern audience because Limited Brands founder, Lex Wexner, is an Ohio State graduate. Also, Limited Brands continues to set the record for being the largest team is Komen history. Breast cancer myths and realities Columbus breast cancer success story How race funds and donations are distributed and used