CHAPTER 1 INTRODUCTION 1.

1 INTRODUCTION

Bloch (1984) defined a healthy lifestyle as an orientation toward the prevention of health problems and the maximization of personal wellbeing. While this could legitimately encompass a wide variety of behaviors from flossing after meals to applying sunscreen, most healthy lifestyle research has focused on diet and exercise (Kraft and Goodell, 1993). Healthy Lifestyle is important in daily life. Nowadays, people are concern to create healthy lifestyle in their daily life. The immense influence of this market is underscored by Roger Deromedi, CEO of Kraft Foods, who said: The growing importance of health and wellness has altered buying patterns to a degree that I have not seen before in the food business (Howell, 2004). Poor healthy lifestyle will give bad impact to our body. This is because when they did not apply healthy lifestyle in their daily life, it is easy for them to get danger dieses. So, with regard to this particular market, demand has being driven by a large customer needed segment that bases a number of its purchase decisions on its desire to adopt or maintain a healthy lifestyle (Berry, 2004; Weiss, 2002,Beverage Industry, 2004; National Petroleum News, 2002). This study will attempt to better define the profile for this segment by analyzing associations between maintaining a healthy lifestyle and a number of demographic, personal value and psychological characteristics (Lepisto, 2005).

Healthy lifestyle can starts from home. Parents are role models to their children in apply healthy lifestyle. For example, if children always practice live healthy lifestyle from home, they will apply it at outside or where ever they go. Research has shown that children's behavior is learned mostly thorough the observation of others. So parents are in a prime position to influence their children's habits and play a vital role in shaping their future healthy habits. Parents need to be healthy role models for their kids (Keogh, 2011). So, every parent behavior will be followed by their children either good behavior or bad behavior. Parents must show good roles to hat their children. So, children can follow them based on what they learn from their parent.

Nowadays, parent always busy with their works. As a nation they're working longer hours compare to spending less time at home. They prefer struggle to get that important work-life balance anywhere near right and their children are suffering as a result (Keogh, 2011). This is one of the reason parent do not have enough time to encourage their children to practice their healthy lifestyle. So, their children cannot manage their activity and healthy food by themselves. Parents more influence their children to play indoor games. So, their children always play indoor games such as computer games, play station and others. This kind of games may influence them to become obesity. It is because they just sit and play. Children did not do any exercise when they play indoor game. Other than that, when playing indoor games, they will not produce any sweat or burn their fat that contained in their bodies. Children become overweight when the energy they take in (through food and drink) is greater than the energy they put out (through physical activity and exercise). A diet high in energy and fat, combined with low levels of physical activity and exercise, will lead to a person becoming overweight. Children inherit body type and shape from their parents. Parents cannot change these factors but they can influence their childs eating habits and activity patterns, which will also affect their body weight (Victoria, 2012). In addition, daily activities also affect overweight factors. This is because if children less to move or exercise, food consumed by them will turn to fat. Fat stores will result in overweight. So, parents should always control nutrition and their children activities so that this matter can be resolved.

The main factor of overweight begins with indoor games. Indoor games do not require much movement. So, if not balance their children and activity feeds, it will influence them up to become overweight. Aware parent also have to control their children. They have to think how to avoid their children from overweight. Other than that, they have to alert or control an effective activity to their children.

To overcome it, parents need to change this pattern and influence their children's activity levels by providing opportunities, support and encouragement for them to play sports. So, parents need to once more become role models to their children (Keogh, 2011). Physical activity can be a part of daily routine. It is good for parents who use or apply it wisely. For example, every evening weekend, they will do some exercise together compare with spend too much time in front of the television or computer screen. It will not only nourish the body. It also can strengthen the tassel silaturahin between parents and children.
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1.2 PROBLEM STATEMENT AND RESEARCH QUESTION

Changes nowadays can have adverse effects on us. Changes in terms of technology to further reduce outside activities of a person. Nowadays, children prefer to play indoor games compare to outdoor games. This is because they always fanatic with technology nowadays. Their parents also feel easy to monitor their children if their children play indoor games such as computer game, play station and others. They did not feel worried when they children play indoor games because they easy to guide them. Parents did not have to think about the danger that they have to think.

This problem may influence obesity to children. This thing will happen when they did not do any exercise. When they play computer games, what they need to do is just sit and click at the computer. So, they did not do a lot of movement when they play computer games. Playing indoor games will affect less air to children. This is because they do not get fresh air because they just sit at home alone. When they get less fresh air, it will influence them easy to get danger dieses. Other than that, children will be less social with other people. They just stay at home and did not see or connect with other people. Factors that we need to overcome in order to prevent it from becoming worse. It will give another bad impact that will affect others.

Therefore several questions need to be answered such as:1) Did the parent aware with their children choices of food? 2) Did the unbalance nutrition will affect our body? 3) Did the parent control their children activities? 4) Did the parent applied healthy lifestyle in their daily life? 5) Did the right choices of food is important for our body?

1.3 RESEARCH OBJECTIVE

i.

To identify eating habit of people in Seri Iskandar.

The purpose of the study is to identify the factors toward eating habit of people in Seri Iskandar. From the purpose researcher can know what factor is influence eating habit of people in Seri Iskandar. Researcher also can know how they applied it in their daily life.

ii.

To analyze the important of healthy lifestyle in Seri Iskandar across gender and position.

The purpose of the study is to analyze the important of healthy lifestyle in Seri Iskandar. Researcher wants to know whether they applied their healthy lifestyle in daily routine. That is means through the purpose the important of healthy lifestyle can be measure.

iii.

To evaluate the awareness of choices of food.

The purpose of the study is to evaluate the awareness of choices of food. It means that from the purpose, researcher can know what kind of awareness that parents will aware to their children choices of food.

CHAPTER 2 LITERATURE REVIEW

2.1 LITERITURE REVIEW

Obesity is a global problem afflicting all age groups, bringing social and economic burdens (Kara Chan, 2009). Government makes a lot of activities to overcome this problem. People have to control their diet and activities. Lack of exercise may people to become obesity. So, to prevent it, they have to reschedule their activity and their diet. If they can control their diet wisely, they can live in healthy life.

DEMOGRAPHIC

Gender is important in create healthy lifestyle. This is because the activity and quantity of food taken by children and adulthood is different. Nutrition for older people are likely to eat more daily servings of fruit and vegetables, younger people are less likely to be overweight and more likely to be on a diet (Richard L. Divine, 2005). Different gender also has different needs and different quantity of food. It based on their daily activity or daily routine that they do every day. The situation will be different for children. For example, adult male need to eat more compare to children male. Other than that, active children need to eat more compare to children who is playing indoor activity. This is because if their parents do not control their diet and activity, it will influence them to become obesity. Regard to exercise, aging baby boomers have been identified as the driving force behind the resurgence in the fitness industry (Weiss, 2002), while an industry study found that people over 55 were the fastest growing segment in the health club market (Maquire, 1999).

Higher income people are more likely to exercise and are more likely to be using exercise as a means of losing weight. They will spend their money to go to gym or buy any exercise machine so that they can use it to do an exercise. Other than that, they will conscious with regard to nutrition. Income is positively or high income linked to fruit and vegetable consumption (Richard L. Divine, 2005). So, they are who most have the high income more easily apply healthy lifestyle compare to those who has lower incomes. This happens because, who has higher income people are more concern with their health and family health. They also will buy a high quality of fruit and vegetable with full of vitamin and nutrient. They can balance their family healthy diet so that they will life in healthy lifestyle.

Lastly is about education. With regard to education, all the data suggest that healthy lifestyle consumers are likely to be more educated. People with higher education are more likely to exercise and are more likely to watch their diet. They also are more likely to manage they diet in systematically so that they are always apply healthy diet. In addition, Nayga (1997) found a positive link between education and interest in nutrition, while Goldsmith et al. (1995) found a negative link between education and attitudes toward snacking. It means parent who is more educated will concern with their children healthy lifestyle. They will choose suitable food and activity that is suitable for their children. This is because they want their children to stay healthy and avoid from danger dieses.

AWARENESS

From the research that the researcher get, Results show that four in ten parents think they do not have enough information about providing their child with a healthy diet. Bearing in mind that raisingkids.co.uk is a website for parents and we can assume a high level of interest in nurturing children, this figure suggests a widespread lack of knowledge of nutritional guidelines (Pat Spungin, 2004). So, tells that parents do not concern with the health of their children. To prevent this from happening, they need to change their way of upbringing of their children. Important things that should be changed are activities of their children. Their children have to be more active in sports or outdoor games compare to indoor game. Healthy exercise behavior influencing lifestyle. This is because if the Children did not do exercise, they may be susceptible to disease. Their weight will easily go up. This will make them easy to get fat.

Governments worldwide are bracing themselves with the issue of an obesity epidemic soon. If they do not curb this issue, the situation will become worse. This condition can potentially lead to a range of health problems such as heart disease, diabetes and even premature death (Kulasagaran, 2009). So, parents do not to be surprised if now their children easy susceptible to danger disease compare with the past. Parents should endeavor to address the "obesity epidemic" in order to avoid their children in faced from health problems. Worryingly, there has been a rise in cases of obesity among children. Many studies indicate a link between the consumption of junk food to obesity in children (Kulasagaran, 2009). It will also contribute to the deadly disease that will be faced by children. So, parent has to improve their knowledge about this. When they know what happen, they will more conscious with their children food and activity.

Next is about media. The more a child is exposed to television, the more they will accept the images depicted are real (Solomon, 1996). A factor supported by Hastings et al. (2003) who argues that advertising to children depicts messages of fantasy and fun. They will more use their imagination and try it if they think it is not danger for them. Through the use of cartoon characters, media personalities and snappy jingles, adverts can be effective in establishing consumer loyalty at a very young age (Keane and Willetts, 1994). It can be difficult for a parent in the supermarket environment to resist the insistent demands of a child to buy new food that they have seen on television (Darian, 1998; Moore and Moschis, 1983; Moschis et al., 1980). For example, Ribena ads. They use different ads to attract children to buy their product. They use cartoon and jingle for their advertising based on children imagination. When children see Ribena at supermarket, they will ask their parent to buy it. Advertising aimed at children is of particular concern (Keane and Willetts, 1994; Moore and Moschis, 1983; Moschis et al., 1980).Nowadays, advertising may influence children food buying behavior. The survey established that parents believe children are influenced by advertising. They take their children foods shopping with them and in the store the children ask for food products theyve seen advertised (Pat Spungin, 2004). In addition, advertising is also affecting children to buy their product seen by. Children are easily influenced by the ads they saw. They will follow the advertisement. Nowadays, company uses many ways to attract children to buy their product. They will make some ads those children easy to remember. So, children are influence to buy their product.

HEALTHY DIET

Healthy eating practices and indicates the problems involved in determining whether or not the British consumer has adopted a nutritious and healthy diet. Healthy eating messages were widely received and understood; however, there was some confusion over their content, skepticism regarding the veracity and motivation of some sources and a growing resentment of boring and puritanical themes (Sarah Maddock, 1999). There are people that one choose or define a healthy diet is. A healthy diet is a balanced diet selection as there are in the food pyramid. Figure 1 show some food pyramid that must follow by parents to their children.

Figure 1 As children grow they become more sophisticated and are increasingly influenced by their peers at school (Darian, 1998). Research indicates that most young consumers display emerging traits of independence with regard to their daily food behavior and are confident about which foods they prefer, i.e. junk food rather than healthy food alternatives (Warwick et al., 1999). Junk food is the main food that was chosen by them. They do not know the bad impact when they eating junk food. So, parent has to pay more attention to their children so that they do not take or eating more junk food. There are some ingredient of junk food may give danger dieses to children. So, parent should more aware to avoid their children from take or eating more junk food.

The large array of nutrients needed for optimal bone growth is provided through the consumption of a variety of foods. For example, strict vegetarians or vegans who totally exclude animal products are faced with the challenge of getting enough calcium and vitamin D. Well planned meals need to include foods rich in these two nutrients because plant foods typically provide enough of all the other nutrients. This challenge is greatly enhanced by the use of soy milk fortified with vitamin D and calcium (Sarah Maddock, 1999). A balance of nutrient also a rate is important in Healthy diet. Because this is, if we provide enough nutrients from children, it will help our health as adults. Besides, it also strengthens our spine. Sufficient protein and energy is needed to support the growth of all organs of the body, not simply the skeleton. In fact, body growth may be optimal with adequate protein and energy, even when the accumulation of mineral mass during skeletal growth is suboptimal because of insufficient intakes of calcium and vitamin D. Rickets, for example, often occurs in young children with relatively normal height and weight for age (Sarah Maddock, 1999).

2.2 THEORETICAL FRAMEWORK

IV

DV

Demographic

H1 H2 H3

Awareness

Healthy Lifestyle

Healthy Diet

Figure 2 The theoretical framework can divided into two variables which are independent variable and dependent variable. As in the diagram shows below, there are three arrows goes to the one box. Those three boxes are the independent variables while the one box there was the dependent variable. The dependent variable relies on the independent variables because the dependent variable cant make this research proposal complete, logic and interesting without the independent variables.

Healthy lifestyle is the word that in the dependent variable box. Healthy lifestyle will occur when they are the several independent variable are exist. First is demographic. Demographic as the people know, it was something that are needed by the people in their daily life. It is something basic that based on gender, age, income and education.

The independent variable was follow with awareness. In this variable, the researcher wants to know how their parent aware to manage their children in applied healthy lifestyle in their daily life. Other than that, the researcher also can know how parent prevent their children from obesity. When the children play indoor games, it will influence them to be obesity.
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Lastly is healthy diet. Healthy diet is one of the factors of healthy lifestyle. The researcher wants to know how parents apply an effective food pyramid to their children. Besides that, they have to control the quantity of nutrition of their children meal.

2.3 HYPOTHESES AND QUESTION

Hypothesis: Based on the theoretical framework, the researcher wants to know whether independent variable and dependent variables have a relationship. There are some hypotheses that can be use on this research such as: H1: There is a positive relationship between demographic and healthy lifestyle. H2: There is a positive relationship between awareness and healthy lifestyle. H3: There is a positive relationship between healthy diet and healthy lifestyle.

Question: The following research questions will be explored: Q1: Does demographic will help parent to applied healthy lifestyle? Q2: Does awareness interest to motivate parent in healthy lifestyle? Q3: Does healthy diet may help children to motivate in healthy lifestyle?

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CHAPTER 3 RESEARCH METHOLOGY

3.1 POPULATION AND SAMPLE

For the technique, it can be divided into two categories that are probability sampling and non probability sampling. Appendix 2(refer to appendix) show the picture of research area. It is easy to the researcher to know the research area before they make a research. So for this research, the researcher wants to use simple random sampling as a technique for the research. This simple random sampling is under probability sampling. It is simple to conduct. First, the researcher will put the house number into a box. Then the researcher will collect 20 house numbers at Taman Maju, another 20 house numbers at Bandar University and last 20 house numbers at SIDEC. From the number that the researchers get, it will be its sampling. The researcher chooses the sampling based on figure 3(refer to appendix).

This research is conduct at Seri Iskandar, Perak. The questionnaire will be distributed to the resident of Seri Iskandar. This is because of the sampling is around Seri Iskandar. The researcher reduce the sampling scope where focus on parents. 60 questionnaires will be dividing into three parts, where 20 questionnaires for parents at Taman Maju, another 20 for parents at Bandar University and last 20 questionnaire for parents at SIDEC. The questionnaire will be distributed to parents where this can make easy for researcher to get the information directly from the respondent.

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3.2 INSTRUMENTATION

The instrumentation that can be applied in this study is by the questionnaires. This is really suitable instrument that can be applied for this research to make them easy to collect the data. Questionnaire is a research instrument consisting of a series of questions and other prompts for the purpose of gathering information from respondents. The researcher provides 21 questions to answer the research.

There are many questions can be ask for this research study. But need to remember that the questions must relate to the topic of the study. The questions also must be suitable for the students to answer it. In a questionnaire, the researcher may divide the questions in the questionnaires into several parts. For the questionnaire there will be 5 sections of the questions, which is section A, section B, section C, section D and lastly section E.

For the section A, require respondents to fill up their background details such as gender, parent education, parent occupation, parent income and parent position. This type of question is using close ended questions. While for section B, question is based on the demographic (IV). From here, the researcher can know income, parent position and their education level that may influence healthy lifestyle. This type of question is using likert-type questions based on the five point ranging from strongly disagree to strongly agree. In section C, questions based on the awareness (IV) about how parent aware to apply healthy lifestyle to their children. The important of the question will be on fivepoint likert-type questions ranging from strongly disagree to strongly agree. Next is section D. It based on healthy diet (IV). The researcher wants to know how they apply an effective healthy diet to their children. Question will be on; five point liket-type questions ranging from strongly disagree to strongly agree. Lastly is section E. In this section the researcher use likert-type question ranging from strongly disagree to strongly agree. The researcher creates questions based on healthy lifestyle (DV). From this question the researcher can know whether resident agree or disagree in apply healthy lifestyle in their daily life.

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3.3 DATA COLLECTION

Data collection is the process of acquiring subjects and gathering information needed for a study, methods of collection will vary depending on the study design. The data collection for my research is from Primary data and Secondary data. Where for the primary data is data from the questionnaire that has been answer by the respondent. Which is the data is get directly from the respondent and mostly data from the primary data is more accurate and informative. This data the researcher get from SPSS. From this data, the researcher will analyze it. Hence, for the secondary data, the researcher has been referring to the journal, article and internet that based on research topic. Moreover, the secondary data that the researcher gets from the journal is helping me in guiding me to make a research. Basically, the journal that guides the researcher to done the research is a research from the previous researcher that related with the topic. From that, it will help researcher in make a perfect research, where researcher can use the previous research by using the framework that already have in the previous research and make a new research based on the new scope and respondent related to the topic.

The main journals that researcher use for this research are: i. ii. iii. Analysis of the healthy lifestyle consumer Parent power, not pester power Attitude toward organic foods among Taiwanese as related to health consciousness, environmental attitudes, and the mediating effects of a healthy lifestyle

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CHAPTER 4 DATA ANALYSIS 4.1 DATA ANALYSIS

Data analysis needs to be analyzes from the data collection. To analyses the data collections, the researcher needs to use the Statistical Package for Social Science (SPSS) which a computer program used for survey authoring and deployment. In other words, the SPSS is the system that will make the researcher easy to calculate the data collection. Data type that will be analyzed is based on frequency, cronbach`s alpha, descriptive statistic, pearson`s correlation and crosstab. For the frequency the data investigate four variables only meanwhile crosstab will be investigated for one variable with two types of demographic question. Generally, SPSS is a good for first statistical package for researcher that wanting to carry out quantitative research in healthy lifestyle because it is simple to use. The advantages of applying SPSS are discover unusual data. Other than that, the researcher also can know whether all the data is enough or not enough fill up. Researcher wants to generate the data into crosstab because from the crosstab it can show whether the independent variable and the dependent variable have a relationship through the use of the healthy lifestyle. Hence, for the frequency, to measure based on the independent variable itself.

Through data analysis researcher can analyze the data based on the respondents answer. By using this SPSS, researcher can identify the factor which are demographic, awareness and healthy diet whether this three factors influence toward the use of healthy lifestyle. The data will be performing in the frequency data. From that, the researcher can determine whether factors have relationship with the dependent variable or not. Besides that, from this data analysis, researcher also can analyze based on demographic toward the healthy lifestyle. This kind of data will be performing by using crosstab. Lastly, researcher also can measure the data of healthy diet toward the healthy lifestyle. The data also will be perform in crosstab; from that researcher can determine what kind of healthy diet that influences them to create healthy lifestyle. By analyze the data; the purpose of the study will be answer.

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4.1 DESCRIPTIVE ANALYSIS 4.1.1 DEMOGRAPHIC PROFILE Table 4.1 Demographic Profile
No Q1 Content Gender Male Female Parent education level SPM DIPLOMA DEGREE MASTER PHD Parent occupation Student Government Sector Private Sector Freelance Others Income Below than RM1 000 RM1 000 - RM2 000 RM2 000 - RM3 000 RM3 000 - RM4 000 More than RM4 000 Parent position Manager Clerk Accountant Technician Others Frequency 20 40 6 17 24 10 3 5 29 17 6 3 6 2 25 21 6 15 7 8 6 24 Percentage 33.3 66.7 10.0 28.3 40.0 16.7 5.0 8.3 48.3 28.3 10.0 5.0 10.0 3.3 41.7 35.0 10.0 25.0 11.7 13.3 10.0 40.0

Q2

Q3

Q4

Q5

Figure 3 The table 4.1 above show the frequency of the gender that researcher has been get from the respondents, it is male in 20 and female is 40. The higher respondent for this research is female where it is about 66.7% (N=40) meanwhile male is 33.3% (N=20) from total of respondent is 100% (N=60). Based on figure 3, the researcher has analyzed that female are more care in creating healthy lifestyle compare to male. This is because when researcher makes this research most of the female are care with their children compare to male.
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For second question that has been asked by researcher to the respondent is parent education level, where it has five range of education level. First range of education is SPM, second Diploma, next Degree, then Master and lastly PHD. The higher range of education level among the 60 respondent is range Degree which is equal to 40% (N=24), follow by range Diploma which is 28.3% (N=17) and the lowest is PHD which is 5% (N=3).

For third questions is about parents occupation. The data show the same frequency of the five types of occupation which is student, government sector, private sector, freelance and others. The data show different result because researcher chooses the respondent based on simple random sampling that research does it. The result show that the higher respondent is from government sector which is 48.3% (N=29). It was followed by private sector which is 28.3% (N=17) and the minimum respondent parent occupation is other which is 5% (N=3). The others respondent are working as housewife.

For fourth questionnaire is the respondent income. There has five range of income that was provided by researcher. There are below than RM1 000, RM1 000 RM2 000, RM2 000 RM3 000, RM 3 000 RM4 000 and lastly more than RM4 000. The result show that maximum respondent income is RM2 000 RM3 000 which is 41.7% (N=25) and it was followed by income RM3 000 RM4 000 which is 35% (N=21). The minimum respondent income is RM1 000 RM2 000 which is 3.3% (N=2).

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Figure 4 Lastly for the last question for respondent parent position. It has five range of parent position which is manager, clerk, accountant, technician and others. There highest is 40% (N=24) which is working in position as others. Most of them are working as lecture, teacher and others position. It was followed by manager which is 25% (N=15). The lowest is 10% (N=6) which is technician. Based on figure 4, the result has shown that other position is higher compare to manager, accountant, clerk and technician. This is because most of the respondents are work as lecture and teacher.

4.2 RELIBILITY ANALYSIS

Reliability analysis is indicating the reliability (consistency) of the variables chosen for this research. In general, reliability analysis less than 0.6 are considered to be poor, those in the 0.7 range is acceptable and those over 0.8 considered good (Sekaran, 2010).
Table 4.2 Reliability Statistics Cronbach's Alpha N of Items .900 16

The table 4.2 above show the entire reliability test was done by Conbach`s Alpha Technique and after considering all variables used in this research study, the reliability test result is at 0.900 which is good. From this result it shows that the variable that researcher use is suitable for this research.

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4.3 HEALTHY LIFESTYLE

Table 4.3 Descriptive Statistics
N Demographic Awareness Healthy Diet Healthy Lifestyle Valid N (list wise) 60 60 60 60 60 Mean 4.1000 4.0972 3.7958 3.7333 Std. Deviation .65289 .59446 .89311 .90884

Standards deviation shows the degree of freedom and at what range the data spread out from its mean. The table 4.3 shows the standard deviation, means and also the number or respondent (N) for each variable. By using the Standard Deviation the researcher have a "standard" way of knowing what is normal, and what is extra large or extra small. Based on the table 4.3, there have four types of sample population which are demographic, awareness, healthy diet and healthy lifestyle. On average, the standard deviation falls between 0 .65289 and 0.90884. While there have difference between the larger and smaller, by using standard deviation the researcher can know the gap between larger value and smaller value.

Based on table 4.3 the highest standard deviation value is healthy lifestyle which 0.90884 with the mean 3.7333. The mean for healthy lifestyle is in average category. The smallest standard deviation value is 0.65289 with the mean 4.1000 is demographic it is in high category. From result in table 4.3 researchers can see that demographic is close to mean compare to healthy lifestyle. This is because when the value of standard deviation is smaller, it is closer to mean.

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4.4 VARIABLE Table 4.4.1 Demographic

No Item Gender will influence in creating healthy lifestyle. Income of parent may influence the healthy lifestyle. Parent position is one of the factor that can influence healthy lifestyle Level of education can influence healthy lifestyle Strongly Disagree 1 1.7% 0 0.00% 1 1.7% 0 0.00% Disagree Demographic 0 0.00% 3 5.0% 2 3.3% 2 3.3% Average 8 13.3% 12 20.0% 13 21.7% 7 11.7% Agree 31 51.7% 23 38.3% 25 41.7% 28 46.7% Strongly Agree 20 33.3% 22 36.7% 19 31.7% 23 38.3% Total 60 100% 60 100% 60 100% 60 100% Mean

Q6 Q7 Q8 Q9

4.15 4.07 3.98 4.20

Based on table 4.4.1, it shows the frequency and average on the demographic in relation to the healthy lifestyle. The Q9 item is used is Level of education can influence healthy lifestyle had the highest mean score of 4.20. This result can be explain when most of respondents or 85% (N=51) are agree and strongly agree with Level of education can influence healthy lifestyle. Meanwhile, least perceived on demographic with the mean can be explain by item Q8 Parent position is one of the factor that can influence healthy lifestyle. The lowest mean is 3.98. It was answered by most of the respondent s which is agree and strongly agree with the result 73.4% (N=44).

In conclusion, respondents have high believe that level of education will influence in healthy lifestyle. From this information, it shows that level of education is very important for people to apply healthy lifestyle in their daily life. From this result, researcher can know that most of respondents are conscious that education is important because they can live in healthy lifestyle. Its means that, with the education that they have, they can used or apply healthy lifestyle for their family.

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Table 4.4.2 Awareness

No Item Strongly Disagree 2 3.3% 0 0.00% 0 0.00% 0 0.00% 1 1.7% 0 0.00% Disagree Awareness 2 3.3% 1 1.7% 3 5.0% 1 1.7% 1 1.7% 4 6.7% Average 9 15.0% 14 23.3% 15 25.0% 4 6.7% 9 15.0% 9 15.0% Agree 20 33.3% 30 50.0% 23 38.3% 34 56.7% 23 38.3% 27 45.0% Strongly Agree 27 45.0% 15 25.0% 19 31.7% 21 35.0% 26 43.3% 20 33.3% Total Mean

Q10 Q11

Q12 Q13 Q14

Parent should monitor or control with children activities Children have to be active in playing sports compare to indoor activities. Children need more exercise to avoid from obesity Junk food is not good for children body Eat more junk food make children easy to get danger dieses Regular check up is important

60 100% 60 100% 60 100% 60 100% 60 100% 60 100%

4.13 3.97 3.98 4.25 4.20 4.05

Q15

Table 4.4.2 describes the frequency and average on the awareness in the relation to healthy lifestyle. The Q13 item is used is Junk food is not good for children body had the highest mean score of 4.25. This result can be explain when most of respondents or 91.7% (N=55) are agree and strongly agree with the awareness that was gathered from junk food. This result was answered the research question of did the parent aware with their children choices of food? Meanwhile, least perceived on awareness with the mean can be explain by item Q11 Children have to be active in playing sports compare to indoor activities. The mean is only 3.97. This result was explain by most of respondents or 75% (N=45) is agree and strongly agree. This result has showed that did parent control their children activities? was less control compare with children choices of food. For the research question did the unbalance nutrition will affect our body? it was answer by item Q14. From the result, it show that 81.6% (N=49) are agree and strongly agree with mean 4.20. It is the second highest value that researcher get.

In conclusion, researcher can see that parents are aware with their children choices of food and they are concerned to their children activities. It is good because they have to look all aspect of living in healthy lifestyle. They also apply that in their daily routine.

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Table 4.4.3 Healthy Diet

No Item Controlling the food calories is very important Follow food pyramid can avoid from obesity Control number of calories is very important in manage diet The large size of family will affect the family diet Strongly Disagree 1 1.7% 3 5.0% 3 5.0% 3 5.0% Disagree Healthy Diet 5 8.3% 6 10.0% 7 1.7% 6 10.0% Average 11 18.3% 14 23.3% 17 28.3% 7 11.7% Agree 21 35.0% 21 35.0% 19 31.7% 28 46.7% Strongly Agree 22 36.7% 16 26.7% 14 23.3% 16 26.7% Total 60 100% 60 100% 60 100% 60 100% Mean

Q16 Q17 Q18 Q19

3.97 3.68 3.73 3.80

Based on table 4.4.3, it shows the frequency and average on the healthy diet in relation to the healthy lifestyle. The Q16 item is used is Controlling the food calories is very important had the highest mean score of 3.97. This result can be explain when most of respondents or 71.7% (N=43) are agree and strongly agree with the gathered from controlling the food calories. Meanwhile, least perceived on healthy diet with the mean can be explain by item Q17 Follow food pyramid can avoid from obesity. The lowest mean is 3.68. It was answered by most of the respondent s which is agree and strongly agree with the result 61.7% (N=37). This result was answered the research question of did the right choices of food is important for our body? From the result that the researcher gets, it shows those parents are not aware in control their children choices of food. They did not care what their children eat.

In conclusion, the researcher sees those parents are conscious in creating healthy diet to their children. They are caring with what their children eat. Although they are busy with their work, they will spent little time to manage their children in eating for healthy diet.

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Table 4.4.4 Healthy lifestyle

No Item Strongly Disagree Disagree Healthy Lifestyle 0 5 0.00% 8.3% 3 7 5.0% 11.7% Average 15 25.0% 17 28.3% Agree 21 35.0% 19 31.7% Strongly Agree 19 31.7% 14 23.3% Total Mean

20 21

Healthy lifestyle is important in my daily life I am full of supportive towards healthy lifestyle

60 100% 60 100%

3.90 3.57

Based on table 4.4.1, it shows the frequency and average on the healthy lifestyle. The Q20 item is used is Healthy lifestyle is important in my daily life had the highest mean score of 3.90. This result can be explain when most of respondents or 66.7% (N=40) are agree and strongly agree with the healthy lifestyle. Meanwhile, least perceived on healthy lifestyle with the mean can be explain by item Q21 I am full of supportive towards healthy lifestyle. The lowest mean is 3.57. It was answered by most of the respondent s which is agree and strongly agree with the result 55% (N=33). This result was answered the research question of did the parent applied healthy lifestyle in their daily life? From the result only 33 of 60 respondents are applied healthy lifestyle. It means only half of the respondents are applied healthy lifestyle but others did not applied it.

In conclusion, researcher can say that most of parents are supportive with applied healthy lifestyle in their daily life. They know that applied healthy lifestyle is important. They will spend little money in applied healthy lifestyle for their family.

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4.5 CROSS TABULATION Table 4.5.1 Cross tabulation Healthy Lifestyle across gender
Gender Item Q20 Male Female Total Q21 Male Female Total 0 0.0% 3 7.5% 3 5.0% 0 0.0% 0 0.0% 0 0.0% Strongly Disagree Disagree Average Agree Strongly Agree 6 30.0% 13 32.5% 19 31.7% 5 25.0% 9 22.5% 14 23.3% Total

HL1:Healthy lifestyle is important in my daily life 0 3 11 0.0% 15.0% 55.0% 5 12 10 12.5% 30.0% 25.0% 5 15 21 8.3% 25.0% 35.0% HL2: I am full of supportive towards healthy lifestyle 2 4 9 10.0% 20.0% 45.0% 5 13 10 12.5% 32.5% 25.0% 7 17 19 11.7% 28.3% 31.7%

20 100.0% 40 100.0% 60 100.0% 20 100.0% 40 100.0% 60 100.0%

The table 4.5.1 shows the relationship between healthy lifestyle across gender. By comparing respondent gender, it found that item Q20 Healthy lifestyle is important in my daily life show that 80% (N=17) of male are agree and strongly agree but 57.5% (N= 23) of female are agree and strongly agree. This show that most of male and female are agrees that they should apply healthy lifestyle in their daily life.

For the second result of item Q21 Healthy lifestyle is important in my daily life show that 70% (N=14) of male are agree and strongly agree but 47.5% (N=19) of female are agree and strongly agree. This show that most of male are agrees that they should apply healthy lifestyle in their daily life but least of female in apply healthy lifestyle in their daily life.

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Table 4.5.2 Cross tabulation Healthy Lifestyle across position

Position Strongly Disagree Q20 Manager Clerk Accountant Technician Others Total Q21 Manager Clerk Accountant Technician Others Total 0 0.0% 0 0.0% 0 0.0% 0 0.0% 3 12.5% 3 5.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% Disagree Average Agree Strongly Agree 6 40.0% 0 0.0% 5 62.5% 2 33.3% 6 25.0% 19 31.7% 5 33.3% 1 14.3% 4 50.0% 0 0.0% 4 16.7% 14 23.3% Total

HL1:Healthy lifestyle is important in my daily life 1 2 6 6.7% 13.3% 40.0% 1 3 3 14.3% 42.9% 42.9% 0 2 1 0.0% 25.0% 12.5% 0 1 3 0.0% 16.7% 50.0% 3 7 8 12.5% 29.2% 33.3% 5 15 21 8.3% 25.0% 35.0% HL2: I am full of supportive towards healthy lifestyle 2 1 7 13.3% 6.7% 46.7% 1 1 4 14.3% 14.3% 57.1% 1 1 2 12.5% 12.5% 25.0% 1 3 2 16.7% 50.0% 33.3% 2 11 4 8.3% 45.8% 16.7% 7 17 19 11.7% 28.3% 31.7%

15 100.0% 7 100.0% 8 100.0% 6 100.0% 24 100.0% 60 100.0% 15 100.0% 7 100.0% 8 100.0% 6 100.0% 24 100.0% 60 100.0%

The table 4.5.1 shows the relationship between healthy lifestyle across position. By comparing respondent position, it found that others position are agree with item Q20 which is Healthy lifestyle is important in my daily life with the result 58.3% (N=14) it respondent is more than others. It was followed by manager which is 80% (N=12). The decline result is clerk which is 80 %( N=3).

The result is different in item Q21 which is I am full of supportive towards healthy lifestyle. Most of manager are agree and strongly agree with item Q21 with the result 80% (N=12). It was followed by other which is 33.4(N=8) are agree and strongly agree. The least show that technician are agree and strongly agree with the result 33.3% (N=2) with item Q21.

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4.6 HYPOTHESIS ANALYSIS The method test used was Pearson correlation coefficient (r) and measures the strength of a dependent variable by an independent variable.

The Pearson correlation coefficient is a number between +1 and -1. The rules of thumb as proposed by Lukas, Hair, Bush and Ortinau (2004) that the significant relationship in range 0.81 to 1.00 is strong, 0.41 to 0.61 is moderate, 0.21 to 0.4 is weak and 0.00 to 0.20 is not significant.
Table 4.6 Correlations Demographic Awareness Pearson 1 Correlation Demographic Sig. (2-tailed) N 60 Pearson .698** Correlation Awareness Sig. (2-tailed) .000 N 60 Pearson .528** Correlation Healthy Diet Sig. (2-tailed) .000 N 60 Pearson .517** Correlation Healthy Lifestyle Sig. (2-tailed) .000 N 60 **. Correlation is significant at the 0.01 level (2-tailed). .698** .000 60 1 60 .465** .000 60 .478** .000 60

Healthy Diet .528** .000 60 .465** .000 60 1 60 .601** .000 60

Healthy Lifestyle .517** .000 60 .478** .000 60 .601** .000 60 1 60

4.6.1 HYPOTHESIS ONE

H1: There is a positive relationship between demographic and healthy lifestyle.

Based on table 4.6, the output represent that the result of Pearson correlation coefficient demographic and healthy lifestyle is at 0. 517 (r=0.517). It was in strong. From the result that researcher get, it show that there have a strong relationship between demographic and healthy lifestyle. Based on the result, it shows that there has significant relationship between this two variable and indicate that the hypothesis is acceptable.
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4.6.2 HYPOTHESIS TWO H2: There is a positive relationship between awareness and healthy lifestyle.

Based on table 4.6, the output represent that the result of Pearson correlation coefficient awareness and healthy lifestyle is at 0.478 (r=0.478). It was in moderate. From the result that researcher get, it show that there have a moderate relationship between awareness and healthy lifestyle. Based on the result, it shows that there has significant relationship between this two variable and indicate that the hypothesis is acceptable. This variable has to make some improvement if researcher wants to use for the next research.

4.6.3 HYPOTHESIS THREE H3: There is a positive relationship between healthy diet and healthy lifestyle.

Based on table 4.6, the output represent that the result of Pearson correlation coefficient healthy diet and healthy lifestyle is at 0.601 (r=0.601). It was in moderate. From the result that researcher get, it show that there have a moderate relationship between healthy diet and healthy lifestyle. Based on the result, it shows that there has significant relationship between this two variable and indicate that the hypothesis is acceptable. This variable has to make some improvement if researcher wants to use for the next research.

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CHAPTER 5 CONCLUSION 5.1 LIMITATION

Limitation basically is a barrier that will be face by researcher due to the study. There are some limitations as stated as following:

i.

Time constraint

Due to time constraint, in the limited time given which is only 16 weeks, it is quite difficult to the researcher to accomplish this project. The researcher need to collect the data and also needs to study a lot of research study regarding the project title in order to more strengthen the study title. Due to limited of time, the researcher faced with a lot of difficulties to accomplish this project. Because of the time constraint, researcher cannot make a perfect research according to the topic research.

ii.

Scope

Since the research has been conduct at Seri Iskandar, so the questionnaire is distribute for residents of Seri Iskandar only. The area of Seri Iskandar is starts from Tronoh to Felcra Nasaruddin. Not all the area of Seri Iskandar will get this questionnaire. It is because the researcher was dividing to distribute the research question into the small scope within Taman Maju, Bandar University, and SIDEC. The idea or opinion is based on parent in Seri Iskandar only. The researcher cannot get the opinion and the idea from the other resident because of the researcher scope is around parents in Seri Iskandar only. So there will be no generous idea, opinion and the view from other resident. Hence the idea, opinion or view is only around parents in Seri Iskandar.

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iii.

Cost constrain

To complete this task, it requires a high cost. This is because the researcher has to go door-to-door to distribute this questionnaire. It will take high cost to do it. Other than that, the researcher also has to print out about 80 the questionnaire. It is because some of the questionnaire has to be rejected. There have some respondents that did not answer all of question that was provided. Other than that, there also has missing question that was not answers and question that was answered wisely.

iv.

Commitment and cooperation from the respondent

Respondents were not giving the good commitment and cooperation to the researcher. When researcher asks them to answer the questionnaire the will give some excuse to answer it. Besides that, some of the target user that has been selected refuses to answer the questionnaire. Some of the respondents also, give a reasons that they doesnt have a time to answer the questions and also said that they were rush to go to other place.

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SIGNNIFICANT OF THE STUDY

i.

Researcher

It can be as a reference or guideline to other researcher if they want to make a research with the related topic. So, it also can give knowledge to the other research on how to conduct the research in the future. From this research, other researcher can make some improvement when they want to make the same topic of research.

ii.

Parent

Based on the education, it can enhance the parent knowledge through the important to create healthy lifestyle where can give a positive impact through their performance. This is because parent can easily solve their problem with change their children eating habit and control their activities. This way also can improve them to be more awareness to their children. Based on this research, parent will gain more knowledge in apply healthy lifestyle. Other than that, they will be more aware to their children about living in healthy lifestyle. They will try to maintain them changing in eating habit and control their activities.

iii.

Society

For the society, they can implement the healthy lifestyle among the parent and children. Beside can gain knowledge from the healthy lifestyle, society also can improve their family knowledge through the healthy lifestyle. They also can learn and know about the effective way to reduce obesity among children. This is because parents also, can guide their children in education by explaining and practice the important of healthy lifestyle in their family.

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5.2 SUMMARY AND CONCLUSION

From the research that has been made, what can be summarize is, objective and hypotheses of the study is very important part of the research where, researcher must make sure all of the objective were achieve and identify all the hypotheses whether accepted or not. All of the result of the objective of the study and the hypotheses of the research has been made by referring to the data analysis.

All finding from the research can be concluded that, the entire objective is achieved. The first objective of this research is to identify eating habit of people in Seri Iskandar is achieve. Where from the first objective, it was answered in the data that I get from question of healthy diet independent variable. The data that the researcher is closer and it was in average category. For the second objective is to analyze the important of healthy lifestyle across gender and position. From this result, the researcher can know which types of respondent is aware in apply healthy lifestyle in their daily life. Some of the respondents are aware with healthy lifestyle and they apply it in their daily life. For the last objective is to evaluate the awareness of choices of food. This objective was evaluated based of the question of healthy lifestyle independent variable. All questions about choices of food were provided because it can answer this objective.

Besides objective, there also have some question that was answered by research question. For example, question did the parent aware with their children choices of food?, did the unbalance nutrition will affect our body? and did the parent control their children activities? It was answered in awareness question on the question 13, question 14 and question 11. Then, for did the parent applied healthy lifestyle in their daily life? was answers in question 21. Lastly for did the right choices of food is important for our body? was answered by question 17. The result that show is different and it based on its category.

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All hypotheses for this research are acceptable. But for hypothesis two and three, is show average result. As recommendation, for the next research if the researcher wants to make the same research, they can make some improvement based on factor or change the new variable that can look more strengthen for their variable.

Other suggestion is researcher can change the method of the research. Researcher can use the interview. This is because by using the interview, researcher can get the accurate data directly from the respondent. Since in this research, researcher has using a questionnaire in getting the data, but some of the respondent not giving the cooperation and commitment when ask to answer the questionnaire. So if using the interview, the data that will get is more true and accurate, because researcher will face to face with the respondent when answering the related questions.

Besides that, other suggestion is for the questionnaire, where researcher can use a multi-language. As an example, use English and Malay language for the questionnaire, where from that its eas y to the respondent who do not expert in English can answer by using Malay language that provided in the questionnaire. So it is would be easy to them in answering the questionnaire. Where they can answer the questionnaire with more true and understanding, compare to using the single language which is English, where person who not understand English will answer the questionnaire based on their understanding and it will not get the accurate data.

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Research. Australia: McGraw-Hill Maquire, T. (1999), Pre- boom to a boon to gyms,American Demographics, Vol. 21 No. 1, pp. 17-18. Nayga, R. (1997), Impact of sociodemographic factors on perceived importance of nutrition in food shopping,Journal of Consumer Affairs, Vol. 31, Summer, pp. 1-9. Goldsmith, R., Freiden, J. and Hendereson, K. (1995), The impact of social values on foodrelated attitudes, The Journal of Product & Brand Manangement, Vol. 4 No. 4,pp. 6-14. Darian, J.C. (1998), Parent-child decision making in childrens clothing stores, International Journal of Retail & Distribution Management, Vol. 26 No. 11, pp. 421-8. Moore, R. and Moschis, G.P. (1983), Role of mass media and the family in development of consumption norms, Journalism Quarterly, Vol. 60 No. 1, pp. 67-73. Moschis, G.P., Lawton, J.T. and Stampfl, R.W. (1980), Preschool childrens consumer learning,Home Economics Research Journal, Vol. 9 No. 1, pp. 64-71.

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 Guidelines for physical activity. (2009, March). Retrieved from http://www.eufic.org/article/en/healthand-lifestyle/physical-activity/artid/Guidelines-physical-activity/ How to eat healthily on a budget. (2011, March). Retrieved from European Food Information Concil: http://www.eufic.org/article/en/health-and-lifestyle/healthy-eating/artid/How-to-eat-healthily-on-abudget/

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