NOTE-TAKING

Unit 3: Media Studies

Chapter 5: Trends in Childrens Media Use Audio 5.1: Exercise 4: True or False 1. T 2. F 3. T Exercise 5. Listen for lecture language that signal generalization or support 1. Lecture 1: Lecture language: What can we infer from this? Generalization: We are less efficient when we multitask than when we focus on one activity at a time. 2. Lecture 2: Lecture language: This demonstrates that... Generalization: When we multitask, we use our brains less efficiently. Lecture language: I hope you can see Generalization: You need strong multitasking skills to succeed in todays business world.

3. Lecture 3: -

4. Lecture 4: Lecture language: Let me back this up with a story. Support for generalization: Dave arrives at work early before people arrive the telephone starts ringing, and emails start arriving. Audio 5.2: 1. Topic: new trends in childrens media use. 2. Change in media use: 1950s: U.S people had only TV, radio, records, movies, and print media

Now: a larger variety of technology available. (number of device greater: VCRs, DVRs, CDs, DVDs/computers/online activities now e-mail, gaming, music streaming, etc.) Other changes: technology cheaper, more portable, more sources (thanks to Internet and cable/satellite technology) media use: more convenient our lives: increasingly full of media children are growing up in an increasingly media-rich environment.

3. Overall amount of media exposure and use: 2004 study: 8-18 yrs old child, ~ 6.5h - media related activities, using media; exposure to 8.5 hours of media per day. New trend: Media usemultitasking: using different types of media at the same time. Eg: listening to music & playing a video game or reading at the same time, or surfing the Internet & watching television at the same time. Reason: Harder to focus on one thing: get bored > easily without a lot of stimulation from different sources. Interesting fact: Using many more types of media with the same amount of time with media as children did five years ago cant really fit any more media time into average day (hit a media-time ceiling) use media more intensively = increasing multitasking. The number of children who have access to media in their bedrooms Findings: children in the U.S. with a VCR or DVD player in their room: 1999 - 36%, 2004 - 54%. Children with TVs in bedrooms spend more time watching TV

(~3.5h/day, while children without TVs in bedrooms -2h/day) Some negative opinions: Increased media use lower test scores & shorter attention spans Too dependent on visual media dont have the patience to read long texts hurt them in school and colleges. Other opinions:

So much exposure to all kinds of media = preparing them for real life (live and work in life filled with media and images). Skill of monitoring and coordinating more than one task at a time, ignoring unimportant = a benefit (some experts opinion)

4. Conclusion Continue to study the changes in childrens media use Shouldnt infer: the changes negative/bad for kids. Consider how new technology, and exposure to it, and different ways of using media help kids in the long run.