To:

Chris Brodhead

From: Michael Metivier Subject: Business Introspection and Suggestions Date: CC: 10 1! "01! #m$ %e&endorp

'This $ear( average digital media usage among )*S* consumers is estimated at nearl$ 1+ hours per &ee,( according to researcher -. Media* B$ "01/( it0s e1pected to hit 12*!0 hours per &ee,*3 &rites )S# Toda$ columnist 4aura -etrecca* #s more and more attention is directed 5rom traditional mar,eting outlets( such as television and radio( small and mid6si7e businesses are 5inding themselves in the same predicament as &hen( almost a decade ago( o&ning a &ebsite became mar,eting mandator$* Suit Social media &as 5ounded in late "01" b$ Chris Brodhead and Michael Dennis( &ho( together( have e1perience providing mar,eting and anal$sis 5or %#S#( 8alt Disne$( and Major 4eague Baseball* #lthough Suit Social media has onl$ been around 5or a $ear no&( their client list has e1panded tremendousl$9 toda$ Suit Social represents the digital mar,eting e55orts o5 over !0 local and small businesses in the Chicagoland area( and is currentl$ in an uphill battle to hire more content creators( sales e1ecutives and digital : photograph$ e1perts* Suit Social Media represents a po&er5ul 5orce in the emerging business o5 small and mid6si7e digital mar,eting management* Suit Social Media covers all major social media plat5orms including: Faceboo,( T&itter( ;outube( -interest( <ine( Instagram( and all emerging social mediums* In addition( Suit Social Media provides a plethora o5 services not commonl$ available to limited budget businesses including: pro5essional photograph$ and video mar,eting( event planning and management( and public relations and press release management( the$ also manage a number o5 digital billboards around the Chicagoland area* Their competitors include: Social=at$( SocialSonar( and >espage* Suit Social0s pricing is( o5 course( comparable to their competitors( but &hat sets them apart is their local 5ocus and hands6on brand development &ith their clients* Suit Social Media encourages its clients to meet &ith them constantl$ to ensure clients are receiving a promised return on investment 5or their mar,eting e55orts* B$ using services such as ?oogle anal$tics( and Faceboo, insights( Suit Social Media is able to prove the e55ectiveness o5 their mar,eting e55orts and de5ine a particular brand0s ,e$ demographic( and then use this in5ormation to 5urther customi7e a business0s mar,eting message* Because Suit Social Media is such a ne& compan$( the$ are openl$ and @uic,l$ adapting

suggestions as their business model evolves* Ane such suggestion developed b$ m$sel5 and Chris &as to o55er big tic,et clients( such as restaurant groups( a 5ree month o5 service i5 the$ &ill sign a ! month contract( the client can opt out be5ore the beginning o5 the ne1t month but i5 the$ donBt &e &ill begin charging them* Mar,eting investments are al&a$s di55icult to demonstrate a return on( and Social Media Mar,eting is no e1ception* B$ o55ering big tic,et clients a chance to see our service in action( &e are avoiding the di55icult$ o5 e1plaining an emerging mar,eting plat5orm to business o&ners &ho are not in6tune &ith social media* #nother suggestion &ould be to let Suit Social Media trul$ trans5orm into a bouti@ue -ublic >elations : #dvertising option &ith a 5ocus on a mar,et segment &hich could never hope to hire ChicagoBs 5inest( such as CdelmannBs and ?olin Darris* Suit Social MediaBs goal is alread$ to provide the same social media mar,eting as these giant -> 5irms( but at a price that is manageable 5or small businesses* C1panding Suit SocialBs o55erings &ould re@uire ver$ 5e& ne& sta55 members( as man$ o5 the content creators alread$ have bac,grounds in -ublic >elations : #dvertising* In addition( it &ould allo& Suit Social to develop pac,ages and Mar,eting opportunities &hich &ould attract larger clients &ho donBt @uite consider themselves big enough 5or the more e1pensive options* 8ho ,no&sE Someda$ Suit Social too ma$ have an entire 5loor o5 the Dancoc, to itsel5* 8or, Cited -etrecca( 4aura* F)S# TAD#;*F USATODAY.COM* )S# Toda$( 1/ Feb* "01"* 8eb* 1+ Act* "01!*