Mode of entering International Business

Analyze
1. Product/Marketing dimension 2. Major Difference

Facts to be considered
How big size, volume of scale In relative to forms experience regarding customers, price, purchase patterns, product technology. How these differences will affect the firm Relations between customers & existing company. Major channels of distribution links between wholesale, middle, retail. Discount structure, govt role links between producers & suppliers industry concentration, collusive agreements if any? Who are they their major strength, size, weakness capacity utilization their technology, relations with govt performance in marketing share, sales growth profit margin. What are the characteristics of product market segment? What segment can be targeted? What changes taken place ST & LT? What changes occurred in competitor performance,(marketing share, sales, profits) What is the nature of competition What changes in the market structure Why some lose and other gains are foreign firms already facing these up & down? Is it product life cycle, change demand over all business. What future out looks What are the pressure points shifts in share markets? How this is different in other countries? How do these factors relate to own firm? What elements emerge from above analysis that helps for passive strategies for that country? What additional information is required to identify our options more precisely?

3. Structural characteristics

4. Competitor Analysis

5. Potential Target Market

6. Relevant Trends Historic

7. Explanation of change

8. Success Factors

9. Strategic option