Arash Najmaei‐Curricular Vitae 

Curricular vitae

1.0 Personal information:

• Name: Arash Najmaei

• Date of birth: 22 march 1983
• Nationality: Iranian
• E-mail addresses: arash.najmaei@gmail.com
• Personal URL: http://www.arash-MBA.blogspot.com and
www.arash-managment.blogspot.com
• Lingual Abilities (Farsi : mother language: English: Fluent ( IELTS academic score 6.5 ;
2005, Arabic: Just reading and simple understanding)

2.0 Educational background:

1. PhD applicant , Proposal: Strategic innovation management system (SIMS) from

theoretical development to empirical implementation and analytical evaluation: a
Heuristic Study

2. Master science: MBA, Marketing Specialization, Multimedia university, Malaysia,

CGPA 3.90/4 (Master Dissertation: strategic knowledge management system as a means
of branding excellence for Malaysian SMEs under supervision of Professor Dr. Shetty)
graduation date may 2009.

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 Arash Najmaei‐Curricular Vitae 

3. Degree: Civil Engineering (Dam And Hydraulic Mega-Structures Operation And

Management, From The Power And Water University Of Technology (PWUT) , Tehran,
Iran. CGPA 3.0/4 ( Graduation Years 2006)

4. Pre-University Degree In Mathematics And Physics, Year Of Achievement: June 2001,

CGPA: P 16/20, Daneshyaran College, Isfahan, Iran

5. Diploma In Mathematics, Year Of Achievement: June 2000, CGPA: P 15/20, Harati High
School, Isfahan, Iran

3.0 Fields of Interest:

1. Marketing strategy and orientation in turbulent time

2. Strategic innovation
3. Internet marketing and online branding
4. Strategic brand management
5. Theory of strategy and competitiveness
6. Strategic knowledge management

4.0 Fields of Expertise (areas of research)

1. Marketing management, and marketing strategy

2. Strategic flexibility
3. Strategic innovation
4. Theory of strategy and competitiveness
5. Branding and internet branding
6. e-consumerism
7. Knowledge strategy and Knowledge management

5.0 List of Research Contributions

1. Arash Najmaei, (2007), intelligent organization’s memory and formation of the

intellectual capital, KMICE, Malaysia.

2. Arash Najmaei, Zahra Sadeghinejad, (2008), Gender, leadership style and philanthropic
strategies, Engendering leadership Conference , Perth, Australia
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3. Arash Najmaei (2008), Does organizational memory matter in organizational

competitiveness?, ICMIT 2008( IEEE), Thailand, ( accepted but not published)

4. Arash Najmaei and Zahra Sadeghinejad (2008), Intelligent enterprise and strategic
Learning, ICERI, Spain, (Accepted but not published).

5. Arash Najmaei (2008), Malaysian SMEs and branding framework toward global
competitiveness, Proceedings of REDICE, ( Regional development conference and
exhibition), Multimedia University, November 2008, Cyberjaya.

6. Arash Najmaei and Zahra Sadeghinejad (2008), SME and strategic flexibility,
Proceedings of REDICE, (Regional development conference and exhibition), Multimedia
University, November 2008, Cyberjaya.

7. Arash Najmaei and Zahra Sadeghinejad (2009), How does KM matter in strategic
flexibility?, IBIMA Business Review, Vol1, P 32-54, 2009

8. Arash Najmaei and Zahra Sadeghinejad (2009), organizational culture and strategic
resiliency of SMEs, International journal of knowledge, culture and change management,
( Accepted but not Published )

9. Arash Najmaei and Zahra Sadeghinejad (2009), Is Intelligent Enterprise Strategically

Resilient?, ICIME 2009( IEEE), Kuala lumpur, Malaysia, ( accepted but not published)

10. Arash Najmaei (2009), How is Organizational Memory Subsumed in Absorptive

Capacity?, ICIME 2009( IEEE), Kuala lumpur, Malaysia, ( accepted but not published)

11. Arash Najmaei and Zahra sadeghinejad, (2009), Competitive Strategic Alliances Through
Knowledge Value Chain, International Review of Business Research Papers Vol. 5 No. 3
April 2009 Pp. 297-310.

12. Arash Najmaei and Zahra Sadeghinejad (2009), e-buyology : a step towards cyber-
branding, IBIMA business review, forthcoming

13. Arash Najmaei , Zahra Sadeghinejad and Nezal Aghajari (2009),Strategy, e-recruitment
and competitiveness, IBIMA business review, forthcoming

14. Arash Najmaei , Zahra Sadeghinejad, Nezal Aghajari (2009), Trajectory of adaptability in
postmodern strategy, Proceedings of first Global Business Summit Conference, UiTM,
Shah Allam, Malaysia ( June 2009)

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 Arash Najmaei‐Curricular Vitae 

15. Arash Najmaei and Zahra Sadeghinejad (2009), Malaysian e-consumers ,a review and
agenda for future, Proceedings of first Global Business Summit Conference, UiTM, Shah
Allam, Malaysia ( June 2009)

16. Rashad Yazdanifard and Arash Najmaei (2009), Anatomy of internet marketing mix, a
holistic paradigm, ( forthcoming on ICEMT conference china)

17. Arash Najmaei, Zahra Sadeghinejad and Nezal aghajari (2009), Arriving at a dynamic
theory of operational strategy, Proceedings of Iranian International Conference of
Management (IRIMC), Shariff University, Iran, October 2009 (pre-submission panel
review )

18. Arash Najmaei and Zahra Sadeghinejad (2009), An Evolutionary Theory Of Strategy For
A Bifocal Competitiveness In The Third Millennium, Proceedings of EBMM, Singapore
(2009; forthcoming).

19. Arash Najmaei and Zahra Sadeghinejad (2009), Theory of Strategy; From an Evolution
to a Revolution, International Review of Business Research Papers, (Forthcoming).

20. Arash Najmaei and Zahra sadeghinejad (2009), knowledge value chain analysis as a
means of branding excellence, accepted for presentation at international Conference on
Value Chain sustainability (19-21 October, ICOVACS2009), Kentucky, USA.

21. Arash Najmaei and Zahra sadeghinejad (2009), Anatomy of Strategic Flexibility; some
implications for strategic managers of the third millennium (pre-submission panel review
for Asia Academy of Management conference forthcoming)

22. Arash Najmaei and Zahra Sadeghinejad (2009), conceptualizing the culture of resiliency,
pre-submission panel review for the 13th IBIMA Conference, Morocco.

23. Arash Najmaei (2009), Dimensionalizing of strategy for 21 century, pre-submission panel
review for the 13th IBIMA Conference, Morocco.

24. Arash Najmaei (2009), Theory Of Branding From Competence-Based Perspective, pre-
submission panel review for coming Asian academy of management conference.

25. Arash Najmaei and Zahra Sadeghinejad (2009), How Does Absorptive Capacity
Engender Casual Ambiguity For Innovative Strategies? A Conceptual Framework; (pre-
submission panel review for ICEMT conference in china)

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 Arash Najmaei‐Curricular Vitae 

26. Rashad yazdanifard, Arash Najmaei and Zahra Sadeghinejad (2009), crafting excellent I-
brands by rendering an intensive internet marketing mix (pre-submission panel review for
Asia Pacific Academy of Marketing conference forthcoming)

27. Arash Najmaei and Zahra sadeghinejad (2009),Cooperative Entrepreneurship and

Schumpeterian Competition: A Conceptualization from Competence-Based Theory,
forthcoming in Asia Pacific Academy Of Business In Society ( APABIS: Australia)

28. Arash Najmaei and Zahra Sadeghinejad (2009), Strategic Cyber Innovation through E-
Marketing: Towards a Heuristic Conceptual Framework , pre-submission panel review
for the CURTIN international business conference, Sarawak Campus, Malaysia

29. Arash Najmaei and Zahra Sadeghinejad (2009), cyber branding: a literature review and
agenda for Malaysian marketers, submitted for the ECDC international conference,
Penang Malaysia, 2009

* Acceptance letters, copyright forms and a copy of all papers are available upon request

5.1 Research In Progress (To Be Finalized By September 2009)

1. Anatomy Of SME Branding

2. Rendering a fuzzified internet marketing mix model

3. Customer-relationship management, a review towards a dynamic model for 21 century

4. Operationalising Operation Or Strategizing Operation, Dismantling A Strategic Dilemma

5. Strategic value addition through innovation in SMEs: a comparatory case study research

6. Cyber-branding in Malaysia air-travel industry: a case-based analysis

6.0 Working experiences:

1. Business development executive as a provisional basis on Maple gateway, a Forex

company in KL , October 2008 to January 2009

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 Arash Najmaei‐Curricular Vitae 

2. Full time Lecturer and research assistance at School of business and entrepreneurship in
Unity College International Petaling Jaya , from march2008 to September of 2008

3. Part-time Marketing lecturer ( Multilevel marketing ) in Iran from march 2005 to march
2006

4. Public relationship and research coordinator in PWUT science association of civil

students (SACS), Tehran, Iran, from Sep 2001 to Sep 2003.

5. Deputy head of Hydraulic group in SACS in PWUT, Tehran, Iran from Oct 2001 to Oct
2003.

6. Administrator and head supervisor at Mahshaad Kalay-e-Sepahan ,Isfahan, Iran from

May 2003 to April 2006.

7. Home tutor for principles of business and management for international students in
Cyberjaya and Putrajaya from November 2006 to February 2008

7.0 Social activities:

1. 3 years from 2002-2005 at Iranian Juveniles a cultural NGO in Esfahan

2. Serving SMEs as business consultant and advisor for two years voluntarily

8.0 Miscellaneous activities:

1. Financial market analysis especially Forex through both fundamental and technical
approaches

2. Marketing and business research, training, designing and performing, Iran

3. Refereeing and judging papers for international conferences and journals include: 1)
International Business, Innovation, Management Association (IBIMA), 2) International
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 Arash Najmaei‐Curricular Vitae 

Conferences On Value Chain Sustainability (ICOVACS), 3) International Journal Of

Culture, Knowledge And Change Management (IJCKCM).

9.0 Exhibition and conference participation:

1. IBIMA, 12th IBIMA Conference on Creating Global Economies through Innovation and
Knowledge Management, Kuala Lumpur, Malaysia,29- 30 June 2009
2. Global Business Summit Conference, GBSC2009, UiTM, Shah Allam, 15-17 June,
Malysia
3. Phillip Kotler master executive class, KL convention Centre, 29 May 2009
4. Regional Development International Conference and Exhibition, Multimedia University,
November 2008, Malaysia
5. Iran and Malaysia IT exhibition, Isfahan, Iran 2005.
6. Iran and Germany Water and Wastewater Industry Workshop2004 (IGWS2004), PWUT,
Tehran, Iran.
7. Iran and Japan Water and Wastewater Industry Workshop2003 (IJWS2003), PWUT,
Tehran, Iran.
8. The international Conference of Hydraulic of Dam and River Structure Conference2003
(HDRS2003), Tehran, Iran.
9. The 8th National Civil Engineering Conference, Zahedan University, Zahedan, Iran 2001
10. The 9th National Civil Engineering Conference, Ahvaz University ,Ahvaz, Iran 2002
11. The 10th National Civil Engineering Conference, Amir Kabir University of Technology,
Tehran, Iran 2003.
12. The 11th National Civil Engineering Conference, Hormozgan University, Hormozgan,
Iran 2004.
13. The 12th National Civil Engineering Conference, Science and Industry University of
technology ,Tehran, Iran 2005.

10.0 Computer Skills and Capabilities:

1. Familiar with Statistical analysis with SPSS

2. Familiar with Operational research with QM
3. Expert in Conventional MS-Office
4. Familiar with object oriented programming via MS visual Basic (VB)
5. Graphical designing via Adobe Photoshop
6. Computer Aided Designing via AUTOCAD
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 Arash Najmaei‐Curricular Vitae 

7. Web designing with HTML, Dream weaver.

11.0 Certifications:

1. Participation certification for the IBIMA , Kuala Lumpur, Malaysia, June 2009
2. Participation certification for the First Global Business Summit Conference, university
technology mara (UiTM), Malaysia, June 2009
3. Marketing in turbulent time, master certification, Phillip Kotler, 29 may 2009
4. Advance level MS-Excel from Municipality computer training centre ,Isfahan,Iran, 2004.
5. Advance level Cad designing from Municipality computer training centre ,Isfahan
,Iran,2004.
6. Graphical arts via Photoshop from Municipality computer training centre, Isfahan, Iran,
2004.
7. Basics of computer networks, Esfahan Skill and profession training centre, 2004.
8. Web design via HTML, MEEE System Incorporated, Isfahan, Iran 2006.
9. Programming via VB, MEEE System Incorporated, Isfahan, Iran 2006.
10. IELTS, Academic Module score 6.0 , 2005
11. English proficiency, advance level, Multimedia University, Malaysia 2006.

12.0 Areas of teaching experience (in Malaysian university colleges from 2008-2009 ad
diploma and degree of business, management and marketing):

1. Principles Of Management
2. Fundamentals Of Knowledge Management And Knowledge Management Systems
3. Marketing Management
4. E-Business, E-Marketing And E-Commerce
5. Business Research Methodology
6. Entrepreneurship
7. Business Statistics And Quantitative Analysis
8. Consumer Behavior And Buyology
9. Strategic Management And Competitive Analysis
10. Global Marketing And International Business
11. Organizational Behavior And Design
12. Business mathematics for finance and accounting

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 Arash Najmaei‐Curricular Vitae 

13.0 References:

1. Datuk. Prof. Ghauth Jasmon, Vice Chancellor, University of Malaya( UM) , Former CEO
of Unity College International (UCI)

2. Professor M.V Shetty, senior lecturer, MBA centre, faculty of management, multimedia
university, Cyberjaya

3. Professor Dr A Selvanathan, Dean, School of Business and Entrepreneurship, UCI ,

Email: selvanathan@unity.edu.my

4. Prof. Seetharaman, Dean, Faculty of Management, Multimedia University, Tel: 03-8312

5573 Fax: 03-8312 5590 E-Mail: a.seetharaman@mmu.edu.my

5. Prof. V.Anantaraman, Specialist in Industrial Relations, Multimedia University Tel: 03-

8312 5674 Fax: 03-8312 5590 v.anantaraman@mmu.edu.my

6. Associate Professor, Dr. David Yong Gun Fie , Associate Dean, faculty of management,
MMU, Tel: 03-8312 5652 Fax: 03-8312 5590 gfyong@mmu.edu.my.

7. Dr , Karuthan, management and science university (MSU) , shah allam , Malaysia

8. Prof. L. V. L. N. Sarma ,Head, Finance Unit ,Coordinator, Bach. Financial Engineering

& Bachelor of Business Administration – Finance , Finance Specialist Tel: 03-8312 5575
Fax: 03-8312 5590 l.sarma@mmu.edu.my

9. Dr. Neerjang Lama, Marketing Coordinator, MBA & DBA Programmes

Lecturer, Tel: 03-8312 5719 Fax: 03-8312 5590 neerjang.lama@mmu.edu.my  

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