Press release October 2013 Product Launch Analytics Innovation of the Week: A new way for bread lovers

to add ore ve!etables to the diet

"andwich bread is not necessarily #erceived to be one of the to# health foods$ but that ay chan!e with the introduction of new %ountry &arvest 'e!!ie (read fro *his new 100+ whole !rain bread is hi!h in fiber and Weston (akeries$ Ltd)

delivers one servin! of ve!etables in each servin! of bread) ,ew in %anada$ this #roduct is the -ata onitor %onsu er Product Launch Analytics innovation of the week) Health authorities are keen to have consumers eat more fruits and vegetables, but sometimes these healthful foods are not convenient to eat. That changes with the debut of Country Harvest Veggie Bread, a new 100 whole grain sliced bread from Canada that offers a full serving of vegetables in each serving of bread. The sliced bread is offered in three flavors, each offering a novel combination of vegetables! Carrot Celery and "eek# Tomato $ed %e&&er and 'ucchini# and (reen %e&&er and )&inach. This bread is also high in fiber, low in saturated fat, and contains no trans fats. Tom Vierhile, *nnovation *nsights +irector for +atamonitor Consumer says that ,we have seen a few vegetable breads before, but none with the vegetable combinations featured here. -ore healthful bread could begin to hel& reverse what has been a ma.or dro& in the &o&ularity of sandwiches in kids/ lunches over the &ast decade and a half.0 He adds that ,+atamonitor/s 1012 (lobal Consumer )urvey found that 33 has the &otential to be well received by consumers.0 .,-" of consumers globally say they are trying to eat as many vegetables as &ossible, so this new o&tion

,otes for editors 4or more information about Country Harvest Veggie Bread, contact! -anufacturer! 5eston Bakeries "td. -anufacturer/s 6ddress! 11 )t. Clair 6venue, 7ast Toronto -8T 1)9, Canada -anufacturer/s 5ebsite! countryharvest.com -anufacturer/s %hone :umber! ;1 81<=>11=1300 %ackage Ty&e! 280g &lastic bag %roduct "aunch 6nalytics from +atamonitor Consumer ?datamonitorconsumer.com@ is the most com&rehensive and detailed source of information for newly launched consumer &ackaged goods from around the world. +atamonitor Consumer is &art of *nforma &lc. Tom Vierhile, *nnovation *nsights +irector for +atamonitor Consumer, is available for comment. To arrange an interview with Tom Vierhile, &lease contact Airstin )tocker in +atamonitor Consumer/s &ress office at ;88 ?0@ 18B2 B13<<8 or e=mail Airstin at kirstin.stockerCinforma.com. 4or more information on %roduct "aunch 6nalytics, &lease contact Client )ervices at customerservicesCdatamonitor.com or ;88 10 9331 >101. A(O/* -A*A0O,I*O1 %art of *nforma &lc., the +atamonitor (rou& ?www.datamonitor.com@ is a world=leading &rovider of &remium global business information, delivering inde&endent data, analysis and o&inion across the 6utomotive, Consumer -arkets, 7nergy D Etilities, 4inancial )ervices, %harmaceutical D Healthcare, and $etail industries. Combining our industry knowledge and eF&erience, we assist more than <,000 of the world/s leading com&anies in making better strategic and o&erational decisions.