Mobile, Social and Wearable!

The cloud gets personal

CliveBamforth, Rob Longbottom, Service Director, Principal Analyst,Quocirca QuocircaLtd Ltd

The current major trends in IT

Analytical intelligence

Risk profiles

User self reliance

Service delivery

Edge diversity

Distributed

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Organisational
Big data Security

Online

Cloud

BYOD

Mobile

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Personal

Mobile expectations PANs the hard truth Social connections Increasing Nephology
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More mobile & decline of the desk

! It looks to us like the majority of enterprise computing is being done on mobile devices, in particular tablets. That broke the old model Eric Schmidt Oct 2013

need somewhere else to hangout?

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Mobile broadband usage outside the home

Outdoors 16% Other 1% When travelling 25%

At work 18%

Indoor public spaces 18%

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At someone else's house 22%

Source: Ofcom - Communications Market Report Aug 2013

Forget BYOD, think WIGIWIU

45% of employees think BYOD empowers them 51% will contravene any policy banning personal devices at work or for work purposes Fortinet survey Oct 2013

What Ive got is what Ill use - DYOT

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Value of connections not connectivity

$Social

$Cloud

$Mobile

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$$$

Mobile expectations PANs the hard truth Social connections Increasing Nephology
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Evolution or revolution in attachment

Independent

Personal

Hive

Single
Terminal Peripheral

Multiple

Control
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PANs?

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The hard way

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The soft way

90s Californian open & cool?

21st Century too hard nosed & proprietary (my watch, my phone..)
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Bearable wearable?

Widespread at work? 16% immediately plus further 33% when costs fall 48% would contravene any policy brought in to curb use of them at work Fortinet survey Oct 2013

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Sizing the market?

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Travellers view of technology advances towards 2025

0%
Concern about information security, privacy & access to personal data Control what is directed to me - eg ads Fully intelligent interfaces Augmented reality Technology that stimulates all senses - not just eyes and ears Every object will have built in intelligence Sensors in clothing for vital signs Immersive digital experience insulated from physical environment Brainwave monitoring for device control Source: Amadeus Reinventing the Airport Ecosystem June 2012

20%

40%

60%

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Whats the app?

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Mobile expectations PANs the hard truth Social connections Increasing Nephology
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The social side of SCADA

Machine

Interaction

Automation

Person
Collaboration Information

Machine

Person
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Social media already a source of identity

Use of social media as a source of identity for consumers

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Source: Quocirca, Digital identities 20 and the open business Feb 2013

Rising social marketing channel priorities

0% Website Email Social Mobile web Mobile apps Mobile messaging
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20%

40%

60%

Companies Agencies

Source: Responsys Cross-channel Marketing Report 2012

Change in attack style the antisocial side

What do breaches involve?
0% Some form of hacking Malware Physical attacks Social attacks Privilige misuse 2012 2013 20% 40% 60% 80%

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Source: Verizon Data Breach Investigations Report 2013

Mobile expectations PANs the hard truth Social connections Increasing Nephology
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Big clouds

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Corporate vs personal attitude to cloud

Avoid cloud 23% Proactively block 3% Use whenever we can 22%

Evaluate case by case 17%

Evauate as a supplement to in-house 35%

Sources: Quocirca - Digital identities & the open business report March 2013 Fortinet survey Oct 2013 Quocirca 2013

" 89% 70% 12% 16% 22% 33% ""

have at least one personal cloud account of them have used their account for work of them admits storing work passwords financial information, critical docs like contracts/business plans, store customer data in them

Little clouds

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Changes in use of broadband

0% 20% 40% Streaming HD TV Streaming TV Uploading cloud services Uploading video content Working from home Uploading photographs Streamed audio/radio Social networking Buying goods Banking Email Much more
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60%

80%

100%

Slightly more

About the same

Source: Ofcom - Communications Market Report Aug 2013

Social+ Mobile = the personal cloud?

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Sharing Maslow meets ISO

SNOW Social Network of Whatever Peer to Peer services

Cloud-based services

People Technology

Internet of Things

Bluetooth

Hardwired

Integrated construction
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Social Network of Whatever! Find Laudable App & Keep End-user Supreme

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Thank you
! All Quocirca reports and papers are FREE to download from www.quocirca.com! ! ! ! ! ! ! ! ! ! ! ! ! Finally, a plea for independent lifeboats! (around 50 in UK are not funded by or part of RNLI)! http://www.ferryside-lifeboat.co.uk/donations!
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