PESTLE ANALYSIS OF THAILAND

SOCIO-CULTURAL ANALYSIS
Population
The Thai population is dive se in ethni!it" and a!e# !o$p isin% !iti&ens o' Thai# Chinese# (on# )h$e # Lao# and Indian des!ent* (o eove # esidents in ea!h e%ion o' the !ount " tend to have spe!i'i! !ha a!te isti!s and appea an!e# due to di''e en!es in the envi on$ent and %eo% aphi!al 'eatu es* Population +,-#./.#0,/ Male + -1#/2-#02, Female + -/#/-1#2,,

Religion
Buddhism + 2-*,3 Islam + .*43 Christianity + 0*23 Others + 0*13 Ethnic groups: Thai 5.3# Chinese 143# othe 113 Languages Thai# En%lish 6se!onda " lan%ua%e o' the elite7# ethni! and e%ional diale!ts Birth rate 1/*81 9i ths:1#000 population 6/01/ est*7 !ount " !o$pa ison to the ;o ld<1.Sex ratio: otal population: 0*28 $ale6s7:'e$ale 6/01/ est*7 !ealth expenditures: 4*-3 o' =DP 6/0027 Count " !o$pa ison to the ;o ld : 1.-

PESTLE ANALYSIS OF THAILAND

Education expenditures: 4*13 o' =DP 6/0027 !ount " !o$pa ison to the ;o ld< 10/ Literacy: "e#inition: a%e 1. and ove !an ead and ; ite otal population: 2/*,3 Male: 24*23 Female: 20*.3 6/000 !ensus7 $nemployment: otal: 4*-3 !ount " !o$pa ison to the ;o ld< 1/. Male: -*53 Female: .*13 6/0027

Languages
The Thai lan%ua%e is !o$p ised o' 44 !onsonants# -/ vo;els and 'ive tones in Thai p onun!iation# alon% ;ith a s! ipt that has Indian o i%ins* The Thai lan%ua%e# 9elon%in% to the Tai 'a$il"# is the $ain lan%ua%e in Thailand althou%h the e a e seve al e%ional diale!ts as ;ell* Othe lan%ua%es spo>en in Thailand a e Chinese# Lao# (ala" and (on-)h$e # ;hile En%lish use is 9e!o$in% $o e p evalent in %ove n$ent and !o$$e !e* En%lish is also 9ein% tau%ht as a se!ond lan%ua%e in se!onda " s!hool and unive sities# ;hi!h ena9les the En%lish spea>in% visito in Thailand to have little t ou9le !onve sin%*

he %ai
The ;ai is the !o$$on 'o $ o' % eetin% and adhe es to st i!t ules o' p oto!ol* Raisin% 9oth hands# pal$s ?oined ;ith the 'in%e s pointin% up;a ds as i' in p a"e # li%htl" tou!hin% the 9od" so$e;he e 9et;een the !hest and the 'o ehead# is the standa d 'o $* The ;ai is 9oth a si%n o' espe!t as ;ell as a % eetin%* Respe!t and !ou tes" a e de$onst ated 9" the hei%ht at ;hi!h the hands a e held and ho; lo; the head !o$es do;n to $eet the thu$9s o' 9oth hands* The ;ai $a" 9e $ade ;hile sittin%# ;al>in%# o standin%* The pe son ;ho is ?unio in a%e o status is the 'i st one to o''e the ;ai* The senio pe son etu ns the ;ai# %ene all" ;ith thei hands aised to so$e;he e a ound thei !hest* I' a ?unio pe son is standin% and ;ants to ;ai a senio pe son ;ho is seated# the ?unio pe son ;ill stoop o 9o; thei head ;hile $a>in% the ;ai* I' the e is a % eat so!ial distan!e 9et;een t;o people# the ;ai ;ill not 9e etu ned*

Buddhism in hailand
Thailand is a st on%hold o' @uddhis$* @uddhists 9elieve that sel'ishness and ! avin% esult in su''e in% and that !o$passion and love 9 in% happiness and ;ell-9ein%* The t ue path to pea!e is to eli$inate all desi e# a !ondition ;hi!h @uddhists de'ine as Ani vanaA# an indes! i9a9le state ' ee o' desi e# su''e in%# o 'u the e9i th# in ;hi!h a pe son si$pl" is# and is !o$pletel" at one ;ith his su oundin%s* @uddhis$ is p a!tised in Thailand 9" ove 203 o' the population*

!ierarchical Society
Thais espe!t hie a !hi!al elationships* So!ial elationships a e de'ined as one pe son 9ein% supe io to the othe * Pa ents a e supe io to thei !hild en# tea!he s to thei students# and 9osses to thei su9o dinates* Bhen Thais $eet a st an%e # the" ;ill i$$ediatel" t " to pla!e "ou ;ithin a hie a !h" so the" >no; ho; "ou should 9e t eated* This is o'ten done 9" as>in% ;hat $i%ht 9e seen as ve " pe sonal Cuestions in othe !ultu es* Status !an 9e dete $ined 9" !lothin% and %ene al appea an!e# a%e# ?o9# edu!ation# 'a$il" na$e# and so!ial !onne!tions*

hai Family &alues

The 'a$il" is the !o ne stone o' Thai so!iet"* Fa$il" li'e is o'ten $o e !losel" >nit than in ;este n !ultu es* The Thai 'a$il" is a 'o $ o' hie a !h" ;ith the pa ents at the top* Child en a e tau%ht to honou thei pa ents*

Business Eti'uette and Protocol

Relationships ( Communication
Thais p e'e doin% 9usiness ;ith people the" espe!t* Relationships develop slo;l" and do not 'lou ish a'te one $eetin%D it $a" ta>e seve al $eetin%s* Al;a"s 9e espe!t'ul and !ou teous ;hen dealin% ;ith othe s as this leads to the ha $onious elationships ne!essa " ;ithin 9usiness*

Business Meeting Eti'uette

Appoint$ents a e ne!essa " and should 9e $ade one $onth in advan!e* It is %ood idea to send a list o' ;ho ;ill 9e attendin% the $eetin% and thei ! edentials so that Thais >no; the elative status o' the people attendin% the $eetin% and !an plan p ope l"*

"ress Eti'uette
@usiness atti e is !onse vative* (en should ;ea da > !olou ed !onse vative 9usiness suits* Bo$en should ;ea !onse vative 9usiness suits o d esses* Bo$en need not ;ea hosie "* Sin!e ThaiAs ?ud%e "ou on "ou !lothin% and a!!esso ies# ensu e that "ou shoes a e al;a"s hi%hl" polished*

PESTLE ANALYSIS OF THAILAND

hai Food

)* om +am ,ai -Spicy Chic.en Soup/

0* om 1ha 1ai -Chic.en in Coconut Mil. Soup/

2* 1ang 1ea3 %an ,ai -,reen Chic.en Curry/

4* Pad hai -Fried 5oodle/

6* om +am ,oong -Spicy Shrimp Soup/

Even thou%h it is !o$$onl" >no;n that Thai 'ood utili&es $an" health he 9s and spi!es# the e have al;a"s 9een de9ates ;hethe Thai 'ood is eall" %ood 'o health sin!e the" tend to 9e so$e;hat spi!e" and oil"* Su e so$e !an 9e hi%hl" !alo i! 9ut $an" dishes a e e!o%i&ed as 9ein% ve " nut itious and health"* =a li!# 'o eEa$ple# is ;idel" used in Thai 'ood and ve " %ood health;ise 9e!ause it !an p event hea t disease# hi%h !holeste ol# hi%h 9lood p essu e and !an!e *

PESTLE ANALYSIS OF THAILAND

Festi7als in !8IL85" 5ational holiday

@i thda" o' )in% PHU(IPHON 6@HU(I@OL7# . De!e$9e 612/57

Ne; Yea s Da" Fan 1st Ph a @uddha@ahtFai

o 31st January to 1st February

Patta"a Festival
Held du in% the se!ond ;ee> o' Ap il in Patta"a on ThailandAs Easte n Sea9oa d* It 'eatu es p o!essions# 'lo al displa"s# and othe spe!ial events plus a spe!ta!ula 'i e;o >s displa"*