Professional Documents
Culture Documents
Gua de Estudio
Gua de Estudio
NDICE
Curso 1: Bienvenida a DreamBuilder
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Para finalizar cada curso, deber aprobar un examen final y hacer una encuesta.
Puede completar el programa DreamBuilder a su propio ritmo.
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Pausa: haga clic en el botn
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Los sueos son importantes para el xito de una empresa por varias razones:
Empleado
Contratado para brindar un
servicio a una empresa
Puede o no tener buenas ideas
para una empresa, pero no trata
de convertirlas en realidad
Puede o no tomar decisiones en
nombre de la empresa
Emprendedor
Tiene una buena idea y trabaja
para convertirla en realidad
Toma las decisiones
importantes para la empresa
Dispuesto a correr riesgos para
ser dueo de una empresa
Asume la responsabilidad de
las decisiones que se tomen
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Oportunidades
Desafos
Algo que est faltando
El mirar hacia adentro, le ayudar a ver las cosas que le interesan a usted.
Cuando mire hacia adentro, considere las cosas que usted disfruta hacer.
o Fernanda:
Qu tipo de negocio tiene Fernanda?
o Catalina:
Qu tipo de negocio tiene Catalina?
o Valentina:
Qu tipo de negocio tiene Valentina?
Una vez que haya identificado una posible idea para su empresa:
o Comprtala con personas que conoce y confa para asegurar de que es una buena
idea.
o Es importante que estas personas sean ______________________ con usted acerca de
su idea.
Despus, quizs quiera compartir su idea con unas otras personas que no conozca
muy bien.
o Invierta este tiempo para:
a. Aprender
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o Por qu?
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b. Pueden hacer comentarios tiles que usted puede utilizar para mejorar
sus productos o servicios
Los clientes frecuentes podrn:
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Competidores Directos
Competidores Indirectos
b. ________________________________________________________________________________________
c. ________________________________________________________________________________________
Tenga en cuenta cosas como:
a. ____________________________________________________________________________________
b. Ubicacin
c. ____________________________________________________________________________________
Es muy importante identificar a sus competidores:
X______________________ Cuadras
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X________________________ Casas
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Bancos
Proveedores
Futuros empleados
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Mi negocio, Pastelera Doa Alma, est orientado a las personas que les gustan los
dulces, ya que les proporciona una variedad de productos de repostera.
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Productos
Productor de salsa
Tienda de mermelada
Fabricante de zapatos
Una librera
Servicios
Guardera de nios
Una firma de
contabilidad
Una peluquera
Un spa
Productos y Servicios
Un restaurante
Pastelera Doa Alma
Un caf
Tema 2: Qu?
Qu est vendiendo?
Primero deber hacer una lista definiendo todos sus servicios o productos, sus
calidades y los pasos necesarios para brindar su servicio o fabricar su producto. Esta
lista deber completarse ANTES de que usted seleccione a los proveedores/recursos
necesarios para manejar su negocio.
Los materiales o ingredientes necesarios para elaborar su producto son las
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Ejemplos:
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Tema 3: Quin?
Quin suministrar las materias primas o los suministros?
Las personas que proveen las materias primas, los suministros o el equipo a
cualquier empresa se denominan _____________________.
Los proveedores son las empresas a las que usted les comprar productos para que
despus pueda revenderlos a sus clientes.
Quin vender sus productos o servicios?
Quin le ayudar a manejar su negocio?
Tema 4: Dnde?
Si usted necesita trasladar su negocio fuera de su hogar, puede ser una buena opcin
encontrar un espacio para compartir o rentar.
Tema 5: Cundo?
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Tema 6: Cmo?
Cmo producir su producto?
Cmo brindar su servicio?
*Es importante hacer que su negocio sea especial o nico porque la ayudar a
distinguirse de la competencia.
Cmo sern los costos?
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Primer Paso: Describa el producto o servicio que est vendiendo con lenguaje
________________________________ y ________________________________.
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b. _______________
c. _______________
d. _______________
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El cliente ideal es una persona que abarca todas las caractersticas que ha utilizado
para identificar su mercado objetivo.
Responda a las siguientes preguntas pensando en su cliente ideal:
Dnde desea comprar mi cliente ideal?
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La Comodidad:
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Marca: manera visual que permite a las personas identificar su producto o servicio.
Una marca es:
a.
b.
c.
d.
e.
Un Nombre
Un Smbolo
Una Frase
Un Signo
Un Diseo
Una marca es la suma de todas las caractersticas que hacen que su producto
o servicio sea nico
Su marca es la identidad visual de su producto o servicio
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b. ________________
c. Avisos
d. ________________
Publicidad en Internet:
Sitios Web:
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Redes Sociales:
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*El precio de la competencia NO debe ser la nica base utilizada para fijar el precio
de sus productos o servicios.
El valor se determinar segn las caractersticas y beneficios de su producto o
servicio y adems realizando una investigacin de mercado.
Una investigacin de mercado consiste de:
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Hablar con clientes potenciales y preguntarles sobre los precios que estaran
dispuestos a pagar
Observar los gustos de clientes potenciales
Analizar los precios de la competencia
Si es posible, probar los servicios/productos de la competencia
Descubrir cuantas personas estn dispuestas a pagar por su producto o
servicio
Elija un precio para su producto o servicio y prubelo.
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Existen tres cosas que usted podr hacer si el costo de fabricacin de su producto es
ms alto que el precio que el cliente est dispuesto a pagar y adems est perdiendo
dinero:
-
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*Es mucho ms fcil aferrarse a los clientes antiguos que tratar encontrar nuevos
clientes.
Deber asegurarse de que los clientes no se olviden de usted.
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Recuerde la frase:
El cliente _________________ tiene la razn.
No quiere decir que de verdad el cliente siempre tiene la razn. Qu quiere decir
realmente esta frase?
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*No se preocupe si sus proyecciones no son 100% precisas. Esfurcese para que
sean tan realistas como sea posible.
Las proyecciones de ventas son importantes porque:
-Le ayudarn a saber la cantidad de materia prima que necesita
-Le ayudarn a saber la cantidad de empleados que necesita
-Le ayudarn a saber el tamao de las instalaciones que necesita
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Un consejo de asesores es
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Asesores = Mentores
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Tome las medidas para encontrar al empleado correcto antes de contratar nuevos
empleados.
Descripcin de Trabajo: Deber identificar las obligaciones, las habilidades y la
experiencia que se necesitan para el trabajo y el puesto.
Capacitacin:
o Otro empleado
o Proveedores
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Organigrama: Una tabla que muestra cmo es que estn organizados los
empleados de su empresa y quin est a cargo de cada grupo.
la _________________________.
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Un Da Libre
Un Almuerzo
Registros de Empleados:
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Inventario
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Equipo:
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Materiales de Marketing:
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Registros de Produccin:
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Registros de Ventas:
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Registros de Clientes:
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Usted puede necesitar dinero al comenzar su negocio para algunos de los siguientes
motivos:
Costos Operativos:
Los costos que se pagan una sola vez Los costos diarios, semanales y mensuales
de manejar un negocio
Ejemplos:
Ejemplos:
Pagar para registrar el negocio
Pagar el mantenimiento del equipo
al comenzar
Pagar el alquiler de un espacio
Comprar equipo
Electricidad
Pagar por un logotipo
*La mayora de los emprendedores calculan de menos la cantidad de meses que
tomar en cuenta poner en marcha el negocio de manera rentable. Cuando usted
determine la cantidad de dinero que necesite para comenzar su negocio, es mejor
que calcule un adicional a la cantidad del monto realmente necesario.
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*Es importante siempre tener un acuerdo de prstamo formal cuando pida dinero
prestado a un banco, a un familiar, o a un amigo. En el acuerdo se debern registrar:
-Una explicacin de cundo se espera devolver el dinero
-Permitir que el/la inversionista detecte aspectos que usted tal vez pas por
alto y le brindar la oportunidad de conversar con l/ella acerca de cmo
usted tiene pensado enfrentarlos.
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Especficas:
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Medible:
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Alcanzable:
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Relevante:
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Con un Plazo Definido:
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Gestin
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Operaciones
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Pida ayuda
Use sus recursos
Los recursos son los elementos que podr utilizar para superar los __________________.
Aliados Disponibles:
Amigos
Familia
Amigos de amigos
Gente entre su red de contacto
Gente a la que usted admira
Organizaciones
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Recursos Disponibles:
Ms informacin
Capacitacin
Recursos financieros
Ser realista
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