DEPARTMENT OF BUSINESS ADMINISTRATION UNIVERSITY OF LUCKNOW MBA Programme Subjects Semester - I CP-101 Management Process and Organisational Behaviour

CP-102 Quantitative Methods CP-103 Managerial Economics CP-104 Environment and Management CP-105 Managerial Skill Development CP-106 Indian Ethos and Values CP-107 Accounting for Managers CP-108 Computer Applications in Management Semester - II CP-201 Information Management in Business CP-202 Management Science CP-203 Human Resource Management CP-204 Financial Management CP-205 Marketing Management CP-206 Production and Operations Management CP-207 Research Methodology CP-208 International Environment and Management Semester - III CP-301 Business Policy and Strategic Analysis CP-302 Organizational Effectiveness and Change CP-303 Summer Training Project (Plus 5 Optional Papers) OPTIONAL PAPERS (Any one area of specialization) Marketing MM-311 Consumer Behaviour MM-312 Advertising Management MM-313 Sales and Distribution Management MM-314 Sales Promotion Management MM-315 Marketing of Services Finance FP-321 Management of Financial Institutions FP-322 Corporate Taxation FP-323 Project Planning Analysis and Management FP-324 Management of Financial Services FP-325 Working Capital Management Organization Behaviour and Human Resource Development HR-331 Management Industrial Relations HR-332 Compensation Management HR-333 Legal Framework Governing Human Relations HR-334 Management Training and Development HR-335 Managing Interpersonal and Group Processes

Semester IV CP-401 Corporate Evolution and Strategic Management Cp-402 Business Legislation CP-403 Project Study (Equivalent to Two papers or 200 marks) (Plus 4 Optional Papers) OPTIONAL PAPERS (Any four paper of one area of specialization) Marketing MM-411 Planning & Managing Retail Business MM-412 International Marketing MM-413 Marketing for Non Profit Organisations MM-414 E-Commerce MM-415 Brand Management Finance FP-421 Financial Decision Analysis FP-422 Security Analysis and Investment Management FP-423 International Financial Management FP-424 Management Control System FP-425 Financial Derivatives Organization Behaviour and Human Resource Development HR-431 Organizational Change and Intervention Strategies HR-432 Counseling Skills for Managers HR-433 Human Resource Development Strategies and Systems HR-434 Cross Cultural and Global Management HR-435 Manpower Development for Technological Change

MBA Semester I (Syllabus)

CP-101: MANAGEMENT PROCESS AND ORGANIZATIONAL BEHAVIOUR
Objectives: The objective of this paper is to familiarize the student with basic management concepts and behavioural processes in the organization.

Course Contents: Unit I: Evolution of management thought, Systems and contingency approach for understanding organizations, managerial processes, functions, Planning/Organisation/Directing/Controlling/Cordinating, skills and roles in an organization. Unit II: Understanding and Managing Individual behaviour Personality, Perception, Values, Attitudes, Learning, Work Motivation, Individual decision making and problem solving. Unit III: Understanding and managing group processes Interpersonal and group dynamics, applications of emotional intelligence in organizations, group decision making. Unit IV: Leadership and Influence process; Understanding and Managing organizational system Organizational design and structure, Work stress, Organisational Change. CP-102: QUANTITATIVE METHODS
Objectives: The objective of the course is to make the students familiar with quantitative techniques. The main focus, however, is in their applications in business decision-making.

Course Contents Unit I: Types of Interest Rates nominal and effective, concept of present value and amount of a sum, equation of payments, present value and amount of an annuity. Unit II: Frequency Distribution and their Analysis, Measures of Central Tendency and Measures of Dispersion, Probability Theory- basic rules of probability addition, multiplication and Bayes Theorem. Unit III: Probability Distribution Binomial and Normal, Simple Correlation and Regression Analysis. Unit IV: Matrix Algebra, Basic Operations Addition, Subtraction and multiplication, Transpose of a matrix, Identity Matrix, Matrix of cofactors, Inverse of a Matrix, Solution of a system of equation by using matrices, Simple Business Application. CP-103: MANAGERIAL ECONOMICS
Objectives: The objective of this course is to acquaint the participants with concept and techniques used in Micro-Economic Theory and to enable them to apply this knowledge in business decision-making. Emphasis is given to changes in the nature of business firms in the context of globalization.

Course Contents: Unit I: Concepts and Techniques marginal analysis, optimization; Demand and Supply Demand functions, income and substitution effects, Marginal utility, Indifference curves, Revealed Preference approach, Elasticity Concept and measurement of elasticity, Price, Income and Cross elasticities, Factors determining elasticity of demand and demand forecasting concepts and choice of techniques. Unit II: Production and Cost Cost output relationship, cost curves, returns to scale, Economics of scale, Economics of Scope, Cost volume profit analysis, Theories of the Firm - Profit maximization, sales maximization, short and long term goals. Unit III: Market structure Perfect competition, Imperfect competition, Oligopoly, Monopoly. Unit IV: Macro Economics - Concepts and Aggregates, Concept of National Income; Consumption, savings and Investment; Money, Interest and Inflation; Monetary and fiscal Policy. CP-104: ENVIRONMENT MANAGEMENT Course Contents Unit I: Environmental Management: Fundamentals-Sustainable Development, Implications of human population growth, Limits to growth, Environment and Business Schools; Energy Management: Fundamentals Fossil Fuels use, Energy production and trade, Energy Balance; Ecosystem Concepts; Basic Concepts and their application in Business, Industrial Ecology and recycling Industry. Unit II: Environmental Management System: EMS Standards, ISO 14000. Environmental; Auditing. Clearance/Permissions for establishing industry; Environmental management & Valuation: Environmental; Accounting, Economics Environmental; taxes Shifts, Green Funding. Unit III: Corporate Mergers, Environmental Ethics; Environmental Management, Trade and Environmental Managemental, Debt and Environment, GATT /WTO Provisions; Environmental Laws: Acts, Patents, IPRS Role of NGOS, PIL. Unit IV: Pollution & Waste management Air, Water, Land Pollution Trade in wastes; Water, Forest & Biodiversity Management: Water Resources, Dams and their role; Forest products and Trade. Role of Biodiversity in International Trade, Approaches to Corporate Ethics; Bio-ethics.

CP-105: MANAGERIAL SKILL DEVELOPMENT

Objectives: The course is aimed at equipping the students with the necessary techniques and skills of communication to inform others, inspire them and enlist their activity and willing cooperation in the performance of their jobs.

Course Contents Unit I: Importance and nature of business communication; Effective Communication skills: process of communication; Barriers and gateways in communication. Unit II: Dos and Donts of Business writing; Commercial letters; Writing Business reports. Unit III: Oral Communication-presentations of reports, public speaking, and negotiations. Unit IV: Legal aspects of Business Communication, cultural aspects, Non verbal communication, technology enabled communication. CP-106: INDIAN ETHOS AND VALUES Course Contents Unit I: Introduction, Indian Ethos and Values, Concept of Dharma, Values in Ancient India, Ancient Indian Education System, Indian heritage in Production and Consumption, Indian Insights into TQM. Unit II: Need for Values in Global Change-Indian Perspective, Human values in Management, Understanding and Managing stress. Unit III: Indian insights on decision making, Secular and Spiritual Values in Management. Social responsibility of Business. Unit IV: Personal Growth, Understanding Personality, Transactional Analysis and Interpersonal Relations, Changing the focus from ego-centered life to spiritually centered, Science and Spirituality, Crisis of Leadership. CP-107: ACCOUNTING FOR MANAGERS
Objectives:The basic purpose of this course is to develop an insight of postulates, principles and techniques of accounting and utilization of financial and accounting information for planning decision-making and control.

Course Contents Unit I: Financial Accounting Concept, Importance and Scope, Generally Accepted Accounting Principles, Preparation of Financial Statements. Unit II: Inventory Valuation and Depreciation, Financial Statement Analysis, Funds Flow Analysis. The Statement of Cash Flows. Unit III: Management Accounting Concept, Need, Importance and Scope, Introduction to cost Behaviour and CostVolume relationship, Measures of Cost Behaviour, Cost Management System and Activity based Costing, Job Costing, Process Costing. Unit IV: Accounting for Planning and Control, Budget and Budgetary Control, Relevant Costing and Costing for decision-making, Standard Costing and variance Analysis, marginal Costing and Absorption Costing, MCS and Responsibility accounting, Management Control in Decentralized Organization. CP-108: COMPUTER APPLICATIONS IN MANAGEMENT
Objectives:The Objectives of this course include developing an appreciation of different software and hardware systems available in the industry and build up the experience of computer usage in business organizations.

Course Contents Unit I: Computer Systems -An Introduction, Elements of a Computer System, Input, Output and storage devices. Processing and CPUs. Unit II: Operating system Basics, functions and types. Text processing softwares-creating, formatting and processing of text. Spreadsheet Softwares-Creating and using Spreadsheets. Formulas, Functions and Graphics. Presentation Programmes-Creating, Formatting and Presenting. Unit III: Concepts of Networking and Data Communication. Basics and Features of Internet. Methods of Accessing the Internet. Graphics and Multimedia. Unit IV: Concepts of Database and Database Management System. Creating and Querying a Database. Generating Reports. Concepts of Computer Programming. Computer Languages, Concepts of Structured and Object Oriented Programming System Development Life Cycle.

MBA Semester II (Syllabus)

CP-201: INFORMATION MANAGEMENT IN BUSINESS
Objective: - The objective of this course is to develop the basic understanding of the information systems and their role in business organizations. Unit I: Information Systems: Concept & Technologies, Business Applications of information Systems. Strategic uses of Information Systems. Ethical and Social challenges of Information Systems. Unit II: Role of Networks in Business, Organisational Communication and Collaboration, Functional and Cross Functional Information Systems,
Management of Information Security. E-Commerce: Fundamentals and Applications, Decision Support Systems: Concept, Relevance, Scope and Characteristics. DSS Models, Artificial Intelligence and Expert Systems: Concepts and Role in Business. Unit IV: E-Business: Concepts, planning and Implementation. System Development Cycle, Systems Analysis and Design. Implementing Information Systems.

Unit III:

CP-202: MANAGEMENT SCIENCE

Objectives: - The objective of this course is to develop an understanding of basic management science techniques and their role in managerial decision-making. Unit I: Linear Programming Simplex Algorithm (Minimization Case) The Big-M method. Types of Linear Programming solutions Multiple optimal solutions, Unbounded solution, Infeasible solution. Duality in Linear Programming Formulation of the Dual Problem. Economic interpretation of the dual. Sensitivity Analysis- Changes in the profit (or Cost) coefficient of variables in the objective function, changes in availability of the resources, changes in input-output coefficient, addition of a new variable, Addition of a new constraint. Unit II: Transportation Problem- Linear Programming formulation of the transportation problem. North-West corner Dule, Least Cost
Method, Vogels, Approximation Method. The MODI Method, Variations in Transportation problem- Unbalanced supply and Demand, Degeneracy. The Trans-shipment problem. Assignment Problem Hungarian Method Variations of the assignment problem Multiple optimal solution, Maximization case in assignment problem, unbalanced assignment problem Unit III: Theory of Games: Two-Person Zero-Sum games, Pure strategies Games with saddle point, Mixed Strategies- Games without saddle point. Dominance, Linear Programming Method of solving a gaming problem., Markov chain-Matrix of transition probabilities, steady state (Equilibrium) condition., Queuing Theory- Characteristics of queuing system M/M/I: &/FIFO. Model. Unit IV: Sequencing Problem Processing n jobs through 2 machines, Processing n jobs through 3 machines, Processing 2 jobs through m machines.,Integer Linear Programming Types of integer programming problems, the concept of a cutting plane, Gomorys All integer cutting Plane Method. Application of Zero-one Integer programming capital Budgeting Problem, Fixed charge Problem., Project Management - PERT and CPM, Types of projects, Network diagrams, critical path, earliest start & Finish time of activities, Latest start and finish time of Activities, Float of an activity Free Float and Independent Float.

CP 203: HUMAN RESOURCE MANAGEMENT

Objectives: - In a complex world of industry and business, organizational efficiency is largely dependent on the contribution by the members of the organization. The objectives of this course are to sensitize students to the various facets of managing people and to create an understanding of the various policies and practices of human resource management.

Unit I: Concepts and Perspectives on Human Resource Management; Human Resource Management in a changing Environment; Corporate Objectives and Human Resource Planning; Job Analysis and Role Description; Career and Succession Planning; Unit II: Methods of Manpower Search; Attracting and Selection Human Resources; Induction and Socialization; Manpower Training and Development; Unit III: Performance Appraisal and Potential Evaluation; Job Evaluation & Wage Determination; employee Welfare; Unit IV: Industrial Relations & Trade Unions; Dispute Resolution & Grievance Management; Employee Empowerment.

CP-204: FINANCIAL MANAGEMENT

Objectives: The purpose of this course is to acquaint the students with the broad framework of financial decision-making in a business unit.

Unit I: Nature of Financial Management : Scope of finance/ finance function/ financial goals and firms objectives. Financial & Profit Analysis: Statements of financial information, Statement of changes in financial position & cash flow statement, Financial ratio analysis, CVP analysis & operating leverage, Financial and profit planning Unit II: Investment Decisions: Analysis of capital budgeting decisions, Determining cash flow for investment analysis, Cost of capital Unit III: Financing & Dividend Decisions: Financial & Operating Leverage, Capital Structure Theories, Capital Structure Planning and Policy, Dividend Theories and Policy Unit IV: Working Capital and Long Term Sources of Finance: Working Capital: Principles of working capital, Accounts Receivable Management, Inventory Management, Cash Management, Working capital finance Long Term Sources of Finance: Indian Capital & Stock Markets, Long Term Finance

CP-205: MARKETING MANAGEMENT

Objectives: The purpose of this course is to develop and understanding of the underlying concepts, strategies and issues involved in the marketing of products and services.

Unit I: Marketing Functions, Concept of Marketing, Sales Concept, Marketing Concept, Social Marketing, Societal Marketing, Concept of Value, Value Creation & Delivery, Marketing Mix, Four Ps of Marketing, Environmental

Variables of Marketing, Marketing Environment an introduction, SBU BCG Matrix, Ansoff Market expansion Grid, Marketing Planning. Unit II: Market segmentation and Market targeting, Bases for Segmentation, Choosing Target Markets, Sales
Forecasting methods, Marketing strategy, Product, Personality and Components, Branding, packaging, classification of products, Product line, Product mix, Products differentiation, Product positioning, Product life cycle stages and strategies.

Unit III: Distribution Channels, Types of intermediaries, Elements of logistics, Direct Selling, Multilevel Marketing, Network Marketing, Channel Management Web Marketing, Pricing- Factors influencing pricing (internal, external factors), pricing Methods, Pricing Procedure. Marketing Communication through product, price Promotion and Places Publicity a tool of marketing communication. Unit IV: Advertising Management Importance of Advertising, Altitudinal Changes, Decision areas in advertising, Mission Message, Money, Media, Measurements, (5Ms of advertising). Sales Promotion v/s advertising, Methods of Sales Promotion, an Introduction to Marketing information and Marketing research, Marketing control.

CP-206: PRODUCTION AND OPERATIONS MANAGEMENT

Objectives: The course is designed to acquaint the students with decision making in planning, scheduling and control of Production and Operation functions in both manufacturing and services; Productivity improvement in operations through layout engineering and quality management etc.; Effective and efficient flow, replenishment and control of materials with reference to both manufacturing and services organizations. Unit I: Nature and Scope of Production and Operations Management (POM); Nature and Types of human occupations; Route for success in business; Brief history of POM; The production function-inputs and outputs; Types of manufacturing; Goals of POM; Functions of POM; Recent trends in POM; Career tracks in POM; Typology of services; Why study POM? ; The future of POM; Interface of POM with other functional areas of management; Case study on POM of some organization.

Unit II: Definition and objectives of materials management; Materials management cycle; Areas of materials
management; Factors encouraging large lot sizes and small lot sizes; Cost pattern; Inventory replenishment systems; Economic Ordering Quantity; Assumptions of Wilsons EOQ formula; Modification of EOQs; Quantity Discounts; Inventory control under risk and uncertainty; Inventory classification techniques; Multicriteria approach to inventory classification; Integrated approach to materials management; Application of techniques of forecasting including use of computers in POM; Case study on materials management in some organizations. Unit III: Development of efficient work methods; Work measurement techniques; Work sampling; Financial analysis of operating plans. Unit IV: Quality assurance; Acceptance sampling; Statistical process control; Total Quality Management; ISO-9000.

CP-207: RESEARCH METHODOLOGY

Objectives: To equip the students with the basic understanding of the research methodology and to provide an insight into the application of modern analytical tools and techniques for the purpose of management decision-making.

Unit I: Nature and Scope of Research Methodology; Problem formulation and Statement of Research Objectives; Values and Cost of
Information- Bayesian Decision Theory; Organisation Structure of research: Research Process; Research Designs-Exploratory, Descriptive and Experimental Research Design; Unit II: Methods of data Collection Observational and Survey methods Questionnaire Design; Attitude Measurement Techniques; Motivational research techniques; Administration of Surveys; Sample Design Selecting an Appropriate Statistical Techniques; Unit III: Field Work and Tabulation of Data; Analysis of Data; use of SPSS and other Statistical Software Packages; Unit IV: Advanced Techniques for Data Analysis ANOVA, Discriminate Analysis, factor Analysis, Conjoint Analysis, Multidimensional Scaling and Clustering methods; Research Applications.

CP-208: INTERNATIONAL BUSINESS ENVIRONMENT AND MANAGEMENT

Objectives: The primary objective of this course is to acquaint the students to emerging global trends in business environment. Unit I: International Business: An overview Types of International Business; The External Environment; The Economic and Political Environment, the Human Cultural Environment, WTO & Labour Laws, influence on trade and investment patterns recent world trade and foreign investment trends, balance of payments accounts and macroeconomic management theories and Institutions: Unit II: Trade and Investment- Government Influence on Trade Investment; Determination of Trading Partners Independence, Interdependence and Dependence; World Financial Environment; Cross-national Cooperation and Agreements; Tariff and Non-Tariff Barriers, WTO, Regional Blocks; International Production, Production Internationalization of Service Firms; Operation Management in International Firms;

Unit III: World Financial Environment: Foreign Exchange market Mechanism; Determinants of Exchange Rates; Euro-Currency Market; Offshore Financial Centers; International Banks; Non Banking Financial Service Firms; Stock Markets; Global Competitiveness; Export Management; Licensing; Joint Ventures Technology and Global Competition; Globalisation and Human Resource Development; Globalisation with Social Responsibility; General Text, World Economic Growth and the Environment; Unit IV: Country Evaluation and Selection; International Business Diplomacy; Negotiating an International Business, Issues in Asset Protection; Multilateral Settlements; Consortium Approaches; External Relations Approach, Competitive Advantage.

MBA SEMESTER III (Syllabus)

CP-301: BUSINESS POLICY AND STRATEGIC ANALYSIS
Objectives: The objective of this course is to develop a holistic perspective of enterprise, critical from the point of view of the top management.

Course Content Unit I: 1.1 Business Policy as a Field of Study: Nature, importance, purpose and objectives of Business Policy. 1.2 Strategic Management Process: Strategists and Their Role in Strategic Management. 1.3 Hierarchy of Strategic Internet: Vision, Mission, Business Definition, Goals and Objectives Unit II: 2.1 Environmental Appraisal: Environmental Scanning, Appraising the Environment 2.2 Organizational Appraisal: Organisational Capability Factors, Considerations in Organisational Appraisal, Methods and Techniques used for Organisational Appraisal, Structuring Organisational Appraisal. Unit III: 3.1 Company level strategies: Grand, Stability, Expansion, Retrenchment and Combination Strategies and Corporate Restructuring. 3.2 Business Level strategy: Business-level, Generic Business and Tactics for Business Strategies. Unit IV: 4.1 Strategic Analysis and Choice: Process of Strategic Choice, Corporate-level and business-level Strategic Analysis. 4.2 Routes to Competitive advantage CP-302: ORGANISATION EFFECTIVENESS AND CHANGE
Objectives: To familiarize the students with basic organizational processes to bring about organizational effectiveness and change. To equip students with various OD techniques and develop them as OD facilitators/specialists.

Course Contents Unit I: Understanding Organizational Effectiveness and Change Concept and Process of Organizational Effectiveness Concept and Process of Organizational Change Concept and Process of Organizational development Design, Development and application OD interventions Unit II: Organizational Culture and Climate Organizational Ethos Dimensions and process of organizational climate Dimensions and process of organizational culture Power and Politics Process of empowerment Development of organizational commitment Unit III: Organizational Learning and Learning Organizations Process of organizational learning Characteristics of learning organizations Inter group behaviour and collaborations Team building and team management Creativity and innovations Unit IV: Cross Cultural Perspectives Corporate Governance Gender Issues Cross cultural Dynamics Conflict Dynamics Conflict and Negotiations Organizational Excellence through Stress Management CP-303: Summer Training Project

MARKETING MM 311: CONSUMER BEHAVIOUR

Objectives The basic objective of this course is to develop and understanding about the consumer decision-making process and its applications in marketing function of firms.

Course Contents Unit I: Introduction to Consumer Behaviour; Factors Affecting Consumer Behaviour, Consumer Behaviour and Marketing Strategy; Consumer Involvement and Decision making; Information Search Process; Evaluative Criteria and Decision Rules; Unit II: Consumer Motivation; Information Processing and Consumer Perception, Consumer Attitudes and Attitude change; Unit III: Influence of Personality and Self Concept on Buying Behaviour; Psychographics and Lifestyle; Reference group Influence; Unit IV: Diffusion of Innovation and Opinion Leadership Family Decision making; Industrial Buying Behavior; Models of Consumer Behaviour; consumer Behaviour audit; Consumer Behaviour studies in India. MM-312: ADVERTISING MANAGEMENT
Objectives The aim of the paper is to acquaint the students with concepts, techniques and give experience in the application of concepts for developing an effective advertising programme.

Course Contents Unit I: Evolution of Advertising, Role of Advertising in the Marketing Mix; Types of Advertising; Economic, Social and Ethical Aspects of Advertising, Structure of the Advertising Industry. Unit II: Advertising and Consumer Behaviour, Advertising Research Objectives and Market Positioning, DAGMAR Approach Determination of Target Audience, Advertising Plan. Unit III: Creativity and Advertising, Message Development: Strategies and Methods, Copywriting, Art Direction and Production. Unit IV: Media Planning, Objectives and Strategies, Types of Media, Budgeting and Evaluation; Advertising Organisation Selection, Compensation and Appraisal of an Agency. MM-313: SALES AND DISTRIBUTION MANAGEMENT
Objectives The purpose of this paper is to acquaint the student with the concepts which are helpful in developing a sound sales and distribution policy and in organizing and managing sales force and marketing channels.

Course Contents Unit I: Nature and Scope of Sales Management; Setting and Formulating Personal Selling Objectives; Recruiting and Selecting Sales personnel, Developing and Conducting Sales Training Programmes; Unit II: Designing and Administering Compensation Plans; Supervision of Salesmen; Motivating Sales personnel; Sales Meetings and Sales Contests; Designing Territories and Allocating Sales Efforts; Objectives and Quotas for Sales Personnel; Unit III: Developing and Managing Sales Evaluation Programme; Sales and Cost Analysis. An Overview of Marketing Channels, their Structure, Functions and Relationships; Unit IV: Channel Intermediaries Wholesaling and retailing Logistics of Distribution Channel Planning, Organisational patterns in Marketing Channels; managing marketing Channels; marketing Channel Policies and Legal Issues; Information System and Channel Management, assessing performance of Marketing Channels; International Marketing Channels.

MM-314: SALES PROMOTION MANAGEMENT

Objectives The purpose of this course is to develop an understanding about concepts, methods and strategies of sales promotion.

Course Contents Unit I: 1. Sales Promotion and Marketing Mix 2. Nature and Types of Sales Promotion 3. Consumer Behaviour and Sales Promotion Unit II: 1. Deal Prone Consumer 2. Economic Theories of Promotion 3. Sales Promotions Impact on Sales Unit III: 1. Evaluation of sales Promotion Experiments 2. Manufacturer Promotion Planning Process 3. Retailer Promotion Planning Process Unit IV: 1. Choice and Purchase Timing Models 2. Strategic Issues in Designing Promotional Strategies 3. Substantive Findings and Issues on Coupons Trade Dealings and Retail Promotions. MM-315: MARKETING OF SERVICES
Objectives The objective of this course is to develop insights into emerging trends in the service sector in a developing economy and tackle issues involved in the management of services on national basis.

Course Contents Unit I: 1. The Emergence of Service Economy 2. Nature of Services 3. Goods and Services Marketing 4. Marketing Challenges in Service Businesses 5. Marketing Framework for Service Businesses Unit II: 1. The Service Classification 2. Service Product Development 3. The Service Encounter 4. The Service Consumer Behaviour 5. Service Management Trinity Unit III: 1. Service Vision and Service Strategy 2. Quality Issues and Quality Models 3. Demand-supply management 4. Advertising, Branding and packaging of Services 5. Recovery management and relationship Marketing Unit IV: 1. Services: the Indian Scene 2. Services under WTO

FINANCE FM-321: MANAGEMENT OF FINANCIAL SERVICES

Objective: The main objective of this course is to help students to learn the various financial services and their role in the overall financial system.

Course Contents Unit I: Concept, Nature and Scope of Financial Services; Regulatory framework for Financial Services; Leasing, Hire purchase and consumer credit. Unit II: Factoring, forfaiting and Bill discounting, Housing Finance. Unit III: Insurance; Venture capital, Credit Rating and Credit Cards. Unit IV: Banking, Mutual Funds and Merchant Banking services. FM-322: CORPORATE TAXATION
Objectives: The objective of the course is to help the students explore the scope of tax planning concerning various business and managerial and strategic activities.

Course Contents Unit I: 1. Basic Concepts of Income Tax 2. Tax Evasion and tax avoidance; Tax Planning and tax management 3. Residential Status of a Company and Incidence on Taxation 4. Corporate Tax Liability- Computation of Income under different heads of Income Unit II: 1. Set off and Carry forward of Corporate losses 2. Scope for Tax Planning for setting up of new business: - Location of Business Undertaking -Nature and size of business -Form of business and Ownership pattern -Employees Remuneration Unit III: 1. Tax Considerations in Specific Financial and Managerial Decision - Lease of own decision - Make or Buy decision - Repair/renewal or replacement of an asset - Capital structure decision - Dividend policy and tax consideration Unit IV: 1. Double Taxation relief 2. Tax provision regulating transfer pricing 3. Tax Planning relation to Amalgamation and Merger of Companies 4. Tax Planning with reference to sale of Scientific research assets Books Recommended: 1. Corporate Tax Planning and Management by Dr. Girish Ahuja and Dr. Ravi Gupta, Bharat Law House. 2. Corporate tax Planning and Business tax procedures by Dr. Vinod K. Singhania, Taxmann. FM-323: PROJECT PLANNING, ANALYSIS AND MANAGEMENT
Objectives:The basic purpose of this course is to understand the framework for evaluating capital expenditure proposals factors to be considering in project planning and issues related to successful to project management.

Course Contents Unit I: Basics of entrepreneurship, thinking like an entrepreneur, fundamentals of business success, generation and screening of project ideas, importance and difficulties, writing a Business Plan. Unit II: Project preparation and financial analysis, stages in project appraisal and approval, prefeasibility study, Marketing module, Technical module, Manpower module, Financial module, Economic module, Social

Appraisal, Feasibility study, Detailed Design, Project implementation, ex-post evaluation, construction of financial profiles for projects, construction of the pro-forma cash flow statement, analysis of investment decisions from alternative viewpoints, Discounting and alternative investment criteria, (optional topic inflation and cost benefit analysis). Unit III: Use of MS-Excel spread sheet for project appraisal, Selected Excel commands finance functions, one and two-way data tables, VLOOKUP, Pivot tables, Goal seeker, Solver, Preparation of Table of Parameters, Simulation (of step distribution, binomial distribution, and normal distribution etc.), Risk analysis of projects by using computer, Social cost benefit analysis, Environmental appraisal of projects, case studies on Project Appraisal and Financing. Unit IV: Effective project planning and management setting project goals, drawing a picture of the project schedule, motivating project team, communication in projects, conflict management in projects, empowerment and creativity in projects, Network techniques for Project Management, MS-Project. FM-324: MANAGEMENT OF FINANCIAL INSTITUTIONS
Objectives:The objective of this course is to discuss the specific financial management problems of financial institutions including a detailed study of the working of the leading financial institution in India

Course Contents Unit I: The Role and Importance of Financial Institutions; Financial Management Models and their application in Financial Institutions, Application of the Wealth maximization Model to Financial Decisions, Evaluation Risks and returns of assts and Liabilities of Financial Institutions. Unit II: Flow of Fund Analysis of the Borrowing and Lending Behaviour of Financial Institutions; Interest Rate Analysis; Interest Rates in the Financial System; Yield Curve; Risk and Inflation; Financial Management of Commercial Banks; banking Law and Regulation. Unit III: Provisions of RBIs Operations; Credit and Monetary Planning; Insurance Companies; Thrift Institutions; Development Banks; Role of Development Banking in Industrial Financing in India; Capital Adequacy and Capital Planning; Strategy of Growth. Unit IV: Problems of Time and cost over Runs; Financial Planning of Financial Institutions; Financial Goals and Proforma Statements; Working and Organization of Different Financial Institutions in India, International Aspects of Financial Institutions. FM-325: WORKING CAPITAL MANAGEMENT
Objectives:The objective of the course is to acquaint the students with the importance of the working capital and the technique for effective working capital management.

Course Contents Unit I: Concept of Working Capital, Importance of working Capital, Kinds of Working Capital, factors Determining Working Capital, Estimating Working Capital Requirements; Management of Cash Motives for Holding cash and marketable securities; Cash System, Managing the Cash Flows, Types of Collection Systems, Cash concentration Strategies, Disbursement Tools, Investment in Marketable Securities; Forecasting Cash Flows. Unit II: Managing Corporate Liquidity and financial Flexibility; Measures of Liquidity, Determining the Optimum Level of Cash Balances, Receivable ManagementDetermining the Appropriate receivable Policy, Marginal Analysis, Credit analysis. Unit III: Inventory Management-kinds of Inventories, benefits and Costs of Holding Inventories, Inventory Management and Valuation, Inventory control Models. Unit IV: Short-term financing; Programming working Capital Management; Integrating working Capital and Capital Investment Processes; Monetary system,; Money Market in India Banking system in India; the Restructuring Process; Working capital Control and Banking Policy in India, Instruments of the International Money market; Managing Short-term International transactions.

ORGANISATION BEHAVIOUR AND HUMAN RESOURCE DEVELOPMENT HR-331: MANAGEMENT OF INDUSTRIAL RELATIONS Unit-I Industrial Relations: Concepts, Perspective and Organization, Human resource development in perspectiveImpact of industrial revolution- Industrial relation: concept Importance of industrial relations- scope and aspects of industrial relations- The Management-The Government- Factors affecting industrial relationsperspectives/approaches to industrial relations. Evolution of Industrial Relations: Evolution of industrial system- occupations in ancient India- labor in medieval India- guilds and unions- industrial relations early British rule- first world war to pre-independence period. Unit-II Industrial Conflicts: Genesis of industrial conflicts- Industrial conflicts/ disputes- concepts and essential of a dispute- classification of industrial disputesImpact of industrial disputes- Causes of industrial conflicts- why industrial peace? Strikes- typology of strikes- when are strikes justified? Illegal strike when do they amount to misconduct? Right to strike-Lockouts. Industrial Unrest : Changing scenario of industrial unrest- The period of early twenties- period covering 193039 second world war period- period after independence- Emergency and after-industrial dispute by industriesDisputes by sector-industrial dispute by states- industrial disputes by duration-dispute by results-cost causes of industrial- striking features of industrial conflicts- new dimension in industrial conflicts- the ways of industrial peace- national commission on labor and industrial relations- new policy and industrial policy. Unit-III Trade union: Labor movement or trade union movement- why the trade union movement? Growth and development of the trade union movement- Social welfare period Early trade union period- left Wing unionism period- Trade unions unity period second world war period- the post independence periodpresent scenario of the trade union movement- The central trade unions- The Indian national trade union congress- All India trade congress- United Trade Union Congress- Bhartiya Mazdoor Sangh- National Front of Indian trade unions- Centre of Indian trade union Problems of trade unions: Main problems- Inter union rivalry- Recommendations of I.L.C standing committee- code of conduct-recommendations of N.C.L- under the Maharastra Act National commission on labor views on rights of recognized unions- trade unions under the plan s- recommendations of national commission on labor for strengthening trade union essentials for success of a trade union. Unit-IV Collective Bargaining: Concept Main features of collective bargaining- Importance of collective bargaining- Principles of collective bargaining- Contents and coverage of a collective bargaining agreement forms of collective bargaining- developing a bargaining relationship Process of negotiation during bargaining for union and management for trade union- the attitude of parties- collective bargaining in India- recent trends in collective bargaining the issue side- collective bargaining agreement at different levels- at plant level at the industry level- at the national level- pre-requisites of collective bargaining agreement at different levelsNational commission on labor or collective bargaining. Workers participation in management: Concept- evolution of the concept- objectives of Workers participation in management- forms of participation-levels of participation- a brief review of the participative schemes in industrially advanced counties- the Indian scene- Sachar committee on workers participationVerma committee on workers participation in industry- forms of workers participation I India- functions of joint councils features of the scheme functions of unit council- functions of plant council- function of shop councils- functions under the scheme- working of schemes in Indian industries-evaluation of workers participation in management scheme. HR-332: COMPENSATION MANAGEMENT Course Contents: Unit I: Introduction to Compensation Management: Meaning objectives, scope and basic principles; Evolutionary phases of wage and salary administration; Determinants of wages; Nominal fair and real wages; Theories of wages. Unit II: Process of Compensation Management: Wage surveys and wage levels; jobs evaluation and wage structure; wage fixation and; wage incentive plan and system o wage payment. Wage payment policies; Executive Compensation Plan.

Unit III:Wage Regulation Machinery: Evolution and development of wage policy in India; National Commission on wage policy; Ned for regulation of wages; Growth and development of Wage Boards; Functions and working of Wage Boards. Unit IV: Wage Legislations: - The payment of Wages Act 1936 - Minimum Wages Act 1948 - The Payment of Bonus Act 1965 - The Employees State Insurance Act Case Studies on various aspects of compensation management. Books Recommended: 1. Personnel Management and Industrial Relations by N. Nair 2. Dynamics of Industrial Relations by Dr. C.B. Memoria 3. Human resource Management by VSP Rao 4. Personnel and Human Resource Management Text and Cases by P. Subha Rao HR-333: LEGAL FRAMEWORK GOVERNING HUMAN RELATIONS
Objectives Understanding of the legal framework is important for the efficient decision-making relating to man management and industrial relations. The course aims to e an understanding, application and interpretation of the various labour laws and their implications for industrial relations and labour issues.

Course Contents; Unit I Industrial Jurisprudence Concept and overview Tripartite and Bipartite Bodies for Industrial Resolution:-Importance of Tripartite Bodies, Evolution of ILC and CLS; Evolution of Bipartite bodies works Committees their composition and functions. Unit II Settlement Machinery: Conciliation, Arbitration and Adjudication: Conciliation Conciliation Machinery, Role of the Conciliator; Arbitration Arguments for and against Arbitration, types of Arbitration compulsory and voluntary Arbitration; Jurisdiction Types and system of Adjudication, Procedures of the machinery for settlement of disputes to adjudication. Unit III Factories Act, 1948: Object and scope of the Act, Approval, licensing and registration of factories, power of inspectors, empowerment of women and young persons, notice, penalties and procedures, Cognizance of offence and prosecutions. Unit IV Industrial Dispute Act, 1947: Objects and general scheme of the Act, Authorities under the Act, Tribunal Jurisdiction-Procedure, Power and duties of authorities, settlement, penalty, prohibition of strikes and lockouts under the Act, layoff retrenchment, closure/transfer of undertakings. Case studies on various aspects of Legal Framework Books Recommended: 1. Dynamics of Industrial Relations by Dr. C.B. Mamoria 2. Industrial Jurisprudence and labour legislation by A.M. Sharma 3. Human Resource Management by VSP Rao 4. Personnel and Human Resource Management Text and Cases by P. Subba Rao

HR-334: MANAGEMENT TRAINING AND DEVELOPMENT Objectives: Subject is designed in such a manner that it will help the students know about the practical approach towards training
and development approaches that the manager should have while they provide training to trainees.

Unit I: Training Concept, Meaning, Scope, Levels of training, modes of training. Trainer Roles, Competencies, Training Styles, Dilemmas, Conducting training activities/ presentations. Key features of Training groups Functional & Dysfunctional behaviour in training groups, types of participants, stages of development of training group. Unit II:

Process of Learning in training program Concept & dimensions, components of learning, participants learning styles & ways, methods of learning in a training programme, factors influencing the learning process. Preparing a training programme Origin, steps, communicating information on the programme. Unit III: Delivering an active and participatory training programme preparation, beginning, delivering, evaluating & concluding. Training Methods & techniques On-the-job, off-the-job, importance, factors influencing the choice of method, functions of training methods Unit IV: Evaluation of a training programme need, purpose, stages of evaluation, conducting the end-term evaluation, measuring participants learning. Development Career development system, executive development programme process, factors influencing it, methods & techniques, relation with organization development & evaluation. HR-335: MANAGING INTERPERSONAL AND GROUP PROCESSES Objectives
The purpose of this course is to advance understanding regarding interpersonal and group processes and help the participants to examine and develop process facilitation skills mainly through laboratory and other experience-based methods of learning.

Course Contents: Unit I: 1.1 Transactional Analysis and Interpersonal Communication 1.2 Interpersonal Relations and Assertiveness in Human Behaviour. 1.3 Manipulative Models of Human Behaviour 1.4 Study on the Behaviour of Groups and Crowds. Unit II: Interpersonal Trust Application of FIROB and Johari window for interpersonal awareness and feedback. Problems of Relationship arising in the context of Religion Caste, & Subaltern Groups, Group Discussion Making. The challenge of establishing civil society, Group Dynamics, Team Building. Unit III: Relationship of I with Body Relationship of I with Family Relationship of I with Society Relationship of I with Nature Unit IV: Changing Human Behaviour Towards Developing Beautiful Mind Dealing with difficult people Case Studies on Relationship and Group Processes

MBA SEMESTER IV Syllabus CP-401: CORPORATE EVOLUTION AND STRATEGIC MANAGEMENT

Objectives The objective of this course is to develop understanding about strategic processes and their impact on a firm.

Course Contents Unit I: Nature and Scope of Strategic Management Strategic Intent and Vision; Concept of Core Competence, Capability and Organisational learning; Process of Strategic planning and Implementation, Activating Strategies, Strategy and Structure. Unit II: Organisational values and their Impact on Strategy: Power Games amongst Competing Players, Behavioural Implementation, Functional and Operational Implementation. Unit III: Chief Executive and Board: Work of Top Management: Turnaround Management; Management of Strategic Change, Strategy Evaluation and Control Unit IV: Mergers and Acquisitions; Strategic Management in an International Firm; Strategy and Corporate Evolution in Indian Context. CP-402: BUSINESS LEGISLATIONS Course Contents Unit I: -Nature and Scope of Business Legislations. -Banking Regulation Act 1949: Banks and Customer -Negotiable Instruments Act 1881: Dishonour of Negotiable Instruments and Discharge of Negotiable Instruments. Unit II: - Right to Information Act 2005: Important Provisions - Law of Meetings: Validity - Consumer Protection Act 1986: An overview - Information Technology Act 2006: An overview Unit III: - Indian Partnership Act 1932: Salient Provisions - Indian Contract Act 1872: Nature of Contracts, Offer and Acceptance, Frauds. Unit IV: - Companies Act: Evolution of Company Act, Classification of Companies, Memorandum of Association and Articles of Association, Important Amendments.

CP-403: PROJECT STUDY

The final project will be evaluated at the end of the fourth semester by the internal and external examiners. This would be equivalent to the marks of the two papers.

OPTIONAL PAPERS FINANCE (Opt any four) FM-421: FINANCIAL DECISIONS ANALYSIS
Objectives The basic objective of this course is to impart an intensive knowledge about the use quantitative techniques in financial decisionmaking areas.

Course Contents Unit I: Simulation technique in Financial Decision Making Areas; Corporate Debt Capacity Management decision; Business failure and Reorganization application of Multiple Discriminant Analysis Decision, Tree Analysis, creation of Value, Concepts in valuation, Measuring risk. Efficient Markets / Multiple Market Portfolio, analysis and Selection, CAPM. Unit II: Capital Expenditure Decision Under Conditions of Risk and Uncertainty; Cost-volume-profit Analysis under conditions of Uncertainty, Investment in assets and Required Returns, Principle of Capital Investment/Capital Rationing Inflation and Budgeting, Creating value through required returns. Unit III: Theory of Capital Structure, Making Capital Structure Decision, Leasing Vs. Borrowing Decisions; Sequencing of Decisions; Replacement Decision; Mergers and Acquisitions; Takeover code; Goodwill and Valuation of Shares; Dividend valuation Model; Determination of the Exchange ratio, Financing and dividend Policies. Unit IV: Legal and Procedural Aspects of Merger Decision; Specific Areas and Problems in the Area of Financial Decision Making, Capital Marketing financing and Risk Management.

FM-422 Security Analysis and Investment Management

Objectives: The objective of the course is to impart knowledge to students regarding the theory and practice of Security analysis and Portfolio Management in the Investment Decision Making Process.

Course Contents Unit I: Investment Return and risk; Operation of Indian Stock Market; New Issue Market; Listing of Securities; Mechanics of Investing; Markets and Brokers; Security Credit Ratings; Objectives of Security Analysis Unit II: Investment alternatives; Valuation Theories of fixed and Variable Income Securities. The Return to risk and the Investment Decision; Government Securities, Non-Security forms of Investment; Stock Market Analysis Fundamental and Technical Approach, efficient Market Theory Unit III: Introduction to Portfolio Management- Optimum Portfolio Selection Problem, Markowitz Portfolio Theory, The Mean-variance Criterion (MVC) The nature of Investment Risk, MVC and Portfolio Selection, Portfolios of Two Risky Securities, The efficient Frontier. Unit IV: Sharpe: Single Index Model; Capital Asset Pricing Model, Constructing efficient Frontier, Constructing the Optimum Portfolio, Portfolio Investment Process; Bond Portfolio Management Strategies; Investment Timing and Portfolio Performance Evaluation; Corporate Portfolio Management in India, International Diversification.

FM-423: INTERNATIONAL FINANCIAL MANAGEMENT

Objectives The objective of this paper is to give students an overall view of the international financial system and how multinational corporations manage their.

Course Contents: Unit I: Global Financial Management An overview; Foreign Currency exposure and risk. Countrys Balance of Payments, International Monetary systems Unit II: Foreign Exchange Markets, Global Interest Rates, Foreign currency Forwards, Swaps and Interest Parity. Unit III: Currency futures, Interest rate futures, Currency options Unit IV: Hedging and speculation, Management of Transaction exposure, Management of Operating exposure, Management of Interest rate exposure.

FM-424: MANAGEMENT CONTROL SYSTEM

Objectives The main objective of the course is to appraise the students the about the concept of management control system as well as its role inefficient management of public system organizations.

Course Contents Unit I: An Overview; Nature Scope and Concept of Management Control Systems, Organisation Goals, Goal Congruency, Strategic Planning and Implementations; Organisation Structure, Contingency theory, Position of Controller in the Organisation structure of an Organization Unit II: Management Control Process, Budgetary Planning and Procedures, Budgetary Control, Analysis of Variance, Flexible Budgeting, Zero-base Begetting. Unit III: Measurement of Divisional Performance including performance Evaluation Responsibility Center, Cost Center, Profit Center, Investment Center, Inter-divisional transfer Pricing, Return on Investment and EVA analysis, Various Analysis. Unit IV: Management Control in Special organisation; Selected case studies on Non-Profit and Public Service Organisations.

FP-425 Financial Derivatives

Objective of the course is to give an indepth knowledge of the functioning of derivatives securities market.

Course Content: Unit I: Introduction to financial Derivatives, forward contracts, other derivative securities, types of traders, futures markets and the use of futures for hedging, forward and futures prices, interest rate futures. Unit II: Swaps, Options Markets, Properties of Stock Option Prices, Trading Strategies involving Options. Unit III: Black-Scholes Option model, Binomial Model, Options on Stock Indices, Currencies and Futures Contracts. Unit IV: General approach to Pricing Derivative Securities, Interest rate derivative securities, Derivative Market in India.

MARKETING (Opt any four) MM-411: PLANING AND MANAGING RETAIL BUSINESS Course Contents Unit I: Introduction to the Retailing System, retailing mix, definition, structure and future of retail business, customer buying behaviour. Unit II: Retail Market Strategy, retail formats, types pf retailers, multichannel retailing, managing the store, layout and design. Unit III: Retail Location, site selection, traffic flow and analysis, Human Resource management, Retail Communication Mix. Unit IV: Planning Merchandise Assortment, Buying Merchandise, Pricing. MM-412: INTERNATIONAL MARKETING
Objectives: The basic objective of this course is to acquaint the students with environmental, procedural institutional and decisional aspects international marketing.

Course Contents Unit I: 1. International Marketing-Definition Concept and setting. 2. Distinctions between International Trade, Marketing and Business. 3. Economics Environment of International Marketing. Unit II: 1. International Infrastructure for Export Promotion 2. Export Promotion Councils 3. Public Sector Trading Agencies, ECGC. 4. Commodity Boards etc. Unit III: 1. Procedure and Documents 2. Registration of Exporters. 3. Export Quotations. 4. Production and clearance of Goods for Exports. 5. Shipping and Transportation 6. Insurance. 7. Negotiation of Documents 8. Instruments of Payments Open Account, Bills of exchange, Letter of Credit Export Finance. Unit IV: 1. International Marketing Mix. 2. Identification of Markets 3. Product Policy 4. International Product Life Cycle. 5. Promotion Strategy, Pricing Strategy and Distribution Strategy. 6. Various Forms of International Business Marketing of Joint Ventures and Turnkey Projects. 7. World Trade Organisation (WTO) MM-413: MARKETING FOR NON-PROFIT ORGANIZATIONS
COURSE OBJECTIVES: The course is designed to acquaint students with the application of Marketing Principles, Tools and Techniques in the non-profit sector.

COURSE OUTLINE Unit I: Developing a Customer Orientation Growth and Development of Non-Profit Marketing: Strategic Marketing Planning: Developing a Customer Centered Approach: Understanding Target Audience Behavior. Unit II: Designing the Marketing Mix Market Information Systems: Segmentation, Positioning, and Branding: Launching New Offerings: Social Marketing concept and applications.

Unit III: Developing and Planning Resources Organizing for Implementation: Planning and Budgeting the Marketing Mix: Managing Human Resources: Private Sector Participation Unit IV: Formulating and Controlling Marketing Strategies Formulating Market Behaviors: Communication Strategies: Managing Perceived Costs: Market Evaluation, Monitoring and Control. MM-414: E-COMMERCE
Objective: The objective of the course is to acquaint the students with the use of E-Commerce in competing markets.

Course Contents: Unit I: Introduction to E-commerce: Definition, features & types, Forces fueling E-commerce, E-Commerce Business Models B2C, B2B, C2C, M-Commerce, Ethical, social and political issues in e-commerce: privacy and right to information, intellectual property rights. Unit II: E-Commerce infrastructure: Internet and Internet II, World Wide Web. Building of e-commerce website: SDLC, build Vs outsource, choosing software, hardware and tools. Unit III: E-Commerce security: security threats, technology solutions, planning for security. E-Commerce payment systems: digital payment systems, credit cards, e-cash, e-cheques, stored value systems, accumulating balance systems, electronic billing. Unit IV: E-Commerce marketing: Online consumer behaviour, online marketing technologies, online branding, online customer relationships, online pricing, online market research, E-commerce marketing communication: online advertising, online promotions, costs and benefits of online communications, online marketing communication strategy.

MM-415 Brand Management

Unit I: Introduction to Branding and Brand Management, Concept of Brand Equity, Brand Positioning and Brand Value, Elements of Brand Audit. Unit II: Brand Elements, Building Brand Equity through Marketing Mix, Building Brand Equity through Integrated Marketing Communication. Unit III: Brand Value Chain, Measuring Sources of Brand Equity, Measuring Brand Value. Unit IV: Brand Product Matrix, Brand Hierarchy, Brand Creation and Extension, Co-Branding. Reference: 1. Keller: Strategic Brand Management (Pearson Education) 2. Brand Positioning Strategies for Competitive Advantage, IInd Edition Subroto Sengupta (TMH)

ORGANISATION BEHAVIOUR AND HUMAN RESOURCE DEVELOPMENT (Opt any four)

HR-431: ORGANISATIONAL CHANGE AND INTERVENTION STRATEGIES

Objectives: The objective of this paper is to prepare students as organizational change facilitators using the knowledge and techniques of behavioural science.

Course Contents Unit I: Organisational Change: Concept, Forces of change, Kinds of change, Levels of Change, Approaches to Problem Diagnosis; Managing Planned Change, Resistance to Change, Approaches to Manage organizational Change (Lewins Model, Force-Field Analysis and Action Research). Some Major Techniques of Planned Change; Unit II: Organisational Development: Concept, levels, General OD Competencies, OD Skills, OD Interventions (Sensitivity Training, Survey Feedback, Process Consultation, team Interventions, Gestalt Approach, Role Analysis and Role Negotiations, Inter-Group Team Building), Steps of Organisational Development (Warner Burkes Model) Unit III: Organisational Culture: Concept, Socialisation, levels of culture, national culture, cultural Dimenstions, Hafstedes research on Cross Cultural Dimensions, Expatriation, Organisational climate, contrasting Organisational culture and climate. Unit IV: Power and Politics in organizations: Concept of Power, Contrasting Leadership and Power, Bases of Power, Power tactics, Concept of Politics, Politics in Organisations, Defensive Beahviours, Impression Management. Evaluation of OD, Ethics of OD Professional, Future of OD. HR-432: COUNSELLING SKILLS FOR MANAGERS Course Contents: Unit I: Counselling: Concept, Nature and Type. Related Concepts- Helping, Consultation, Advice, Psychotherapy. Managerial Counselling: Process, Steps in Counselling, Gpoals, Expectations, Managerial Counselling / Counselling for Managers. Approaches to Counselling: Directive, Behavouristic, Humanistic and Existential. Emergence and growth of Counseling Services; Approaches to Counseling; Counseling Process Beginning, Developing and Terminating a Counseling relationship and Follow up Unit II: Counselors Attitude and Skills of Counseling; Assessing Clients Problems; Counselling Skills Communication Skills Verbal and Nonverbal, Listening, Questioning, Empathy, Relationship, Silence as Therapeutic Tool. Crisis Intervention: Process and Steps, Counselling in Industrial Setting. Unit III: Selecting Counseling Strategies and Interventions Changing Behaviour through Counseling; Special Problems in Counseling; Psychological Testing and Diagnosis: Types of Psychological Tests, Group Therapy and Brief Counselling, Managerial Blockages, SWOT Unit IV: Counselling for Absentees, Sick, Accident Prone, Retiring / Retired, Improving Performance and Job Environment Fit, recent Trends. Application of Counseling to organizational Situations with a Focus on Performance Counseling. HR-433: HUMAN RESOURCE DEVELOPMENT: STRATEGIES AND SYSTEMS
Objectives: The purpose of this course is to facilitate an understating of the concepts, methods and strategies for HRD.

Course Contents Unit I: 1. Changing paradigms of Growth 2. Theoretical Foundations of HRD 3. Nature and Concept of HRD 4. Definition of HRD 5. Scope of HRD 6. Objectives of HRD 7. Goals of HRD 8. Benefits of HRD Unit II: 1. Approaches to HRD 2. Orgaisation of HRD Function 3. Emerging Dimensions & Issues in HRD

4. Recent Scenario of HRD in India 5. Framework of HRD 6. HRM & HRD 7. Code of Ethics for HRD Professionals Unit III: 1. Designing HRD System 2. HRD Strategies 3. Future Challenges of HRD 4. HRD Model 5. Role of Training & Development Unit IV: 1. Employee Coaching, Counselling & Monitoring 2. Art of Interview 3. Art of Group Discussion 4. Case Studies in Indian Organisations

HR-434: CROSS CULTURAL AND GLOBAL HUMAN RESOURCE MANAGEMENT

Objectives: The objective of this course is to develop a diagnostic and conceptual understanding of the cultural and related behavioural variables in the management of global organizations.

Course Contents Unit I: International Management: Trends, challenges and opportunities; Organisational Design and structure of international corporations, Locus of decision making, Headquarter and subsidiary relations in international firms. Unit II: International perspective on organization behaviour & HRM, Motivating employees in international context, Perception and attitude across cultures, leadership, communication, conflict and negotiation across cultures, Selection, development, performance appraisal and compensation, Managing groups across culture, International Human Resource Strategy. Unit III: Indian business foreign strategies, operations of Foreign Subsidiaries in India, Internationalization of Indian Business Firms and their operations abroad, International mergers and Acquisitions. Implied HR issues connected with above. Unit IV: International Business Strategy: Creating strategy for international business, management of production, services technology and operations, marketing financial, legal and political dimensions, Ethics and Social responsibility of business. HR-435: MANPOWER DEVELOPMENT FOR TECHNOLOGICAL CHANGE
Objectives:Recent years have witnessed rapid technological changes affecting industry and business in different ways. This course aims to discuss the major aspects of technological change and the kind of human resource management strategies and steps, which may equip the organization and its human resources to adequately cope with such changes.

Course Contents Unit I: Manpower Management in the 21st Century; Environment Context of Human Resource Management; The Emerging Profile of Human Resources; Special Features of New Technology; Unit II: Concept and process of Technological Innovation Organisational Implications of Technological Change; Unit III: Human Resource Implications of Technological Change; Unit IV: Performance/Potential Evaluation in the Context of New Technology Transfer with Human Face; New Issues in Manpower Training Career Development. Major Development for Technical Change.