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A PROJECT REPORT ON

PREPARED BY
Vimal P. pankhaniya

COLLEGE
GEETANJALI COLLEGE OF COMMERCE & COMPUTER CIENCE !BBA."

YEAR
#$$%&#$$'

GUIDED BY P()*+& Nirav Joshi UBMIT TO


Saurashtra University Rajkot .

DECLARATION
I the undersigned VIMAL B. PANKHANIYA student of F.Y. B.B.A. of Geetanjali ollege. here !" de#lare that the $roje#t %or& $resented in this re$ort is our o%n %or& and has !een #arried out under su$er'ision of Pro. Nira' (oshi of our #ollege. )his re$ort has not !een $re'iousl" su!*itted to an" other uni'ersit".

Signature of VIMAL PANKHANIYA B.

P(,*a-,
,hen %e are standing on the threshold of +1st #entur" $rofessionalisation is getting on e'er" !od"-s ner'es .ui#&l". )r"ing to #o$e u$ %ith this $a#e/ edu#ational institutions rendering $rofessional degree #ourses are gro%ing out li&e *ushroo*s. B.B.A. a three0"ear full ti*e $rofessional degree #ourse is 'er" $o$ular a*ong su#h #ourses. It is interesting to note that B.B.A. in#ludes $ra#ti#al training as a $art of its #ourse. In toda"-s era su#h a t"$e of $ra#ti#al training is a *ust to !ridge the ga$ !et%een theoreti#al &no%ledge and e1$erien#e. It is lin& !et%een #lassroo*s and the outside !usiness %orld for the B.B.A. student. Pra#ti#al training is a tool to de'elo$ #on#e$tual and anal"ti#al a!ilit" in the student. A##ording to B.B.A. 2#hedule/ students are re.uired to 'isit an industr" as a $art of $ra#ti#al stud". In a##ordan#e %ith this %e ha'e also 'isited on of the leading fir*s of 3A(K4) i.e. 5Atul Auto Ltd.6

AC.NO/LEDGEMENT
It is #o*$ulsor" for e'er" student of F.Y. B.B.A. to on industrial unit and to &no% a!out the #o*$lete %or& of #on#ern. )his is the $resent re$ot on M8s ATUL AUTO LTD #ould not !een $ossi!le %ith out #oo$eration/ res$onse/ guidan#e of a *e*!er of *anagerial authorities/ e1e#uti'es/ tea#her and *" friends. ,e than& the* all and %e %ish to e1$ress *" $rofound feelings of than&s to #hair*an and *anaging dire#tor of Atul Auto Ltd. Shri Jayantibhai. J. Chandra. an again 'er" *u#h than&ful to Shri N.S. Desai is a $ersonnel *anager. At last !ut not at least/ %e are also heartil" than&ful to our le#turer and *" friends for hel$ing us through our stud" and $re$aration of our $roje#t.

9ate:0 2ignature/ Pla#e:0 3aj&ot

INDE0
Index General Infor*ation Produ#tion 9e$art*ent Personnel 9e$art*ent Mar&eting 9e$art*ent Finan#e 9e$art*ent Future Plan 2uggestion on#lusion Bi!liogra$h" age No => 1; ++ 7< ;? <? >= >1 >+

<

>

G,n,(al in*)(ma1i)n
Sr. No. 1. +. 7. ;. <. >. arti!u"ars Introdu#tion of #o*$an" Brief histor" and de'elo$*ent of unit 2iBe of the unit and for* of 4rganiBation hart of lo#ation 4ther infor*ation 4rganiBation stru#ture age No. =A =? 1= 11 1+ 17

2. In1()34-1i)n )* -)mpany.
Introdu#tion is ne#essar" for this unit. ,ho *a&es different t"$es of ri#&sha%s. Atul Auto Ltd. Is a $u!li# Ltd. o*$an". It is large s#ale industr" Atul Auto Ltd. Is a *anufa#turer of 7 %heelers auto*o!ile and 3i#&sha%s. All the staff *e*!er of Atul Auto Ltd. Ver" *u#h #o0o$erati'e the" all !elie'ed us li&e a *e*!er of #o*$an". 2o %e are 'er" *u#h than&ful to *anage*ent of this #o*$an" for gi'ing us o$$ortunit" to ta&e and industrial training.

#. B(i,* hi51)(y )* 3,6,l)pm,n1 )* 1h, 4ni1.


)his #o*$an" %as started !" Shri. Jayantibhai Chandra a!out ;+ "ears !a#& fro* his fa*il" fir* Atul Auto Industries in ja*nagar. Pro*oters 2hri (a"anti!hai handre introudu#ed 9iesel #urrier Atul

ri#&sha%s for the first ti*e in Gujarat. 2o*e a!out 1+ "ears !a#&. 2in#e the* the #o*$an" has *ade ra$id de'elo$*ent in *anufa#turing and *ar&eting of diesel auto 3i#&sha% in India. Being en#ouraged !" su##ess of 5KHC2HBC6 a diesel #arries 3i#&sha%sD $ro*oter has set u$ a ne% #o*$an" at 2ha$er0Vera'al += K.M. A%a" fro* 3aj&ot in 1?A;. )he Atul Auto Ltd. 9oes $rodu#tion of $assenger ri#&sha% na*el" 5KHC2HBC MA3K6 %ith 3.).4. a$$ro'al for > $assengersE1 dri'er #a$a#it" and a #on'ersion of the sa*e in to $i#& u$ 'an/ deli'er" 'an et#. !eside traditional diesel good #arrier. At $resent the #o*$an" has an effi#ient 4rganiBation #o*$rising ter* of dedi#ated and $rofessional $ersonnel in all areas of *anage*ent/ senior auto*o!ile engineers head $lanning/ $roje#t and $rodu#tion de$art*ent. ,ho ha'e e1$erien#e of 7 to ; de#ades %ith nationals and *ultinational #o*$anies. )he #o*$an" also ha'e effi#ient *ar&eting *anage*ent $rofessionals. hartered a##ounts %ith the ter* of "oung #o**er#e and *anage*ent graduate head of the finan#e and a##ount de$art*ent of the #o*$an".

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i8, )* 4ni1 an3 *)(m )* O(9ani8a1i)n

At first this %as started as a fa*il" fir* F2*all 2#ale Industr"G Atul Auto Industr" in (a*nagar/ in 1?>= then #o*$an" %ent on further de'elo$ing and in 1??1 at the ti*e/ it %as #on'erted in to $u!li# Ltd. industr". )his #o*$an" is a large0s#ale unit !e#ause a##ording to definitions of large0s#ale industr" #o*$an" has in'est*ent in fi1ed assets is *ore than < #orers. )his follo%ing #hara#teristi# of $u!li# ltd #o*$an" and large0s#ale industr" are also found in Atul Auto Ltd. o*$an" on large0s#ale

H1$ert Manage*ent Hnter$rising *anage*ent ,ide distri!ution of ris& 2er'i#e of high s&ill te#hni#ians o*$ulsor" in#or$oration

An artifi#ial $erson Per$etual life Li*ited lia!ilit"

1=

:. Cha(1 )* l)-a1i)n

)4 G4N9AL A)CL AC)4L)9 FP349C )I4N PLAN)G

NA)I4NAL HIGH,AY A0B

43 AVH PHA3MA )4 3A(K4) 11

;. OT<ER INFORMATION

Na#e of the fir# &ear of estab"ish#ent Lo!ation of organi+ation

$% $% $%

Atu" Auto Ltd. '()* )%b Nationa" ,igh-ay. Near #i!ro-a/e to-er. Sha0er 1/era/a"2 333.atu"auto"i#ited.!o# ub"i! Li#ited Co#0any 5ediu# 5r. Jayantibhai J. Chandra. ,D4C 6AN8 ICICI 6AN8 Diese" Auto 9i!7sha;<< 4riday )$;< a.#. to '=$;< a.#. '$;< 0.#. to >$;< 0.#.

3eb site 4or# of Organi+ation Si+e of the unit ro#oter 6an7ers rodu!t No. of :#0"oyees Day Off Ti#e

$% $% $% $% $% $% $% $% $%

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%. ORGANI=ATION

TRUCTURE

,hen "ou %ant to stud" a!out an 4rganiBation then first "ou *ust stud" a!out 4rganiBation s"ste*. It *eans 4rganiBation stru#ture. In it "ou #an &no% the $osition and the $la#e of #hair*an/ dire#tor/ *anager/ assistant/ sales*an/ et#I. and also "ou #an &no% the le'el of the 4rganiBation stru#ture. )he ter* 4rganiBation *eans a grou$ of indi'idual #o0ordinate in to differen#e le'els of authorit"/ res$onsi!ilit" and seg*ent of s$e#ialiBation of the industr". 2o far as Atul Auto is #on#erned/ there is an e1#ellent 4rganiBation stru#ture %here the authorit" o'er u$%ards to do%n%ard and #o*$li*ents going do%n%ards to u$ %ards. As result/ *ajor de#ision are ta&en !" the to$0 le'el e1e#uti'es and $assed to su! ordinates. )he internal for* of the 4rganiBation ado$ted is in 4rganiBation and line of a##ounta!ilit" is #lear %ell defined.

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1;

P()34-1i)n 3,pa(1m,n1
Sr. No. 1. +. 7. ;. <. >. arti!u"ars Introdu#tion 4rganiBation stru#ture Manufa#turing $ro#ess #hart. Manufa#turing $ro#ess. A#.uisition of *a#hiner" Na*e of the $rodu#t. age No. 1> 1@ 1A 1? += +1

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2. INTROUDUCTION
Atul Auto Ltd. is engaged in the $rodu#tion of the different 'an $rodu#ts. )he industr" is $rodu#ing the $rodu#ts. A##ording to the de$art*ent of the *ar&et. )he $rodu#tion $ro#ess used in this unit highl" so$histi#ated !e#ause there are so *an" ite*s *anufa#turing in this unit. 2o it is 'er" diffi#ult tas& to des#r". )he $rodu#tion $ro#ess of the ea#h ite* indi'iduall". But the !asi# $rodu#tion $ro#ess al*ost si*ilar to all the $rodu#ts. It is des#ri!e further !roadl". Na'in hani"ara is the $rodu#tion *anager of this fir*. )his de$art*ent of the unit is #onsidering as #ore de$art*ent of the unit. Best and !est .ualities $rodu#e here. ,ithout $rodu#tion !usiness is not $ossi!le. Produ#tion *eans the 0ro!ess -hi!h is used to !on/ert ra- #ateria" into desired out0ut or finished goods.

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#. ORGANI=ATION

TRUCTURE

Managing dire#tor
J (unior Managing 9ire#tor J Vi#e President J 2enior General Manager J 9e$ut" General Manager J 2enior Manager J Manager J Assistant Manager J 2enior Manager J (unior 4ffi#er J 2enior Assistants. J Peon

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7. MANUFACTURING PROCE
3a% Material

C<ART

2tore

Issue

Ma#hine 2ho$ 2o*e Bod" 4$eration

Fa!ri#ation K Pressing

As Per 9egree #o$"

2e*i0 Finished Parts 2tore

Bod" Fitting

Painting

Asse*!ling

)esting

9is$at#h Ins$e#tion

1A

:. MANUFACTURING PROCE
It is said for a 5KHC2HBC6 that is $rodu#ed in a %ell *odern fa#tor" *e%ing latest testing e.ui$*ents and a se$arate di'ision $aint sho$ for #olor #oating Khush!u is a $rodu#ed under stri#t .ualit" #ontrol and international de*and this ena!le its e1$orts to foreign #ountries.

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;. AC>UI ITION OF MAC<INERY


)he *a#hineries at an esti*ated #ost 3s. 1 #orers ha'e !een installed and ha'e !een a#.uired fun#tion e1$e#ted. 2$e#ifi#ation of $ro#ess deli'er" ter*s and $a"*ent fa#ilities *ainl" the *a#hines installed are *ade in India.

Bending and $ressing *a#hines Lathe *a#hines 9rilling *a#hines ,elding *a#hines )he #hief su$$liers of *a#hineries are M82 Batli!o" And o. Ltd. M82 ,eldor Ma#hineries M82 Kashi#l o. Ltd. M82 Ajanta Hnter$rise. M82 P.M.). o. Ltd.

+=

%. Nam, )* 1h, p()34-1


8husbu 9oad 5aster 8hushbu 9oad 5aster 8husbhu 5ar7 II assengers 8hushbu i!7 U0 ?an Atu" Sha7ti Atu" Sha7it assengers De"uxe Atu" Sha7ti 1* 0assengers @ ' Dri/er2 Atu" Sha7ti Dri/e A-ay Chassis Atu" Sha7ti i!7 U0 Standard Atu" Sha7ti i!7 U0 ?an Ang"e 6ody Atu" Sha7ti i!7 U0 Soft Drin7s Carrier.

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++

P,(5)nn,l 3,pa(1m,n1 Sr No. '. =. ;. *. >. A. B. ). arti!u"ars Introdu!tion Organi+ation Stru!ture 9e!ruit#ent and Se"e!tion and Introdu!tion Training and 5anage#ent Job Des!ri0tion ro#otion and Transfer o"i!y 3age and Sa"ary Other 4a!i"ities. age No. =* => =A ;< ;' ;= ;; ;*

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2. INTRODUCTION Personnel Manage*ent is the $art of the *anage*ent fun#tion $art of the *anage*ent fun#tion is $ri*aril" #on#erned %ith the hu*an relationshi$ %ith in an 4rganiBation. Personnel *anage*ent is #on#erned %ith the *anagerial fun#tions FPlanning/ 4rganiBation/ 9ire#ting/ ontrolling/ #o0 ordinationG and o$erati'e fun#tion F$rodu#tion/ de'elo$*ent/ #o*$ensation/ integration/ *aintenan#eG %ith a 'ie% to atta#hing/ organiBation goals e#ono*i#all" and effe#ti'el" and *eeting the indi'idual and so#ial goals. 2o/ $ersonnel *anage*ent is a $ro#ess of $rodu#ing the re.uired *e*!er and $erson at the right ti*e on right $la#e for right jo! and utiliBing their a!ilit" to a#hie'ed goals. ,e #an sa" that $ersonnel *anage*ent is that $art of *anage*ent %hi#h #o'ers all the i*$ortant as$e#ts li&e *an$o%er $lanning/ sele#tion $ro#ess/ *ethod of training and de'elo$*ent $erfor*an#e a$$raisal/ $ro*otion/ transfer salar" and industrial relation.

+;

#. O(9ani8a1i)n 51(4-14(, Atul Auto Ltd. Has line t"$e of $ersonnel 4rganiBation line. 4rganiBation is a #hain of #o**and and #ontrols the $rin#i$al %or&flo% of an 4rganiBation is a dire#t line. In line 4rganiBation authorit" and $o%er flo%s fro* to$0le'el *anage*ent to !otto* le'el *anage*ent and res$onsi!ilit" flo%s fro* !otto* to to$0le'el *anage*ent. )he 4rganiBation #hart of $ersonnel de$art*ent of Atul Auto Ltd. is gi'en !elo%. Board of 9ire#tors hair*an H1e#uti'e 9ire#tor Assistant *anager F$ersonnelG In Atul Auto Ltd. N.2. 9esai is the $ersonnel *anager he has to ta&e de#ision regarding %age and salar" training $ro*otion. )here is a $u!li# relation *anger %ho *aintains relations %ith outsiders and 'arious #on#erned authorities. )here is total *an$o%er of A<= out of %hi#h ><= are %or&ers/ +== e*$lo"ees out of +== H*$lo"ees +A are *anagers.
+<

7. R,-(4i1m,n1 5,l,-1i)n an3 in34-1i)n 9e!ruit#ent

3e#ruit*ent has !een regarded as the *ost i*$ortant fun#tion of $ersonnel ad*inistration. Atul Auto Ltd. 3e#ruit e*$lo"ees as $er their need. )he" follo% the follo%ing resour#e of re#ruit*ent. Internal sour#e:0 Internal sour#es are the *ost o!'ious sour#e. )his in#ludes $ersonnel %ho are alread" in the ser'i#e of 4rganiBation. H1ternal sour#e:0 3e#ruit*ent tends to fo#us their attention outside organiBation. Atul Auto Ltd. Mostl" uses !oth t"$es of re#ruit*ent sour#es. Methods of re#ruit*ent

)here are *ainl" three *ethods of re#ruit*ent these are: 1. 9ire#t Method +. Indire#t Method. 7. )hird Part".

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9e!ruit#ent o"i!y )he re#ruit*ent $oli#" is #on#erned %ith .ualit" and .ualifi#ation of

*an$o%er. Atul Auto Ltd ado$ts the follo%ing re#ruit*ent $oli#". '. 5ini#u# Cua"ifi!ation For o$erating jo!: 2.2. . or I.).I. For Managerial jo!: graduation For $rodu#tion and $roje#t $lanning graduation in auto*o!ile engineering. =. :x0erien!e For o$erational jo! *ini*u* si1 *onths e1$erien#e is ne#essar" and for staff and $roje#t $lanning *ini*u* t%o or three "ears e1$erien#e is ne#essar". ;. Age Li#it For an" jo! in the 4rganiBation *ini*u* age li*it is +1 or *ore then +1 "ears is re.uired.

+@

Se"e!tion 2ele#tion is a deli!erate of the 4rganiBation to sele#t a first nu*!er of $ersonnel fro* a large nu*!er of a$$li#ants the sele#tion $ro#edure of Atul Auto Ltd in'ol'es the follo%ing ste$s.

1. A$$li#ation Ban& An a$$li#ation !lan& is traditional/ %idel" a##e$ted de'i#e for getting infor*ation fro* a $ros$e#ti'e a$$li#ant/ %hi#h %ill ena!le a *anage*ent to *a&e $o%er sele#tion/ A$$li#ation !lan& in'ol'es follo%ing data: 6iogra0hi!a" Data$ Na*e/ father-s na*e/ data/ date and $la#e of !irth/ age/ se1/ nationalit"/ height/ %eight/ *ental status and nu*!er of de$endents. :du!ation Attain#ents$ Hdu#ation/ raining a#.uired in s$e#ial fields. 3or7 :x0erien!e$ Pre'ious e1$erien#e/ the nu*!er of jo! held %ith the sa*e or other e*$lo"ers in#luding the nature of the duties and res$onsi!ilities and duration of 'arious and assign*ent.

+A

+G Inter'ie% After #olle#ting a$$li#ation !lan& fro* a$$li#ants for the sele#tion of suita!le #andidates are #alled for inter'ie%. 7G H*$lo"*ent test: 2o far as Atul Auto Ltd is #on#erned the" test the *ental le'el of a$$li#ants %ith the hel$ of $h"siologi#al testing. ;G 3eferen#e he#&ing: In the a$$li#ation !lan& #andidate is re.uired to gi'e na*e and addresses of t%o referen#es. )he $ro#edure $la#es relian#e on the e'aluation of for*er e*$lo"ers and $rofessional $ersonnel. Indu!tion Indu#tion is te#hni.ue !" %hi#h a ne% e*$lo"ee is reha!ilitated into the #hanged surrounding and introdu#ed to the $ra#ti#es/ $oli#ies and goals of 4rganiBation. In this unit indu#tion is gi'en in follo%ing fields. 4rganiBation Poli#" ,or&ing *ethod and dis#i$line of the unit. Infor*ation a!out su$er'isor and su!ordinates.

+?

:. TRAINING AND MANAGEMENT DEVELOPMENT.


Training After sele#ting the *ost suita!le $erson in the 4rganiBation through the a$$li#ation of s#ientifi# te#hni.ues the ne1t i*$ortant fun#tion of $ersonnel *anager is to arrange their training and de'elo$*ent $rogra*. )raining is a s"ste*ati# $rogra* to in#rease the &no%ledge/ s&ills/ a!ilities and a$titudes of %or&ers to $erfor* s#ientifi# jo!s. )here are 'arious *ethods of training.

A. 4n the jo! training *ethod. B. lassroo* Method. . A$$renti#e training Method. De/e"o0#ent 9e'elo$*ent of a *anage*ent is also another i*$ortant as$e#t. 9e'elo$*ent is a related $ro#ess. o*$an" organiBes se*inar for their e*$lo"ee %ith the hel$ of 'arious *anage*ent institutions.

7=

;. J)? 3,5-(ip1i)n
(o! des#ri$tion is an i*$ortant do#u*ent %hi#h is !asi#all" des#ri$ti'e in nature and #ontains a state*ent of jo! anal"sis. It $ro'ides organiBational infor*ation. It defines the s#o$e of jo! a#ti'ities and *ajor res$onsi!ilities of the jo! in the 4rganiBation. Atul Auto Ltd has a$$lied o!je#tion of e*$lo"ee at %or&. 3e'ie% of #riti#al in#iden#e dis#ussion %ith de$art*ent needs. Co#0onents of !ontents of Dob des!ri0tion are$ Pro$er jo! )itle (o! lo#ation (o! su**ar" 9uties and res$onsi!ilities Ma#hine tools and *aterial 3elation to other jo! ,or&ing #ondition on the jo!.

71

%. P()m)1i)n+
A $ro*otion *eans an un%ar" ad'an#e*ent of an e*$lo"ee in and 4rganiBation to another jo!. Pro*otion %ith in grade or horiBontal $ro*otion. In Atul Auto Ltd $ro*otion is gi'en on the seniorit" !asis seniorit" refers to the length of ser'i#es in the organiBation. )he" gi'ing $ro*otions in 'aried %a"s the" are as follo%s:

B" in#reasing salar" of $erson. B" raising status of $erson. B" gi'ing *ore e1tra !enefits to the $erson.

Transfer 0o"i!y )ransfer *eans lateral shift #ausing *o'e*ent indi'iduals fro* one

$osition to another usuall" %ithout in'ol'ing an" *ar&ed #hanges in duties/ res$onsi!ilities s&ills needed or #o*$ensation. In Atul Auto Ltd. no $ersons are transferred in #ase of #onfli#t or so*e other $ro!le*s onl" the" are transferred.

7+

'. /a9, an3

ala(y

,age and salar" ad*inistration is so i*$ortant thing for e*$lo"ees. In Atul Auto Ltd. for %age and salar" ad*inistration the follo%ing registers are &e$t. Attendan#e register ,age register 2alar" register. ,ages are $aid a##ording to the *ini*u* %age rules. Manage*ent staff gets fro* 3s. 7=== to <=== higher Manage*ent staff gets salar" of 3s. 1<=== to 3s. +====. the #o*$an" also $ro'ides 1+L $ro'ident fund and +=L !onus/ grou$ insuran#e $oli#" and Ba#helors a##o**odation.

77

@. OT<ER FACILITIE
Atul Auto Ltd has their o%n $ri'ate !us for e1e#uti'e offi#ers. Most of offi#ers sta" in 3aj&ot. Atul Auto Ltd is lo#ated + K.M. far fro* sha$ar/ so there is no !us sto$ and therefore/ for the #on'enien#e of offi#ers %ith no*inal #harge. )he other fa#ilities $ro'ided !" Atul Auto Ltd are as follo%s. 4'er ti*e $a"*ent. anteen

Muarter fa#ilit". Bonus. Medi#al fa#ilities.

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Ma(k,1in9 3,pa(1m,n1
Sr. No. 1. +. 7. ;. <. >. @. A. ?. 1=. arti!u"ars Introdu#tion 4rganiBation stru#ture. 4rganiBation stru#ture #hart. Produ#t and $rodu#t $lanning Mar&et seg*entation Pri#ing Poli#" hannel of distri!ution 2ales $ro*otion Ad'ertise*ent o*$etitors age No. 7@ 7A 7? ;= ;+ ;7 ;; ;> ;@ ;A

7>

2. In1()34-1i)n
In *odern #o*$etiti'e age *ar&eting *anage*ent $la"s an i*$ortant and 'ital role in the !usiness for a##o*$lish*ent of #ertain goal. )he *ain o!je#t of *ar&eting de$art*ent is to in#rease 'olu*e to *a1i*iBe the $rofit and gro%th of the !usiness and hen#e hel$ in e1$ansion of the organiBation. A##ording to the definition/ 5*ar&eting *anage*ent is the $ro#ess of $lanning and e1e#uting the #on#e$tion/ $ri#ing/ $ro*otion and distri!ution of goods/ ideas and ser'i#es to #reate e1#hanges the satisf" indi'idual and organiBational goals.6 2o far as Atul Auto Ltd is #on#erned it has se$arate *ar&eting de$art*ent . )he #o*$an" has dire#t #onta#t %ith its #onsu*ers and also %ith their distri!ution in India. )he %hole *ar&eting a#ti'ities handled !" se$arate de$art*ent of the #o*$an".

7@

#. O(9ani8a1i)n 51(4-14(,
4rganiBation of *ar&eting de$art*ent *eans dire#tion/ #oordination and #ontrolling o'er all *ar&eting a#ti'ities of the unit !" its *anage*ent. As %e &no% *ar&eting a#ti'ities need *ore effe#ti'eness and %or& a!ilit" in $resent situation of #o*$etiti'e *ar&et. )he Atul Auto Ltd. has *ade a se$arate de$art*ent of *ar&eting. 2o as to satisf" the needs and %ants to #onsu*er as earlier on $ossi!le. Mar&eting *anager in the Atul Auto Ltd. Mr. handles *ar&eting *anage*ent Paul Na#hiarah is *ar&eting *anager of #o*$an" has the *ar&eting offi#e one is at 3aj&ot and another is at Ahe*da!ad.

7A

7.O(9ani8a1i)n 51(4-14(, -ha(1

6oard of Dire!tors E Chair#an E 5anaging Dire!tor E Fenera" 5anager E 5ar7eting Di/isiona" 5anager E 5ar7eting Senior 5anager E 5ar7eting Senior 5anager E Assistant

7?

:. P()34-1 an3 p()34-1 plannin9


Produ#t In an" *ar&eting $rogra**e is the *ost i*$ortant. A $rodu#t is an"thing that #an !e offered to satisf" a %ant or a need. ,ithout $rodu#t there %ill !e no #o*$an" and as a result no e*$lo"ees/ no *ar&eting and hen#e no #hange of goods. ,ithout $rodu#t nothing ha$$ens in our e#ono*" unless there is sale or $ur#hase of a $rodu#t. Produ#t is the soul of all *ar&eting a#ti'ities. ,ithout a $rodu#t *ar&eting #annot !e i*aged. Produ#t is tool in the hands of the *anage*ent through %hi#h it gi'es life to *ar&eting $rogra**e. Atul Auto Ltd. is $rodu#ing three %heeler diesel auto*o!iles. )he $rodu#ts of this fir* are listed !elo%. Khush!u 3oad *aster. Khush!u 3oad King. Khus!hu Mar&0II FPassenger 3i#&sha%G Atul 2ha&ti Pi#&0C$ Van Atul 2ha&ti Passenger 3i#&sha%.

;=

Produ#t $lanning Produ#t $lanning *eans $lanning for $rodu#t i.e. to de#ide %hat t"$e $rodu#t i.e. to de#ide %hat t"$e $rodu#t is to !e $rodu#ed or %hat needs or re.uire*ent the $rodu#t is to satisf" and for %ho* that is *eant. If the e1isting $rodu#t fail to dra% the attention of the #onsu*ers. Produ#t $lanning is an i*$ortant tool in the hand of *ar&eting *anage*ent to *a&e the $rodu#ts and *ar&eting $rogra**e a su##ess stor". It is the foundation/ %hi#h the %hole stru#ture of *ar&eting $rogra**e stands. Atul Auto Ltd. Also *a&es $rodu#t strategies. Atul Auto Ltd. #onsiderer $oints for future $rodu#t. Past and $resent de*and 2easonal de*and a$a#it" of the unit.

Produ#tion $lanning also in#ludes *ar&et $lan and $rodu#t *i1 *ar&et $lanning *eans $lanning for *ar&et. It in#ludes resear#h/ %hi#h is essential for $rodu#t $lanning. Produ#t $lanning de$ends u$on *ar&et. Planning of *ar&et $lan is not fa'ora!le the* $rodu#t $lan fall.

;1

;. MAR.ET

EGMENTATION

)he *odern *ar&et is #usto*er oriented. All *ar&eting a#ti'ities resol'e around #usto*er in order to a#hie'e the *ar&eting o!je#ti'es. It is the #usto*ers. )he #on#e$t of the *ar&et seg*ent is !ased on the fa#t that the *ar&et of #o**odities is not ho*ogeneous !ut the" are heterogeneous *ar&et re$resents a grou$ of #usto*ers ha'ing #o**on #hara#teristi#s *ar&et seg*entation #onsist of ta&ing the total ho*ogeneous *ar&et for a $rodu#t di'iding it into se'eral su! *ar&et. )hrough *ar&et seg*entation sellers tr" to identif" those %ho are *ost li&el" to !u" their goods and ser'i#es. 5ar7et seg#entation is done on /arious bases. -hi!h are as fo""o-s. Geogra$hi# seg*entation 9e*ogra$hi# seg*entation Ps"#ho grahi# seg*entation Beha'ioral seg*entation

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%. PRICING POLICY
Poli#ies are guideline for a#hie'ing the o!je#ti'es. Pri#ing de#ision $la" e'er" #ru#ial role on the de'elo$*ent of an" industr" !e#ause $ri#ing de#ision is the onl" fa#tor in *ar&eting *i1 of an" fir*/ %hi#h $rodu#e re'enue. Pri#ing is a #riti#al de#ision in *ar&eting *anage*ent. )he *ain o!je#ti'e of the fir* i.e. to earn $rofit de$ends 'er" *u#h u$on the #orre#t $ri#ing de#ision. )he to$ ta&es In Atul Auto Ltd $ri#ing de#ision le'el *anage*ent there is not a s$e#ifi# $ri#ing $oli#" !ut the $ri#e of ea#h $rodu#t is fi1ed %ith an e"e on the follo%ing fa#tors. ost of $rodu#tion o*$etiti'e $ri#e in the *ar&et

Nor*al Profit Ad'ertising ost 9istri!ution ost ,hen the $ri#e $oli#" of a $arti#ulars $rodu#t is #ontrolled on fi1ed !" the Go't. $ossi!ilities of in#reasing the $ri#e of non0$ri#e #ontrolled $rodu#ts and to !e sought. It should also !e #onsidered %eather the $rodu#er should ado$t one $ri#e $oli#" on $ri#e differentiation $oli#" that is different $ri#e for different $erson on $ur$ose.

;7

'. C<ANNEL OF DI TRIBUTION


In toda"-s e#ono*" *ost $rodu#ers do not sell their goods dire#tl" to the final users. Most $rodu#ers %or& %ith *ar&eting inter*ediates to !ring their $rodu#t to *ar&et. A distri!ution *eans to distri!ute/ s$read out or disse*inated in the field of *ar&eting. hannel of distri!ution shall !e #onsidered to #o*$rise a set of institution/ %hi#h $erfor*s all of the fun#tion utiliBed to *o'e a $rodu#t and its title fro* $rodu#tion to #onsu*$tion. Atul Auto Ltd. Has ado$ted Bero le'el #hannels and one le'el #hannel. Nero le'el #hannel #onsists of *anufa#turer selling dire#tl" to #onsu*ers. It is #alled dire#t *ar&eting #hannel. And a one le'el #hannel #ontains one selling host. Is industrial *ar&ets there is often as sales agent. Atul Auto Ltd is ha'ing +< dealers in Gujarat and > dealers are out of Gujarat at $resent.

;;

Atul Auto Ltd J 9istri!utors J AuthoriBed 9ealer J 2u! 9ealer J usto*er

o*$an" is also sales dire#tl" fro* fa#tor".

o*$an" has gi'en

agen#ies in different state and #ities and through dealer-s sales is *ade.

;<

@. ALE

PROMOTION

Pro*otion is an e1er#ise in infor*ation and influen#e. 2ales $ro*otion *eans s$e#ial efforts *ade for sales !e#ause *ain things in !usiness is sales %e &no% all the efforts are to a#hie'e goal in ter* of $rofit and $rofit de$end u$on 'olu*e of the sales. )his o!'ious that in this #o*$eting area. It is diffi#ult to in#rease in sales. 2o in this %a" sales $ro*otion is *ost essential for the unit for de'elo$*ent. )hus the unit sales $ro*otion is the *ost essential to in#rease $rofit. )hus unit ta&e follo%ing ste$s for sales $ro*otion. Ad'ertise*ent 9is#ount Poli#" redit Fa#ilities

9ealer #o**ission s"ste* )rade sho%s and #on'entions Pu!li#it" 4ther efforts

;>

A. A36,(1i5,m,n1
)he !est ad'ertising is done !" satisfied #usto*ers. Nothing e1#e$t the *int #an *a&e *one" %ithout ad'ertising *ass $rodu#tion and *ass distri!ution totall" de$end on all fir*s of ad'ertising and $u!li#it". Modern ad'ertising infor*s guides/ edu#ates as %ell as $rote#ts !u"ers. 2o that the" #an !u" intelligentl" and raise their standard of li'ing. )he %heels of industr" and #o**er#e #annot *o'e %ith desira!le s$e#ial %ithout the $ro$elling $o%er of ad'ertise*ent. )he #o*$an" has to sele#t the !est *edia fro* a*ong the 'arious *edia for ad'ertising. Also the siBe of the ad'ertise*ent %ith lo%er or nota!le rate is to !e sele#ted. If should !e an e"es #a#hing #a$tion. )he #o*$an" &ee$ing in *ade the 'illage $eo$le/ !e#ause *ost of their #usto*ers are 'illagers. After all the" sele#t as *edia li&e ne%s $a$er/ holdings/ %all $ainting for ad'ertising. 4ne $er#entage of $rofit is s$ent for ad'ertising in a "ear. )he *ain ai* of using ne%s $a$er is that *ore $u!li# !e *ade a%are of #o*$an"-s $rodu#t #o*$an" ad'ertise in ne%s$a$er li&e Gujarat 2a*a#har and 9i'"a Bhas&ar.

;@

2$. C)mp,1i1)(5.
In $resent situation as far as Auto 3i#&sha% is #on#ern Atul Auto Ltd is nu*!er one !ut the" do not ha'e *ono$ol" in *ar&et in $rodu#tion of road *aster there are *an" other $rodu#ers %ho #an !e &no%n as #o*$etitors. )he #o*$etitors are as follo%s. Bajaj Auto Mahindra and Mahindra

;A

;?

Finan-, 3,pa(1m,n1
Sr. No. 1. +. 7. ;. <. >. arti!u"ars Introdu#tion 4rganiBation stru#ture Finan#e $lanning a$italiBation Manage*ent of fi1ed assets. Profita!ilit" and di'idend distri!ution age no. <1 <+ <7 << <> <@

<=

2. INTRODUCTION
5Finan#e is the life !lood of !usiness6. It is rightl" ter*ed a 5s#ien#e of *one"6. It is #on#erned %ith $lanning and #ontrolling of finan#ial resour#es of the fir*. I ha'e no uni.ue !od" of &no%ledge and theoreti#al #on#e$t of its o%n. Ho%e'er/ it is o!'ious that %ith the *ini*u* %or&ing #a$ital/ *ini*u* interest !urden on loans/ o'erdraft and stri#t #onditions for re#ei'ing $a"*ent on goods sold are #ertain fa#tors/ %hi#h on !eing handled effi#ientl"/ the organiBation #an !e strengthened and ulti*atel" it de$ends on the .ualit" and good%ill #reated !" the $rodu#t *anufa#tured !" the organiBation. )he Atul Auto Ltd is one of the !est #o*$an" that #o*$an" has not fa#ed an" diffi#ult to finan#e. )his #o*$an" has se$arate finan#e de$art*ent. 2o the finan#e $la" a 'ital i*$ortant in !usiness. Finan#ial *anage*ent re.uired re*aining $resent in toda" #u*ulati'e %orld.

<1

#. ORGANI=ATION

TRUCTURE

4rganiBation of finan#e de$art*ent *eans the di'ision and the #lassifi#ation of 'arious fun#tions to !e $erfor*ed !" the finan#e de$art*ent. 4rganiBation #hart of finan#e de$art*ent of #o*$an" is gi'en !elo%.

Board of dire#tor J hair*an and Managing 9ire#tor J Finan#ial Manager J hief a##ountant J Assistant a##ountant J o*$uter o$erator J ler&

<+

7. FINANCIAL PLANNING
Finan#ial $lanning *eans de#iding in ad'an#e the 'arious finan#ial a#ti'ities to !e $erfor* to a#hie'e the !asi# o!je#ti'es of finan#ial $lanning to raise the ne#essar" fund and %hen it is re.uired at *ini*u* #ost inflo% of #ash should !e #ontrolled $ro$erl". Finan#ial $lanning is essentiall" #on#erned %ith the e#ono*i#all" $rodu#t and $rofita!le use of funds. A use/ %hi#h is deter*ined !" realisti# in'est*ent de#isions. Atul Auto Ltd gi'es good res$onse to finan#ial $lanning so that funds #an !e a#hie'ed at the right ti*e to full fill their needs at right $la#e. It %ill result in to a *ini*u* %astage of #a$ital. Finan#ial $lan #an !e for*ulated for different $eriod of ti*e that is

2hort ter* $lanning Mediu* ter* $lanning Long ter* $lanning Long0ter* finan#ial *anager does $lanning de#ided the $oli#ies and $rogra**ers it a$$ro'ed !" !oard of dire#tors.

<7

Atul Auto Ltd *a&es $lanning through their internal generation of resour#es. It is on the !asis of $rofit earned thus at the ti*e of finan#ial $lanning follo%ing ste$s to !e underta&en. 9eter*ining finan#ial o!je#ti'e For*ulating finan#ial $oli#ies 9e'elo$ing finan#ial $ro#edure 3e'ie%ing finan#ial $lanning.

<;

:. CAPITALI=ATION
a$italiBation *eans the total fa#e 'alue of all se#urities. It shares and !enefits issued !" the #o*$an" and reser'es/ sur$lus and 'alues of all other long0ter* o!ligations thus the in#ludes. )he 'alue of the ordinar" and $referen#e shares. )he 'alue of all the sur$lus earned and #a$ital )he 'alue of !ond and se#urities still not redee*ed. )he 'alue of long0ter* loans. Ca0ita"i+ation a#ount Oshare #a$ital O <=<0<+>/ 3s 1= $er share

<<

;. MANAGEMENT OF FI0ED A

ET .

Manage*ent of fi1ed assets is referring in the *anage*ent of those assets/ %hi#h ha'e used !" a !usiness in da"0to0da" o$erations. Manage*ent of fi1ed assets is ha'ing 'ital i*$ortan#e !e#ause the a*ount is in'ested in su#h asses #an not !e easil" #on'erted in to #ash it in#ludes land/ !uilding/ $lant/ and *a#hiner"/ furniture/ good%ill/ 'ehi#les et#. )here is also *ore i*$ortant de$re#iation $oli#" for fi1ed !e#ause de$re#iation $oli#" is *ore useful for *iddle and s*all0s#ale industr".

arti!u"ar Land Fa#tor" Building Building Plant and Ma#hiner" Furniture Vehi#les 4ther Assets. Tota"

9s. 1<A><=1 7=@@;>?? 17=++@A1 >;;@;<1= <@@7=>7 7<7>7@? >>@<>= '';)(>*(;

<>

%. PROFITABILITY AND DIVIDEND DI TRIBUTION


)he *ain $ur$ose of an" #o*$an" is to earn $rofit. But $rofit should not !e the ai* of the #o*$an" !ut utilit" of $rofit should also !e the *ain ai* of the #o*$an". No% da"s %e #an see that the *ost of the #o*$anies are ha'ing ai* of $rofit *a1i*iBation. High $rofita!ilit" of the units attra#ts the in'estors to in'est in $arti#ular unit" the" %ant to earn *ore di'idend. In +==70+==; $roft of Atul Auto Ltd. %as 3s. 1/?1/71/A;? and the dire#tors re#o**ended $a"*ent of a di'idend of >L $er share on <7/<1/<+=/== e.uit" shares of 3s. 1=8 ea#h. In +==10+==</ Annual turno'er %as of 17= #ores/ Gross turno'er %as of 1>@ #rores and $rofit %as ;.< #rores %hile %or&ing #a$ital %as +.7+L.

<@

R,5,a(-h an3 D,6,l)pm,n1


o*$an" #arried out resear#h and de'elo$*ents in the areas of H'aluation and assess*ent of ne% sour#es of ra% *aterials. Produ#t design and de'elo$*ents In house *anufa#turing of #riti#al #o*$onents H'aluation of alternati'e to diesel 'ehi#les.

Benefits deri'ed !" the a!o'e *easures resulted in lo%er ra% *aterials #ost $er 'ehi#les and in#rease in sales due to a##e$tan#e of ne% $rodu#ts de'elo$ed !" the #o*$an".

<A

F414(, plan5
)he $resent situation Atul Auto Li*ited $rodu#e and sales #a$a#it" is 7>A= and after annuall" "ear this a*ount is that of ;=== 3i#&sha% to $rodu#e and state. )heir future ai* is also to $rodu#e ; %heelers i.e. s*all tru#&s. Ne% $lant is set u$ at Harid%ar.

<?

499,51i)n
,e thin& if #o*$an" *a&es *ore ad'ertise*ent so #o*$an" %ill #a$ture the *ar&et and *a&e good%ill in *ar&et and if #o*$an" $a" to di'idend in *ore $er#entage than after #o*$an"-s good%ill in#rease in the sto#&s e1#hange and share *ar&et. )he #o*$an" should $ro'ide safet" shoes and Hel*ets to the %or&ers.

>=

C)n-l45i)n
9uring out 'isit to Atul Auto Ltd. %e ha'e #olle#ted all infor*ation a!o'e fro* the industr" as %ell as fro* its offi#e. )he effe#ts of this industrial 'isit on us #annot !e e1$ressed in %ords. )hese t"$es of 'isit are *ore useful for us. It in#reases our &no%ledge. After 'isiting to industr" li&e Atul Auto Ltd %e are filled %ith all infor*ation-s %hi#h are re.uired to *a&e re$ort on an" industr". Atul Auto Ltd. staff *e*!ers and s$e#iall" Mr. (a"anti!hai handra *anaging dire#tor of Atul Auto Ltd./ Mr8 N.2.9esai for general and $ersonnel infor*ation. Mr. Paul Na#hiorah for *ar&eting infor*ation. (.V. Aadhi"a for finan#ial infor*ation. )hese $eo$le has hel$ed us in this *ission to *a&e it su##essful. At last %ould li&e it to #on#lude that this t"$e of industrial 'isits hel$s us in future in *an" %a" i.e. dire#tl" or indire#tl". As fat as Atul/ Auto*o!ile $rodu#t is #on#ern there is %ide gro%th #hanges for Atul Auto Ltd.

>1

Bi?li)9(aphy
Modern Business 4rganiBation K Manage*ent 2. A. 2herle&ar Manage*ent of 2*all 2#ale Indus. Vasant 9esai Personnel Manage*ent . B. Ma*oria Mar&eting Manage*ent Phili$ Kotler Finan#ial Manage*ent P. V. Kula&rni

>+

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