Siddharth Setia

SAP No: 80303120044

1







Understanding Customer and Value
Creation

Value Chain Analysis

Papa Johns Pizza


Siddharth Setia
SAP No: 80303120044
2


Overview of the Company:
Founded: October 2
nd
, 1984
Headquarters: Louisville, Kentucky, USA
John Schnatter opened the first Papa Johns in 1985.
IPO was offered on June 8
th
, 1993.

CEO: John Schnatter
President and Co-Ceo: J.Jude Thompson

As of 2010,
Revenue: $1.126,397 billion
Net Income: $51.940 million
Employees: 16,000

Papa John's slogan is "Better I ngredients. Better pizza. Papa J ohn's"


Product Type:
Traditional Crust Pizza
Deep Dish Pizza
New York Style Pizza
Create your own pizza & speciality pizza
Bread sticks
Chicken Wings
Dipping Sauces



Siddharth Setia
SAP No: 80303120044
3


Value Chain Analysis






Support Activities:
Firm Infrastructure:
#3 in pizza takeout and delivery restaurant chain.
Company image
Franchising
Brand Recognition

Human Resource Management:
Training programs for corporate members & franchisee, performance based
financial incentives.
Operates Operation Support and Service and Training (OSST) program for
human capital development.

Siddharth Setia
SAP No: 80303120044
4

Technological Development:
1
st
pizza company with online ordering system & text message ordering.
Reinforced IT systems.
Strong database of customer info that is stored and quickly accessible by
employees to process orders faster.
Technology development also enables Papa Johns to identify the current
trends in the industry through customer feedback.


Procurement:

The products are sourced domestically or locally and the procurement
managers negotiate the prices.


Siddharth Setia
SAP No: 80303120044
5


Primary Activities:
Inbound Logistics:
Acquiring of raw materials
Quality Control
Renewable resources
Just in time order and delivery
Supply chain control

Operations:
Channels of distribution:
Sit-Down dining
Delivery
Carry out
Take n Bake
Store located in prime areas supported by commissaries as its suppliers.
Corporate guidelines enforced on franchises.
Research in target consumer demands.

Outbound Logistics:
Refrigerated trucks for transport of raw materials.
Packaging quality reinforces freshness (Hot/Warm).
Food delivery on time both in dine-in and take outs.

Marketing & Sales:
Coca-Cola (sole in supplier in Papa Johns stores)
Endorsement
Blockbuster video (30-day trial of free blockbuster video online)
Local Communities sponsorship

Service:
Customer service available both online and via telephone.