Atlas Honda Motorcycle Company BRM Report

INTRODUCTION Atlas Auto Limited manufactures and markets Honda Motorcycle under a technical assistance agreement ith Honda Motorcycle Com!any LTD" Of #a!an" An e!och$ making e%ent in the history of the com!any cementing of Atlas Honda relation ith Honda Motorcycle Com!any LTD" Of #a!an &ecoming as e'uity$holder in Atlas in ()**" Due to the suita&ility ide range and high 'uality of the !roduct+ Honda motorcycles are &y for the &est selling motorcycle in the country" Turno%er has risen from Rs" ,"- million in ().- to Rs" */0 million in()*1" 2akistan3s motorcycle market si4e is still relati%ely 'uite small Ne%ertheless" Atlas has undertaken to de%elo! local manufacturing ca!a&ilities to the highest$le%el economically feasi&le hile a ma5or role in locali4ation has &een assigned to %endor industries" Atlas has in%ested Rs" ()1 million in fi6ed assets &et een ()*/ and()*1 to de%elo! the country largest in house manufacturing ca!acity in the industry" 7y end of ()** local com!onent ill go u!to 108 of Atlas !roduct" Atlas management is stri%ings to moderni4e com!any o!eration &y ada!ting a!!lica&le as!ects of research and theory and more es!ecially Honda3s !hiloso!hy and !ractices to the realities of 2akistani Conditions Com!any management structure and !rocesses are &eing transferred to meet challenges of gro th and change" 9ffort are &eing made to de%elo! genuine !artici!ation of all le%els of !ersonnel in decision making: su&stantial and effecti%e delegation has &een esta&lished at all le%el %arious !artici!ation !rogrammes+ such as ;Alaymayar< 'uality circles mo%ement launched in ()*- are su!!orted to encourage constructi%e self e6!ression and team ork" The com!any training and de%elo!ment !rogrammes encourage each mem&er to de%elo! himself to his full !otential" To su!!ort the !roduction facilities the com!any has esta&lished a R=D ing and tool making facilities hich are set to gro ra!idly in si4e and function" Atlas is !laying a !ioneering role in creating conditions for easy and confident use of motorcycle all o%er the country" A %ast net ork of motorcycle+ ser%ice and share !arts dealers has &een esta&lished to !ro%ide de!enda&le ser%ice to e%ery motorcycle user" To &ack u! this system+ Atlas has set u! a !ermanent motorcycle technical training center in Lahore hich !ro%ides se%eral courses of %arying duration and com!le6ity for motorcycle mechanics user each year" Mo&ile training facilities take the latest kno ho on technology and maintenance of motorcycles to ma5or rural centers around the country"

ORGANIZATION HISTORY

The esta&lished year of Atlas Autos Limited in ()./" In ().> Atlas entered into technical assistance agreement ith Honda Motorcycle Com!any of #a!an for manufacturing and assem&ly of Honda Motorcycle in 2akistan" It is the only 2u&lic Limited Com!any in the industry of 2akistan" Atlas Autos Limited o!erate t o !lants one at 2an5darys ?heikh!ura Road Lahore" 7oth 2lants are franchises and ha%e relationshi! of technical colla&oration" MANA@9M9NT OA ATLA? AUTO? In ().> Atlas autos started &usiness as assem&ler of Honda Motorcycle+ than they came into the &usiness of im!ort Honda s!are !arts" The organi4ation set u! of Atlas is as follo sB$ A 7oard of Director consists of 1 mem&ers+ elect a chairman+ chairman has all managerial authority" Chairman is selected out of directors and It is the res!onsi&ility of chairman to conduct the &usiness on a satisfactory line and ma6imi4e the !rofit" After the chairman then comes C"9"O CChief e6ecuti%e officerD" Then for assistance of chairman and C"9"O !ersonal manager+ accounts manager+ !roduction manager and marketing manager are selected" ?e%en managers are orking under C"9"O each manager is res!onsi&le for res!ecti%e function" There are t o sales managers one for North Eone and one for south Eone" In the e%ery 4one t o !ro%inces" In the North Eone come 2un5a&+ NFA2 and A4ad Gashmir" In south 4one ?indh and 7aluchistan" In north 4one there are three regions" ($ Lahore ,$ Multan /$ Ra al!indi The head of e%ery region is regional manager"

RESEARCH OBJECTIVES The main !ur!ose of my research isB$ % To Hisuali4e and identify these factors that contri&ute to the demand of Honda Motorcycle in Multan city C2un5a&+ 2akistanD" % To recommend suggestion to increase the demand of Honda Motorcycle and getting much marketing share" RESEARCH DESIGN Research design is the arrangement to condition for collection and analysis of data in a manner that aims to com&ine the rele%ance to research !ur!ose ith economy in !rocedure" Meas rement Aor the measurement of attitude of !eo!le+ Fe used o!en$ended 'uestions as ell as fi6ed alternati%e 'uestions in our 'uestionnaire" Sampl!n" The &asic idea in sam!ling is that the analysis of some of the element in the !o!ulation !ro%ide useful information3s a&out entire !o!ulation" An element is the su&5ect on hich the measurement is &eing taken" It can &e called as the unit of study" 2o!ulation is the total collection of element a&out hich e ish to make increase" Aor the selection of sam!le+ e used the stratified sam!ling" Fe di%ide the Mutlan city into > regions hich are gi%en as underB (" @ulgasht ," Hussain Agahi /" ?hah Rukan Alam >" Cantt After di%iding the Multan city into different region" The e used random sam!ling and select ,- res!ondents from e%ry region" Our target res!ondents are the customers and dealers of Honda Motor Cycle"

Sample S!#e Dealers and customers of Honda Motor Cycle are easily a%aila&le+ so it is easy to select a &ig sam!le si4e" Aor the !ur!ose of our research Fe selected a sam!le of (00 customers and / dealers of Honda Motor Cycle+ &ecause of the time constraint that3s hy e selected these customers and dealers" Data Collect!on Met$od The re!ort is &ased on !rimary data" Information are directly taken form the customers and dealers of Honda Motor Cycle for the !articular !ur!ose" Aor that !ur!ose e de%elo!ed t o 'uestionnaire C for customers and dealers D" Fe ha%e conducted !ersonal sur%ey method" The main 'ualities of this sur%ey method are as fello sB (" The most im!ortant features of this method is that it leads to ards high !artici!ation" Moreo%er+ in !ersonally inter%ie the inter%ie can carry ith additional information3s" ," The !ro!s and %isual aids can also enhance the %ision of kno ledge of inter%ie er" The inter%ie er has more control o%er the !ersonal inter%ie than other interrogation ty!es" /" The greatest %alue of this method is the de!th and detail of information that can &e secured" It for e6ceeds in %olume and 'uality+ the information e can usually secure from tele!hone and mail sur%ey" >" The inter%ie can do more things to im!ro%e the 'uality of the information recei%ed than ith other methods" Res!ondent moti%ation is hea%ily in the hand of the inter%ie er" ?tudies of reaction to a num&er of sur%eys indicate that res!ondents can &e moti%ated to !artici!ate in !ersonal inter%ie s" Med! m o% Comm n!cat!on All the users of Honda Motor Cycle are not educated" ?o e ado!t different style" Aor educated !ersons e use the same 'uestionnaire" 7ut for uneducated !ersons e translate the 'uestionnaire for them"

Questionnaire For Consumers I"(B Fhat is your Occu!ationJ R92ON?9? (>0 ,0 ,(00 8 A@9 (-8 >08 ,08 ,-8 (008

?tudent @o%t" 9m!loyee 7usiness man Others Total

Concl s!on& In our res!ondents (- !ersons are students+ >0 are @o%t"9m!loyee+ ,0 &usiness man and ,- are related to other occu!ation" Arom this result e can say the users of Honda Motorcycle are @o%t"9m!loyee and Other occu!ation" I",B Fhat is your Income @rou!J R92ON?9? /0 >0 ,0 * , (00 8 A@9 /08 >08 ,08 *8 ,8 (008

-000$(0000 ((000$(-000 (.000$,0000 ,(000$,-000 ,.000$a&o%e Total

Concl s!on& The res!ondents hose income is -000 to (0000 are /0+ ((000 to (-000 are >0+ from (.000 to ,0000 are ,0+ from ,(000 to ,-000 are * and finally ,.000 and a&o%e are only ," ?o e can say that the user of Honda Motorcycle is middle family !eo!le so it is &ike of economical !eo!le" I"/B Fhat is your !referenceJ R9?2ON?9? 0 (00 0 (00 8 A@9 08 (008 08 (008

Kamaha Honda ?u4uki Total

Concl s!on& Fe ha%e inter%ie ed 5ust those !ersons ho are dri%ing Honda Motor Cycle so !reference for this sam!le comes to (008"

I">B Kou yourself !urchased itJ R9?2ON?9? ), * (00 8 A@9

Kes No Total

Concl s!on& Out of a sam!le of (00 res!ondent ), ere of the %ie that they !ersonally !urchased the &ike and * said that is gi%e to them &y their com!any" ?o it means that ),8 !eo!le ha%e !urchased the &ike !ersonally hich *8 !eo!le got it from their com!any" I"-B Fhen did you !urchase Honda MotorcycleJ R9?2ON?9? 0 (0 ,0 ,>(00 8 A@9 08 (08 ,08 ,-8 >-8 (008

7efore ()*> ()*-$())0 ())($())()).$,000 After ,000 Total

Concl s!on& Fhen e asked this 'uestion to res!ondent+ out of (00+ (0 ere those ho !urchased during ()*-$())0+ ,0 ere those ho !urchased during ())($())-+ ,- ere those ho !urchased during ()).$,000 and finally >- ere those ho !urchased after ,000 so e can say that the market or demand of latest model is more than others" I".B Fhy you !urchase Honda MotorcycleJ 7ecause of R9?2ON?9? -* 0 0 >, 8 A@9 -*8 08 08 >,8

Auel consum!tion Less Noisy 2arts A%aila&ility All of the a&o%e Total

Concl s!on& Out of (00 res!ondents+ -* !ersons said that they !referred Honda Motorcycle due to fuel consum!tion+ and >, !ersons say that they !urchase Honda motorcycle &ecause of all

these 'ualities hich mention are !resent in the motorcycle" ?o e can say mostly !eo!le !urchase Honda motorcycle &ecause of Auel consum!tion" I"1B ha%e you used any other &rand of MotorcycleJ R9?2ON?9? >-(00 8A@9 >-8 --8 (008

Kes No Total

Concl s!on& Fhen e asked this 'uestion+ >- res!ondents said that they used other &rand of motorcycle hile -- !ersons told us that they ne%er used any other &rand of Motorcycle" I"*B If yes then hat is the reason of changeJ R9?2ON?9? >0 0 >8A@9 **"***8 08 (("(((8 (008

Auel consum!tion ?!are !art a%aila&ility Any other mention Total

Concl s!on& In res!onse to this 'uestion >0 res!ondent said that they ha%e change !re%ious motorcycle ith Honda motorcycle &ecause !etrol a%erage !er liter of !re%ious motorcycle is %ery lo as com!ared to Honda motorcycle and - res!ondent said that any other mention like there machines are not easily a%aila&le and etc" I")B Fhat is a%erage co%erage of your Motorcycle !er literJ R9?2ON?9? (.0 ,0 (00 8A@9 (-8 .08 ,-8 08 (008

>0$-0 -($.0 .($10 1($*0 Total

Concl s!on& In the regard of this 'uestion+ (- !erson said that their &ike co%er >($-0 km !er litter hile .0 res!ondents said -($.0+and ,- res!ondent said .($10" ?o I can say it is a main factor of Honda &ike"

I"(0B Do the s!are !arts easily a%aila&leJ R9?2ON?9? (00 0 (00 8A@9 (008 08 (008

Kes No Total

Concl s!on& Fhen I asked this 'uestion+ res!onse to this 'uestion is (008 in fa%or" The res!ondents said they ha%e to ne%er face any !ro&lem &ecause the s!are !arts of Honda Motorcycle are easily a%aila&le" ?o it is also a main cause that Honda motorcycle has an edge on other Motorcycle" I"((B Do you think that fuel consum!tion affect your !urchase decisionJ R9?2ON?9? )( ) (00 8A@9 )(8 )8 (008

Kes No Total

Concl s!on& In the res!onse of this 'uestion all res!ondent said that fuel consum!tion affect their !urchasing decision" They said e can sa%e our money" 7ecause e6!ense of this motorcycle is less as com!are to other motorcycle" I"(,B If Kes then ho muchJ R9?2ON?9? .0 ,0 0 (( )( 8A@9 .-")>8 ,(")*8 08 (,"(8 (008

Hery much High Lo Normal Total

Concl s!on& Out of (00 res!ondent .0 said that fuel consum!tion affect their decision %ery much hile ,0 said that it is high affect on their decision" Fhile (( said that fuel consum!tion has normal affect on their decision"

I"(/B Do you think the !rice of motorcycle affect your &uying decisionJ R9?2ON?9? -. >> (00 8A@9 -.8 >>8 (008

Kes No Total

Concl s!on& In the res!onse of this 'uestion+ -. res!ondent are those said that !rice affect their !urchasing decision hile other >> res!ondent told that !rice does not affect their !urchasing decision" I"(>B If yes than u! to hat e6tentJ R9?2ON?9? /, ,, , -. 8A@9 -1"(-8 /)",)8 /"-*8 (008

High Normal Lo Total

Concl s!on& Out of -. res!ondents are those ho said that !rice affect their !urchasing decision+ /, !ersons said !rice has high affect hile ,, res!ondent said that !rice has normal affect and finally , res!ondent said that it has lo affect on their &uying decision" I"(-B Do the mechanics easily a%aila&le for the re!air of MotorcycleJ R9?2ON?9? (00 0 (00 8A@9 (008 08 (008

Kes No Total

Concl s!on& Fhen e asked this 'uestion the entire res!ondent said that mechanics are easily a%aila&le for the re!air of Honda Motorcycle" ?o it is also a main factor that Honda Motorcycle ca!tured the market and s!read all o%er the country" I"(.B Fhat is the resale %alue of Honda motorcycle after four yearsJ R9?2ON?9? 10 ,) ( (00 8A@9 108 ,)8 (8 (008

More then half !rice 9'ual to half !rice Less than half !rice Total

Concl s!on& Honda Motorcycle is a cash de!osit &ike" Kou can cash it at any time" Fhen e asked a&out the resale %alue all res!ondent said that they !referred Honda Motorcycle &ecause it ill &e sold more than half !rice" ?ome res!ondent said that they sold Honda motorcycle more than their original !rice" ?o it is an im!ortant factor of Honda Motorcycle" I"(1B Fhat is the !erformance of its shocksJ R9?2ON?9? ,-,0 0 0 (00 8A@9 ,-8 --8 ,08 08 08 (008

Hery good @ood Normal 7ad Hery 7ad Total

Concl s!on&

In res!onse to this 'uestion+ ,- res!ondent said H"@ood+ -- said @ood and ,0 !eo!le said the !erformance of shocks is normal" ?o e can say that the o%er all !erformance of shocks is good" I"(*B Fhat is the !erformance of its engineJ R9?2ON?9? ,10 0 0 (00 8A@9 ,-8 108 -8 08 08 (008

Hery @ood @ood Normal 7ad Hery 7ad Total

Concl s!on& ,- res!ondents said that !erformance of engine is H"@ood 10 res!ondent said good hile - !erson said normal" ?o it is a main cause due to hich Honda Motorcycle ca!tured the market" I"()B Ho is it3s electric system CcdiD J R9?2ON?9? (> >0 >0 0 ( 8A@9 (>8 >08 >-8 08 08 (8

Hery @ood @ood Normal 7ad Hery 7ad No Ccdi systemD

Total

(00

(008

Concl s!on& (>8 res!ondent said H"@ood+ >08 said good and >-8 res!ondent said Normal electric system and ( res!ondent said that he has no cdi system I his motorcycle" ?o o%er all e can say that Honda electric system of Honda Motorcycle is good" I",0B Ho is the !ick u! of Honda MotorcycleJ R9?2ON?9? ,0 10 0 (00 8A@9 -8 ,08 1-8 08 08 (008

Hery @ood @ood Normal 7ad Hery 7ad Total

Concl s!on&

'( people sa!d t$at p!c) p o% Honda Motorcycle po*er sV+Good, -.( sa!d "ood and /'( respondent sa!d !ts p!c) p !s normal+ 0rom t$!s res lt *e concl de t$at Honda motorcycle !s econom!cal 1!)e %or t$e people+ I",(B Is it a &alanced &ikeJ R9?2ON?9? (00 0 (00 8A@9 (008 08 (008

Kes No Total

Concl s!on& Arom (00 res!ondent all the res!ondent said that it is a 7alanced 7ike" ?o e can conclude that it is &alanced &ike" I",,B Ha%e you seen any Ad%ertise of Honda Motorcycle on TH or any other media like Ne s!a!er+ 5ournal etcJ R9?2ON?9? *0 ,0 (00 8A@9 *0,0(008

Kes No Total

Concl s!on& Out of (00 res!ondents *0 says that they ha%e seen the ad%ertisement of Honda motorcycle and ,0 says that they ha%en3t seen it" ?o e can say that most of the !eo!le ha%e seen the ad%ertisement of Honda Motorcycle" I",/B Fhether the ad%ertisement of Honda Motorcycle is Im!ressi%eJ R9?2ON?9? /0 -0 *0 8A@9 /1"-8 .,"-8 (008

Kes No Total

Concl s!on& In the res!onse of this 'uestion /1"-8 res!ondent said that ad%ertisement of Honda CD 10 is im!ressi%e hile .,"-8 said that it is negati%e" ?o+ e can conclude that ad%ertisement is not good of Honda motorcycle" I",>B Do you thing the ad%ertisement affect your !urchasing decisionJ R9?2ON?9? 8A@9

Kes No Total

(0 10 *0

(,"-8 *1"-8 (008

Concl s!on& Out of *0 res!ondent (0 said that ad%ertisement affect their !urchasing decision hile 10 said ad%ertisement has no affect on their &uying decision" I",-B Do you think the market %alue affect your !urchasing decisionJ R9?2ON?9? )(00 8A@9 )-8 -8 (008

Kes No Total

Concl s!on&

)-8 res!ondent said that market %alue affect their !urchasing decision hile -8 said in No" Honda motorcycle is such motorcycle hich e can sell it at any time" ?o it is a main cause Honda motor has an edge on other motorcycle" I",.B Are you satisfied ith com!any after sales ser%iceJ R9?2ON?9? 1,(00 8A@9 1-8 ,-8 (008

Kes No Total

Concl s!on& In the regard of this 'uestion 1- res!ondents said that they are satisfied ith after sales ser%ice hile ,- res!ondents said that they are not satisfied" I",1B Ha%e you any suggestion a&out motor cycle to the com!anyJ R9?2ON?9? /0 10 (00 8A@9 /08 108 (008

Kes No Total

Concl s!on& /0 res!ondents gi%e different suggestion they said that com!any make it hea%y+ Im!ro%e the e'uality make it inno%ati%e reduces the !rices of s!are !arts etc" hile 10 res!ondents gi%e no suggestion" I",*B Fhat is your educationJ R9?2ON?9? (0 /0 >0 ,0 0 (00 8A@9 (08 /08 >08 ,08 08 (008

Metric A"A" 7"A" Masters Uneducated Total

Concl s!on&

In our res!ondent (0 are Metric+ /0 are A"A" >0 7"A" and ,0 res!ondents are in masters" ?o e can say educated !eo!le mostly used it" Questionnaire For Dealers I"(B Fhy you !referred the dealershi! of Honda MotorcycleJ R9?2ON?9? 0 0 / / 8A@9 08 08 (008 (008

Incenti%e to dealers 9asily dealershi! a%aila&le Much sale Total

Concl s!on& Out of / dealers+ all of them !referred the dealershi! of Honda motorcycle &ecause its sale is more than other motorcycle" I",B Ho is the security re'uirement for its dealershi!J R9?2ON?9? ( 0 , / 8A@9 //"///8 08 .."..18 (008

High Lo Normal Total

Concl s!on& ( res!ondent said that its security re'uirement is high+ hile , res!ondent said that security re'uirement is normal" I"/B Ho much the incenti%e gi%en to youJ R9?2ON?9? , 0 0 ( / 8A@9 .."..18 08 08 //"///8 (008

Hery much Much Normal Less Total

Concl s!on& , dealers said that for it3s dealershi! a %ery much security is re'uired and hile ( say that less security is re'uired for it3s dealershi!"

I"-B Do you ad%ise your family mem&ers+ friends to !urchase itJ R9?2ON?9? / 0 / 8A@9 (008 08 (008

Kes No Total

Concl s!on& Fhen e asked this 'uestion from dealers+ the res!onse is (008" They said that hich thing they sale they must ad%ertise for it" I".B Fhy !eo!le !urchase itJ 7ecause of R9?2ON?9? , 0 0 ( / 8A@9 .."..18 08 08 //"///8 (008

Auel consum!tion ?!are !arts a%aila&ility Aour stroke All of a&o%e Total

Concl s!on& In res!onse to this 'uestion+ , dealers said that !eo!le !urchase it due to fuel consum!tion+ and ( dealer said that !eo!le !referred it &ecause all these 'ualities are in this motorcycle" It is a four stroke+ s!are !arts easily a%aila&le and also fuel consum!tion is less as com!are to other motorcycle" I"1B Do you check the &ike &efore its saleJ R9?2ON?9? / 0 / 8A@9 (008 08 (008

Kes No Total

Concl s!on& In res!onse to this 'uestion all dealers said that they check the &ike &efore its sale" I"*B Ho much are your monthly ?aleJ

($(0 (($,0 ,($/0 Total

R9?2ON?9? 0 0 / /

8A@9 08 08 (008 (008

Concl s!on2 In re!ly to this 'uestion all the dealers said that their monthly a%erage sale is &et een ,($ /0" I")B Ho much !rofit you get on the sale of a &ikeJ R9?2ON?9? 0 / 0 / 8A@9 08 (008 08 (008

(000$,000 ,00($/000 More than /000 Total

Concl s!on2 All the dealers said that there !rofit is &et een ,00($/000 from the sale of each motor&ike" I"(0B Fhat is the &eha%ior of its user a&out itJ R9?2ON?9? 0 / 0 / 8A@9 08 (008 08 (008

@ood Hery @ood Normal Total

Concl s!on& All the dealers said that the &eha%ior of customers is %ery good to ards Honda Motorcycle" I"((B Fhat ste! you ha%e taken for its !romotionJ R9?2ON?9? Not taking ste!s for 0 its !romotion Moti%ating the !eo!le / = suggestion to the com!any Total / 8A@9 08 (008

(008

Concl s!on& Fe are taking too many ste!s" Fe are increasing sales !romotion effort" Fe are also increasing the ad%ertisement of Honda Motorcycle" Fe are also tried to moti%ate the !eo!le to !urchase it" Fe held seminars ith the hel! of com!any and also use 2"R and tell the !eo!le its ad%antage" Conclusion Conclusion After conducting the research e can say that Honda motorcycle is successful and !o!ular in !eo!le &ecause of the follo ing reasonsB Spare 3arts A4a!la1!l!ty& The s!are !arts of Honda motorcycle is easily a%ila%&le in the market" If some fault occurs and due to that fault customers has to re!lace a !articular !arts+ Fhich is easily a%aila&le in the market+ so customer has to face no !ro&lem" It is a main factor due to hich Honda motorcycle is too much !o!ular" Resale Val e& The customers are strongly satisfied ith the resale %alue of Honda motorcycle" The user can easily sale it more that half !rice at hich he !urchased" ?ome time the user of Honda Motorcycle sale it greater that !rice at hich they !urchased so it is a fact users agree ith its resale %alue" 3etrol A4era"e& The !etrol a%erage of Honda motorcycle is also %ery good" In the &eginning its a%erage is %ery good and more than 10 km !er litter" After some time its a%erage decrease &ut not too much" The minimum !etrol a%erage of Honda motorcycle is -0 according to our sur%ey" It is a %ery good !etrol a%erage"

Ser4!ce And Ma!ntenance& The mechanics are easily a%aila&le for the re!air of motorcycle and they also trained in their ork" ?o consumers ha%e to Aace no !ro&lem of ser%ice and maintenance" A%ter Sale Ser4!ce& The com!any gi%es free ser%ice after sale of motorcycle" Due to this customers are satisfied ith its after sales ser%ices" 3!c) p& The !ick u! !o er of Honda Motorcycle is good" The !ick u! !o er of other motorcycle is %ery lo as com!are to Honda Motorcycle" 5Stro)es& This 'uality of Honda Motorcycle make this !roduct different from others motorcycle" It is only > stroke motorcycle" Electr!c System& The electric system of Honda Motorcycle is also to much affecti%e" Des!"n& The management of Honda motorcycle changes the design of motorcycle at the time" Honda Com!any introduced or re!laced ((/ models of motorcycle ith in (* months+ other com!anies are not a&le to introduce ne model so 'uickly" Due to this factor Honda motorcycle is !o!ular" Ot$ers& Fhen e asked 'uestions to the customers a&out the &ike+ most !eo!le said that it is a &alanced &ike" They sho ed satisfaction on the meter !erformance+ shocks relia&ility and s!eed" One more factor e felt during our sur%ey is that mostly students and @o%t" ser%ant like Honda motorcycle and it is more !o!ular in highly educated !erson the age grou! ,0$,years and income Rs/000 to -000"