2013

New Product Development

New Product Development

Gourmet Bakers
Submitted to Submitted by Imran Rasool

[Type text]

Imran Microsoft Page 0 12/15/2013

Contents
Acknowledgement ........................................................................................................................................ 3 Executive Summary....................................................................................................................................... 4 COMPANY BACKGROUND........................................................................................................................... 5 Introduction .............................................................................................................................................. 5 The beginning:............................................................................................ Error! Bookmark not defined. Planting the idea ........................................................................................ Error! Bookmark not defined. MISSION STATEMENT............................................................................................................................... 6 VISION STATEMENT .................................................................................................................................. 6 Corporate Achievements: ......................................................................................................................... 6 Product Manufacturing ............................................................................................................................. 6 Products .................................................................................................................................................... 6 SWOT ANALYSIS ........................................................................................................................................ 7 Strengths: .............................................................................................................................................. 7 Weakness: ............................................................................................................................................. 8 Threats: ................................................................................................................................................. 9 Porter Five Forces ..................................................................................................................................... 9 Supplier Power ....................................................................................... Error! Bookmark not defined. Buyer Power: .......................................................................................... Error! Bookmark not defined. Competitive Rivalry: ............................................................................... Error! Bookmark not defined. Threat of Substitution ............................................................................ Error! Bookmark not defined. Threat of New Entry: .............................................................................. Error! Bookmark not defined. Analysis of the product ............................................................................................................................. 10 Product selected ..................................................................................................................................... 10 Product description................................................................................................................................. 11 Product development strategy ............................................................................................................... 11 Step 1: Generating .............................................................................................................................. 11 Step 2: Screening the Idea .................................................................................................................. 12 Page 1

Step 3: Testing the Concept ................................................................................................................ 12 Step 4: Business Analytics ................................................................................................................... 12 Step 5: Beta / Marketability Tests....................................................................................................... 13 Step 6: Technicalities + Product Development ................................................................................... 13 Step 7: Commercialize ........................................................................................................................ 13 Step 8: Post Launch Review and Perfect Pricing ................................................................................. 13 Strategies for Bon Vivant ........................................................................................................................ 13 RECOMENDTAIONS .................................................................................................................................. 15 Recommended Future outlook .................................................................. Error! Bookmark not defined. TRIGGER (CONTINGENCY PLAN) ............................................................ Error! Bookmark not defined. Financial Strategic Goals ........................................................................ Error! Bookmark not defined.

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Acknowledgement
I like to meet some people who helped me by providing information about your company . Mr. Ali Suqrat which gave us time from his busy schedule to designate a resource person by Zubair at Sundar Industrial State to provide the requested information . He helped me a lot and gave me the necessary information. It also refers to Mr. Ali and Mr. Javed Ahmed Mazhar Hussain ( Director SHP ) in Kot lakh pat , and that helped make the completion of my project . Xx I would especially like to thank my teacher gave me the opportunity and knowledge of tools and techniques to complete this strategic project . It really improved my knowledge , with the commissioning of the project and use it to implement all the strategies it.

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Executive Summary
Gourmet was founded by Mr. Nawaz Chatha in 1987 as a single production bakery . During a period of two decades has grown in stature and distinct roasts introduced new trends in a variety of businesses such as restaurants and dairy business . The main objective of the company is to provide high quality products at competitive prices to its customers . To produce the best quality products , the company has invested a lot of capital to install a technology to meet customer needs . The company wants to increase its stages of market opening new stores in key positions . For the sustainability of the enterprise market is very important and that is why the company wants to break the monotony in time with the introduction of new products and improve the quality of existing products through innovative ideas . The disadvantages faced by society today is that they have a paperless environment , which is a significant barrier to effective communication between the various departments of the company to fill this gap, " the company is committed to implementing an ERP ( Enterprise Resource planner ) to minimize lost time . 's core strengths of the company are hiring qualified personnel , on a permanent basis , the company owned stores (not franchise ) , state of the art for the production of quality products , innovative trends in services ( especially in restaurants ) , the company believes in charity and so I provide meals to patients in hospitals of Lahore . to meet current and future threats , the company is committed to the introduction of changes in motion and increased lines production . The company has a very comprehensive marketing program that includes both deals and prices. Promotions are usually made via POP , banners , flyers , along with its strategic direction . The price is a key factor for the development of society . Gourmet leadership strategy is very simple pricing policy and cost followed. Bakers range of prices to be uniform at all points of sale and dairy and restaurant business depends on the income level of the reference markets . In short , the company is in the development stage and want to compete in the market in a positive way .

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COMPANY BACKGROUND
Introduction
Food is defined as the word comes from the French word " chic and uncontrolled love of good food ." In the United States, high-quality, premium gourmet food industry classification. Fine restaurants , cooking, eating , or high quality, special presentation , or high sophistication can explain the types of ingredients . Gourmet food is of high quality, accurate preparation and is characterized by artistic expression . The name " Gourmet is" living in the United States was proposed by his daughter . "Advanced baker and pastry " Lahore is the largest food retail chains . He Lahore, a passion for food and dining tradition known as the second largest city of Pakistan -based. It Chathha 1987 by Muhammad Nawaz Ichra began as a single outlet , they are begging for a good end result failed to respond . He once again Muslims in different places in the city in 1992 and has not looked back since starting gourmet . Now the five production facilities, 2 restaurants and 88 retail stores, a huge population of their gourmet food demand and falling . The founder of the gourmet Chathha Mr. 20,000,000 Rupee faced their own business . He was managing director of the company holds the position . He is the general manager of the Baker posted on Shezan Since then, he decided to create his own bakery . He received an initial staff Shehzan baker started his own business with . It just started in business in 1992 , the company is in business since 2006, showing an annual growth rate of 25% be explosive . Recently gourmet business from 2006 to 2009 , 65% growth year-on-year shows . Show their commitment to quality and service , and to compare the food to the consumer in order to provide the highest quality of hard working business growth in Pakistan has become a success story . Gourmet moment in the organization of more than 4,500 employees working

Start : Ich'chra, GOURMET is in the area of Lahore began as a small shop . Fresh healthy and affordable food hygiene in the concept of a bakery popular with our customers achieve faster . Breakfast Bakery products are available in a limited area , but because of the overwhelming support to our customers , GOURMET were plans to expand . Planting ideas : Chaudhary Muhammad Nawaz Chattha, GOURMET , founder and president, food hygiene and health and the unique concept began his journey . Show that he made him a coat of arms is simply his love of good food ... ! We have him on his journey is almost eleven years in the same field , Page 5

and his experience to provide the best goalkeeper of Shezan bakery products industry from that day to plant the idea , in fact, see Getting Started

MISSION STATEMENT
Our mission is to provide quality products at lowest prices

VISION STATEMENT
Leader of quality juice providers in the region by offering products enjoyed in every home. This will be achieved from the dedication of each employee in conjunction with supportive participation from management at all levels.

Corporate Achievements: GOURMET proved to be recognized as a good corporate. We have

introduced many products and developed ourselves as a Trusted Brand in food industry. We believe that trust is earned over a long period of time by consistently delivering quality food.

Product Manufacturing: We aim to make your life more pleasurable through our scientific
processes, nutritious methods and latest machinery in our factories and laboratories. GOURMET owns two big factories in the area of cot lukh pat. where on automatic plants Mithai are made. The milk products are processed under the scientific methods and supplied fresh from our huge factory at Sundar. GOURMET beverage plant at Sunder, is counted among Worlds latest plants for beverages.

Gourmet Dairies: is another step forward to provide its consumer with wholesome milk and

milk products. This is also a sort of backward integration for the provision of dairy raw materials for bakery.

Products
GOURMET products are now on long lists. We are quite confident that no. of products we have introduced in Pakistan are matchless. Our R&D department keeps its-selves up dated with new recipes, new products for the ever changing customer needs.

Restaurants: GOURMET has also introduced their own Restaurants for traditional food

lovers in Lahore, and is gradually moving towards other cities as well. Catering: GOURMET is also providing catering for all occasion for your convenience to give grace to your celebrations. We are proud of providing taste with healthy, innovated and best quality food that tempts your appetite at all times. Bon Vivant: GOURMET brings Bon Vivant as premium cuisine with an exquisite treat in chocolate and caramel.For Bon Vivant cakes and other products the ingredients used are imported.

Bakery
GOURMET first started its bakery where only products of breakfast were provided in the beginning.But GOURMET is presenting now more than four hundred varieties in bakery product Page 6

Mithai
After the success of bakery products in 1990 gourmet decided to fill Sweetness in your Life. GOURMET produced Mitha is with fresh and pure ingredients. GOURMET has its own huge plant for making fresh khoya for all varieties of mithai. That is why GOURMETs unique and innovated taste in Mithai are always appreciated

Pasteurized Milk
Pasteurized Milk that is processed under high temperature system to kill the germs and to keep its nutrition. GOURMET milk is supplied under Expiry Dates.Lahore as big as it is city catering fresh milk and other dairy products was a huge challenge, Powder MilkGOURMET is also providing Ulteamate tea whitener, Skimy Milk for dieters, Milky Way is full of cream and is energy milk.

Other iteams
Ice Cream Breads Jams Candies and Toffees Ketchup Beverages Halwas

SWOT ANALYSIS
Strengths:

Research and Development Center: By a strong R & D center in gourmet quality products to customers in the area . Other food packages for their clients and , in some cases , will be different. Well organized structure : The food is well-organized structure. Depending on the organizational structure of all the departments work . 100 % of the production of gourmet performed in automated factory . a system of computerized database : Gourmet organizations have a database , all activities are recorded in the database . Computerized data bases are the center free of errors . It will be updated regularly. Teamwork: Each department has a staff of one , as gourmet as to increase the efficiency of quality control , marketing, MIS , HR management and teamwork . Low cost : Maintaining a lower cost than its competitors cost advantages that will help you keep . Baker advanced part of Pakistan is passing the benefit to the consumer . Relationship with suppliers : The relationship between the supplier and the strength of its overall performance can be seen , the food is strong in Pakistan Baker . Quality :
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Applied to a variety of advantages in providing quality products to the customers. Capturing market share in the large gourmet Why can not compromise with its quality . And other sweet bakery products in order to provide an unforgettable taste of authentic traditional recipes using ready to have a huge interest . customer retention : Gourmet customers the best quality and taste of sweets, dairy and bakery products because they offer a full range of . As brand value and brand gourmet New customers can retain customers as well as keep customers better than change .
Weakness:

Low funding for advertising: Gourmet propaganda using less financial resources. Resources to the right by the other instruments of propaganda can advertise your products. In order to increase the speed of the latest generation machines required : The new system is a fundamental strength of any organization, but lack the gourmet moment. Using the latest advanced machinery production rate can be increased. Do not use any transmission medium: More focus should be on the broadcast medium term so as media broadcasting TV, radio, newspapers, magazines, the media, and the media offer many different materials and different methods of communication, such as including a broad spectrum.
Opportunities: Gourmet Baker Pakistan could benefit from the expansion of your online presence and make more money online buyers / users . Changes in how consumers spend and what they buy provides a great opportunity to Gourmet Baker Pakistan to explore. Gourmet Baker Pakistan is in good financial standing , which is an opportunity for them to explore in terms of investment in new projects. Take the opportunity to expand the customer base is something Gourmet Baker Pakistan can hope , either geographically or through new products. The expansion of product lines / services Gourmet Baker Pakistan could help boost sales and increase its product portfolio . Gourmet Baker Pakistan has a number of highly qualified staff , which is an opportunity for them to explore the experience of your staff can help Gourmet Baker Pakistan to take the business forward . Many cities to capture : One of the most important opportunities is that Gourmet can increase your target market by capturing other cities that are composed of potential customers. Brand value: Page 8

Gourmet brand is recognized throughout the country and also operates internationally which means the value of the brand is good in the minds of customers . Because of the brand Gourmet penalty can reach different markets bakery products. Threats:

Changes in consumer lifestyle can lead to less demand for gourmet products Becker Pakistan / services. Increase taxes put additional financial burdens on the Gourmet Baker can be a threat to Pakistan . Changes in demographics could threaten the Gourmet Baker Pakistan . can be a financial burden for higher interest rates threat of Gourmet Baker Pakistan . increased competition abroad is another threat for Gourmet Baker Pakistan , because it can lead to a lack of interest in your products / services . Can additional competition and the entry of new competitors in the market is unstable Gourmet Baker and Pakistan pose a threat. the actions of a competitor can be a major threat to the Gourmet Baker Pakistan , for example , if they bring new technology or increase their workforce to meet the demand . Can price wars between competitors , and lower prices , and so on damage to profits Gourmet Baker Pakistan . The slow economy or the economic downturn could have a material effect on the Gourmet Baker Pakistan business and profits. High and / or a decrease in the exchange rate may threaten the Gourmet Baker Pakistan to import and export. can be increased costs for a significant reduction Gourmet Baker Pakistan , and eat in profits. can be threatened by a gourmet baker Pakistan by customers have growing power of pricing your products / services . can be threatened by a gourmet baker of Pakistan 's growing power suppliers have to set their prices . Gourmet can be a major threat , and also provide the sweet taste of Nirala and the quality can be a restraining force to penetrate the other . Changes in consumer preference : Changing consumer preferences poses a major threat to any organization . We are talking of people now prefer gourmet international brand in the local brand that has become a major threat .

Porter Five Forces

Power supply: a company evaluate how easy it is for suppliers to raise prices . Is the motivation behind this by the number of suppliers of each key input , and uniqueness of the product or service, and the power and control over you, the cost of switching from one to another , and so on. And fewer options to your provider, and everything you need to help providers , and more powerful than the suppliers. It has established two manufacturing units principal gourmet and have integrated some of the supply chain , as usual , eggs and other farm daily. The reason for this can be Page 9

seen as its own suppliers. For some materials are still conducting other providers on the basis of packages . You can safely conclude that they have a strong supplier base. We have seen that the company has not faced any problem so far in maintaining its supply chain . Level Buyer : Gurmeet initially started with the idea that their products remain low . That's why they go about questioning ' how easy it is for buyers to push prices down. This means that initially was meant to be the best competitor in the provision of high quality products at low prices too . However, market analysis it became clear that the company was not able to maintain a low price strategy . Again, this is due to a number of buyers, and the importance of each buyer for your business, the cost for them to move from their products and services with those of another person, and so on. And unfortunately , there are a number of other manufactures in Lahore Thirty providing such success with similar gourmet with similar or better quality products. That is why the problems facing gourmet replaced in maintaining your customer base . Because they have many competitors versus the power of buyers is high. Competitive Rivalry: What is important here is the number and capacity of its competitors. They have many competitors that offer equally attractive products and services , and that is why they have little power in the situation, because the suppliers and buyers will go elsewhere if you do not get a lot of them. Faces as discussed and currently replaced gourmet trouble keeping customers in the market. Highly competitive competition. Threat of substitution : This ability is affected by their clients find a different way to what they offer. It offers gourmet bakery products can even be done at home and is therefore easy to replace and not viable substitute , and this weakens the power of the bakery. The risk of new entry: the barriers to entry are very high, but anyone can create bakery project if you have no capital. Compared to the mammoth project , which has gourmet people can not easily set their own bakeries and even spread wide from day one . This requires not only adequate resources, but also in establishing a brand with a good reputation. Secondly supplier linkages and the distribution network is not easy . However, it is not very technical and can achieve . So I classify the threat of new entry to be moderate .

Analysis of the product

Product selected: Bon Vivant Product introduction:
Bon vivant is an improved product that has been introduced in the market by gourmet. This product has been established to be catered to the niche market. A successful product development strategy is dependent upon timing, planning, and realistic expectations. To achieve measurable product development results, successfully address the pressure to bring innovative new products to market faster and more cost effectively. These steps may be iterated as needed. Some steps may be eliminated. To reduce the time that the NPD process takes, many companies are completing several steps at the same time (referred to as concurrent engineering or time to market). Most industry leaders see new Page 10

product development as a proactive process where resources are allocated to identify market changes and seize upon new product opportunities before they occur (in contrast to a reactive strategy in which nothing is done until problems occur or the competitor introduces an innovation). Many industry leaders see new product development as an ongoing process (referred to as continuous development) in which the entire organization is always looking for opportunities. Because the NPD process typically requires both engineering and marketing expertise, cross-functional teams are a common way of organizing projects. The team is responsible for all aspects of the project, from initial idea generation to final commercialization, and they usually report to senior management (often to a vice president or Program Manager). In those industries where products are technically complex, development research is typically expensive and product life cycles are relatively short, strategic alliances among several organizations helps to spread the costs, provide access to a wider skill set and speeds up the overall process. To create the next product in a companys product line a design team goes through product development process steps. Starting with a product idea, the team moves through several stages to generate all the details and documents needed to get the product built. A NEW product development (NPD) process goes through the same steps, however as this product has not been developed by the team before, new risks and uncertainties are introduced and often additional information is documented and shared with manufacturing.

Product description Gourmet Foods launched Bon Vivant (Bo Vi-van). This is a premium
quality product range. Initially variety includes Cakes (Death By Chocolate, Kit Kat Chocolate, Malt Chocolate, Swiss Hazelnut, Peach & Orange, Strawberry Cheese, Blueberry Cheese, Pastries Strawberry Delight, Blueberry Delight, Kit Kat Chocolate, Mississippi Mud, Muffins Blueberry Muffin, Strawberry Muffin, Cookies Chocolate Chips Cookies, Oats & Raisin Cookies, Pies Apple Pie, Walnut Pie, Mississippi etc. the product range is available at most of the bakery outlets.

Product development strategy

After interviewing the manager head of Gourmet, it was identified that they follow a number of steps to ensure that their product development process is successful. However every step is not performed separately the idea generation and idea screening go side by side. They have a department under the name of research and development headed by Mr. Umer Malik. This department is situated at the head office and they approve of any product that has to be developed. Currently there are only a 5 employees working there. Step 1: Generating Utilizing basic internal and external SWOT analyses, and the current marketing trends, it can easily be identified that they have distanced themselves from the competition by generating ideologies which take affordability, ROI, and widespread distribution costs into account. The research and development department that is lean, mean and scalable. During the NPD process, they keep the system nimble and use flexible discretion over which activities are executed. The strategy they go about is during a weeks time they generate ideas and pin them on the main board. This is done on individual bases, they sometimes research for it, and they study how the competitors are Page 11

integrating new products and sometimes even analyze the global bakery industry. This gives them a border picture and a clearer understanding on what kind of products they can launch. Bon Vivant was one such idea but it has its roots from the idea the Gourmet should target a wide range of customers. Previously they had low cost items and the quality was good. So they initiated this concept with the idea that they should expand the target market and cater to the niche market as well. Step 2: Screening the Idea The department has specific criteria for ideas that should be continued or dropped. Their main focus is on how much market share theyre chomping up, what benefits end consumers could expect etc. Bon Vivant was established at this point when the company decided that they want to increase the customer base they target and in doing so they could be increasing market share. However as we see today it has not been quite successful at that time it seemed to be the right move. Many domestic bakeries abroad follow the same concept. The company could have simply started selling the same items under Gourmet name instead of Bon Vivant but then again the company wanted to follow some innovation. The idea was quickly selected by the R&D head and was approved to be worked upon. At this point the innovation idea has been screened. The R&D head consults the company executives before proceeding; this is done to ensure that all the members are on board. Step 3: Testing the Concept Concept testing is done after idea screening. And it is important to note, it is different from test marketing. Aside from patent research, design due diligence, and other legalities involved with new product development; knowing where the marketing messages will work best is often the biggest part of testing the concept. The company aims to understand does the consumer understand, need, or want the product or service? Once the green single has been given and the idea is taken to the testing stage the R&D department analyze the market. For Bon Vivant it was understood that there is a need for the company to establish some products which cater to the niche market but also different favors and high end cakes were becoming more and more popular. As a fad in Lahore is prevalent that birthday now are celebrated with great attention and customized and different favors of cakes were becoming a need. So it was becoming a market need that gourmet decided to fulfill. Step 4: Business Analytics During the New Product Development process, build a system of metrics to monitor progress. Include input metrics, such as average time in each stage, as well as output metrics that measure the value of launched products, percentage of new product sales and other figures that provide valuable feedback. It is important to be in agreement for these criteria and metrics. Even if an idea doesnt turn into product, keep it in the hopper because it can prove to be a valuable asset for future products and a basis for learning and growth. The projected future sales are analyzed that the Bon Vivant will offer and if it can be sustained for future development. The manufacturing unit is sent the idea and their feedback is taken on how much costs will be incurred for the development. At the same point other outsourcing options are also considered.

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Step 5: Beta / Marketability Tests Arranging private tests groups, launching beta versions, and then forming test panels after the product or products have been tested this provides with valuable information allowing last minute improvements and tweaks. Five outlets are selected on demographic bases that suit best where the target market can easily approach and the products are available here. Bon Vivant is sent to these outlets to ensure that the projected sales and response matches the actual product demand. The initial sales where slow but satisfactory. This moved the product to the next stage. Step 6: Technicalities + Product Development Provided the technical aspects can be perfected without alterations to post-beta products, heading towards a smooth step 7 is imminent. The production department than make plans to produce the product. The marketing department will make plans to distribute the product. The finance department will provide the finance for introducing the new product. This steady process reduces the risks and it takes of about 2-3 months for the product to be finally developed. Step 7: Commercialize At this stage, Bon Vivant has gone mainstream, consumers are purchasing the good, and technical support is consistently monitoring progress. The distribution pipelines loaded with products is an integral part of this process too, as one prefers not to give physical (or perpetual) shelf space to competition. As Gourmet does not involve the use of any main marketing methods, Bon Vivant, also gained popularity through the word of mouth. Step 8: Post Launch Review and Perfect Pricing Review the NPD process efficiency and look for continues improvements. Gourmets most new products are introduced with introductory pricing, in which final prices are nailed down after consumers have gotten in. In this final stage, they gauge overall value relevant to COGS (cost of goods sold), making sure internal costs arent overshadowing new product profits. Bon Vivant as a brand continuously differentiate consumer needs as your products age, forecast profits and improve delivery process whether physical, or digital, products are being perpetuated.

Strategies for Bon Vivant

CURRENT STRATEGY Current strategies have been based on the marketing mix ( the first general strategy Gourmet explained later Bon Vivant specific strategies were explained explained. product Strategy Gourmet offer a variety of fruit juices, to meet the needs of different market segments , for example, offers fresh fruit juices, according to the new product strategy nicher MARKET . Gourmet also offer energy drinks ( especially young people , sports - man, etc ) and sugar-free fruit drinks . Also offered in various packing like tetra pack ( 250 ML & 1.5ML ) , juice bottle (500 ml) of fruit juices . pricing strategy

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The gourmet market penetration pricing strategy . Prices for gourmet fruit juices will be lower price than the competition is definitely a competitive advantage , for example , juice offer 1 liter pack with 15 to 20% less than the price of the competition as Juice Nestle1 liters ( Guava / Pineapple / Orange is Rs . Shezan 72 Rs.44 while gourmet juices Plant operating in the same package , but with lower price. Promotion Strategy Unlike Gourmet competitors not the mainstream media . We are the point of sale ( POP ), posters , broshuers , LCD TV, sales promotion for consumer strategy to use impetus for the promotion of fruit juices. Although there will be a strong private brand supportive management business , is fruit juices. Place / Distribution With four processing units and 73 retail outlets , plus 3 sockets are tried under construction to reach a majority of the population for their needs. So because of the adequate number of outlets in various locations is (low to consumer markets of the middle class ) , you can simply offer different fruit juices is for customers. Gourmet also to serve their drinks in their restaurant. Gourmet tracking system virtual marketing company, in which the dealer also has the manufacturing and distribution channel.

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RECOMENDTAIONS
Gourmet initially did wonder were the products of quality that made good margins and customers were also happy deployment. But after some time they started vertical integration and are their own branded products, such as milk , ice cream, etc. Everything went very well and its market share grew from day to day. Were already at a good pace , but they are a little impatient and began to launch their products often how their drinks and mineral water products . It is also a good sign to imagine their own products without distribution costs, as they show their products, only in their own stores , they are almost in all parts of Lahore. That was a good strategy to follow when obtaining this supply sufficient resources upright. This is not for this reason , on November 28 was to spend one of their stores closed because xxx instead sold bread that had expired. It is better, in the interests of the company to develop new products with a slower pace so they can easily get existing products that are supplying it

In addition to quality management have also begun to give the brand image found . Gourmet was known by methai preparation. However, at present, they are not capable of the quality of the sweet ( Mathai ) initial recognition and was ongoing Gourmet manage an element high . A number of customers complain , they can be easily found in various forms on the Internet. They have experienced their sweet low quality in recent months , and the list of followers of gourmet is decreasing. It can be concluded that their pet sale ' Gulam Jaman ' has to be experienced a decline in sales due to the low quality of production. Gourmet should focus on their older recipes and bring the flavor forgotten.

They have also begun to raise the price from day to day , each time you go , you see the different prices that are higher than before. This can be experienced when purchasing a set of items . For example , before the small price of bread was now increased by 20 rupees to 25 rupees. Gourmet should try to keep your pricing strategy , because if they focus on it will continue to lose customers on a day to day

Has started presenting sweets in tin containers , weighing more than 200 grams light carton . People began to hate her because she is only 800 grams of sweets for paying the price of 1,000 grams , 01:05 AM missing part in the package. This is a very serious issue that must be changed as soon as possible. As more and more customers will realize that continue to switch to other competitors because Nirala ( and other competitors ) candy packaging material still use thin paper that weighs less . What do you feel about the customer reaction to the problem of packaging and are returned to the customer choice , Page 15

giving them the opportunity to choose cardboard or tin containers . It is a good sign, but as soon as the trust of customers , it will be difficult for gourmet rebuild . Prior to the commencement of such improvements in packaging that must incorporate a comprehensive market analysis.

A better strategy would have been for them in the "mature" area of the graph of the product cycle have to stay on top of this post. Instead of introducing more new products every day , should focus on attending to satisfy existing customers and their needs. The company has no plans for customer loyalty . You should give discounts to their regular customers , honesty customers, thereby growing the company.

TRIGGER ( CRISIS PLAN )

This is a situation I think I've basically used to sell the product unproductive and promote profitable products. Currently , they have a plan to start fruit juices by entering the market with the strategy of market penetration that prevent new competitors from entering the case and the entry of new competitors will continue to reduce the price of maintaining or keeping the same quality . So this way your emergency plan is cyclical situation . Our entire business is based on several product strategy , so that in case of a failure of a product to support another product , the gourmet shop. Under the current economic crisis, it is likely increase in production costs due to high inflation and the introduction of new taxes. Gourmet has planned to reduce costs and through backward integration .

Financial Strategic Goals

Minimum branch Umsatzwachstumsratevon 10%. To double the annual sales over a period of five years. To reduce the production cost per Rckwrtsintegrationsstrategiezu . To benefit the company , keeping existing customers through consistent quality and low price and always new , opening new branches to increase . To reduce the cost by reducing wastage in production and transportation.

Recommended Future Prospects

You should invest in backward integration to provide the best quality raw materials for its products. In this sense, should determine the devices itself materials for milk products. The dairy plant for the production of crude oil collection system for a dairy and cheese production cheese and khoya cousin (the two main raw materials of all sweets ) should be established. Once you have a strong supply chain

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can also be restored in supping potential feedstock for large buyers along with it , would be able to is the quality and taste of its main product, sweet You must have a bakery facility start of the last generation , where you can adjust the facilities and systems for the construction of all requirements of the food safety system " HACCP requirements . " This would ensure that in future no existing branches face any lose caused by the closure of poor quality products . Instead of the future, expand their product lines branches , and your main goal should be to meet the needs of customer satisfaction . This can be done through the renovation of existing stores and give them a new perspective and staff training . The marketing strategy must change. Currently , they are in very little marketing , made primary through their website, and give high flyers spoils . During Eid occasions ( when demand for bakery products is very high) should provide appointments that can detect large proportion . This will not only satisfy customers but also increase sales of the company.

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