Professional Documents
Culture Documents
Report 2013
Madness is a real world for the
many thousands of people who
are right now living within it
and dying within it. It never
apologises. Sometimes it is a
shadow, ever present, without
regard for the sun. Sometimes
it is a well of dark water with
no bottom, or a levitation
device to the stars. It takes
away the rational minds of
ordinary people. It takes our
hearts, knowing death so well.
This world was once my pair
of horns, my pair of wings.
Now we regard each other
with caution and, yes, healthy
respect. Both bruised but very
much alive . . . We the people
who inhabit this world are
in every other respect just like
you. We want to live well.
Kate Richards,
Madness: A Memoir
(Penguin, 2013)
Cover image: Tim Hiller, Samantha Arnold.
Tim and Samantha are SANE Australia Speakers who generously
share their experiences of mental illness for the benet of
others. See more information about SANE Speakers on page 11.
Education.Knowledge
is power.
SANE Australia provides people affected by
mental illness with the information they
need to nd help, and to understand and
manage their condition.
Tim Hillier, SANE Speaker
SANE Australia Annual Report 2013
!
15
Information Resources
SANE Australias information resources are
specially created and designed for people like us
ordinary Australians who want information that
will help and empower them to lead a better life.
Every year, our Communications + Online division works hard on
these resources in close consultation with people living with mental
illness, carers, and clinical experts in relevant elds. We explain
evidence-based treatments in simple, everyday language that everyone
can understand, with all resources available in both digital and print
formats. Our resources have also been translated and published in many
other countries.
Resources available from our website at sane.org include factsheets,
guides, podcasts, guidelines, videos, eNewsletters, social media
updates, and our magazine, SANE News.
We are committed to developing our resources to ensure that everyone
those with a mental illness, carers, or working with someone who is
affected gets the information they need through the easiest and most
effective channels. This approach increases the number of Australians
helped by our services.
Our achievements in 20122013
f We developed and launched our Say no to stigma! YouTube
campaign, which provides people affected by mental illness, their
families and other carers with a platform to explain in their own
words the impact of stigma on their lives. It helps spreads the word
that this prejudice is unacceptable in Australia today.
f We developed Talking Anxiety, a new app for iPad and iPhone
that provides advice from people with the condition on how to
manage anxiety symptoms (with partners, RealTime Health).
Medical Observer, a magazine for GPs, praised the app for its use of
inspirational videos of people who have battled and overcome an
anxiety disorder.
f We promoted understanding of anxiety, suicide prevention, and
mindfulness through our magazine SANE News, available in print
and online. SANE News also celebrated the contribution of Barbara
Hocking OAM, our former Executive Director, who retired in 2012.
f We launched SANE Express, our eNewsletter, which makes contact
with over 10,000 Australians every month, to update them on our
work and mental health issues.
f We engaged strongly with people living with a mental illness
and mental health organisations through social media. Our
Twitter followers doubled in 2013 to over 4,500, while Facebook
followers increased 25% to more than 6,000.
f We began work on developing online forums for people affected
by a mental illness, as well as for carers, to communicate with and
provide support to each other, with funding from the Australian
Government.
When mental illness strikes,
knowledge is power. SANE is
recognised as a leader in providing
this knowledge, especially what
people can do to help themselves -
drawing on the wisdom of experience
of people affected by mental illness.
Paul Morgan, Director of Communications + Online
Left to right: Faruk Avdi,
Online Forum + UX Program
Manager; Paul Morgan, Director
of Communications + Online;
Jeremy Little, Media Relations
Advisor and StigmaWatch
Coordinator, and Myra Siason,
Digital Services Manager.
SANE Australia provides urgently-needed
information, referral, and support to people
concerned about mental illness.
Jackie Lane, SANE Speaker
The right
help at the
right time.
Support.
SANE Australia Annual Report 2013
!
17
Helpline
The SANE Helpline is an Australia-wide free service
that provides information, support, and referral
to appropriate services that help those who dont
know where to go, what to do, or how to cope
with what they, a family member, or friend is
experiencing. The Helpline is often the first port of
call for people feeling incredibly overwhelmed.
The SANE Helpline has three channels:
The Helpline started in 1998 as a Freecall phone service, but as
technology has evolved, so too have the ways people seek information
and support. As a response to those needs, we have also grown and
diversied to offer these highly sought-after online services. This allows
us to continue to reach the increasing numbers of people worried about
mental illness in themselves or others, including a growing proportion of
contacts concerned with suicide.
Understanding and responding to these individuals and their needs in
the right way is a highly complex and sensitive job. As such, we employ
qualied mental health professionals as Advisors to answer enquiries.
They also receive extensive in-house training, especially in helping
anyone who may be at risk.
Donations to the Helpline covered the training and employment of our
Advisors, and the work that goes into building solid relationships with
other organisations and services. Together, we continue to grow our
service and increase the number of those we help to ensure that those in
crisis are not ignored.
Our achievements in 20122013
f We answered over 10,000 calls from Australians seeking support
through mental health information, advice, and referral.
f We responded to over 2,000 Support Link contacts a new
service that provides referral for people who have been in contact
with emergency services.
f We launched our Helpline Chat service in 2012 to respond to the
growing number of Australians who seek help online and want to
communicate directly with an Advisor in this way.
f To ensure we reach SANEs goal of making a difference to more
lives than ever before, we welcomed new Advisors Emily, Elise and
Rebekah to the Helpline. We now have a total of eight Advisors in
the team.
f To improve our professionalism and the quality of the help we
provide to those in need, we implemented a new supervision model
that ensures people and their individual needs are at the heart of
everything we do.
The sooner people get support and
treatment, the less impact mental illness
has on them and their families.
Sumayya Chawla, Helpline Advisor