MOBILE WEBSITES:

MUST-HAVES OR HAS BEENS?

SHOULD YOU BUILD A MOBILE WEBSITE?

Mobile Websites: Must-haves Must haves or orhas hasbeens? beens?

HELL NO.

Mobile Websites: Must-haves Must haves or orhas hasbeens? beens?

WHY NOT?

Mobile Websites: Must-haves Must haves or orhas hasbeens? beens?

BECAUSE OF THIS GUY.

Mobile Websites: Must-haves or has beens?

STEVE DIDNT JUST INTRODUCE THE iPHONE. HE INTRODUCED A REAL MOBILE BROWSER.

Mobile Websites: Must-haves Must haves or orhas hasbeens? beens?

IT LET MOBILE DEVICES RUN EVERYTHING ON THE WEB. EXCEPT FOR FLASH.

Mobile Websites: Must-haves Must haves or orhas hasbeens? beens?

THATS OK.

Mobile Websites: Must-haves Must haves or orhas hasbeens? beens?

FLASH SUCKED AND APPLES MOVE PRETTY MUCH KILLED IT DEAD.

Mobile Websites: Must-haves or has beens?

BTW, IF YOURE STILL USING FLASH ON YOUR SITE, STOP DOING THAT.

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Mobile Websites: Must-haves Must haves or orhas hasbeens? beens?

SERIOUSLY, ITS NOT 2007 ANYMORE.

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Mobile Websites: Must-haves or has beens?

BUT WE DIGRESS.

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Mobile Websites: Must-haves Must haves or orhas hasbeens? beens?

IF YOU THINK THAT MOBILE REQUIRES A SEPARATE STRATEGY, YOURE THINKING ABOUT THINGS ALL WRONG.
13 Mobile Websites: Must-haves Must haves or orhas hasbeens? beens?

YOU JUST NEED ONE STRATEGY: COME UP WITH EXPERIENCES EXPERIENES THAT WORK EVERYWHERE.

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Mobile Websites: Must-haves Must haves or orhas hasbeens? beens?

TRUST US. MOBILE DEVICES CAN HANDLE IT.

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Mobile Websites: Must-haves Must haves or orhas hasbeens? beens?

STEVE SAW THAT YEARS AGO.

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Mobile Websites: Must-haves or has beens?

MOBILE WEBSITES ONLY MADE SENSE BEFORE UNLIMITED DATA PLANS.

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Mobile Websites: Must-haves Must haves or orhas hasbeens? beens?

AND BACK WHEN A BUGGY APP COULD CRASH YOUR ENTIRE PHONE.

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Mobile Websites: Must-haves Must haves or orhas hasbeens? beens?

PLUS, NOW YOU HAVE THIS BAD BOY.

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Mobile Websites: Must-haves or has beens?

SO DONT HOLD BACK WHEN IT COMES TO MOBILE.

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Mobile Websites: Must-haves Must haves or orhas hasbeens? beens?

BEFORE YOU GET TOO CRAZY, CONSIDER:

What users expect What different devices allow How/where theyre being used What they offer at that moment
21 Mobile Websites: Must-haves Must haves or orhas hasbeens? beens?

TODAYS PUSH FOR DEVICE CONVERGENCE IS ALL ABOUT A USER-CENTERED DESIGN THAT WORKS ACROSS PLATFORMS.

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Mobile Websites: Must-haves Must haves or orhas hasbeens? beens?

LIKE THIS.
23 Mobile Websites: Must-haves or has beens?

AND THIS.
24 Mobile Websites: Must-haves or has beens?

NOT TO MENTION ALL OF THESE.

25 Mobile Websites: Must-haves or has beens?

FUN FACT: 1.2 BILLION MOBILE DEVICES WILL BE SOLD THIS YEAR ALONE.

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Mobile Websites: Must-haves Must haves or orhas hasbeens? beens?

FUN FACT: 5.9 BILLION MOBILE DEVICES WILL BE IN USE BY THE END OF THE YEAR.

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Mobile Websites: Must-haves Must haves or orhas hasbeens? beens?

FUN FACT: BY 2017, MOBILE DEVICES WILL OUTNUMBER PEOPLE ON THE PLANET.

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Mobile Websites: Must-haves Must haves or orhas hasbeens? beens?

OK, LETS RECAP.

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Mobile Websites: Must-haves Must haves or orhas hasbeens? beens?

YOU DONT NEED A MOBILE WEBSITE.

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Mobile Websites: Must-haves Must haves or orhas hasbeens? beens?

YOU DONT NEED A MOBILE STRATEGY.

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Mobile Websites: Must-haves Must haves or orhas hasbeens? beens?

INSTEAD, YOU NEED A COMPANY STRATEGY FOCUSED ON DEVICE CONVERGENCE.

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Mobile Websites: Must-haves Must haves or orhas hasbeens? beens?

WE CAN HELP WITH THAT.

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Mobile Websites: Must-haves Must haves or orhas hasbeens? beens?

AFTER ALL, ALL... WERE THE BEST.

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Mobile Websites: Must-haves Must haves or orhas hasbeens? beens?

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Mobile Websites: Must-haves Must haves or orhas hasbeens? beens?

CMON, HIRE US CMON, HIRE US TODAY. AENEAN EU LEO QUAM. TODAY. PELLENTESQUE ORNARE SLIDESHARE@CHAOTICMOON.COM
SLIDESHARE@CHAOTICMOON.COM
*These thoughts were rst shared by Chaotic Moons @CKSample at Innotech 2013. *These thoughts were rst shared by Chaotic Moons @CKSample at Innotech 2013.

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