A brand new perspective

Brand Addition is passionate.

Passionate about our industry, our own brand

and the brands of our customers.

We believe the possibilities for well chosen

merchandise to successfully promote brands,
products and services are endless.

Through this brochure, we want to share

this passion by providing an insight into our
organisation, to engage you in what we believe
is a vital ingredient of a good marketing mix.

And of course, we hope the next time you

think promotional merchandise, you’ll think
Brand Addition.

www.brandaddition.com 01
Promotional merchandise
Our customers give us a brief and
we give them a merchandise solution
that can help communicate, promote,
relate, reward or even amuse.
02 www.brandaddition.com
There’s something very
special about promotional
merchandise.
The act of giving and
receiving is highly emotive;
it makes you and the
person you’re giving to feel
good. That’s why we think
promotional merchandise is
such a valuable tool – what
other marketing activity can
stir such emotion?
More to the point, what other
activity puts your brand, quite
literally in the hands of the
people you want to engage
with. That’s why creating
the right product ideas is so
important.
An estimated 2,000 companies
in the UK alone can put a
logo on a product but there
aren’t many that put in the
time and creative thought
that Brand Addition do.
Applying a logo and making
sure it adheres to brand
guidelines is of course
important, and we do it well,
but before that you need to
choose the right product.
We provide targeted
merchandise that speaks to
our customers’ audience. It’s
their criteria that defines what
we propose – they give us
a brief and we’ll give them a
merchandise solution that can
help communicate, promote,
relate, reward or even amuse.
Merchandise can be
powerfully evocative but it
needs to be used intelligently
and at Brand Addition we
think we know how.
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Introducing Brand Addition Brand Addition is a division
of 4imprint Group plc. The
We believe in investing in our
people and we have grown A market leader in the design,
group has established itself
globally as a market leader
because we’re remarkably
nimble and have retained our sourcing, personalisation and
in the design, sourcing,
personalisation and
personality and enthusiasm
for business both existing
distribution of promotional
distribution of promotional
merchandise. We employ
and new. merchandise.
over 700 staff through
operations in the UK, Ireland,
Germany, France, North
America and China.

We are always cautious when

talking about size as we
want our customers to work
with us for who we are and
what we do for them and not
because of how big we are.
Size, or more importantly the
infrastructure we have in place
to support our customers, can
make a difference.

04 www.brandaddition.com www.brandaddition.com 05
Introducing Brand Addition
continued
Honest advice which saves our
customers time, money and delivers
maximum impact.
06 www.brandaddition.com
We work with a diverse
customer base across many
industry sectors.
Some customers are small
businesses looking to build
their brand and educate
their audience. Others are
multinational blue-chip
corporations looking to use
merchandise to differentiate,
reinforce or redefine their
commercial messages.
Working with such a diverse
group means our own
education never stops.
We continue to learn more
about our industry, what
works and what doesn’t. The
knowledge we’ve gained and
the effects we’ve witnessed
can be shared as honest
advice which saves our
customers time, money and
delivers maximum impact.
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The wow factor Branding is more important
today than ever. For your
brand to be successful, it
needs to run through every
element of your business and
communications. And that
includes merchandise.
Our teams of experts are
experienced at working with
some of the most demanding
brands, creating merchandise
that perfectly reflects the
giver’s values and excites the
receiver.

At Brand Addition, we
know that merchandise can
help build strong, lasting
relationships with your
audience. So it’s important
that it fits your brand perfectly.
This doesn’t just mean
matching colour-palettes,
typeface and logo, but
understanding the subtleties
of your brand message.

We know that merchandise can help

build strong, lasting relationships
with your audience. So it’s important
that it fits your brand perfectly.

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What makes Brand Addition different? There are many promotional
companies all over Europe, all
of whom appear to offer similar
products from glossy catalogues
all promising the best service
at the best price, so why do the
world’s biggest brands choose
Brand Addition?
10 www.brandaddition.com
Creativity
Our design team is
comprised of experts in brand
management, photography,
product, graphic, web and
literature design.
This exceptional mix of
skills enables us to better
understand our customers’
brands and translate them
into creative and relevant
product ideas which generate
maximum impact.
We believe the ongoing
investment in this resource
has been one of the most
significant factors in our
successful acquisition of new,
and retention of existing,
customers.
Procurement
The effective management
and leveraging of our supply
chain is vital to our success;
after all, fundamentally our
role is to source, buy and
personalise products in the
most cost effective way.
Our buying team is committed
to the continuous search for
new concepts, styles and
techniques from the most
reliable and cost effective
sources. Our UK & German
buying teams are supported
by our office in China
which focuses on price,
quality control and supplier
compliance.
With a Group spend in excess
of £100 million per year we
are confident that the industry
supply chain works harder for
us, and the advantages this
brings are passed on.
So what does that mean for
our customers? Better value,
faster lead-times and cutting
edge ideas.
We don’t cut corners though.
We have a clear focus on
ethical working practices and
exercise industry-leading
vendor controls enabling us to
responsibly deliver excellent
all round service; but not at
the expense of others.
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What makes Brand Addition different?
continued
12 www.brandaddition.com
Global reach
Over the last five years we
have observed an increased
desire on the part of our
customers (both existing and
potential) to source, supply
and distribute promotional
products on a global basis as
they strive to leverage cost
savings and gain consistency
of brand identity.
With operations in the
UK, Ireland, Germany,
France and North America,
and partnerships with
trusted regional suppliers,
Brand Addition is ideally
placed to effectively satisfy
this need. Our experience
of managing multi-region
contracts has furnished us
with invaluable knowledge
and skills to manage this
requirement.
Account management
Maintaining consistent high
standards of customer service
relies on our ability to attract,
develop, motivate and retain
high calibre employees.
At Brand Addition our
Account Management
teams are respected for their
knowledge and experience
of working with world-class
brands. This expertise has
evolved through many years
of delivering exceptional
service.
We hope to enjoy successful
long-term relationships with
our clients and our Account
Managers are trained and
directed to provide the best
advice possible that we can,
even if that is not always
aligned with our short-term
commercial goals. This
approach has ensured an
impeccable record of client
retention.
In-house production and
branding
The Group’s in-house
production site in Blackpool,
co-ordinates the manufacture
and branding of over 100
million products per annum.
Many products are stocked
or manufactured to order in
the UK, and are available for
immediate personalisation.
Some can even be branded
to order within three days
providing us with the ability
to offer competitive prices at
short lead times.
This capability really is a
luxury that our clients can
take advantage of. Not
only do we control the
process from start to finish
(guaranteeing your delivery
on time), it’s a ‘get out of
jail card’ to help meet those
unexpected requirements.
www.brandaddition.com 13
What makes Brand Addition different?
continued
Our UK site is complemented by
warehouse and fulfilment facilities in
Germany and the US, bringing Europe
and the Americas within easy reach.
In all we ship to over 120 countries.
Stock management,
fulfilment and logistics
We stock over 10,000
pre-branded product lines
in our dedicated 24,000m3
warehouse and fulfilment
centre in Manchester.
Orders are picked, packed
and shipped around the
world and we’re currently
processing an average of
12,000 orders per month.
Our UK site is complemented
by warehouse and fulfilment
facilities in Germany and
the US, bringing Europe and
the Americas within easy
reach. In all we ship to over
Technology
Brand Addition hosts
over 50 fully transactional
e-catalogues where our
customers can search and
order their products online
with ease and efficiency.
Our website architecture
can be tailored to accurately
reflect customers’ corporate
identity, is highly secure
and can be free-standing,
intranet-linked or integrated
with sophisticated customer-
owned procurement platforms
such as ARIBA or SAP
(punch-out).

120 countries.

As well as dispatching orders

for products we provide,
we can also co-pack with
materials provided by our
customers or other third
parties.

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Our planet, our plan Client organisations are
increasingly demanding that
partners and suppliers meet
their standards of Corporate
and Social Responsibility.
Brand Addition meets their
standards and has set
standards of its own too.
We believe we must all seek
to be good corporate citizens
and because our reputation
and that of our customers
relies on what we do, we’ve
established a culture of social, manufactured in the Far East, where
economic and environmental
responsibility which is integral freight negates the benefit of using
to achieving our commercial
goals.
There’s a lot of talk about being
green these days but not enough
action. Brand Addition is committed
to minimising the pressures that our
commercial activities place on
our planet.
16 www.brandaddition.com
We’re often asked to supply
recycled goods, and we
can. But we also challenge
conventions and work with
our clients to supply goods
that satisfy the ‘green criteria’.*
The facts speak for themselves
ISO 9001 certified since 2000.
ISO 14001 certified since 2004.
Signatory of the UN Global
Compact since 2006.
*many recycled products are
the impact of the long distance
recycled materials.
There’s a lot of talk about
being green these days
but not enough action.
Brand Addition is committed
to minimising the pressures
that our commercial activities
place on our planet. We
have pledged our support
to the UN Global Compact
and have initiated a series of
programmes that offer choice
to our customers and improve
the way we do business.
We don’t expect to change
the world with our actions,
but we do hope to set an
example that we’re proud of.
We have commercial goals as
all companies do, but we are
mindful to be conscientious in
our approach as a business
and as individuals.
We’re asking ourselves four
key questions:
Climate Change
What can we do to minimise
our carbon footprint,
emissions and waste as an
operation and how can we
influence our supply chain?
Sustainability
What can we do to encourage
the use of sustainable
materials for the production
of promotional merchandise?
Fair Trade
How can we ensure that our
supply chain complies to
international standards of
operation in relation to ethical
trading?
Healthy Humanity
How can we ensure that the
residents of our planet do not
feel the negative affects of
our actions?
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Meet (some of) the team
Experience counts. As does
creativity, drive and ambition.
The Brand Addition team
is made up of some of the
industry’s most experienced
professionals.
Our skills are spread through
the many specialist areas of
our business, but what makes
the difference is when we
combine our skills to offer our
customers the best possible
service.
18 www.brandaddition.com
David Landes
European Sales and
Marketing Director
Trustworthy
We define ourselves by the
quality of the people we
employ – your company can
trust us with its promotional
merchandise needs. We
won’t simply supply you with
the cheapest or the quickest
product – we’ll go out of our
way to supply you with the
best solution. We believe that
by giving you the best advice
for your business, we will also
benefit in the longer term.
david.landes@
brandaddition.com
Phil Morgan
General Manager
High standards
Good customer service is
a product of the culture
that we’ve developed at
Brand Addition. We invest in
the people that we employ
so that our customers can
have the confidence derived
from working with a team of
experienced professionals
who are encouraged to think
as well as act. Our customers
can rely on us to embody the
same standards that they
would expect from their own
employees.
We also recognise that
even the best made plans,
sometimes can’t prevent
errors happening. In my
opinion this is often the true
test of our standards and
customer service. It’s the
commitment of the team in
dealing with these problems
which engenders such loyalty
from our customers.
phil.morgan@
brandaddition.com
Russell Coulston
Head of Creative Services
Creativity
Creativity is not the sole
preserve of the creative
department and nor should
it be. Brand Addition is full
of creative minds, applying
their own personal approach
to the challenges that they
encounter each and every
day. Sure we can be creative
in the traditional sense, our
ability to produce creative
solutions for our clients earns
rave reviews, but creativity
in the context of how we
approach even the simplest of
tasks is evident in all aspects
of our organisation’s activities.
russell.coulston@
brandaddition.com
Helen Brennan
Procurement Manager
Knowledgeable
The experience and exposure
of the Brand Addition team to
so many different scenarios
means that we understand
the industry’s supply chain.
Our position means that
what we don’t already know,
people tell us, as it pays to
keep the industry leader in
the loop.
helen.brennan@
brandaddition.com
Simon Brothers
New Business Director
Passionate
By meeting new and potential
clients all the time I get a
unique insight into how
we’re perceived. Impressive
scale and capability is a
common perception, as is
knowledge and creativity;
but what pleases me most is
when people recognise the
passion that we have. We’re
a group that love what we
do, that’s partly why we do it
so well and I think our clients
recognise that’s unique.
simon.brothers@
brandaddition.com
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Our details Brand Addition is part of the 4imprint group of
companies. A group of companies dedicated
to the provision of world class promotional
merchandise solutions.

The group is listed on the London Stock

Exchange and is made up of three harmonious
divisions; corporate sales, direct marketing
and trade.

To find out more about how Brand Addition

can help you give us a call or visit
brandaddition.com

Brand Addition
Trafford Wharf Road
Manchester UK
M17 1DD
+44 (0)870 240 6626

Brand Addition
Unit G2 Calmount Park
Calmount Road
Ballymount
Dublin 12
Ireland
+353 (1)460 0961

Plus our group offices:

London, UK
Hagen, Germany
Paris, France
Oshkosh, Wisconsin, USA
Hong Kong & Shanghai, China

For more information, visit brandaddition.com

20 www.brandaddition.com
Brand Addition is the new name for 4imprint
Corporate Sales – our aim is to help small
and large businesses promote their brand or
message using well placed, well timed and well
sourced promotional merchandise.

Brand Addition
Trafford Wharf Road
Manchester
M17 1DD
UK
+44 (0)870 240 6626

brandaddition.com