Conceptual Design:

Bringing Together Many PTC Creo Apps to Make it a Whole Lot Easier

Paul Sagar & Raphael Nascimento

PTC Product Management

Agenda

Concept Design Overview

2D Engineering concepts with PTC Creo Layout

Industrial Designs with Sketch and Freestyle

Concept Design: The Reality

Concept Design Detailed Design

Calculations/ Early Analysis

2D Concepts

3D Concept Models

3D Detailed Models

Mathcad Matlab

Pen and Paper Adobe Photoshop Autocad

Pro/ENGINEER 3DS Max/Maya Rhino

Pro/ENGINEER SolidWorks

MapleSoft MS Excel

Autodesk Inventor Others

Others

Others

D ATA R E C R E AT I O N

Engineering Concept Design Overview

Engineering driven conceptual design process
Marketing
Marketing Requirements and Product Specifications

Concept Design
Role: Engineers and Designers Deliverables: Engineering calculations, 2D Layouts and 3D models

Detailed Design
Role: Engineers and Designers Deliverables: Engineering calculations, 2D Layouts and Detailed 3D models

Styling Concept Design Overview

Style and aesthetically driven conceptual design process
Marketing
Marketing Requirements and Product Specifications

Concept Design
Role: Conceptual and Industrial Designers Deliverables: 2D concept sketches, illustrations, physical prototypes, mock-ups and clay models

Detailed Design
Role: Engineers and Designers Deliverables: Detailed 3D models reverse engineered from 2D and 3D conceptual designs and physical prototypes

Concept Design: Customer Challenges Time wasted:

Recreating data between concept design tools from multiple vendors

Customers want more concept designs created in existing time 92%*

say that they would benefit immensely by exploring more design alternatives during concept design say concept drawings/sketches need to be recreated to support detailed engineering stages

61%*

* 2011 surveys conducted by PTC: CAD and Complexity (300+ respondents), Concept Design Challenges (200+ respondents), and 2D and 3D CAD Trends (7,000+ respondents)

Concept Design: The Vision

Concept Design Detailed Design

Calculations/ Early Analysis

2D Concepts

3D Concept Models

3D Detailed Models

PTC Mathcad

PTC Creo Sketch

PTC Creo Layout

Freestyle in PTC Creo Parametric

Flexible Modeling in PTC Creo Parametric PTC Creo Direct

PTC Creo Parametric

Concept Agility Concept & Design Interoperability

More Innovation, Greater Market Share Shorter Time-to-Market, Faster Iteration

Agenda

Concept Design Overview

2D Engineering concepts with PTC Creo Layout

Industrial Designs with Sketch and Freestyle

PTC Creo Layout

Create engineering layouts to support 2D Concept Design What is PTC Creo Layout?
A 2D conceptual design solution combining flexible 2D creation and editing with the ability to drive 3D design processes

What does PTC Creo Layout provide?

Rapid creation of 2D design concepts leveraging unconstrained drafting Import 2D cross-sections from PTC Creo Parametric and work with 2D data from other CAD systems
DXF, IGES, DWG, DRW

3D integration allowing 2D Layout information to be directly utilized in PTC Creo Parametric to speed concept and detailed design

Who needs PTC Creo Layout?

Engineers and Designers
Fast 2D conceptual design and editing of 2D data Ability to drive 3D geometry leveraging 2D concept data

Layout Demo Video

Agenda

Concept Design Overview

2D Engineering concepts with PTC Creo Layout

Industrial Designs with Sketch and Freestyle

PTC Creo Sketch

Define fast, free-hand sketches to support 2D Concept Design

What is PTC Creo Sketch?

2D digital sketching for the rapid ideation and exploration of design concepts

What does PTC Creo Sketch provide?

Free-hand 2D concept sketching and airbrushing
Flexible pencils, markers and airbrush tools to define line art and 2D renderings Advanced effect brushes to blur, sharpen, lighten, smudge, etc. Precision tools to create, trace copy and pattern entities Full layer control and definition

Utilize sketch data as a trace sketch in PTC Creo Parametric Support for Apple OS

Who needs PTC Creo Sketch?

Concept and Industrial Designers
Rapid exploration of design concepts and ideas

Engineers and Designers

Fast sketching and documentation of design concepts and engineering details

PTC Creo Freestyle Design

Fast creation of high-quality surface models to support 3D Concept Design What is the Freestyle?
New Conceptual Design capabilities for PTC Creo Parametric allowing users to quickly create complex freeform geometry

What does it provide?

Fast creation of freeform shapes and surfaces using sub-divisional modeling capabilities
Start with a primitive shape and manipulate faces, edges and vertices by pushing and pulling While user models with the mesh, the system creates high quality, curvature continuous, manufacturable surfaces

Who needs it?

Concept and Industrial Designers
Great for surfacing novices with no understanding of patch structure

Engineers and Designers

Easily explore shape and style alternatives

Demo
Motorbike cowling Challenge Design a new cowling for the front of the bike 2D concept PTC Creo Sketch 3D surfacing PTC Creo Freestyle

PTC Creo Sketch

Demo

Freestyle
Demo

This presentation contains forward looking information subject to change without notice