Professional Documents
Culture Documents
September, 2009
PUBLICATIONS
Nursing
• AACN News – October issue distributed at the ENA Conference
• AANA Journal – October issue features: Focus on Clinical; Research; Review
Articles
• Advance for Nurses – September 14/21 issue features: Manage with Care;
Historic Trauma: Betty Smith; Bonus distribution at NANN and the American
Health Care Association; September 28/October 5 issue feature: Extra! Med
Surg; Bonus distribution at the American Health Care Association
• Advance for Nurse Practitioners – October issue features: Women’s Health Issue;
Pediatrics: Acute Otitis Media; Bonus distribution at NPACE; American Academy
of Family Physicians; American College of Nurse Practitioners
• American Journal of Critical Care – November issue feature: Annual Index Issue;
Bonus distribution at American Heart Association
• American Nurse Today – October issue features: Introperitoneal antineoplastic
therapy; Wireless voice communication systems; ROI for managers: Bonus
distribution at ANCC; AMSN
• AORN Journal – October issue distributed at the AORN Multispecialty Conference;
OR Manager Conference
• ENA Connection – October issue features: New Design Launch; Disaster
Preparedness; Bonus distribution to ED Nurse Managers
• Home Healthcare Nurse – October issue features: Hospice & Palliative Care
• Journal of Emergency Nursing – October issue feature: Emergency Nurses Week
Issue
• Journal of Nursing Education – October issue distributed at the American
Psychiatric Nurses Association
• Journal of Psychosocial Nursing – October issue distributed at the American
Psychiatric Nurses Association
• MedSurg Nursing – October issue feature: Post-Convention Issue
• NurseWeek – October Clinical Specialty Guide feature: Emergency Department;
Bonus distribution at the ENA Conference; October Professional Development
Guide feature: Future Nurse; Bonus distribution at NSNA Mid-Year
• Nursing Management – October issue features: Bloodless Surgery Programs;
Critical Care; Career Scope: South Central; Bonus distribution at the Clinical
Symposium on Advances in Skin & Wound Care
• Nursing2009 – October issue features: Florida Spotlight; Emergency, Cardiac
Insider; Bonus distribution at AJN; ENA Conference; Clinical Symposium on
Advances in Skin & Wound Care
• Oncology Nursing Forum – November issue feature: Special Ad Study
• ONS Connect – November issue feature: Oncology nurse as a family caregiver;
Bonus distribution at the 10th Annual Institutes of Learning
• OR Nurse – October issue distributed at the FASA
• Orthopaedic Nursing – September/October issue distributed at the Orthopaedic
Trauma Association
• RN – October issue features: Emergency Department Nursing; SIADH; Diabetes
Insipidus; Cerebral Salt Wasting; Bonus distribution at the ENA Convention
• The Journal for Nurse Practitioners – October issue feature: Legal/Malpractice
Editorial Focus; Bonus distribution at ACNP
• The Nurse Practitioner – October issue features: Subclinical Hypothyroidism in
Elderly; Wound Care from Battlefield to Home; Complications of Untreated Strep
Throat; Constipation; Bonus distribution at ACNP; Clinical Symposium on
Advances in Skin & Wound Care
Physician
• AAPA – September 30 issue distributed to 5,000 PA students, non-members
• ACP Hospitalist – October issue feature: Annual Career Guide for Residents
• Advance for Physician Assistants – October issue features: Women and Heart
Disease; Breast Cancer; Orthopedics: Fractures; Pediatrics: Otitis Media; PA
Week 2009; Bonus distribution at American Academy of Family Physicians;
Physician Assistants Education Association
• American Family Physician – Buy 5 consecutive issues, get the 6th free
• American Journal of Cardiology – October issue distributed at TCT: Transcatheter
• Cardiovascular Therapeutics; 15% discount on ¼ page ads or larger
• American Journal of Psychiatry – October issue distributed at the Institute on
Psychiatric Services; US Psychiatric Congress; American Academy of Child &
Adolescent Psychiatry
• Anesthesiology – October issue distributed at the ASA
• Anesthesiology News – October issue distributed at the ASA
• Annals of Internal Medicine – October 20 issue feature: Annual Career Guide for
Residents
• Annals of Emergency Medicine – October issue feature: Meeting Issue; Bonus
distribution at ACEP Assembly
• Clinical Gastroenterology and Hepatology – October issue distributed at the
American College of Gastroenterology; AASLD
• Contemporary Surgery – October issue features: New Techniques and
Technologies; Buy 5 ads, get the 6th at half price
• Current Psychiatry – October issue distributed at the US Psychiatric and Mental
Health Congress
• Emergency Medical Services – October issue distributed at ACEP; Vital Signs;
EMS Expo; AMTC
• Gastroenterology – October issue distributed at the American College of
Gastroenterology; AASLD
• General Surgery News – October issue distributed at the American College of
Surgeons
• JAMA – October 14 issue distributed at the American College of Anesthesiology;
American Academy of Family Physicians; October 28 issue distributed at the
American Academy of Ophthalmology
• JAAPA – September issue distributed at the AAFP Scientific Assembly
• Journal of Emergency Medical Services – October issue feature: Salary Survey
• Journal of Family Practice – October issue distributed at the American Academy
of Family Physicians; Buy 5 ads, get the 6th at half price or buy 11 ads and get
the 12th one free
• Journal of the American Academy of Dermatology – October issue distributed at
EADV Congress
• Neurology – October 6 issue distributed at the American Neurological Association
• Neurosurgery – October issue feature: NASS Annual Meeting Issue
• New England Journal of Medicine – October 8 issue feature: October Resident Reach;
Run your ad 3 times and receive your 4th ad for free
• Oncology Times – Buy 3 issues, get the 4th free
• Ophthalmic Surgery – Buy 2 ads, get the 3rd free
• Ophthalmology Times – October 1 issue feature: AAO Meeting Preview
• OT Practice – October 26 issue feature: Regional Employment Outlook
• Physicians Practice – October issue distributed at Pri-Med East; MGMA; AAP
• Radiographics – October issue feature: Gastrointestinal Radiology
• Retina Today – October issue feature: AMD Pipeline
• Spine – October 1 issue distributed at CNS; October 15 issue distributed at NASS
Pediatrics
• Advance for Nurse Practitioners – October issue features: Women’s Health Issue;
Pediatrics: Acute Otitis Media; Bonus distribution at NPACE; American Academy
of Family Physicians; American College of Nurse Practitioners
• Advance for Physical Therapists & PT Assistants – September 7 issue feature:
Pediatric Focus; September 21 issue features: Mid-Atlantic Regional Supplement;
School PT Focus
• Advance for Physician Assistants – October issue features: Women and Heart
Disease; Breast Cancer; Orthopedics: Fractures; Pediatrics: Otitis Media; PA
Week 2009; Bonus distribution at American Academy of Family Physicians;
Physician Assistants Education Association
• Advance for Respiratory Care & Sleep Medicine – September issue features:
Greater North Central Employment Guide; Asthma: Early Intervention for
Children with Asthma; Ventilation: Management of the Pediatric Airway
• Advance for Speech-Language Pathologists – September 7 issue features: Annual
Dysphagia Edition; Pediatric Feeding Disorders; Therapy Tips: Social Skills for
Children with Autism; September 21 issue features: Annual Stroke
Edition/Aphasia; Autism in Middle Schoolers
• Hem/Onc Today – October 25 issue feature: Focus on Pediatric; Adolescent and
Young Adult Cancers
• Infectious Diseases in Children – October issue features: Emerging Diseases;
Meeting Coverage: Interscience Conference on Antimicrobial Agents and
Chemotherapy; Bonus distribution at AAP and ISDA
• JNS: Pediatrics – October issue distributed at CNS and NASS Annual Meetings
• Journal of Pediatrics – Run your ad 3 times and receive 45% off the 3rd run
• Journal of Urology – October issue feature: Pediatric Urology Supplement
• Pediatric Annals – October issue feature: What’s New Regarding Common Eye,
Ear and Throat Infections; Bonus distribution at the American Academy of
Pediatrics
• Psychiatric Annals – October issue feature: Pediatric Psychopharmacology
Allied Health
• ADHI Health Data Matrix – November issue features: CMT Preferred; Employers
Guide
• Advance for Health Information Professionals – September issue features:
Coding; Medical Transcription; Career Development; Bonus distribution at AHIMA
• Advance for Imaging and Radiation Oncology – October issue feature: New
England Regional Supplement; Bonus distribution at ASTRO; ASRT; RBMA; SDMS
• Advance for Occupational Therapy – September 14 issue feature: Back to OT
School; September 28 issue feature: East North Central Regional Supplement
• Advance for Respiratory Care & Sleep Medicine – September issue features:
Greater North Central Employment Guide; Asthma: Early Intervention for
Children with Asthma; Ventilation: Management of the Pediatric Airway; October
issue features: National Respiratory Care Achievement Award Winners
Announced
• Advance for Speech-Language Pathologists – September 7 issue features: Annual
Dysphagia Edition; Pediatric Feeding Disorders; Therapy Tips: Social Skills for
Children with Autism; September 21 issue features: Annual Stroke
Edition/Aphasia; Autism in Middle Schoolers
• ASRT Scanner – October/November issue features: Celebrate the Profession;
National Radiologic Technology Week
• For The Record – September 14 issue features: HIPAA; Mergers and Acquisitions;
Medication Safety; Bonus distribution at AHIMA; September 28 issue features:
Health Information Exchange; E/M Documentation; CPOE; Bonus distribution at
AHIMA
• Imaging Economics – October issue features: Regulatory Updates; Workstations
& Displays; Disaster Planning; Supplement Emergency Imaging
• OT Practice – September 28 issue feature: Employment Issue; October 12 issue
feature: Driver Rehab for Wounded Warriors
• PT Magazine – November issue features: The Role of Biology and Genetics in
Health Care; Assessing Essential Business Skills; National Outcomes Database;
Bonus distribution at Private Practice Meeting
• Radiation Therapist – Fall issue features: Hodgkin Disease; Pancreatic Cancer
• Radiology Today – September 7 issue features: Cardiac Imaging; Fall Product
Showcase; September 21 issue features: Ultrasound; Special Section: Nuclear
Medicine; Bonus distribution at SDMS
• RT Image – September 7 issue features: Examine Mammography; Examine
Staffing; Executive Forum; Supplement: 25 Most Influential; Bonus distribution
at SDMS; RSNA; BIC; September 14 issue features: Software; Storage;
September 21 issue features: RIS; CT; September 28 issue features: Women’s
Health; Mammography
• Therapy Times – September 8 issue feature: The Difficult Patient; Bonus
distribution at Association of Rehab Nursing; September 15 issue feature:
Elite/Collegiate-Level Athletes; Bonus distribution at ACRM; ASNR; September 22
issue features: Treating Seizures; ADA Conference Preview; Bonus distribution at
the American Dietetic Association; September 29 issue feature: Food Allergies;
Bonus distribution at ADA
• Today in PT – September 28 issue features: Special Travel Section; PT Month
Thank You Spread
Pharmaceutical/Biotechnology
• 24/7 – October issue features: Risk Management; Should Medical Equipment be
Standardized?
• American Journal of Health-System Pharmacy – October 15 issue feature:
Midyear Clinical Meeting: Preliminary Program
• BioPharm – October issue features: Biopharmaceutical Product & Service
Innovations; Supplement: Advances in Vaccine Development and Manufacturing;
Bonus distribution at AAPS Annual Meeting
• News-line for Pharmacists – October issue feature: Fall Student Recruitment
Special
• Pharmacy Today – October issue distributed at the Joint Forces Pharmacy
Seminar
• Pharmacy Week – September 13 issue distributed at the American Colleges of
Clinical Pharmacy and Pharmacology; September 27 issue distributed at the
Board of Pharmaceutical Specialties; Hematology/Oncology Pharmacy Association
• Pharmaceutical Executive – October issue features: Reimbursement; Focus on
Clinical Trials
• Pharmaceutical Technology – October issue features: Solid Dosage Formulation &
Processing; Emerging Pharma Industrial Sites
• The Pharmacist – October issue distributed at the American Society of Consultant
Pharmacists
General Healthcare
• AARC Times – November issue features: Smoking Cessation at the Bedside;
Bonus distribution at International Respiratory Congress
• Advance for Medical Lab – September 7 issue feature: Career Advancement
Guide; September 21 issue feature: Histotechnology Supplement; Bonus
distribution at NSH
• Applied Clinical Trials – October issue feature: IT & eClinical Approaches; Bonus
distribution at AAPS
• CAP Today – October issue feature: POC Chemistry/Immuno; Bonus distribution
at ASC and AABB
• Cardiology Today – October issue feature: Focus on News from the European
Society of Cardiology; Bonus distribution at TCT
• Case in Point – October/November issue features: Case Management Week;
Trends in Workers’ Compensation
• Clinical Advisor – October issue distributed at the ACNP and NPWH
• Endocrine Today – October 25 issue features: Focus on Bone & Mineral
Metabolism; November 10 issue distributed at the American Heart Association
• Endocrine News – September issue feature: Thyroid
• Healthcare Executive – November/December issue feature: Careers and
Leadership
• Healthcare Traveler – October issue distributed at ENA
• Health Management Technology – November issue features: PACS/RIS/Imaging;
Digital Hospitals; Bonus distribution at RSNA
• Hem/Onc Today – October 25 issue feature: Focus on Pediatric; Adolescent and
Young Adult Cancers; November 10 issue features: Imaging Analysis; Case
Challenges; History of Medicine; Palliative Care; Off the Chart
• HFM – October issue feature: Quality
• Medical Laboratory Observer – October issue feature: Infectious Diseases; Bonus
distribution at AABB
• Modern Healthcare – September 14 issue features: Information Edge; Largest
post-acute care companies; September 21 issue features: Payers and
Purchasers; Long-Term Care; Bonus distribution at National Investment Center;
September 28 issue features: Construction Digest; Largest skilled-Nursing
Companies; October 5 issue features: Strictly Finance; Largest Rehabilitation
Providers; Medical Records; Bonus distribution at AHIMA
• Ocular Surgery News – October 25 issue features: AAO 2009 Convention Issue;
Bonus distribution at AAO/PAAO; November 10 issue features: AAO 2009 Post-
Convention Issue; Spotlight on Posterior Chamber Diagnostic and Test
Instrumentation
• Optometry News – October issue feature: Spotlight on Alternative Therapies and
Systemic Care
• Orthopedics – October issue features: Trauma Update; Spotlight on Trauma &
Fracture Management; Bonus distribution at Othopaedic Trauma Association
• Orthopedics Today – October issue features: Spotlight on Spine Surgery;
Osteoporosis; Bonus distribution at Othopaedic Trauma Association
• Psychiatric News – October issue distributed at the US Psychiatric Congress
• Respiratory Care – October issue feature: Journal Symposium – How to Read the
Respiratory Care Literature
• Social Work Today – September/October issue features: Eating Disorders;
Psychotherapy; Social Work Education; Substance Abuse Prevention; Therapist’s
Notebook; Bonus distribution at NASW State Conferences
• The American Journal of Cardiology – November 1 issue distributed at the
American Heart Association
• The American Journal of Psychiatry – October issue distributed at the Institute on
Psychiatric Services; US Psychiatric Congress; American Academy of Child &
Adolescent Psychiatry
• Today’s Dietitian – October issue features: Healthy and Delicious; Nutrition for
Baby Boomers; Bonus distribution at FNCE
LAYOFFS
Health Care Service Corporation
Blue Cross and Blue Shield of Texas announced that it will lay off 57 workers at its
Richardson headquarters. The staff reductions will take place from Oct. 2 through the
end of the year and are part of a plan to adjust staff levels and trim administrative
costs, the company said in a statement. Statewide, 181 positions will be cut. The
move is partly the result of a decision made by the parent company, Health Care
Service Corp., known as HSC, which operates Blue Cross Blue Shield plans in Illinois,
New Mexico, Oklahoma and Texas, Jarvis said. HSC will eliminate 650 positions or
about 4% of its work force across the four states, over the next six months due to
moderated growth through 2010, she said.
Dallas Business Journal
Kaiser Permanente
Kaiser Permanente disclosed plans to eliminate 1,200 jobs in Northern California,
citing uncertainties over the economy, federal health care legislation and shrinking
reimbursements for Medicare. The jobs will be eliminated in the Bay Area, the
Sacramento region, and the Central Valley area south to Fresno, Kaiser Spokesman
Jim Caroompas said. Kaiser eliminated about 2 percent of its Northern California
workforce. Roughly one-third of the affected positions are "temporary, on-call, or
short-hour positions," Westfall said. All 1,200 of the positions are unionized. Jobs
were eliminated at most of Kaiser's medical centers, the health care organization
said. Although the positions are being eliminated immediately, some unknown
number of workers could remain on the job for a period of time.
Contra Costa Times
Neurotrauma 2009
September 7-11
Santa Barbara, CA
31st Annual Meeting of the American Society for Bone and Mineral Research
September 11-15
Denver, CO
Neuroscience 2009
October 17-21
Chicago, IL
Chest 2009
October 31-November 5
San Diego, CA
TRENDS
The MedZilla Report for July, 2009 - Health Care Creates
20,000 More Jobs As Economy Hits Insurers
Health care jobs continue to be both created and lost each month, though the
average of new jobs in the industry remains at 20,000 monthly, and health care
has one of the the lowest unemployment rates of any field in the U.S. However,
companies ancillary to health care, such as insurers, are feeling the economic
pinch more and more.
The declining U.S. economy has begun causing layoffs in areas not traditionally
associated with each other. One of those is in insurance. When companies try to
cut costs, employee benefits are generally part of the mix. For example, when
GM and Chrysler cut their dental coverage, more than 50 people at one dental
insurer were affected. Blue Cross and Blue Shield of Alabama cited similar
troubles when they cut more than 150 people last month. Other services are also
being eliminated – leading to job losses – including social services agencies such
as the Association for Individual Development in Aurora, Ill., which served 1,100
persons with disabilities.
Last month, the MedZilla Employment Report raised the concern that, once
everyone who is not involved in patient care is laid off, who will health care
agencies eliminate? The obvious answer has begun revealing itself in carefully-
worded press releases, such as one from the North Philadelphia Health System,
which said they would be “substantially reducing [their operations and
permanently reducing [their staff by discontinuing a number of programs.” July's
biggest layoffs directly from health care – at least in terms of scope of personnel
– came from Pennsylvania, as the West Penn Allegheny Health System
announced a reduction of 185 people. There were also two big layoff
announcements from the pharmaceutical sector – Caraco, who faces difficulties
due to manufacturing violations, will be forced to cut 350 people, and PPD, a
contract research company, plans to lay off 270 workers nationwide.
Companies actively seeking new employees were most active in New Jersey,
increasing their activities by seven percent; Louisiana and Illinois also jumped
more than two percent apiece. And while job seekers did not much change the
frequency with which they looked for new jobs, it was again New Jersey that was
the most active – applicants there increased their searching by more than one
percent over the previous month, the greatest change among all states.
Job seekers in New Jersey and across the world have a variety of tools available
to them, including niche job sites such as MedZilla.com, but the most visually-
compelling – and therefore often the most reported-upon during television news
broadcasts – is the job fair. A recent report from WXIA-TV in Atlanta, Ga.,
touched upon job seekers' dissatisfaction with job fairs, however, in that many of
the companies represented there suggest the people they meet apply online.
Stephanie Lloyd of Radiant Veracity told the station that the best strategy for
attending a job fair is to treat it as a networking opportunity. Dr. Frank Heasley,
founder and CEO of MedZilla.com agrees: “Never underestimate even the tiniest
amount of face-time with a recruiter or human resource officer. Knowing who you
need to follow up with is immensely valuable information so that, when you do
apply online, you'll know who you're talking to.”
NATIONAL OBSERVANCES
National Food Safety Education Month
National Assisted Living Week (13-19)
National Healthcare Environmental Services & Housekeeping Week (13-19)
Nephrology Nurses Week (13-19)
Neonatal Nurses Day (15)
National Rehabilitation Awareness Week (20-26)
National Surgical Technologist Week (20-26)
National Family Health & Fitness Day (26)
Women’s Health & Fitness Day (30)