Strength:

Strong management can help Nokia lumia phone reach its potential by utilizing strengths and eliminating weaknesses. Having the right real estate is essential to Nokia lumia phone . Location matters, because it helps consumers to utilize Nokia lumia phone s offerings his statement will lead to an increase in profits for this entity.

!ustomers typically rebel against price increases by switching to competing products, but if a company has pricing power, customers will continue using Nokia lumia phone products and services. Nokia lumia phone has the ability to charge customers higher prices "#ricing #ower $%okia Lumia #hone&" has a significant impact, so an analyst should put more weight into it. 'sset leverage allows Nokia lumia phone to use their best operational assets to e(pand their business and improve their market share 'n innovative culture helps Nokia lumia phone to produce uni)ue products and services that meet their customers needs ' strong supply chain helps Nokia lumia phone obtain the right resources from suppliers and delivery the right product to customers in a timely manner "Supply !hain $%okia Lumia #hone&" is a difficult )ualitative factor to defend, so competing institutions will have an easy time overcoming it. *conomies of scale is the cost advantages that Nokia lumia phone obtains due to size. he greater the volume, the greater the advantages Superior technology allows Nokia lumia phone to better meet the needs of their customers in ways that competitors cant imitate Size advantages lower Nokia lumia phones risks. he larger Nokia lumia phone gets, the more resources they have to pursue new markets and defend themselves against rivals. Lower costs lead to higher profits for Nokia lumia phone. ' low cost leader can undercut rivals on price. +ni)ue products help distinguish Nokia lumia phone from competitors. Nokia lumia phone can charge higher prices for their products, because consumers cant get those products elsewhere ,hen given a choice, customers are loyal to Nokia lumia phone. -nstead of targeting all customers, Nokia lumia phone only needs to target new customers in order to grow their business .inancial leverage allows Nokia lumia phone to use their balance sheet to e(pand their business and increase their profits ' strong brand name is a ma/or strength of Nokia lumia phone. his gives Nokia lumia phone the ability to charge higher prices for their products because consumers place additional value in the brand.

Weakness:
'n inefficient work environment means that Nokia lumia phones goods and services are not being utilized properly ",ork -nefficiencies $%okia Lumia #hone&" will have a long0term negative impact on this entity, which subtracts from the entity1s value. ' high debt burden increases the risk that Nokia lumia phone goes bankrupt if they make a poor business decision. -ncreasing risks can increase Nokia lumia phones debt interest payments ' lack of proprietary technology and patents can hurt Nokia lumia phones ability to compete against rivals High staff turnover can hurt Nokia lumia phones ability to compete, because replacing valuable staff is e(penses ,eak 234 can slow Nokia lumia phones growth as competitors out0innovate Nokia lumia phone ",eak 234 $%okia Lumia #hone&" has a significant impact, so an analyst should put more weight into it. ",eak 234 $%okia Lumia #hone&" will have a long0term negative impact on this entity, which subtracts from the entity1s value. hese statements will have a short0term negative impact on this entity, which subtracts from its value. he online market is essential for displaying information and selling products. ' weak online presence can result in lost opportunities for Nokia lumia phone ' weak supply chain can delay the arrival of products to Nokia lumia phones customers. +nnecessary delays can hurt Nokia lumia phone over the long run, because customers will cancel order. ' tarnished reputation can hurt Nokia lumia phones brand in the eyes of a consumer. 5ad ac)uisition can hurt %okia lumia phone by increasing their costs and reducing the value of their combined businesses. 'c)uisitions can also distract from the core business and merge cultures that dont complement each other ,eak management increases business risks and reduces profits for Nokia lumia phone, because they are responsible for the health of the business ,eak customer service hurts Nokia lumia phones reputation and causes customers to flee to competitors, who are more respondent ' lack of scale means Nokia lumia phones cost per unit of output is very high. -ncreasing volume, while maintain )uality, would help reduce those costs.

' weak cost structure means Nokia lumia phones costs are high in comparison to their competitors. ' weak brand means Nokia lumia phone cant charge the same prices for goods and services as their competitors, because consumers dont value the brand.

6pportunities7
.ragmented markets provide many opportunities for Nokia lumia phone to e(pand and increase market share. .ragmented markets have many small competitive who lack the cost advantages of larger companies. Leveraging the balance sheet allows Nokia lumia phone to )uickly e(pand into other markets and products, especially in fragmented industries. 'c)uisition Synergies. he online market offers Nokia lumia phone the ability to greatly e(pand their business. Nokia lumia phone can market to a much wider audience for relatively little e(pense. 8reater innovation can help Nokia lumia phone to produce uni)ue products and services that meet customers need. %ew services help Nokia lumia phone to better meet their customers needs. hese services can e(pand Nokia lumia phones business and diversify their customer base. %ew technology helps Nokia lumia phone to better meet their customers needs with new and improved products and services. echnology also builds competitive barriers against rivals. Looser regulations allow Nokia lumia phone to perform in a way that is most advantages for them and their customers. %ew products can help Nokia lumia phone to e(pand their business and diversity their customer base. *merging markets are fast growing regions of the world that enable Nokia lumia phone to )uickly e(pand. %ew markets allow Nokia lumia phone to e(pand their business and diversify their portfolio of products and services. -nternational markets offer Nokia lumia phone new opportunities to e(pand the business and increase sales.

hreats 7
' bad economy can hurt Nokia lumia phone business by decreasing the number of potential customers. 9olatile currencies make Nokia lumia phone investments difficult, because costs and revenues change so rapidly. -nternational competitors are numerous and difficult to combat, because they can have many competitive advantages that give them an advantage over Nokia lumia phone "-ntl !ompetition $%okia Lumia #hone&" is a difficult )ualitative factor to overcome, so the investment will have to spend a lot of time trying to overcome this issue. :ature markets are competitive. -n order for Nokia lumia phone to grow in a mature market, it has to increase market share, which is difficult and e(pensive. -ntense completion can lower Nokia lumia phone profits, because competitors can entice consumers away with superior products. !hanges to government rules and regulations can negatively affect Nokia lumia phone . #olitics can increase Nokia lumia phone risk factors, because governments can )uickly change business rules that negatively affect Nokia lumia phone business. !onsumers can change their tastes very )uickly. Nokia lumia phone depends on knowing which goods and services consumers want. 9olatile costs mean Nokia lumia phone has to plan for scenarios where costs skyrocket. !autious planning leads to development delays that can negatively affect Nokia lumia phone . 9olatile revenue makes planning difficult, which could delay key investments in Nokia lumia phone business. he availability of substitute products hurts Nokia lumia phone ability to raise prices, because customers can easily switch to another product or service.