Why you need Unica Interact

IBM Unica Suite Overview

Leading Enterprise Marketing Management Technology Build effective and on-going customer communications and dialogue Integrate online, offline, batch & real-time marketing channels Streamline your marketing processes and delivery Utilise marketing KPIs to measure effectiveness & ROI Modular to meet the needs of your marketing business Pull together targeting, analytics planning and optimization into a single place Develop advanced marketing capabilities across your business
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Tuesday, 22 May 2012

2011-2012 Purple Square Consulting Ltd

What is Unica Interact?

Interact is a decisioning engine that allows you to personalise in real time offers presented to customers & prospects through inbound channels, such as :
Website Call centre ATM Cashpoints High Street Store

Uses powerful behavioral targeting analytics and marketerdefined business logic to deliver the optimal marketing message in each channel Combined with IBM Unica Campaign, it enables inbound and outbound marketing to be coordinated into a single strategy for building customer relationships on a single platform.
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Tuesday, 22 May 2012

2011-2012 Purple Square Consulting Ltd

Benefits of Unica Interact

Highly manageable, real-time decisioning logic: a combination of segmentation and business rules enables marketers to easily define strategies for interacting with customers and prospects. Self-learning and arbitration: a configurable Bayesian algorithm combined with integrated offer arbitration builds insight over time to determine the best offer or message to present to each customer or prospect in real time. Performance optimized run-time engine: Unica Interact is Java-based to maximize performance, including multi-threaded processing, database connection pooling, and supports horizontal scaling with runtime server failover. Role-based user interfaces (UI): separate user interfaces for marketers, technical analysts, and operational managers of interactive channels create an uncomplicated and intuitive user experience. Insightful reports and analyses: provide marketing performance analysis, interactive channel activity analysis, campaign strategy inventories, and deployment auditing. Integration with outbound marketing capabilities: Part of a single Interactive Marketing solution at the heart of which is Unica Campaign, enabling inbound and outbound marketing to be coordinated into a single unified strategy.
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How Unica Interact Completes the Marketing Cycle

Campaign & Interact : Completes the marketing loop. Key elements shared between the two (marketing DB, offers, contact hist etc). Ensures a consistent message for your customers & prospects.

Tuesday, 22 May 2012

2011-2012 Purple Square Consulting Ltd

What does an Interact project look like?

PRIMED is the Purple Square Consulting project methodology Phase 1 Prepare
Preliminary workshops to identify scope and define project delivery

Phase 2 Research
Extensive workshop & planning sessions to define channel interaction points, zones, events & offer templates

Phase 3 Implement
Installation and configuration to clients technical environment

Phase 4 Manage
Creation of HTML / Javascript tags (Interact <> Channel interface) Extensive testing of tags, performance test database interface

Phase 5 Educate
Training and knowledge transfer

Phase 4 Deploy
Switchover to live server & live data
Tuesday, 22 May 2012 2011-2012 Purple Square Consulting Ltd

For more information

Visit our website www.PurpleSquareConsulting.com or email us at info@PurpleSquareConsulting.com

Trademark Notification
IBM, Unica, NetInsight, Unica Campaign, Unica Distributed Marketing, Unica eMessage, Unica Interact, Unica Optimize, Unica Detect, Unica CustomerInsight, Unica Leads, Unica PredictiveInsight, Unica NetInsight and Unica Marketing Operations are trademarks of IBM Corporation, registered in many jurisdictions worldwide.