Table of Content

Sr. No. Topics

Introduction Social Media Social Media Marketing Social media platforms Literature review Industry Profile Social Media/Marketing Types of social media Advantages Disadvantages SWOT Analysis Hypothesis, Objective & Scope-problem statement, limitations Methodology-Sampling Technique Data Analysis(Primary and Secondary),Field experience Observations ,Suggestions/Findings/Recommendations Conclusions Bibliography Annexure

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2 3-7 8-15 20-22 23-24 25-27 27-31 31-33 34-36 37 38-39 40-53 54 55 57 59-60

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Article 1 According to B&C the term social media is widely used nowadays. The first time it appeared was in 2004, after LinkedIn created its social networking application. The application is primarily an online technology tool to allow people to communicate easily, utilising the Internet to share and discuss information (B&C, 2010). According to Zarrella, social media is defined best in the context of the previous industrial media paradigm. Traditional media such as television, newspapers, radio and magazines are one-way, static broadcasting technologies. Zarrella argues that magazines and newspapers are distributing expensive content to consumers while advertisers pay for the privilege to insert their ads into the content. Readers, in turn, have no possibility to send the editors instant feedback in the case they disagree with something. New web technologies have made it easy for anyone to create, and most importantly, to distribute their own content. A blog post, a tweet on Twitter, or a YouTube video can be produced and viewed by millions virtually for free. Advertisers do not have to pay publishers or distributors huge sums of money to embed their ads; now they can create their own interesting content that viewers will flock to Also, Weber states that traditional media such as television, radio and newspapers are providing one-way communication; while social media, on the other hand, allows everyone to publish and to contribute in online conversations. He defines social media as the online place where people with a common interest can gather to share thoughts, comments and opinions. The social media is a new world of unpaid media, created by individuals and companies on the Internet. According to Zarrella (2010), social media comes in many forms: blogs micro blogs (Twitter) Social networks (Facebook) media-sharing sites (YouTube) social bookmarking and voting sites (Digg, Reddit) review sites (Yelp) forums virtual worlds (Second Life) Palmer and Koenig-Lewis (2009) also divides social media into the following key categories: Blogs Comprising individuals or firms online journals that are often combined with audio or video podcasts. Social networks Applications allowing users to build personal web sites accessible to other users for exchange of personal content and communication. Content communities Websites for organizing and sharing particular types of content. Forums/bulletin boards Sites for exchanging ideas and information, usually around

special interests. Content aggregators Applications allowing users to fully customize the web content they wish to access. Review According to Zarrella and Weber The social media is a new world of unpaid media, created by individuals and companies on the Internet. Social networking websites allow individuals to interact with one another and build relationships. When products or companies join those sites, people can interact with the product or company. That interaction feels personal to users because of their previous experiences with social networking site interactions. The research Social media plays an important role for business (marketing/promotions) of products will be further explained.

Article 2 -

Indian companies increasingly using social media to win business in 2011

Indian companies have increased their usage of social networks like Facebook, besides blogs, microblogs like Twitter and other on-line fora to win new business in 2011, a survey said.An increasing number of Indian companies are using social media as an effective business tool with 83% firms in India agreeing that without social media activity, marketing strategies cannot hope to be successful, while globally, 74% companies endorse the view, according to the survey by Regus, a leading office-space solutions provider. "Around 52% of businesses globally and 64% in India use sites like Twitter and Weibo to engage, connect with and inform existing customers. In India 67% of firms encourage their employees to join social networks such as LinkedIn, Xing and Video, compared to 53% globally. Two-fifths or 39% of companies globally and 49% of Indian companies devote up to 20% of their marketing budgets to business social networking activity," the survey said.The global Regus survey findings are based on the responses of over 17,000 managers and business owners across 80 countries. In 2010, Regus found that 52% of Indian firms were successfully winning new customers through business social networking activity. A year later, the proportion has risen by 9 percentage points to 61%. The research also reveals that globally also more firms are using social media to connect and engage with existing customers than a year ago.The rising awareness among businesses internationally has seen social networking evolve from a 'nice-to-have' to a necessity. Around 66% of Indian companies and 61% of global firms also emphasised the need for a balance of marketing media, confirming their belief that without a combination of traditional and digital techniques, marketing campaigns would not work."From supply chain management, to leaner working practices, to cloud computing, to increased use of video communications and mobile working, no area of business is being overlooked.Particularly in India, where Nielsen has reported that three out of four social media users visit a social networking site at least once a day, and a discussion forum once a week; more and more companies are leveraging this channel to increase the loyalty of existing customers, and as a successful acquisition tool," Regus South Asia's regional Vice-President, Madhusudan Thakur, said http://www.dnaindia.com/money/report_indian-companies-increasingly-using-social-media-towin-business-in-2011_1552299

Review Social media is emerging very fast or already has emerged quickly in India. It involves lots of service processes which makes the customer experience better while browsing/shopping online. There is a marked rise in use of social media by businesses worldwide as a tool to win new business. The potential in this article is explored on different parameters, the parameters which this research of Social media plays an important role for business (marketing/promotions) of products will explore and is going to be related on social media

CHAPTER 4
Primary Objective Social media plays an important role
for business (marketing/promotions) of products 4.1 Secondary Objectives Social media has become a business Youths rely heavily on social media It has become a very grand tool for marketing of products To know whether social media changes and influences the choices and perception of the consumers towards the product To find out which social networking site people use the most To find out which gender uses social media the most 4.2 Scope of the study The scope of study is limited to the online social media users only. The focus of the study is on social media, any use of the phrase social networking will therefore be referring to the use of social network sites. It is the objective of the study is to know whether social media has become an important tool for buying/purchasing and selling of products. Whether the use of social media actually helps in marketing/promotions of products. Study objective is to examine its various factors. Due to the nature and the subject of the study was age groups of 18-40 (M) (F) only. They use the internet as part of their work. 4.3 Problem Statement The rate at which an individual purchase online is low There are many spams and viruses transferred from the usage of social media Social media is becoming a business which it should not as social media should be for family and friends purpose only.

Hypothesis

Null Hypothesis (Ho) - Social media does not play an important role for business
(marketing/promotions) of products Alternative Hypothesis (Ha)- Social media does not plays an important role for business (marketing/promotions) of products

CHAPTER 5
RESEARCH METHODOLOGY
5.1 Limitation of the Study: The sample size of the study (100) may not represent the actual population that is it may not be representative of the actual population. The limitation of this study is the male and female both of age groups 18-40 respectively. Survey was conducted in residential areas of Kalina, Mumbai. 5.2 Research design: Research design is descriptive in nature. Preference of people is analyzed and quantified to know the factors responsible for their preference. 5.3 Sampling design: Target population: Households of Kalina, Mumbai Sampling unit: Residential areas and working people who use social media at the time of research Sample size: 100 5.4 Data Collection Sources: Secondary Data: Information regarding the project, secondary data was also required. These data were collected from various past studies and other sources like magazines, newspapers, and websites. Primary Data: These data was collected through survey of consumers with the help of questionnaire. Due to time and cost constraints only 100 respondents were selected for getting the primary data by direct interview method. To study the importance of social media, primary data is collected by using a detailed questionnaire which was administered to a small sample of 100 families selected on the basis of convenience sampling method. Research instrument: Structured questionnaire Collection of Data To complete this study primary as well as secondary source of information is used. Analysis techniques: Pie charts

CHAPTER 6
Data Analysis And Interpretation
Secondary Data: Information regarding the project, secondary data was also required. These data were collected from various past studies and other sources like magazines, newspapers, and websites. Primary Data: These data was collected through survey of consumers with the help of questionnaire. Due to time and cost constraints only 100 respondents were selected for getting the primary data by direct interview method. To study the importance of social media, primary data is collected by using a detailed questionnaire which was administered to a small sample of 100 families selected on the basis of convenience sampling method. Research instrument: Structured questionnaire

Collection of Data To complete this study primary as well as secondary source of information is used.

Analysis techniques:

Pie charts

Survey of people The survey is basically constructed in such a way that would help in finding out the preference of people and find out which age group uses the social media more. Survey (Questionnaire) The below mentioned data analysis has been from the research survey conducted for the importance of social media the oil companies. The outcome has been derived from out of 100 forms filled as sample size for the research.

FieldExperience Field experience was good, the people who filled the survey were very helpful and liked the questionnaire. It took 4 days to complete and fill the questionnaires in Kalina, Mumbai.

Tools used to analyseMicrosoft Excel

9. Bibliography
Social Media Analysis www.google.com http://en.wikipedia.org/wiki/Social_media http://en.wikipedia.org/wiki/Social_media_marketing http://www.managementparadise.com/rajbhawi/documents/2277/impact-of-social-media-onyouths/ http://blog.wisdomjobs.com/social-media-and-its-impact-on-youth/

Literature Review: Weber, L (2009) Marketing to social web: How digital customer communities build your business Wiley inc. Zarela, D (2010) The Social Media Marketing Book O Reilly Media, Inc Vol.3, No 3, pp.162-166 DNA - Money Indian companies increasingly using social media to win business in 2011 , Published: Tuesday, Jun 7, 2011 , Place: Mumbai | Agency: PTI