WELCOME

TO
DEV BHUMI COLD CHAIN PVT LTD

   
   
   
   
   
   
   
   
 Dev Bhumi - Brief Profile
 Founded in 1944 with the aim of:
 Procuring, consolidating, storing and selling of Fruit from Himachal Pradesh (the
Fruit Bowl and off-season vegetable provider of India) to wholesale Customers in
India and abroad
 Importing fruit to establish year round supply to wholesale customers

 1990-2000 : Reconfiguration of DB Supply Chain by

 Introduction of State of the Art CA / ULO techniques that enabled DB to reduce
waste to an unprecedented figure of <1 - 1.5%
 Chilled Storage
 Deep Freeze
 Sorting / Grading
 Transport by Reefer Trucks
 Sales Platform Market

 2004-2005 : Developed a new concept for a cold supply chain that enabled
DB to serve new retail distribution channels with top international export
quality products for the home market

 Presently, DB maintains largest presence in Asia’s biggest Fruit & Vegetable

Market - Azadpur, Delhi

 Largest importer of fruits, vegetables, and processed foods

   
 Dev Bhumi - Objective

 Set up world class SDCs (Strategic Distribution

Centers) in the F & V growing areas of India to
 Ensure freshest supplies on the retail shelves
 Organize distribution from farm gate to retail shelves
 Save the current 40% wastage in the Supply chain
 Farm-out planting materials along with requisite
knowledge to increase Quantity & Quality (Under DB’s
YIP Buy-Back-Guarantee) for table & processable
varieties, and introduce new F & V like Blueberry, Red-
Raspberry, Blackberry, Asparagus etc.
 Process Strawberry & Other Fruits in 1st & 2nd
Transformations for Domestic & Export Markets

   
 Visual Outline Himalaya Project (F&V)
Know how
Farmers 
associations
Financial Yield Improvement
Infrastructure Dev Bhumi Programs(YIP) 
Procurement

Dev Bhumi YIP Potential Sponsors:

consolidating Dev Bhumi Partners and 
guarantee associates
Storing

Off Season Imports Sorting/grading Procurement

F & V
Fruit Processing
Packaging

Retail/wholesale/exports
   
 PROPOSED BUILDING
UNDER
CONSTRUCTION AT
MATIANA (HP)

   
 Financial Infrastructure
 Tailor-made solutions to Farmers and Farmers’ associations to support the Yield
Improvement Programs (YIP) by:
 Liquidity Management programs:

 Buyer / Supplier Credits

 Vendor bill purchase Programs

 Account Receivable Purchases

 Channel financing

 State of the art electronic banking platform – Bank Station and web
based reporting
 Debit cards introduction

 Supply chain and vendor services

 Financial commodity management

 Guarantee Program of Dev Bhumi to buy all the produce harvested under
the YIP
 Dev Bhumi Small Harvest/Farmers Consolidating Program

 Dev Bhumi State of the Art Low Risk Storage of Consolidated Lots

 Import / Export Financing of (Off Season) Imports and Exports of Dev Bhumi
 Global Supply Chain Financing

   
 Processing JV
 To process B & C Grades and new processable varieties under DB’s
YIP for the Domestic & Export Markets leveraging
 low costs of production in India and
 the premium imparted by association of the Himalayas
 To make
 Juices & Concentrates
 fruits ready for Industry to mix into Yoghurt & Ice Cream, by the 1st &
2nd Transformations
 dehydrate F & V and process into chips etc.
 To select JV partner
 with ready demand for such processed fruits and
 expertise to participate in DB’s YIP
 Setting up of the JV :
 DB provides Land, Building and Opportunity

 JV Partner provides Technology & Working Capital

 DB holds 52% Equity & Voting Rights, JV Partner holds 48%

 JV is setup as JV Partner’s Company in India

 JV Partner appoints CEO, CFO, COO etc.

 DB appoints Chairman
 Building the JV Organization & setting up of a dedicated
(Procurement & Technical) Team/organization
   
 Packaging JV
 Development of packaging (Euro Collo Module= 60X40; 30X40 and 15X30) for
the Indian Supply Chain that reduces waste in the supply chain to < 5%.
 Testing the designed India/Euro Collo Module packaging to the specific
circumstances of India.
 Setting up of the JV
 Building the JV Organization & setting up of a dedicated Marketing (Marketing &
Sales) Team/organization
 Tuning the supply chain, including the packaging of associated companies and
partners to the new India/Euro Collo Module Packaging standard
 Implementing the first phase of production of India/Euro Collo Module packaging
by:
 Setting up box erecting machine
 Importing folded boxes
 Fine tuning the supply chain based on 80-20 rule
 Testing the supply chain
 Building authority of the supply chain concept by quality, volume and transfer of
knowledge
 Setting up repacking facilities, including box erecting machines, for Off Season
imports
 Implement 2nd phase of Production of India/Euro Collo Module Packaging by:
 Setting up Print, cutting, glewing and erecting machines at Matiana
 Evaluation and scaling up to phase 3 production of sheets in India.
   
 Proposed DB Retail Packing

   
Sustainable Growth and Yield Improvement Programs
 Setting up a chain of model orchards and Know-how transfer Centers
 Setting up State of the Art programs for:
 Fruit Apple Harvest Development Data Base to predict, plan, synchronize
harvesting and plan post Harvest processing for Wholesale/Retail/Export or Fruit
processing
 Setting up State of the Art Fertilizing and Pest Control programs to bring
about:
 Sustainable arable Farming and growth
 Dramatic increase yield/acre of export quality produce for Domestic Market
 Control viruses/diseases by:
 Introducing new improved viruses free graft material
 Develop protocols for grafting
 Setting up a Quality Control/Farmers Consultation Program
 Setting up a Dev Bhumi Guarantee Program of Dev Bhumi to buy all the
produce harvested under the YIP
 Dev Bhumi Small Harvest Consolidating Program
 Development of State of Art Packaging to reduce wastage in supply chain to
< 5%
 Sponsorship, financially for this YIP will be needed from all our associated
partners and Governments
 Setting up and coordinate the multi national Taskforce of national and
International experts with a proven track record, for implementing the
   
Sustainable Growth and Yield Improvement Program.
 STRATEGIC

TRANSFORMATION
Presently DB out-performs all competitors for the present organized wholesale
market in India in terms of Procuring, Consolidating, Storing, Local Sales and
Exports of quality products and facilities.

Due to the expected opening up of the Indian Market for Multibrand Distributors,
DB decided to be ready to accommodate the new supply chain requirements by:

 Transforming into an organization that is able to service New Retail Chain

Distribution Channels competitive with American / European export quality
standards by :
 Scaling up our procuring capacity to procure large (10x) quantities of

quality products
 Setting up a Cold Supply Chain (Producing, Procuring, Consolidating, Storing,

Marketing and Logistics)

 Designing packaging that meets our quality and waste level reduction

requirements
 Setting up Year round supply and repacking facilities and integrate them in

our supply chain

 Setting up a State of the Art financial infrastructure

 Setting up State of the art Agricultural, Horticultural and Floricultural

  support system  
 STRATEGIC OBJECTIVE
 Select 1 or 2 (max) Strategic partners to set up & fine
tune the supply chain before we scale up further (4X)
and then roll out to other chains
 Building Alliances with Strategic partners both
National and International for implementing in 2006-
2008:
 Setting up Floricultural supply chain 2008 – 2011

Partnering group Number of

turnover Retail outlets to
supply

 2008: 163 Crores ($ 40 Million) 200 Stores

 2009: 355 Crores ($ 88 Million) 600 Stores
 
 2010: 895 Crores ($ 224
  Million) 2000 Stores

 VISION HIMACHAL

to insure Sustainable growth

   
 ON GOING PROJECT : VISION
 Turnover USD 1.35 Billion : Apple – Pear – Kiwi for 15K stores

 Facilities: USD 170 Million Investment

 3 hubs / 10 satellites per hub
 2 repacking centers

 State of the Art Retail-Ready Packaging (test pending March 2007)

 Financial Infrastructure:
 Commodity fund
 Banking infrastructure
 Farmers associations

 Yield improvement:
 Re-plantation turnover
 USD 100 Million : high density orchard/year apple
 USD 62 Million : high density orchard/year pear
 USD 62 Million : high density orchards/year kiwi
 USD 62 Million : high density farms/year Berries

 Wageningen University – HP University : investment/year

 USD 10 Million : Extension services
 Laboratories
   Training / knowledge transfer  
THANKING YOU, WE CLOSE WITH
some scenic views from our Matiana Site