Course Outline

RSM250H1S PrinciplesofMarketing Winter2014 CourseMeets:L0301/Wednesday911am/WW126 Instructor: Dr.YuanfangLin(yf.lin@utoronto.ca) Phone/Fax: na OfficeHours: na TeachingAssistant(TA): NegarMokhtarnia (negar.mokhtarnia14@rotman.utoronto.ca) QuestionsAbouttheCourse PleaseemailthecourseTAwithalladministrativequestions.Pleaseseemeafterlecturesor communicatebyemailaboutcontentrelatedquestions.Inallemailcorrespondence,please includeRSM250inthesubjectlineandyourfullnameinthebody. CourseAdministrationIssues Pleasebringyournametentstoclasssothatitiseasyforallofustorefertoeachotherby name.Thisisespeciallyimportantinordertobeabletoassignparticipationgrades. Announcementsandupdates,ifany,willbepostedtoBlackboard.Therefore,makesure thatyouhaveaccesstoBlackboardandthatyouremailaddressisrecordedcorrectlyin Blackboard. CourseScopeandMission Thiscourseisdesignedtointroduceyoutothefundamentalsofcontemporarymarketing throughthediscussionoftheoreticalandpracticalaspectsofmodernmarketing managementandapplicationofmarketingprinciplestorealworldcases.Youwilllearnthe basicconceptsofmarketdefinition,consumerbehaviour,andtheprincipalmarketing

functions:strategy,productdevelopment,branding,pricing,distribution,and communication. CoursePrerequisites RSM100Y CourseExclusions MGT252H1 RequiredReadings 1. PrinciplesofMarketing,NinthCanadianEditionbyPhilipKotler,GaryArmstrong, PeggyH.CunninghamandValerieTrifts,Publisher:PearsonEducationCanada 2. RSM250H1S,PrinciplesofMarketing,Spring2014CoursePacket(ProfessorLin), whichincludes: HarvardBusinessReviewarticleonMarketingMyopia,byTheodoreLevitt HarvardBusinessPublishing(HBP)articleonUnderstandingBrands,byAnat KeinanandJillAvery HBPcaseonMountainManBrewingCompany:BringingtheBrandtoLight HBPcaseonTheBirthoftheSwatch HBPcaseonHarleyDavidson:Preparingforthenextcentury IveySchoolofBusinesscaseonGroceryGateway:CustomerDeliveryOperations ThetextbookandcoursepacketareavailableattheUniversityofTorontobookstore. EvaluationandGrades Eachstudentshallbejudgedonthebasisofhowwellheorshehascommandofthecourse materials.Notethatsomeofthequestionsyouwillbeaskeddonothaveaspecificright answer;therefore,someofthegradingisnecessarilysubjective. Weight Duedate ClassParticipation 10% Ongoing ResearchRequirement 3% SeeResearchRequirementbelow MidTermExam 30% February5 CaseDiscussionPaper 12% ElectroniccopyMarch25;hardcopyMarch26 CaseDiscussion 5% ElectroniccopyofslidesMarch25;hardcopyofslides Presentation March26;hardcopyofpeerevaluationsheetMarch 26;presentationMarch26orApril2 FinalExam 40% DuringFacultyofArts&ScienceFinalExamPeriod TOTAL 100%

Studentsmayberequiredtosubmittheircourseessaystowww.turnitin.comforareview oftextualsimilarityanddetectionofpossibleplagiarism.Indoingso,studentswillallow theiressaystobeincludedassourcedocumentsintheTurnitin.comreferencedatabase, wheretheywillbeusedsolelyforthepurposeofdetectingplagiarism.Thetermsthatapply totheuniversitysuseoftheTurnitin.comservicearedescribedontheTurnitin.com website. CourseFormatandExpectations Thecourseiscomposedprimarilyoflectures.Thepurposeofthelecturesistopresentand discusstheories,concepts,analyticaltechniquesandempiricalfindings.Wewilldiscusstwo casesandmanyexampleswiththegoalofapplyingtheconceptsinthecontextprovidedby thecases/examples. Youareexpectedtodoeachweeksassignedreadingsbeforethatweekslecture. 1.ClassParticipation Thiscoursewillincludemuchdiscussion,soclassparticipationwillbeabsolutely criticalifyouaretobenefitfully.Participationisallaboutbuildingalearningcommunity anditwillbeyourcontributiontothiscommunitythatcounts.Theinstructorsroleduring adiscussionofacaseoranexampleisthatofafacilitatorandmoderator.Intheclasses,we arelessconcernedwithrightorwronganswersthanwearewiththoughtful contributionswhichfollowthediscussionandeitheraddtothedebateormoveitinanew direction.Furthermore,wedontwanttohaveasituationwhereeveryoneiscompetingfor airtime:thisworksagainstbuildingalearningcommunity.Soweproposetograde participationaccordingtothefollowingexpectations: Participationpointsaremainlygivenforcasediscussions,discussionsofexamples, inclassexercises,etc.Moreover,participationpointsaregivenforanswering questionsthattheinstructorposestotheclass.Therearenoparticipationpointsfor askingclarificationquestionsduringthelectureportionofaclass. Everyonewillbeexpectedtoshowupandtobepreparedforclass.Ifyoumustmiss aclass,pleaseadvisemebeforetheclasswhyyouwillbemissingtheclass.Students whorepeatedlyarrivelatetolecturesorwhomisslectureswithoutalegitimate reasonwillhavetheirclassparticipationgradelowered. Everystudentisexpectedtodisplayhis/hernamecardduringclass.Moreover,each studentshouldsitinthesameseatduringeveryclass.Thismakesiteasierforthe instructortokeeptrackofparticipation.

Youshouldgenerallyspeakupinclass.Youshouldbeawarethatgoodparticipation meansqualityofparticipation,asopposedtoquantity.Thefollowingquestionswill beconsideredingradingparticipation: o Docommentsinterpretorintegratefacts(presentedincasesandexamples) usingtheories,concepts,andanalyticaltoolspresentedinthereadingsand lectures? o Cantheparticipantprovideinsightsonwhycertainmarketphenomenabeing discussedinclassareobserved?Furthermore,canhe/sheaddtotheconcepts beingdiscussedinclasswithsuitableexamples? o Cantheparticipantshowtheabilitytochallengetheconceptsbeingdiscussed inclassbygivingcounterexamples/reasons? o Istheparticipantaneffectivecommunicator?Arecommentspresentedina conciseandconvincingmanner? o Doestheparticipantlistentoothercomments?Istheparticipantabletobuild onandevaluateothercomments?Doestheparticipantlearnfromandshow respectforotherspeakersandtheirpointsofview? o Mostimportantly,participationpointsarenotgivenfortherightanswers. Instead,participationpointsaregivenifastudentcomesupwithanyinsight, rightorwrong,aslongashe/shecansupportitwithreasons/examples.Ina similarvein,anycomment,althoughcorrect,ifnotbackedupbyreasonswill notbeawardedanyparticipationpoints. 2.ResearchRequirement MarketingandOrganizationalBehaviourresearchersdevelophypothesesandrun experimentalstudiestotestthesehypothesesagainstactualbehaviour.Theresearch requirementinthiscourseisintendedtosupplementthematerialonmarketingand organizationalbehaviourthatyouencounterinyourcoursesbygivingyoumoredirect exposuretoresearchinmarketingandorganizationalbehaviour.Bysuccessfully completingthisresearchrequirement,youcanearn3%towardyourgradeinthiscourse.In orderthatyoumightbetterunderstandtheresearchprocess,youmayfulfillthis requirementby: participationinthreeresearchstudiesOR analysisofthreearticlesthatreportresearchstudies. Participationinthreeresearchstudies.Toparticipateinaresearchstudy,signup foranaccountonlineathttp://rotmancredit.sonasystems.com.Whenyourequestan account,makesureyoufilloutalloftheinformationaccurately,includingselectingthe correctcourseandsection,toensurethatyoureceivecredit.Onceyouhaveanaccount,you mayreadoverthedescriptionsofresearchstudiesthatarepostedonline.Whenyou identifyastudyinwhichyouwouldliketoparticipate,youmayviewavailabletimeslotsfor thatstudyandsignuponlinetoparticipate.Participationintheactualresearchstudywill takebetween30and60minutes.Youwillbedebriefedattheendofthestudy,andyouwill beaskedtoansweraquestionaboutsomeaspectofthestudy.Onceyoucorrectlyanswer

thequestionyouwillbegivencreditforcompletingonestudy.Youmustcompletethree studiestofulfillyourresearchparticipationrequirement.Youshouldtrytoparticipatein theresearchstudiesearlierintheterm;thereisoftenarushonresearchstudiesduringthe lastweeksofclass,andwecannotguaranteeplacestothosewhoattempttosignupduring thelastweek.Pleasesee"TheRotmanSchoolofManagementParticipantPool:AGuidefor Students"formoredetail.Ifyouhaveanyquestions,pleasefeelfreetocontactDr.Julie Huang(Rotman547)at4169465072orJulie.Huang@rotman.utoronto.ca. OR Analysisofthreearticles.Toanalyzeanarticle,gototheRobartslibraryandfinda copyofoneoftheapprovedjournals.Ifyouareinamarketingcourse,youmayusethe JournalofConsumerResearch,theJournalofMarketing,orMarketingScience.Lookthrough thearticlesfromthepreviousthreeyearsuntilyoufindonethatinterestsyou.Readthe article.Writeasummaryof:1)theobjectivesandhypothesesofthearticle;2)the importanceoftheissuestothemarketingororganizationalbehaviourcommunity;3)the researchreportedinthearticle,includingthedesignofthestudy,thesample,andthe materials(stimuli)usedinthestudy,4)thekeyresults,5)strengthsandweaknessesofthe study,and6)theusefulnessoftheresultstomarketersororganizationalbehaviour practitioners.Theanalysiswillbegradedonapass/failbasis.Youwillneedtoreviewthree articlestocompleteyourresearchrequirement.PleasecontactDr.JulieHuang(Rotman 547)at4169465072orJulie.Huang@rotman.utoronto.caifyouwouldliketoanalyze researcharticlestofulfillyourresearchrequirement.Theanalysiswillbegradedona pass/failbasis. Youmustdothreestudies(eitherthreeparticipations,threeanalysesof articles,oracombinationofboth).Eachstudyoranalysisofarticlewillearnyou1% towardyourgrade.Altogetheryoucanearn3%towardyourgradebydoingthree researchstudies. 4.CaseDiscussionPaper Thepurposeofthisprojectisforyoutoapplytheknowledgelearnedinclasstoareal worldmarketingproblem.Youaretoworkonamarketingcaseandanswerthequestions thatwillbegiventoyoubytheinstructor. Whenyoudiscussyourcase,keepinmindthatbothcreativityandtheactualproblem solutionmatter.Youmustworkingroupsof6studentsforthisproject.Allgroupmembersin eachgroupmustbeinthesamesection.YouhavetoinformtheTAaboutyourgroupand itsmembersviaemailbyJanuary29Wednesday11:59pm.Studentswhohavenot formedagroupJanuary29Wednesday11:59pmwillbeassignedtoagroupbytheTA. Thereafter,studentswillnotbeabletoswitchgroups. Thepapershouldnotbemorethan15pages,doublespacedin12pointTimesNew Romanfont,includinganycoverpage,tables,figuresandappendices,andhavea1inch 5

marginallaround.Notethatwewillnotreadandconsiderthecontentofthepagesthatgo beyondthemaximumnumberofpagesallowed. Therearetwodifferentcasestochoosefrom:HarleyDavidson:Preparingforthe nextcenturyandTheBirthoftheSwatch.Halfoftheclasswillworkononecase,theother halfontheothercase.Theassignmenttoacasewillbebasedonafirstcomefirstserved basis.YouhavetoinformtheTAaboutyourpreferenceforacaseviaemailbyFebruary 12Wednesday11:59pm.GroupsthathavenotchosenacasebyFebruary12 Wednesday11:59pmwillbeassignedtoacasebytheTA.Thereafter,groupswillnot beabletoswitchcases. Pleasenotethatclear,concise,andcorrectwritingwillbeconsideredinthe evaluationofthecasediscussionpaper.Thatis,youmaylosepointsforwritingthat impedescommunication:poororganization,weakparagraphdevelopment,excessive wordiness,hardtofollowsentencestructure,spellingmistakesandgrammaticalerrors. Studentswhorequireadditionalsupportand/ortutoringwithrespecttotheirwritingskills areencouragedtovisittheAcademicSuccessCentre(www.asc.utoronto.ca)oroneofthe CollegeWritingCentres(www.writing.utoronto.ca/writingcentres).Thesecentresare teachingfacilitiesnoteditingservices,wheretrainedstaffcanassiststudentsin developingtheiracademicwritingskills.Thereisnochargefortheinstructionandsupport. AnMSWordversionofyourpapermustbesubmittedtotheTAviaemailby March25Tuesday11:59pm.Ahardcopyofyourpapermustbesubmittedatthe beginningofclassonMarch26Wednesday.Unlessallofthesearereceivedbythe deadline,theassignmentwillbeconsideredlate.Latesubmissionscannotbeaccepted becausethiswouldgivestudentsanopportunitytoimprovetheirpapersonthebasis ofthepresentationsthattheyseeinclass.WriteupssubmittedbyfaxwillNOTbe acceptedunderanycircumstances. 5.CaseDiscussionPresentation Eachgrouphastopresentitscasediscussioninfrontoftheentireclasson March26/April2Wednesday.Eachgroupmemberhastoparticipateinthepresentation. Thetimeallocationofeachpresentationis15minutesplus3minutesforQ&A.(Thoughthis maychangedependingonthenumberofgroups.)Youneedtoprepareyourpresentationin MSPowerPoint.Eachgroupmustsubmitelectroniccopiesofitspresentationbotha PowerPointfile(.pptxor.ppt)andaPDFversiontotheTAviaemailbyMarch25 Tuesday11:59pm.1Eachgroupmustsubmitahardcopyofitspresentationatthe beginningofclassonMarch26Wednesday. The PDF version is a back-up that you would use for your presentation if your PowerPoint file is not formatted as you had intended when you access it on the computer in the classroom. (This has occurred in the past because of differences in default formatting settings.) You can convert your PowerPoint file to a PDF file using various free PDF converters that are available online, such as http://www.freepdfconvert.com/. 6
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 Peerevaluation.Therewillbeashortpeerevaluationsheettoensurethatall studentsdotheirfairshareofthework.Youneedtoprovideapeerevaluationforevery memberofyourgroup(excludingyourself),rateyourpeerscontributions,usingascaleof0 (lowest)to5(highest).Yourgradeforthewholecasediscussionproject(paper=12%, presentation=5%)willbemultipliedbyyourpeerevaluationpercentagescore.For example,supposeyourgrouphassixpeople(includingyourself),andyourfivepeersgiveyou evaluationscores3,3,4,4,and5.Yourpeerevaluationpercentagescorewillbe (3+3+4+4+4)/25x100%=72%.Yourindividualfinalscoreforthewholecasediscussion projectwillbe72%ofyourgroupscasediscussionprojectscore.Ahardcopyofyourpeer evaluationsheetmustbesubmittedatthebeginningofclassonMarch26Wednesday. Astudentwhodoesnotsubmitapeerevaluationwillreceivezeroashis/herpeerevaluation percentagescore. Groupwork.Learningtoworktogetherinteamsisanimportantaspectofyour educationandpreparationforyourfuturecareers.Thatsaid,projectbasedteamworkisoften newtostudentsandyouarethereforeremindedofthefollowingexpectationswithrespectto behaviourandcontributionstoyourteamproject. 1.Readthedocumententitled,WorkinginTeams:GuidelinesforRotmanCommerce StudentswhichisavailableontheRCportalundertheAcademicServicestab. 2.Whenworkinginateam,RotmanCommercestudentsareexpectedto: Treatothermemberswithcourtesyandrespect; Honourthegroundrulesestablishedbytheteam; Contributesubstantiallyandproportionallytothefinalproject; Ensureenoughfamiliaritywiththeentirecontentsofthegroup project/assignmentsoastobeabletosignoffonitasoriginalwork; Meettheprojecttimelineasestablishedbytheteam. 3.Resolvingdifferences:Conflictscananddooccur.Conflictsarepartoftheteams processoflearninghowtoworktogethereffectivelyandcanactuallygenerateexciting debateandcreativesolutionsifmanagedappropriately.Studentteamsare collectivelyexpectedtoresolvedisputesormisunderstandingsassoonastheyarise (andpriortosubmissionofthefinalproject).Incaseswhereteamsareunableto reachamutuallyagreeablesolution,theentireteammustmeetwiththeRotman CommerceTeamCoach2assoonaspossible.TheCoachwilllistentotheteamand helpdevelopoptionsforimprovingtheteamprocess.Allmembersoftheprojectteam mustcommitto,and,utilizetheiractionplans. TheRotmanCommerceTeamCoach,NikoletaVlamis,maybereachedat nikoleta@nikoletaandassociates.comforanappointment.Nikoletaisanexpertinteam dynamicsandfacilitation.NotethatNikoletasroleistoprovideguidance,supportandadvice onteammattersnottoformallyevaluateorassessteamworkforacademicpurposes.
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 3.&6.MidTermandFinalExams Thesewillbeclosedbookteststhatcovermaterialfromthelectures,theguestlecture, cases,andassignedreadingsinthetextbookandcoursepacket.Themidtermwillbeheldin classonFebruary5Wednesday.Thefinalwillbeheldduringthefinalexaminationperiod. Thefinalexamwillbecumulative(coveringthecontentoftheentiresemester). Missedtestsandassignments(includingmidtermexam). Studentswhomissatestorassignmentforreasonsentirelybeyondtheircontrol (e.g.illness)maysubmitarequestforspecialconsideration.Providedthatnotificationand documentationareprovidedinatimelymanner,andthattherequestissubsequently approved,noacademicpenaltywillbeapplied. Insuchcases,studentsmustnotifyRotmanCommerceonthedateofthemissedtest (orduedateinthecaseofcoursework)andsubmitsupportingdocumentation(e.g. VerificationofStudentIllnessorInjuryform)totheRotmanCommerceProgramOffice within48hoursoftheoriginallyscheduledtestorduedate.Studentswhodonotprovide RotmanCommerceortheinstructorwithappropriateorsufficientsupporting documentationwillbegivenagradeof0(zero). Notethatthephysiciansreportmustestablishthatthepatientwasexaminedand diagnosedatthetimeofillness,notafterthefact.RotmanCommercewillnotaccept astatementthatmerelyconfirmsareportofillnessmadebythestudentand documentedbythephysician. TherewillbeNOmakeupmidtermexam.Ifthedocumentationissatisfactory,Iwillmovethe weightofthemidtermtesttothefinalexam(i.e.,thefinalexamwillcarry70%insteadof 40%). AcademicIntegrity Academicintegrityisafundamentalvalueessentialtothepursuitoflearningand scholarshipattheUniversityofToronto.Participatinghonestly,respectively,responsibly, andfairlyinthisacademiccommunityensuresthattheUofTdegreethatyouearnwill continuetobevaluedandrespectedasatruesignifierofastudent'sindividualworkand academicachievement.Asaresult,theUniversitytreatscasesofacademicmisconductvery seriously. TheUniversityofTorontosCodeofBehaviouronAcademicMatters (http://www.governingcouncil.utoronto.ca/policies/behaveac.htm)outlinesthe behavioursthatconstituteacademicmisconduct,theprocessforaddressingacademic offences,andthepenaltiesthatmaybeimposed.Youareexpectedtobefamiliarwiththe contentsofthisdocument.Potentialoffencesinclude,butarenotlimitedto: Inpapersandassignments: 8

Usingsomeoneelse'sideasorwordswithoutappropriateacknowledgement. Submittingyourownworkinmorethanonecoursewithoutthepermissionofthe instructor. Makingupsourcesorfacts. Obtainingorprovidingunauthorizedassistanceonanyassignment(thisincludes collaboratingwithothersonassignmentsthataresupposedtobecompleted individually). Ontestandexams: Usingorpossessinganyunauthorizedaid,includingacellphone. Lookingatsomeoneelse'sanswers Misrepresentingyouridentity. Submittinganalteredtestforregrading. Misrepresentation: Falsifyinginstitutionaldocumentsorgrades. FalsifyingoralteringanydocumentationrequiredbytheUniversity,including(but notlimitedto),medicalnotes. Allsuspectedcasesofacademicdishonestywillbeinvestigatedbythefollowingprocedures outlinedintheCodeofBehaviouronAcademicMatters.Ifyouhaveanyquestionaboutwhat isorisnotpermittedinthecourse,pleasedonothesitatetocontactthecourseinstructor.If youhaveanyquestionsaboutappropriateresearchandcitationmethods,youareexpected toseekoutadditionalinformationfromtheinstructororotherUofTresourcessuchas CollegeWritingCentresortheAcademicSuccessCentre. Studentsareexpectedtoconductthemselveswiththeutmostintegrityduringtheir timeattheUniversityofTorontoand,withoutlimitingtheforegoing,will: Maintainanoptimallearningandworkenvironmentforthemselvesandothers (cooperation,keepingcommitments,attendance,ontimearrival,preparationin advance,participationandnondisturbanceduringclasses); Submitonlyoriginalwork,givingcredittootherswhereappropriate; Neithergivenorreceiveunauthorizedaidinexaminationsoronassignments; Contributesubstantiallyandproportionallytoeachgroupassignment; Ensureenoughfamiliaritywiththeentirecontentsofgroupassignmentssoastobe abletosignoffonthemasoriginalwork; Acceptandacknowledgethatassignmentsfoundtobeplagiarizedinanywaywillbe subjecttosanctionsundertheUniversitysCodeofBehaviouronAcademicMatters; RepresentthemselveshonestlytomembersoftheRotmanCommercecommunity andtooutsiders; RepresentRotmanCommerceappropriatelytotheoutsideworld,andactas professionals(integrity,deportment,reasonablenessandrespect).

Duringclass,pleaseturnoffyourcellphone.Ifyouneedtobereachableviacellphone duringclassduetoexceptionalcircumstances,pleaseensurethatyourcellphoneissetto vibrateandtakecallsoutsideoftheclassroom. RemarkingRequestsforAssignmentsandMidTermExam (ExcludingFinalExam) Requeststohavemidtermtestsandassignmentsremarkedwillbeconsideredifallofthe followingconditionsaremet: 1. thetest/assignmentissubmittedtotheinstructornolaterthantwoweeksafterthe markedtest/assignmenthasbeenmadeavailabletothestudent; 2. thestudentsubmitswithhis/herrequestawrittenexplanationastowhyandwhere he/shebelieveshe/sheisentitledtomoremarks; 3. theinstructorhasnoreasontobelievethestudenthasmadeanychangessubsequent tothetest/assignmentbeingreturned. Studentsshouldbeawareofthefollowing: Severaltests/assignmentsarerandomlyphotocopiedbeforebeingreturned; Itemssubmittedforremarkingwillberemarkedintheirentiretyandthemark awardedmayincrease,decrease,orremainthesame. RemarkingRequestsforFinalExam Aftertheissueoffinalresultsandwithinsixmonthsofthefinalexaminationperiod,astudent mayrequestfromtheOfficeoftheFacultyRegistrar(Room1006,SidneySmithHall)a reproductionofhis/herfinalexamination.If,uponinspection,thestudentwishestohavethe paperreread,he/shemustsetdownreasonsindetailandpetitionthroughtheirCollege Registrarwithinsixmonthsofthefinalexaminationperiod. Studentsshouldnotethatincaseswhereafailinggradeisissued,examinationsmustbe rereadbeforethemarksarereported.Instructorsmaynotsubsequentlyrereadanyfinal examinationexceptontheauthorityofapetition,whichmustoutlinespecificinstancesof disagreementwiththeexistinggradingandanindicationofthegroundsforsuch disagreement. AccessibilityNeeds TheUniversityofTorontoiscommittedtoaccessibility.Ifyourequireaccommodationsfor adisability,orhaveanyaccessibilityconcernsaboutthecourse,theclassroomorcourse materials,pleasecontactAccessibilityServicesassoonaspossible: disability.services@utoronto.caorhttp://www.accessibility.utoronto.ca/.

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 LecturesandcoursematerialspreparedbytheinstructorareconsideredbytheUniversity tobeaninstructorsintellectualpropertycoveredbytheCanadianCopyrightAct.Students wishingtorecordalectureorothercoursematerialinanywayarerequiredtoaskthe instructorsexplicitpermission,andmaynotdosounlesspermissionisgranted(note: studentswhohavebeenpreviouslygrantedpermissiontorecordlecturesasan accommodationforadisabilityare,ofcourse,excepted).Thisincludestaperecording, filming,photographingPowerPointslides,Blackboardmaterials,etc. Ifpermissionisgrantedbytheinstructor(orviaAccessibilityServices),itisintendedfor theindividualstudentsownstudypurposesanddoesnotincludepermissiontopublish theminanyway.Itisabsolutelyforbiddenforastudenttopublishaninstructorsnotestoa websiteorselltheminanyotherformwithoutformalpermission. Blackboard LoggingIntotheCourseWebsite Toaccessthecoursewebsite,goto:http://portal.utoronto.caandloginusingyour UTORidandpassword.IfyouneedinformationonhowtoactivateyourUTORidandset yourpasswordforthefirsttime,pleasegotowww.utorid.utoronto.ca

RecordingLectures

OnceyouhaveloggedintotheportalusingyourUTORidandpassword,lookforthe MyCoursesbox,whereyoullfindthelinkyourcoursewebsites.Ifyoudon'tseethecourse listedherebutyouareproperlyregisteredforthecourseinROSI,wait48hours.Ifthe coursedoesnotappear,cometothelibraryforhelp. 11

EMail Attimes,thecourseinstructormaydecidetocommunicateimportantcourse informationbyemail.Assuch,allUofTstudentsarerequiredtohaveavalidUTmail+email address.YouareresponsibleforensuringthatyourUTmail+emailaddressissetupAND properlyenteredontheROSIsystem.Formoreinformationpleasevisit http://help.ic.utoronto.ca/category/3/utmail.html Forwardingyourutoronto.caemailtoaHotmail,Gmail,Yahooorothertypeofemail accountisNOTadvisable.Insomecases,messagesfromutoronto.caaddressessentto Hotmail,GmailorYahooaccountsarefilteredasjunkmail,whichmeansthatimportant messagesfromyourcourseinstructormayendupinyourspamorjunkmailfolder.

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Date Jan8 Jan15 Jan22 Jan29

# 1 2 3 4

Topics *Introduction

WeeklySchedule(Tentative) Bookchapters(pages),cases, andreadings 1(424);MarketingMyopia 2(4250;5358);5(144167); 6(197209);10(328330)

*MarketingResearch *ConsumerBehavior *Product *NewProductDevelopment *Pricing

*Segmentation,Targeting,&Positioning 8(244253;256273) 9(279282;285293;301311); 10(320321;335343); 11(354366;376379); UnderstandingBrands MIDTERM(inclass) *CaseAnalysis MountainManBrewingCompany NOclass(readingweek) *Communication *Distribution,includingCaseAnalysis *[willconfirmaswemovealong] 14(470471;478490);15(511 514;519522);16(549555) 12(398408;412);Gateway None FinalizedgroupcasedecisionmustbeemailedtoTAby11:59pm.

Jan29 Feb5 Feb12 Feb12 Feb19 Feb26 Mar5 Mar9 Mar12 Mar19

5 6 7 8 9

Finalizedgroupsof6forprojectmustbeemailedtoTAby11:59pm.

DeadlinetodropcoursefromacademicrecordandGPA

10 *[willconfirmaswemovealong] None Electroniccopiesofpaper(MSWord)andslides(PowerPointandPDF) Mar25 mustbeemailedtoTAby11:59pm. Mar26 Hardcopiesofpaper,slides,andpeerevaluationaredueinclass. Mar26 Apr2 11 *PresentationI 12 *PresentationII SCHEDULEDBYREGISTRARSOFFICE

FINALEXAM

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