Professional Documents
Culture Documents
Holliston, MA 01746
508-397-6271
kbowlesey@gmail.com KarenBowles_LinkedIn_Profile
MEMBER ACQUISITION / CONVERSION / RETENTION Originated and executed programs to maximize membership fee income. While in this position, Membership Fee Income grew over $35 million dollars. Consistently increased membership base. Calendar year 2012 concluded with 47,000 incremental members from the previous year equating to $56.4 million dollars in sales and $5.6 million dollars in profit. Positive results came from implementation of training, execution tools and creative direct mail and social media initiatives. Significantly boosted memberships at each retail location by building collaborative relationship with Field Operations team and championing creation of a club-level management position strictly focused on new member acquisition and retention. Promoted brand awareness through mainstream and social media. Customized new store and competitive marketing strategies to meet location annual sales and membership goals, taking share of wallet from competitors. Introduced programs designed for first-year stores to welcome customers, develop customer loyalty, and boost traffic and basket size to meet budgeted sales and membership goals. Ensured membership support tools were in place at store level to facilitate customer retention. Provided ongoing store-level training in renewal strategies, e.g., techniques for interacting with customers. Partnered with IT for program solutions and implementations. Strengthened customer engagement and drove sustained activity through layered programs such as monthly membership option, special menu pricing, surprise-and-delight, refer-a-friend and time-sensitive bonus offers.
EDUCATION ________________________________________________________________ B.A., Business Administration, University of Massachusetts North Dartmouth, MA PROFESSIONAL ASSOCIATIONS ______________________________________________
Massachusetts Network of Executive Women Association for Professional Women Professional Womens Network Marketing Executives Group Big Box Retail ProfessionalsNational