Professional Documents
Culture Documents
11 ships to be introduced in 2013 (10 new, one re-introduced), with 12,125 new beds. A capital investment of +$2.317 Billion US Cruise Line
AMA Waterways AMA Waterways Avalon Waterways Avalon Waterways MSC Cruises Norwegian Cruise Line Pearl Seas Cruises Princess Cruises Silversea Cruises Uniworld Boutique River Cruises Uniworld Boutique River Cruises
Ship Name
AmaPrima AmaVida Artistry ll Expression Preziosa Norwegian Breakaway Pearl Mist Royal Princess Silver Galapagos (Previously Owned) Queen Isabel River Orchid
Capacity
164 108 128 166 2,502 3,969 210 3,600 100 118 60
13 new ships, with 16,702 beds, will join the CLIA fleet in 2014. A capital investment of +$3.395 Billion US Cruise Line
AMA Waterways AMA Waterways American Cruise Lines Avalon Waterways Avalon Waterways Avalon Waterways Costa Cruises Norwegian Cruise Line Princess Cruises Royal Caribbean International Tauck River Cruises Tauck River Cruises Uniworld Boutique River Cruises
Ship Name
AmaSonata AmaReina TBD Avalon Poetry II Avalon Illumination Avalon Impression Diadema Norwegian Getaway Regal Princess Quantum of the Seas TBD TBD S.S. Catherine
Capacity
164 164 150 128 166 166 3,700 3,969 3,600 4,100 118 118 159 3
3 new ships, with 10,960 beds, will join the CLIA fleet in 2015. A capital investment of +$2.466 Billion US Cruise Line
Holland America Line Norwegian Cruise Line Royal Caribbean International
Ship Name
TBD New Class TBD Project Breakaway Plus 1 class Anthem of the Seas
Capacity
2,660 4,200 4,100
2 new ships, with 9,400 beds, will join the CLIA fleet in 2016. A capital investment of +$2.080 Billion US Cruise Line
Royal Caribbean International Royal Caribbean International
Ship Name
Anthem of the Seas TBD Oasis Class
Capacity
4,100 5,400
Total beds and ships in the CLIA North America fleet* at year end: 2011 329,050 beds net 212 ships 2012 342,155 beds net 221 ships 2013 350,606 beds net 227 ships 2014 - 367,146 beds net 235 ships 2015 378,256 beds net 239 ships * Includes ships added and deleted from fleet and CLIA North America cruise line membership changes In the period 2013-2016, 29 ships*will join the CLIA fleet/on order/option, an investment of more than $10.258 billion US *(28 new and 1 refurbished, 14 ocean going vessels and 15 riverboat/coastal vessels) (As of 2/4/2012, the Seatrade Order Book was for 22 ships with 66,831 berths, for an investment of $14.9 billion)
Global passenger forecast in 2013 is 20.9 million guests. (Collective passenger estimate from CLIA North America, Europe, UK, Canada, Canada, Alaska, Asia, Brazil member lines.)
North America, Europe, Brazil and Australasia Cruise Passenger Market Penetration Overview
2011 Population (Millions)
US UK (Includes England, N. Ireland, Wales & Scotland) Australia Canada Germany Italy Spain Scandinavia* Benelux* Switzerland Austria France Brazil Portugal Other Europe NA/Europe/AUS Total North America Total Europe Total* Countries listed Australia Total Global Passenger total NA/Europe/AUS Total Share * Source: CLIA, ECC, ICCA, Abremar - 2011 966.69 347.10 334.60 22.62 312.10 63.07 22.62 35.00 81.80 60.80 46.20 25.50 28.00 7.90 8.40 65.40 199.30 10.60
Pax %
56.1% 9.1% 3.3% 4.1% 7.4% 5.0% 3.8% 1.6% 0.9% 0.6% 0.6% 2.4% 3.7% 0.2% 1.2% 100% 60.2% 23.6% 3.3%
Population (%)
3.348% 2.695% 2.754% 2.180% 1.697% 1.518% 1.522% 1.200% 0.568% 1.532% 1.238% 0.674% 0.348% 0.340% 1.928% 3.230% 1.316% 2.754%
(Rank)
1 3 2 4 5 8 7 10 12 6 9 11 13 14
(Rank)
1 2 8 5 3 4 6 10 11 12 13 9 7 14
*Scandinavia: Norway, Sweden, Denmark, Finland, Iceland *Benelux: Belgium, Netherlands and Luxembourg *UK: England, N. Ireland, Wales & Scotland (includes Eire)
Deployment Trends
Deployment Trends
Princesss new Royal Princess, debuting this year, will feature a Sea Walk, extending 28 feet beyond the starboard side of the
10
11
12
13
When asked what motivates vacationers to pick a particular cruise line: Cruise lines listed, in order: knowledge of a cruise brand, destination/itineraries, and price Agents ranked the top three criteria as: price, cruise brand and destination/itinerary Clients are motivated to switch brands, according to agents, by: pricing, wanting to try a new ship, and new itineraries
Top cruise trends by cruise lines and agents: Cruise lines: global expansion of destinations, smaller ships, globalization of passenger sourcing, shorter cruise offerings Agents: global destinations and itineraries, increase in domestic ports of embarkation, larger ships, smaller/niche market ships, green technology, and shorter cruise offerings General trends: o Entertainment: more large-scale and greater diversity of offerings cultural option, interactive entertainment, age specific entertainment, adults only offerings o Dining: increased culinary education, focus on organic/local/sustainable cuisine, signature restaurants, focus on international cuisines, celebrity chefs, food themed cruises o Accommodations: more choice (price, size, amenities, etc.), customized cabin amenities and technological innovation o Demographic growth: families and multigenerational families, first-time cruisers, social groups, friends traveling with friends, corporate groups, Gen X/Y and first timers
14
15
16