The Art of Marketing

Professional Diploma

Building Through Learning...

Program Overview
As competition is getting fierce and global firms ar e aggressively exploring all potential means of communication to disseminate information about their products and services. The Regional IT Institute has started in 2001 to present the Art of Marketing Professional Diploma to insure the mastering of the latest strategies and techniques in managing the mark eting operations and leverage individual and organizational performance. The Art of Mark eting Professional Diploma is categorized under the Regional IT Institutes professional long-term diplomas in addition to the world class academic degree programs that the institute offers to meet the changing market needs.

Content
The Art of Mark eting Pr ofessional Diploma aims to demonstrate the current and emerging trends and techniques in marketing management and links theory to practice by focusing on future trends of businesses in the global environment.

The main outlines for the 6 modules of the diploma are as follows: Principles of Marketing (21 Hours)
Marketing in a Changing World. Market Segmentation, Targeting and Positioning. Developing the Marketing Mix: 4 Ps. Basics of Marketing Plan. Marketings Influence on Strategic Thinking. Generic Strategies. Competing on Price. Differentiation and Segmentation. MarketShare Strategies. Definition and Classification of Marketing Research. Marketing Research Process. Research Design Formulation. Measurement and Scaling. Questionnaire Design. Data Analysis and Report Writing.

Marketing Strategy (15 Hours)

Marketing Research (30 Hours)

Continued

Your Password for a Brighter T omorrow

Integrated Marketing Communication (24 Hours)

Introduction to Integrated Marketing Communication. IMC Role in Marketing. The Communication Process. Setting Objectives & Budget for the Promotional Campaign. Developing a Creative Strategy. Media Planning, Implementation and Evaluation. Internet Timeline. E-Commerce Highlights. E-Marketing Segmentation. Internet Users Buying Behavior. E-Marketing Concepts and Mix Elements. Basics of Website Design. Introduction to Relationship Marketing. Defining Loyalty and Customer Satisfaction. CRM as a Strategic Approach towards a Better Business. Customer Centric Business Model. Building Blocks for a Customer Centric Enterprise.

Cyber Marketing (12 Hours)

Customer Relationship Management (18 Hours)

Key Benefits

Upon the completion of the program you will gain: An understanding of the marketing function and the important role of marketing. Accelerated building of professional marketing skills. Tools, concepts and analysis to complement your experience.

Participants Profile

This program is designed for executives & juniors whose responsibilities require a solid gr asp of marketing, but whose p ast education and career have not provided them with a c omplete mastery of marketing tools such as marketing managers and specialists with a non marketing prior experience.

Instructors Profile

This program is conducted by a group of practitioners who have a profound academic background as all of the instructors are master degree holders or higher, in addition, they all have a deep practical experience acquired through their work in the field of marketing. This unique mix enriches the professional side of the diploma and allows the participants to apply the theoretical work studied in a more practical context.

Practical Information

Location: Regional IT Institute Premises. Duration: 120 hours. Schedule: Twice a week from 18:00 to 21:00. Registration Requirements: Registration form and 2 photos.

Regional IT Institute Training Programs Department 11A Hassan Sabry Street, Zamalek, 11211, Cairo, Egypt. Hotline: 16147 T: (+202) 2737 6006 / (+202) 2737 5206/7 | F: (+202) 2739 1380 | M: (+2) 0100 668 8959 E: tdp@riti.org | W: www.riti.org

For Information and Registration