Professional Documents
Culture Documents
P R O P O S A L
1 7 7 S o u d a n Av e n u e , To r o n t o , C a n a d a • t e l e p h o n e : 6 4 7 . 6 8 0 . 1 5 3 7 • w w w. k i d p o w e r e d . o r g
Executive Summary
Too
many
children
who
live
in
slum
and
temporary
communities
remain
outside
of
the
effective
reach
of
charitable
and
aid
agencies.
These
children
need
access
to
the
basic
health,
lifestyle
and
educational
information
that
can
help
them
make
informed
and
enlightened
choices
about
their
lives.
Current
programs
have
had
a
hard
time
connecting
with
these
vulnerable
kids.
Kid
Powered
Media
believes
that
the
creative
arts
and
the
children
them-
selves
can
be
harnessed
to
develop
educational
tools
and
solutions
that
will
engage,
educate
and
inspire.
Though
educational
media
for
children
already
exists,
Kid
Powered
is
unique
in
that
it
is
educational
media
for
disadvantaged
kids,
by
disadvantaged
kids.
We
aim
to
teach
children
about
issues
such
as
HIV
/
AIDS,
drug
and
substance
abuse,
personal
health,
education,
gender
equality
and
vocational
training,
using
media
and
experiences
to
more
effectively
reach
them.
Our
idea
was
born
out
of
a
pilot
Hilm
we
created
in
Delhi.
We
gave
control
of
the
media
to
the
kids,
believing
that
the
creative
process
would
not
only
educate
those
children
involved
in
its
production
but
that
the
their
output
would
be
more
realistic
and
credible
to
other
children
in
their
communities
and
their
situations.
Our
decision
to
expand
the
Kid
Powered
concept
is
based
on
the
extraordinarily
positive
response
from
children
who
developed
and
saw
the
pilot
Hilm,
as
well
as
a
number
of
Delhi-‐based
organizations.
Kid
Powered
Classes
–
interactive
learning
workshops
for
children.
Classes
are
built
upon
learning
conversations,
creative
thinking
and
problem
solving
exercises
and
the
use
of
the
arts
to
educate
and
inspire.
Kid
Powered
Films
–
at
the
heart
of
our
program
are
our
low-‐cost
educational
Hilms.
These
Hilms
are
completely
Kid
Powered
–
the
children
are
the
writers,
actors
and
directors.
Kid
Powered
Theatre
–
brings
the
creative
outputs
of
our
Hilms
and
media
to
street,
working
and
slum
children
living
in
communities
throughout
Delhi.
It
also
allows
us
to
engage
and
educate
disadvantaged
chil-‐
dren
who
currently
don’t
receive
traditional
educational,
health
and
awareness
support,
using
an
extremely
impactful
and
cost
effective
learning
medium.
Kid
Powered
Media
will
be
run
primarily
by
ex-‐street
kids
who
have
a
clear
understanding
of
the
challenges
facing
youth
in
India
today.
Their
knowledge,
experience
and
passion
will
make
them
ideal
youth
and
peer
educators.
We
will
train
them
in
the
Hields
of
new
media,
leadership
and
mentorship
to
allow
them
to
adopt
the
Kid
Powered
programs
to
the
needs
of
their
own
communities,
and
by
doing
so,
scale
the
program
across
the
country
while
also
providing
them
with
a
job
and
meaningful
income
K i d P o w e r e d!
1
Our
programs
teach
and
promote
life
and
leadership
skills,
boost
self-‐conHidence
and
give
children
pride
and
ownership
over
creative
and
educational
works
of
art.
Kid’s
become
spokespersons
for
their
Hilms
and
subse-‐
quently
the
issues
they
seek
to
confront.
Importantly,
we
also
give
children
the
opportunity
to
laugh,
learn,
dance,
play
and
express
themselves
creatively.
Kid
Powered
allows
kids
to
be
just
that,
kids.
The Situation
India
has
a
staggering
18
million
children
who
live
and
work
on
its
ur-‐
ban
streets.
Many
them
will
never
go
to
schools,
and
even
those
that
do
likely
will
never
Hinish.
Most
come
from
families
who
have
moved
to
cities
like
Delhi,
Mumbai
and
Kolkata
with
the
hopes
of
Hinding
work
and
escaping
the
crushing
poverty
of
rural
life.
Substance Abuse
The
greatest
challenges
though
are
faced
by
children
who
have
made
this
journey
on
their
own.
These
‘street
kids’,
who
live,
work
and
grow
Anil Kumar played the role of
up
on
the
streets
of
India
with
no
family
face
a
daunting
list
of
the drug pushing chef in our
challenges
in
their
daily
lives. kids pilot film. Unfortunately in
real life Anil and his family suf-
Kid
Powered’s
mission
is
to
work
with
these
children.
fered from the affects of sub-
We
believe
that
a
common
denominator
for
all
disadvantaged
kids
is
a
stance abuse. Anil’s father was
lack
of
access
to
information,
basic
life-‐saving
and
changing
knowledge. an alcoholic. His addiction
caused his health to deteriorate
We
can
be
a
vehicle
for
street,
slum
and
working
children
to
learn
about
and he was no longer able to
issues
such
as
HIV
/
AIDS,
T.B.,
drugs,
empowerment,
education
and
health
and
easily
share
this
information
among
their
peers. work. When Anil’s father’s liver
began to fail he was admitted to
Indian
cultures
and
traditions
also
present
some
unique
challenges
to
a local government hospital.
educating
children
about
sensitive
or
“taboo”
issues
including;
sex,
Unable to eat, he slowly slipped
homosexuality,
anatomy
and
gender
empowerment.
Parents
rarely
away. He passed away on the
speak
to
their
children
about
these
issues,
they
are
not
taught
in
schools
or
by
physicians,
and
communities
occasionally
actively
discourage
aid
16th of May. Anil became the
agencies
from
speaking
on
these
subject
matters. families sole income provider.
K i d P o w e r e d!
2
These
children
also
work,
and
not
from
nine
to
Hive.
Many
spend
ten
to
fourteen
hours
a
day
standing
on
street
corners
selling
magazines
or
collecting
water
bottles.
At
the
end
of
the
day,
they
are
tired.
Traditional
education
programs
or
workshops
can
be
boring,
long
or
take
place
at
times
that
make
it
impossible
for
these
kids
to
attend.
There
are
three
main
segments
of
children
who
Kid
Powered
seeks
to
engage;
These
communities
have
little
or
no
access
to
sanitation
or
clean
water.
Because
of
their
families’
economic
situation,
these
kids
are
often
forced
to
supplement
their
families’
income
through
working
in
a
myriad
of
jobs
-‐
delivering
tea,
working
in
hotels
and
restaurants,
domestic
servants
etc.
These
communities
often
lack
any
educational
services
These
are
children
who
have
a
family,
but
not
only
work
on
the
street,
but
also
live
on
the
streets
at
night.
Their
“homes”
sometimes
exist
of
a
canvas
tent
but
more
often
than
not
they
eat,
live
and
sleep
in
the
open.
Because
they
lack
a
permanent
address
these
children
have
no
access
to
government
services,
including
education.
Street Kids;
Street
kids,
many
of
whom
are
as
young
as
eight,
struggle
daily
on
their
own
to
survive.
Most
of
these
kids
have
run
away
from
rural
villages,
often
escaping
extreme
poverty
and
physical
and
sexual
abuse.
They
travel,
without
tickets,
by
rail
or
bus
to
India’s
major
urban
centres
where
they
arrive
with
nothing
more
than
the
clothes
on
their
back.
They
have
no
access
to
education,
are
forced
to
beg
or
work
as
ragpickers
and
garbage
collectors
to
earn
a
meager
income
and
are
constantly
faced
with
the
struggles
of
life
on
the
street.
They
face
discrimination
and
exploitation
by
both
the
police
and
the
general
public
and
are
subject
to
pimps
and
drug
dealers
who
exploit
their
situation.
Most
never
learn
to
read
and
write
and
all
of
these
kids
suffer
from
chronic
poor
health
and
malnutrition.
K i d P o w e r e d!
3
Our Vision
We
want
to
connect
with
kids
who
haven’t
been
reached
and
re-‐imagine
how
to
work
with
street
and
working
children.
What
is
AIDS
and
how
can
I
get
it?
What
do
I
do
if
I
am
offered
drugs?
How
are
washing
my
hands
and
staying
healthy
related?
Why
should
I
go
to
school?
Where
can
I
get
training
to
get
a
better
job?
We believe it resides in the medium as much as the message.
We aim to use new media to connect, inspire and inform street, slum and working children.
We
seek
to
build
a
platform
for
the
development
of
educational
tools
and
solutions,
created
by
and
for
kids,
as
well
as
the
tools
that
help
them
share
the
results
with
their
peers.
We
will
impart
children
and
their
families
with
the
information
they
need
to
make
informed
health,
education
and
life
choices
and
link
them
to
the
current
government
and
private
organizations
that
can
provide
it.
K i d P o w e r e d!
4
What We Do Differently
Our difference is how we bring media – its creation and distribution – down to the “grassroots” level.
Many
children’s
NGOs
have
developed
excellent,
mostly
high-‐cost,
educational
Hilms,
but
these
are
normally
released
regionally
or
internationally
and
are
often
subtitled
or
dubbed
into
other
languages.
We
establish
the
means
for
local
kids
to
make
Hilms
about
local
issues
with
local
solutions,
to
be
shown
to
their
peers.
Kid
Powered
believes
that
children-‐generated
media
will
allow
us
to
reach
a
large
target
audience
of
children
and
impart
to
them
a
wealth
of
basic,
realistic
and
pertinent
information
–
including
“taboo”
issues
–
in
an
extremely
replicable,
cost
effective
and
impactful
way.
Most
manuals
and
training
materials
for
working
with
children
advise
the
use
of
“props”
or
role-‐playing
as
a
valuable
tool
to
help
kids
comprehend
life
skills
and
issues.
With
the
advent
of
affordable
means
of
production,
we
will
be
able
to
bring
this
approach
to
the
next
level.
This
will
translate
into
Hilms
and
messages
that
children
can
more
easily
relate
to,
believe
in
and
also
judge
that
the
solutions
are
things
that
they
can
achieve.
We
will
partner
with
existing
Delhi-‐based
NGOs
to
facilitate
kid-‐powered
classes
for
the
street
and
working
children
they
assist.
We
will
connect
with
these
hard-‐to-‐reach
kids
by
creating
fun,
interactive
and
creative
workshops
that
bring
them
to
us,
and
lead
in
selected
cases
to
new
Hilms.
We
are
not
trying
to
“trick”
children
into
learning,
but
we
do
think
that
it
is
relatively
easy
for
them
to
have
some
fun
and
be
creative
along
the
way.
It’s
not
only
the
production
of
the
Hilms
that
is
different
but
also
our
distribution.
Kid
Powered
Theatre
will
be
the
Hirst-‐ever
program
to
bring
kid-‐created
educational
media
directly
into
Delhi’s
slum
communities,
using
portable
movie
equipment.
The
power
and
draw
of
mass
media
cannot
be
overstated,
nor
can
their
ability
to
teach
through
story
and
not
just
facts.
K i d P o w e r e d!
5
Our Programs
Films
are
an
incredible
educational
tool.
Numerous
NGOs
and
organizations
use
them
as
a
medium
to
spread
a
wide
variety
of
messages
and
ideas.
Children
especially
are
captivated
by
TV.
By
using
the
interest
and
‘wow!’
factor
that
the
children
have
for
TV
and
movies,
Kid
Powered
Films
creates
short,
very
low
cost,
highly
targeted
and
entertaining
Indian
themed
educational
Hilms
(dance
scenes
and
all),
using
children
from
local
communities
as
the
writers,
actors
and
directors.
The
goal
of
the
Hilms
is
to
bring
awareness
to
basic
yet
invaluable
life
lessons
the
children
wouldn’t
otherwise
learn.
What
makes
Kid
Powered
unique
is
that
the
children
we
work
with
are
the
writers,
actors
and
directors
of
our
Hilms.
These
are
movies
for
disadvantaged
children
by
disadvantaged
children.
Involving
the
Salaam Baalak Trust
children
throughout
the
creative
process
allows
us
to
produce
extremely
relevant
story
lines
and
solutions
to
issues
that
are
con-‐ Kid Powered is honoured to have
fronting
their
communities,
developed
with
a
high
degree
of
realism
partnered with this incredible
that
their
audiences
can
directly
relate
to.
charity. Founded by the director
of the groundbreaking film ‘Sa-
We
will
spend
our
Hirst
few
months
working
with
our
staff
and
kids
to
laam Bombay’, Ms. Mira Nair,
determine
the
“style(s)”
of
Hilm
that
resonate
the
best.
We
envision
S.B.T. has worked for over twenty
creating
three
styles
of
Hilms;
Features
–
Hifteen
to
twenty
minutes
years with the street, working
movies
that
blend
the
sharing
of
real
life
stories
with
educational
and runaway children of Old
messages,
Shorts
–
six
to
ten
minute
Hilms
created
during
our
Delhi. They work directly with
workshops,
and
Stories
–
documentaries
about
street
and
working
over 5000 children each year, pro-
youth
shot
by
the
kids.
viding them with meals, shelter,
We
also
plan
on
creating
interactive
Hilms.
Shot
with
multiple
endings
education and support. They op-
and
outcomes
these
would
allow
children
watching
the
Hilm
to
choose
erate four homes for street chil-
the
ending
and
learn
about
the
consequences
of
the
decisions
they
dren, seven “contact points” for
make.
kids to come to during the day
and a twenty-four hour telephone
We
are
not
out
there
to
create
cinematic
masterpieces.
Some
of
our
“hotline” for children. Kid Pow-
Hilms
may
seem
cheesy,
over
the
top
and
closely
resembling
an
Indian
ered will draw upon the experi-
soap
opera,
but
that’s
what
works!
ence and knowledge of S.B.T. and
Kid
Powered
staff
will
work
with
the
children
to
Hlesh
out
a
script,
its staff.
based
on
our
Classes
(see
below).
This
is
followed
by
a
series
of
acting
workshops,
where
we
work
out
the
scenes
for
the
Hilm,
assign
roles
to
play
and
then
help
the
kids
become
comfortable
in-‐front
and
behind
the
camera.
Finally over one to three days we shoot in their neighbourhoods. We then edit the Hilms in-‐house.
The Hinal part of a Hilms creation involves designing a presentation and workshop to accompany the Hilm
K i d P o w e r e d!
6
during
Kid
Powered
Theatre
screenings.
These
presentations
re-‐enforce
the
theme(s)
of
the
Hilms
and
their
solutions,
while
also
allowing
the
kids
to
participate
in
discussions
Kid
Powered
Classes
will
partner
with
existing
Delhi
children’s
charities
to
help
them
re-‐imagine
how
to
connect
with
street
and
working
children.
Together
we
will
look
not
only
at
the
‘what’,
but
more
importantly
the
‘how’
these
aid
agencies
support
and
educate
kids
through
classes.
Moving
away
from
rote
learning
and
the
traditional
teacher
student
relationship,
our
classes
will
be
built
upon
learning
conversations,
creative
thinking
and
problem
solving
exercises
and
the
use
of
the
arts.
Kids
will
be
able
to
create
educational
posters,
write
and
record
educational
songs,
choreograph
and
perform
dances
and
storyboard
and
act
in
educational
movies.
Some
of
the
classes
will
lead
to
Kid
Powered
Hilms.
The
creation
of
a
Hilm
revolves
around
a
series
of
classes
where
we
introduce
a
subject
matter,
have
an
open
discussion
about
how
this
issue
affects
their
lives,
stress-‐
ing
cause
and
effect,
and
then
using
a
series
of
templates
the
kids
themselves
write
the
story-‐line
for
the
Hilm.
Kid
Powered
Theatre
will
bring
our
Hilms,
their
messages
and
the
power
of
new
media
to
slum
and
temporary
communities
throughout
Delhi.
The
mobile
platform
will
allow
us
to
screen
educational
Hilms
and
conduct
educational
presentations
to
large
audiences
of
youth
and
children
using
a
high-‐impact
and
cost
effective
medium.
Almost
all
children
who
live
in
slums
have
never
been
to
the
movies
and
rarely
have
access
to
television.
This
immediately
creates
interest,
drawing
power
and
attendance
for
our
Hilm
screenings.
Mobile
theatre
will
be
truly
mobile.
Using
portable
projectors
and
computers
there
will
be
no
place
that
we
can’t
go.
Screenings
will
draw
upon
aspects
of
our
Hilm
and
class
programs.
They
will
allow
us
to
introduce
community
speciHic
issues,
present
kid
powered
Hilms
and
solutions
and
use
media
and
theatrical
centric
presentations
to
reinforce
understanding
of
the
issues,
their
ramiHications
and
how
decisions
and
choices
affect
the
outcome.
Our
mobile
theatre
program
will
also
allow
us
to
link
communities
outside
of
the
reach
of
traditional
charitable
organizations
to
government
and
private
assistance
pro-‐
grams
–
micro-‐crediting,
vocational
training,
health
check-‐
ups
and
testing
etc.
7
cost
effectively
while
also
informing
individuals
and
communities
that
these
programs
exist.
Kid
Powered
Theatre
will
also
package
collections
of
our
completed
Hilms
and
media
to
be
used
as
educational
material
for
NGOs
and
charities
working
with
kids.
One,
it
will
be
an
online
distribution
channel
for
our
Hilms
and
media.
Whether
on
the
regional,
national
or
international
level,
it
will
allow
indi-‐
viduals
and
organizations
to
view
and
download
our
material,
free
of
cost.
Films
will
be
posted
online
as
they
are
created,
along
with
supporting
mate-‐
rial
and
bios
of
the
kids
involved
in
its
creation.
Sanjay was a writer and one of the
This
will
also
allow
the
children
to
connect,
most
likely
for
the
Hirst
time,
to
main actors in Nasha (Drugs) - the
the
world
at
large.
They
will
be
able
to
share
their
lives,
stories
and
creativ-‐ film he and his friends created.
ity
-‐
including
print
and
digital
media
-‐
and
we
will
endeavor
to
Hind
a
way
Shortly after we had completed the
for
the
world
to
share
their
thoughts
back
to
the
kids.
project Sanjay’s sister-in law died
Our
online
presence
will
allow
local
organizations
and
government
depart-‐ during child birth. She did not
ments
to
connect
with
us.
One
of
the
beneHits
of
our
program
is
that
Kid
have her baby in hospital, instead
Powered
Theatre
can
easily
serve
as
a
distribution
vehicle
for
programs
and
choosing to have it at home. She
initiatives
from
third-‐party
organizations.
These
‘linkages’
can
supplement
was anemic and bleed out after the
our
programs
by
connecting
children
and
their
families
to
the
resources
and
opportunities
we
present
through
our
Hilms. delivery. The baby, a boy, survived.
K i d P o w e r e d!
8
Our Strategy
Our objective is to expand Kid Powered in the fall of 2009
We
think
Kid
Powered
Media
is
something
to
be
excited
about.
What
we
are
trying
is
new,
and
in
many
ways
unique
and
we
are
can’t
wait
to
roll
out
our
programs.
Through
our
pilot
Hilm,
we
know
the
concept
works.
The
kids
are
excited.
The
productions
can
be
created
in
house
using
consumer
oriented
equipment,
at
very
low
cost.
An
expanded
program
will
enable
us
to
not
only
improve
the
quality
of
our
productions,
but
also
increase
the
number
of
children
we
can
reach
through
the
development
of
multiple
Hilms
and
through
the
distribution
of
a
growing
library
of
titles.
Our
web
site
will
serve
as
a
local,
national
and
international
distribution
centre
for
our
Hilms,
an
outlet
for
Delhi
youth
to
reach
the
wider
world
and
as
an
introduction
to
the
countless
organizations
and
people
who
spend
their
lives
in
the
pursuit
of
helping
others.
K i d P o w e r e d!
9
We
are
searching
for
the
support
of
individuals,
companies
and
foundations
which
believe,
as
we
do,
that
all
children
deserve
access
to
life
changing
and
saving
information
and
who
share
our
passion
for
the
creative
arts
and
media.
If you are inspired by our idea and would like to help, we would love to hear from you. Please contact us;
by email alex_heywood@rogers.com
K i d P o w e r e d!
10