www.asa.org.

uk
info@asa.org.uk 020 7492 2222 Advertising Standards Authority Limited Mid City Place 71 High Holborn London WC1V 6QT

sandra@ebsdigital.com 020 8546 8819 Warwick Lodge, 73 Old London Road KT2 6ND

Score Overview

25% 30% 25%

Domain Strength On-Page Optimization Off-Page Optimization

4% 11% 5%

Readability & Conversion Social Engagement Competitor Analysis

61

Domain Strength

This section checks the strength of your domain using metrics such as Domain Age & Expiry, number of pages indexed by Google and Bing. This section checks various factors like Meta Tags, Word count & density etc for your home page. This section analyses backlinks to your website. We use backlink intelligence tools like SEOMoz and MajesticSEO to audit your website's Off Page Optimization. This section checks for the presence of Contact or Conversion form and audits the readability of your website content using 3 most popular readability formulas. Social signals are becoming more important as part of search engine's ranking algorithm. This section checks Social bookmarking, Social Sharing and Social presence for your website.

On-Page Optimization

Off-Page Optimization

Readability & Conversion

Social Engagement

Competitor Analysis Analysis of how your website compares with 3 other competitors.

A: Domain Strength

Google Pages Indexed

Bing Pages Indexed

8,920

4,080

This is the number of pages of your website, which are present in Google's search engine database. Ideally you should keep adding great content to your website, and each page can bring in new search engine visitors.

This is the number of pages of your website which are present in Bing's search engine database.

Domain Age
Years

Time for Domain Expiry

Year

43

Months

Weeks

Domain age matters to a certain extent and newer domains generally struggle to get indexed and rank high in search results for their first few months.

Do you know that you can register your domain for up to 10 years? By doing so, you will show the search engines that you are serious about your business. This is also a ranking factor.

B: On-Page Optimization
Page Title
ASA - Advertising Standards Authority

Description

The ASA is the UK's independent regulator of advertising across all media, now including marketing on websites. We work to ensure ads are legal, decent, honest and truthful by applying the Advertising Codes.

H1 Tag

H1 Tag Not Found on Home Page

ALT Text

There are 10 Images on the Home page out of which 0 (0%) Images Don't have ALT Text

Hyperlink

There are 76 Hyperlink on the Home page out of which 67 (88%) Hyperlink Don't have Title Text

Word Count

The Home Page has a Word Count of 1000. It should have at least 300 Words of Unique Content.

Inline Style

Total Inline Style :- 31

B: On-Page Optimization Continue...

Onpage Javascript
Total Onpage Javascript :- 6

Blog

Blogging is a great way to reach your target audience with your thoughts, opinions, and offerings on relevant topics.

Sitemap

A site map is a list of pages of a web site accessible to crawlers or users. This helps visitors and search engine bots find pages on the site.

XML Sitemap

This enables you to register the sitemap for the search engine to download from your host server and then index every page url listed on the sitemap. The benefit is that indexing is much more efficient, while tracking the changes more quickly because Google tends to download the sitemap daily.

Robots File

Robots File is a convention to prevent cooperating web crawlers and other web robots from accessing all or part of a website which is otherwise publicly viewable.

Google Analytics Code

You need to monitor your traffic rank as well and see if your optimizations and new content are showing benefits. You will be able to draw conclusions from your competitors and other sites, which relate to your business.

Canonical Tag

Google, Bing, and Microsoft announced support for a new link element to clean up duplicate urls on sites. The main purpose of this link element is to help webmasters and site owners eliminate self-created duplicate content.

200

Site Response Code

When your server receives a request for a page on your site, it returns an HTTP status code in response to the request. This status code gives information about your site and the requested page.

1.75
seconds

Site Load Time

If your page's load time is too long, visitors would simply leave your site before it loads! Page load time is one of the ranking factors of search engine algorithms.

Address
Google can show address in search results. It can also use this information to rank your website in Google Places.

Rich snippets
Using rich snippets like schema tags you can improve your click through rate in google's search results. It's a great way to draw user's attention to your website and increase conversion rates. It gives you distinct competitive edge.

Author
Author tag is a great way to generate trust and authority. Seeing a picture in search results also attracts eyeballs which can increase click through rates.

Breadcrumb
It helps to improve your website navigation. You can showcase important pages and land visitors directly on those pages.

Rating
Ratings are the number one way to draw user attention. It helps establish trust and improves your website's conversion rate.

Reviews
Most web users like reading reviews. If you have them included in search results, it definitely give you an edge over your competition.

B: On-Page Optimization Continue...

Site Security
We have checked 37 pages.
Blacklisted : Virus : Malicious Downloads : Trojans : Backdoors : No No No No No Malware : Drive-By Downloads : Worms : Spyware : No No No No

C: Off-Page Optimization
SEOmoz Linkscape Metrics Moz Rank
MozRank represents a link popularity score. It reflects the importance of any given web page on the Internet. Pages earn MozRank by the number and quality of other pages that link to them. The higher the quality of the incoming links, the higher the MozRank.

7 Out of 10

Domain Authority

81 Out of 100

Using over 150 ranking signals Domain Authority is SEOmoz's calculated metric for how well a given domain is likely to rank in Google.com's search results. Domain Authority scores on a 100-point, logarithmic scale.

Page Authority

85 Out of 100

Page Authority predicts the likelihood of a single page to rank well, regardless of its content. The higher the Page Authority, the greater the potential for that individual page to rank well in search results. Page Authority is scored on a 100-point, logarithmic scale.

14,327
Juice Passing Links

Links can either be 'juice-passing' or 'non-juicepassing.' In short, a link that passes juice is a link that helps the target page rank better. The number of links (juice-passing or not, internal or external) to the url.

28,572
Total Links

MajesticSEO Metrics AC Rank

AC Rank stands for A-Citation-Rank. It is a very simple measure of how important a particular page is by assigning a number from 0 (lowest) to 15 (highest) depending on the number of unique referring external root domains.

10 Out of 15

442,690
External Backlinks

This is the number of backlinks to your website according to Majestic's database. Majestic is one of the largest sources of backlink intelligence tool. Referring domains are the number of unique domains linking to your website. The same IP can host multiple sites. So this is a unique count of a number of Ips from where websites have pointed links to your site. Search engines sometimes discount links coming from sites hosted on the same C class ips. So the more links a website has from different C class subnets, the better backlink diversity it has - which helps the overall SEO.

206

Referring EDU Domain

Number of referring domains from EDUcational domain.

25,564
Referring Domains

14,074
Referring IP

1,644 Number of external backlinks

from EDUcational domain.

Backlinks from EDU

10,057
Referring Subnets

230

Referring GOV Domain

Number of referring domains from GOVernment domain.

2.54

Referring Domain vs Refering Subnets

Ideal ratio should be between 1.25 to 1.50

3,296 Number of external backlinks

from GOVernment domain.

Backlinks from GOV

Organic Keywords ( UK )
We pulled these keywords from Google Keyword Research API. Sometimes Google API can send inaccurate data. Don't worry. We will finalize keywords only after talking with you. # Organic Keyword
1 2 3 4 5 6 7 8 9 [uk advertising] [advertise on tv] [television advertising costs] [adverts uk] [cost of television advertising] [create ads] [current tv ads] [advertisement on tv] [television ads]

Global Monthly Search

110 Less than 100 Less than 100 210 Less than 100 Less than 100 170 Less than 100 Less than 100 Less than 100 Less than 100 110 110 Less than 100 1,000

Competition
73.500229568411% 97.991341991342% 95.370733652313% 30.793530056688% 82.724116161616% 23.243686868687% High High High Low High Low

Your website in Google

2 Not in top 10 Not in top 10 5 Not in top 10 Not in top 10 Not in top 10 Not in top 10 Not in top 10 Not in top 10 Not in top 10 Not in top 10 Not in top 10 Not in top 10 Not in top 10

Your website in Bing

Not in top 10 Not in top 10 Not in top 10 Not in top 10 Not in top 10 Not in top 10 Not in top 10 Not in top 10 Not in top 10 Not in top 10 Not in top 10 Not in top 10 Not in top 10 Not in top 10 Not in top 10

36.161702410676% Medium 47.896184062851% Medium 61.398484848485% Medium 47.473971239488% Medium 35.609465803014% Medium Less than 20% Less than 20% Less than 20% Low Low Low

10 [radio advertisements] 11 [television advertisement] 12 [uk regulations] 13 [financial regulation uk] 14 [uk banking regulation] 15 [uk building regulations]

41.083492397846% Medium

D: Readability & Conversion

Conversion Form
Conversion or contact us forms are the primary way to get leads from your website. Collect contact information from your visitors so that you can follow up with them later and be in touch. Without forms, you can't convert your website traffic into customers.

Readability Metrics
Readability metrics are formulae for evaluating the readability of text, usually by counting syllables, words, and sentences. TV Guide (13 million) and Readers Digest (12 million), are written at the 9th-grade level. The most popular novels are written at the 7th-grade level. This supports the fact that the average adult reads at the 9thgrade level. We checked your home page against the 3 most popular Readability Formulas.

3rd
Grade Flesch-Kincaid
This is also a rough measure of how many years of schooling it would take someone to understand the content.

9
Gunning Fog Index
Gunning-Fog index is a rough measure of how many years of schooling it would take someone to understand the content. The lower the number, the more understandable the content will be to your visitors.

3rd
Grade SMOG Index
SMOG is appropriate to check for text aimed at secondary age (4th grade to college level) readers.

E: Social Engagement

Facebook
Like Button Send Button Business Page Facebook Like Share

Twitter
Share Button Profile Share

Google
Button Installation +1 Button Count

416
Digg Bookmarks

0 445
StumbleUpon

F: Competitor Analysis
It helps to check details about your competitors' websites including Google page rank, seomoz rank, link saturation, link building and some more important data like backlinks, ref domains, GOV & EDU domains.

www.asa.org.uk

cap.org.uk

isba.org.uk

Compare Metric
MozRank AC Rank Link Saturation Google Bing SEOMoz Metrics Domain Authority

Your Website

Competitor 1

Competitor 2

consumeradvertisinglawblog.com /

Competitor 3

7 10

7 8

6 8

5 6

8,920 4,080

2,790 2,120

614 256

1,090 1,040

81 85 14,327 28,572

70 75 13,760 17,687

52 60 1,050 2,051

37 47 1,760 2,677

Page Authority Juice Passing Links Total Links Vs Juice Passing external Links

Non Juice passing + internal Links MajesticSEO Metrics External Links Referring Domains Referring IPs Referring Sub Nets Referring EDU Domains Referring GOV Domains EDU External Backlinks GOV External Backlinks

442,690 25,564 14,074 10,057 206 230 1,644 3,296

147,319 4,950 2,802 2,269 41 41 167 771

38,524 1,673 1,174 991 40 14 189 272

65,469 854 619 515 2 0 4 0