3744 San Viscaya Drive, Jacksonville, Florida 32217 lmichael32217@gmail.com - 410.967.

6766 direct

Lisa Ruth Michael

KEY STRENGTHS
restructuring & revitalizing organizations planning & development of marketing strategy development of strategic alliances & partnerships external account development & management A proven performer in B2B and B2C, who moves easily from vision & strategy to implementation & maximization through analysis. Very well organized & tenacious, with an adaptive & flexible style, eager to be a tremendous asset to your organization.

WORK EXPERIENCE
October 2013 present H&R Block Marketing Coordinator Jacksonville East & West (36 locations in Nassau, Clay, Duval counties & the beaches) develop, implement & drive the district-based marketing plans to the individual office level work with District Managers to identify & prioritize marketing opportunities district-wide weekly, monthly, quarterly basis assist office leaders (CSLs) in the development & execution of office-level local marketing plans lead local marketing event/ street teams offering the highest opportunity for growth in the District (Latino, non-profit, etc) work with all support staff implementing corporate plano-gram specific to office appearance & visibility standards research & engage community organizations & businesses for partnership opportunities increase marketing acumen at the office level through innovative presentations, programs, team coaching, office visits 1:1 June 2013 September 2013 Jacksonville Suns (Florida Marlins AA affiliate) Assistant to Clubhouse Manager (seasonal position) revamped/streamlined inventory and ordering procedures for dry goods, pantry items and catering reworked policies/procedures for visiting clubhouse set up regard lockers, coaches office, trainers room maintained umpires room regarding pre-game & post game food, laundry et cetera per MLB regulation worked with front office staff to ensure seamless outcomes for the hosting of the All-Star game 2013 November 2012 June 2013 Jersey Mikes Subs Director of Marketing & Catering Jacksonville, Florida ranked #1 in nationwide competition for April 2013 Loyalty Card promotion for all Marketing Directors opened newest location at University West - directed grassroot marketing plan & non-profit partnerhsip worked with corporate to increase ROI through marketing & catering programs revamped catering forms, procedures and policies; instituted SOPs for marketing & catering dramatically increased catering & in-store sales through grassroots marketing, networking and outreach programs social media campaign design & implementation; Facebook, Twitter, Instagram, Linkedin, and SEO programs SERVESAFE certification

December 2009 May 2013 Coach (residential nutritional & goal) for Olympic caliber swimmers at The Bolles School. Jacksonville, Florida hosted individual swimmers while residing in the USA and training with Coach Sergio Lopez-Miro
demonstrated ability to identify individual needs, define/set goals and nutritional needs adept at working collaboratively with challenging athletes, continually providing support and insight communicated with coaching staff/athletes to provide peak outcomes throughout their training cycles

March 2005 August 2007 Golds Gym at the Power Plant Corporate Sales Coordinator/Co- General Manager
designed/implemented corporate sales/outreach/Buddy Boot Camp Program using e-mail & direct mail always exceeded monthly goals throughout franchises in the Northeast trained staff on proper follow-up techniques/sales development to facilitate increase in ROI percentages worked with front desk staff/personal trainers to successfully maintain/develop relationships with members earned team/gym/individual monthly bonuses by increasing retention of existing members, increasing corporate & individual memberships & personal training session sales

August 2000 February 2005 The Deafness Research Foundation Special Assistant to John (Jack) P. Wheeler III, CEO Special Assistant/Liason for Mr. Wheeler to funding resources & government officials/agencies coordinated lobbying efforts for the foundation, provided grant writing expertise and insights as well as thorough working
knowledge of the inner workings with various interest groups in and around the Washington, DC area.

PROFESSIONAL DEVELOPMENT
+ Jacksonville Chamber of Commerce Downtown Events Committee member 2012 present + The Bolles School Bulldogs Swim Team Meet Volunteer Hytek/SST & Announcer 2011 - present + The Bolles School Parent Association Staff Appreciation Committee member 2011 present + Bishop Kenny High School Booster Club member & volunteer 2013 + The LaVilla School Wind Ensemble Booster & Volunteer 2011 - 2013 + ICARE Homeless Day Center (JDRC) Committee Member and spokesperson 2011 -present + Celebration Church Careforce training 2011, Sisterhood volunteer 2009 2012 + Baltimore Messenger (Patuxent Publishing) - Columnist 2004 REFERENCES AVAILABLE UPON REQUEST