Brand Management Questionnaire of Dentonic

Submitted To: Prof.Mansoor Ahmad Submitted By: Ansir Tauseef Rana Syed M. Hassan Raheel Asghar L1f12mbam1312 L1f12mbam1314 L1f10mbam2064

SECTION B

1. What does this character remind you of?

2. Dentonic reminds you of? Dentonic Tooth Powder Dentonic Paste

3. What product you use for mouth refreshment? Tooth Powder Tooth Paste Mouth Wash

4. Which brand comes to your mind whenever you go to buy toothpowder/Paste? Dentonic Pepsodent Medicam Colgate Any Other

5. Have you ever used Dentonic? Yes No

6. Which Dentonic product you usually prefer? Tooth Powder Tooth Paste

7. Have you ever seen the Dentonic advertisement? Yes No

8. Through which medium you ever see Dentonic advertisement? (You can choose more than one option) Newspaper Transport branding Radio TV ad Press releases Different events

9. Through which of the following you recall Dentonic? Taste Packing

10. Do you believe that Dentonic advertisement has successful in conveying their message to you through an advertisement? Strongly disagree Disagree Neutral Agree Strongly agree

11. Do you think that Dentonic is giving Quality product according to its Price? Strongly disagree Disagree Neutral

Agree Strongly agree

12. When you hear someone using Dentonic what persons comes to your mind? Upper Class Upper Middle Class Middle Class Lower Class Others ________

13. Would you like to use the Dentonic again? If it is re-launched Yes No

14. How did you felt after using Dentonic Powder? Strongly Satisfied Satisfied Neutral Dissatisfied Strongly dissatisfied

15. Were you satisfied with the usage of Dentonic Powder? Strongly Satisfied Satisfied Neutral Dissatisfied Strongly dissatisfied

16. Did you have any problem in usage of Dentonic Powder? Yes No

17. How was the quality of Dentonic Powder? Good Quality Average Below The Average Bad Quality

18. Rank the following brands from (1-10), as 1 for lowest and 10 for highest? Factors Quality Price Packaging Taste Size Varieties Dentonic Pepsodent Medicam

19. What is your attitude and thinking towards Dentonic? Best Good Neutral Bad Worst

20. Dentonic Tooth Powder gave you pleasure after using? Strongly agree Agree Neutral Disagree Strongly disagree

21. Please rate the product behavior of Dentonic? Excellent Good Average Bad Very Bad

22. Are you familiar with Dentonic Tooth Paste? Yes No

23. Did you have any problem while purchasing Dentonic? 24. Do you like to tell your friends, family and people around you to try Dentonic? Yes Never

Strongly agree Agree Neutral Disagree Strongly disagree

22. Would you recommend Denotnic to others? Yes May be No Never

23. Dentonic Tooth Powder gave you proper Satisfaction? Strongly agree Agree Neutral Disagree Strongly disagree

24. Were you happy with the price of Dentonic? Yes No

25. What do you think about the taste of Dentonic? Refreshing Satisfactory Average Bad

26. Dentonic is easily available to your nearby store? Yes No

27. What do you think which age group mostly prefer to use Dentonic? 15-25 26-35 36-45 46-55 or above

28. Do you think Dentonic is unique from others? Strongly agree Agree Neutral Disagree Strongly disagree

29. Did your experience of usage of Dentonic was good? If no, what was the reason? 1:

2:

30. Gives two reasons why would you prefer Dentonic? 1:

2:

Personal Profile

Name: Gender: Age: Martial Status: Single Married

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Occupation: Student Housewife Business Others _____________

Income: Less than 10000 10000-30000 30000-50000 50000-70000 More than 700000

Area of Residence:

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