//B-DC204 PRACTICAL STUDIO 2B: //Design Thinking And Practice

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:: development of specialist area and conceptual skills > academic year two zero one three/two zero one four // semester 2

---- BA (Hons) Design Communication Programme ---- Faculty of Design // LASALLE College of the Arts

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///LEVEL2
In Level Two, the skills and understanding you have acquired at Level One continue to be developed while new techniques of practice and wider areas of knowledge are introduced. As independent study is highly regarded at this level, you will take on a proactive and proficient approach towards learning. The teaching approach encourages you to be engaged and experimental to develop an understanding of design practice. You will respond to specialist briefs and develop your strengths through a variety of projects. At the end of it all, you have an option to exit at this level with a Diploma of Higher Education in Design Communication, or progress to level 3 - undertaking a formal interview and portfolio review process.

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-------------CONTENTPAGE
p5 p6 p6 p8 p9 MODULE DESCRIPTION TEACHING METHODS AIMS & LEARNING OUTCOMES ASSESSMENT SPECIALISM PROJECTS
//AC lecturer: kathryn shannon sim //GC lecturers: stanley lim/yasser suratman/kevin yeo //IC lecturer: lim guowen

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SPECIALISM PROJECTS TIMELINE LIVE PROJECTS

//lecturer: jessica chua/andri afandi

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LIVE PROJECTS TIMELINE

CONTACT LIST
//full time staff/part time staff

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CREDITS: 40

B-DC204 / Semester: 2 / Weeks: 16-30

Main Module: Practical Studio 2B: Design Thinking & Practice Status: Compulsory Pre-requisites: All Level 1 Modules and DE2105 Learning components: LIVE Projects Number of contact hours per week: Practical Studio 3 hours Practical Tutorial 3 hours LIVE Projects 3 hours

:: MODULEDESCRIPTION
This module continues your design development and individual critical approach to learning and making. It focuses on problem solving with conceptual approaches that involve looking into various methods of analysing and experimentation with visual forms and progressive ideas. You will look into developing your critical thinking skills and focus on the language of design communication. In this semester, you will select a specialism project that investigates into design issues related to interdisciplinary modes of communication, design methodologies and conceptual explorations. You will also experiment with unfamiliar ideas and challenge the creative thinking and process. Within the studio practice, you will continue to gain more exposure to experiential learning through LIVE projects or Industry talks, where you acquire to pick up industry-based knowledge and understanding from the creative professionals. This will allow you to engage meaning & concepts from professional practices into the studio projects. The Creative Process Journal (CPJ) document and describes the working practice and shows how you reflect upon the evolution and development of the creative concept. Producing a CPJ will help you to understand and evaluate upon your own creative practice. This will become a visual and textual record of your creative evolution as a thinker and
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designer. In this way, you learn to describe, analyse, reflect and evaluate your own knowledge, experience and process. You may use a wide range of media to articulate the creative process, including e.g. image, text, interactive media or sound. Self-evaluation and peerevaluation are encouraged to help in the development of critical awareness of the creative process.

:: TEACHINGMETHODS
Lectures Seminars Projects/Tutorials Critique Reviews Practical Coursework For a complete reading list, refer to student handbook.

:: AIMS
To enable you to undertake a specialised project that focuses on your creative and conceptual skills through a specialism brief. To enable you to broaden your professional practice knowledge & multiply your experience as a creative problem solver. To develop your understanding of the contextualisation of theory and practice and focus on the synthesis of relevant theories through discussions and project presentations.

:: LEARNINGOUTCOMES
On successful completion of this module, you will be able to: Knowledge and Understanding Apply a sound understanding of the design process and produce a significant body of work in response to the chosen specialism brief/s. Cognitive Skills The understanding of problem solving and apply relevant knowledge and experience in making appropriate decisions. Practical and Professional Skills Extend a range of conceptualisation skills and sound learning process in different design centric framework and an extended problem solving process in a specific specialism area. Communicate through visual and verbal means a range of employed techniques in conceptualising practical ideas and creative proposals through a coherent
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understanding of the subject area and the audience. Transferable Skills Develop confidence in working independently in identifying solutions through theoretical, technical and practical responses.

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:: ASSESSMENT
Continuous Assessment: _Practical Studio (Summative Credit 80%) Work-In-Progress Week 7 (40%) Work-In-Progress Week 12 (Indicative banding) Final Assessment *Practical Portfolio Week 15 (60%) _Creative Process Journal (Summative Credit 20%) CPJ-In-Progress Week 7 (40%) CPJ-In-Progress Week 12 (Indicative banding) Final **Creative Process Journal Week 15 (60%) * Practical Portfolio is a body of work, which should combine the key projects, assignments and LIVE projects (in the format of a booklet) that had been achieved over the year. This includes key demonstration of practical and technical skills acquired for the module. ** Creative Process Journal is an independent collation of the various design process and thinking, design research and idea generation to be archived in a practical book sized no smaller than A5. This CPJ should also include visual research and design materials that can be relevant to your design discussion and developments. Refer to student handbook for detailed marking criteria.

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::PROJECTS
>>>LEARNING COMPONENTS: Practical Studio & Practical Tutorial >>>NUMBER OF CONTACT HOURS PER WEEK: 3 hours for Practical Studio and 3 hours for Practical Tutorial >>>MANDATORY ITEMS: Negotiated studio outcomes for areas of research interest Design Process Chart Creative Process Journal >>>ASSESSMENT METHODS: The Final Assessments will showcase the students inquiry into their areas of research interest, CPJs and other mandatory requirements. >>>FEEDBACK MECHANISMS: Formative Feedback on Week 7 and Week 12 Summative Feedback on Week 16

___PROJECTBRIEF
The act of design, from a laypersons perspective, more often than not, seems to be focused on the finished product or the contextualized solution. However, as design practitioners, we know that design not just about the final outcome, but an arduous process that involves stages of problem identification and research before ideation and creation. Prominent graphic designer Paul Rand makes a strong case for the value of research, stating, "ideas may also grow out of the problem itself, which in turn becomes part of the solution." The more we know about the area of interest or problem and the deeper we branch in related areas, the more dynamic the process of ideation and naturally, the more innovative and exciting the finished product. >>>PROJECT PLAN This semester acts as a precursor to BA Level 3 course by preparing students to address their identified areas of research interest. This semester 2s course will be focused on the value of research and the extensive inquiry into areas of research interest. Students will be given themes (see below) to begin with, along with several research materials to accompany each theme. They will then be required to respond to the themes by selecting an area of research interest or message that they would focus on. Moving on from there, students will build a repository of research into the chosen area of research. This bulk of information will then be designed in a way that clearly communicates their area of interest.

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>>>THE THEMES
Social Impact / Public Good Asian Sensibilities Urban Sociology Value Systems / Object and Material Culture

::TIMELINE
* Please observe the following dates, and check the Learning Portal for regular updates, readings and detailed briefs. Week 1 Introduction to the structure of the course Introduction to the themes and areas of research interest Week 2 Begin initial research surrounding areas of research interest Present textual and literary research on themes and areas of research interest Week 3 Present photo-ethnography and visual research on themes and areas of research interest Present case-study research on themes and areas of research interest Exercise on narrative writing for themes and areas of interest Contextualization of primary research into insights related to identified research intention Work check for documentation of research and CPJ Formative Feedback Week 8 Project Week (No classes / Independent research)

Week 4

Week 5

Week 6

Week 7

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Week 9

Presentation of research insights based on identified area of research interest Production of negotiated outcomes for research documentation

Week 10

Expansion of research and research insights Production of negotiated outcomes for research documentation

Week 11

Production of negotiated outcomes for research documentation in preparation for Work-in-progress show Work-in-progress Peer-to-Peer Critique Week

Week 12

Week 13 Week 14

Production of negotiated outcomes for research documentation Final work check before Final Assessments Production of negotiated outcomes for research documentation

Week 15 Week 16

Independent Study Final Assessments

IM PORTANT: As Semester 2 is based on specialism major, all works must be produced within Practical Studio class.

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::LIVE PROJECTS
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>>>LEARNING COMPONENTS: LIVE Competitions, mentorship challenge, as well as community and collaboration projects. >>>NUMBER OF CONTACT HOURS PER WEEK: 3 hours for practical and consultation >>>MANDATORY ITEMS: 1. D&AD New Blood Awards 2014 entries (all specialisms) 2. TBC >>>ASSESSMENT METHODS: All project outcomes done for LIVE project will culminate into a well-designed booklet to be submitted for the Final Assessments. In addition, all design processes must be meticulously documented in your creative process journal. >>>FEEDBACK MECHANISMS: Weekly progress through contact hours >>>IMPORTANT: LIVE Projects class should not be a class where you just come in, mark your attendance and go off to do your individual stuff or run errands. This semester, you will dedicate your time to work on REAL, LIVE briefs, as part of industry-base learning, in D301; EVERY WEDNESDAY (unless otherwise stated), BETWEEN 2PM TO 5PM. All project briefs under LIVE Projects will be furnished according to the timeline, due to the nature of the class. Please check the learning portal on a regular basis for updates and important notices that require your attention/action.

_MARKINGCRITERIA
All co-curricular activities, projects and assignments in this component will look into Industry-based Learning, which is present throughout your studies in the Design Communication programme. Hence, your outcomes will need to be cumulated in a printbased format (booklet) as advised to you by the lecturer-in-charge or otherwise depicted in this module guide. The mentioned format is required as part of your Final Assessment on Week 16. Refer to Page 7 of this document or the student handbook for more information pertaining to Assessment.

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//TIMELINE
* Please observe the following dates, and check the Learning Portal for regular updates, readings and detailed briefs. Week 1 Introduction to LIVE Projects Briefing for D&AD New Awards 2014 (Compulsory for all Level 2 students to attend) All Level 2 students to work on D&AD New Blood Awards 2014 (Compulsory for each student to take up at least one brief cross-specialism grouping is allowed) All Level 2 students to work on D&AD New Blood Awards 2014 (Compulsory for each student to take up at least one brief cross-specialism grouping is allowed) All Level 2 students to work on D&AD New Blood Awards 2014 (Compulsory for each student to take up at least one brief cross-specialism grouping is allowed) All Level 2 students to work on D&AD New Blood Awards 2014 (Compulsory for each student to take up at least one brief cross-specialism grouping is allowed) All Level 2 students to work on D&AD New Blood Awards 2014 (Compulsory for each student to take up at least one brief cross-specialism grouping is allowed) Submission of D&AD New Blood Awards 2014 Briefing for second project: 1. TBC Advertising Communication Students

Week 2

Week 3

Week 4

Week 5

Week 6

Week 7

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only 2. TBC - Graphic Communication Students only 3. Cross-Faculty Collaboration Image and Communication Students only Week 8 Week 9 Project Week (Independent Study) Students to work on their tasked specialism industry-led projects Students to work on their tasked specialism industry-led projects Students to work on their tasked specialism industry-led projects Submission of: 1. TBC Advertising Communication Students only 2. TBC - Graphic Communication Students only 3. Cross-Faculty Collaboration Image and Communication Students only

Week 10 Week 11 Week 12

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:: CONTACTLIST
: FULL-TIME STAFF Joselyn Sim Programme Leader joselyn.sim@lasalle.edu.sg kathrynshannon.sim@lasalle.edu.sg colin.faulks@lasalle.edu.sg jessica.chua@lasalle.edu.sg michael.chen@lasalle.edu.sg andri.afandi@lasalle.edu.sg stanley.lim@lasalle.edu.sg vicente.delgado@lasalle.edu.sg yasser.suratman@lasalle.edu.sg guowen.lim@lasalle.edu.sg Kathryn Shannon Sim Lecturer-In-Charge Colin Faulks Jessica Chua Michael Chen Andri Afandi Stanley Lim Vicente Delgado Yasser Suratman Lim Guo Wen : PART-TIME STAFF Basit Khan Benson Chong Darrick Ma Darryl Lim Felix Sng M. Dhiya Kelvin Lee Kevin Ou Kevin Yeo Lawrence Teo Lim Su Fan Lecturer Lecturer Lecturer Lecturer Lecturer Lecturer Lecturer Lecturer Lecturer Lecturer Lecturer basit.khan@lasalle.edu.sg benson.chong@lasalle.edu.sg darrick.ma@lasalle.edu.sg darryl.lim@lasalle.edu.sg felix.sng@lasalle.edu.sg rahman.dhiya@lasalle.edu.sg kelvin.lee@lasalle.edu.sg kevin.oui@lasalle.edu.sg kevin.yeo@lasalle.edu.sg lawrence.teo@lasalle.edu.sg sufan.lim@lasalle.edu.sg Lecturer Lecturer Lecturer Lecturer Lecturer Lecturer Lecturer Lecturer

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Mimi Shamsuddin Ng Yongyi Tay Siang Hwee

Lecturer Lecturer Lecturer

mimi.shamsuddin@lasalle.edu.sg yongyi.ng@lasalle.edu.sg sianghwee.tay@lasalle.edu.sg

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