Professional Documents
Culture Documents
Mail Strategies Spring08
Uploaded by
Kern USACopyright
Available Formats
Share this document
Did you find this document useful?
Is this content inappropriate?
Report this DocumentCopyright:
Available Formats
Mail Strategies Spring08
Uploaded by
Kern USACopyright:
Available Formats
/1,
-
--1
Ê£ÊÊÊÊ-*, ÊÓään
£{
9
*
/
Ê9"1,Ê-*
Ê
-
,/
,-Ê,
½/Ê
*/Ê
/1,
-
,1 ]Ê/½-Ê
"-/ Ê
9"1Ê "
9ÊÊ
9Ê7 Ê°
1 /
,Ê
/ £n
>«ÌÕÀ}Ê-ÕÃÌ>>Li
->Û}ÃÊÊÌ
iÊÃiÀÌ}ÊÀÊ
Ê ÜÊÌ`>Þ½ÃÊ«iÀ>Ì>Ê>VÌÛÌiÃÊLiVi
ÌÀÀܽÃÊ«ÀwÊÌÊ
ÞÊ/ÀÞÊ*ÜiÀ
Ê "6/" - ÓÓ
Ê / iÊ `ÊvÊ i}Ê ÀiVÌ
ÀiVÌÊ>}ÊV>ÊÃÌÊLiÊivviVÌÛi°Ê9ÕÊÕÃÌ
>ÛiÊÌÊ>iÊÃÕÀiÊÞÕ½ÀiÊ`}ÊÌÊÀ} Ì
Þ >ÛiÊ-µÕÀiÃ
Ê-/,/
-ÊÊÊÊ-«À}ÊÓään
" ÓÈ
Ê /
iÊ >}Ê`ÕÃÌÀÞ]
>ÌiÊ
>}iÊ>`Ê-ÕÃÌ>>LÌÞ
̽ÃÊÌiÊÌÊÊ>ÌÊÌ
iÊvÕÌÕÀiÊ`vviÀiÌÞ
ÞÊ >Þ>À`Ê°Ê i>]Ê
{
",
/"1/
",
/"1/
--1
Ê£ÊÊÊÊ-*, ÊÓään
n
/",½-Ê6
7
/
iÊ
>}}Ê >}Ê`ÕÃÌÀÞ
,Þ>Ê V >ÕÃ
" /, 1/",-
>Ê,VÃÆÊ̽ÃÊ Ê-iVÀiÌ
£ä -
,6
Ê-/,/
-
-iÀÛ}Ê9Õ]Ê-iÀÛ}ÊÌ
iÊ`ÕÃÌÀÞ
À>`Ê-
>v
££
" 1
/" Ê-/,/
-Ê
Ì
iÀÊ `>VÕÃÊÃÕLÌÌi
/``Ê,ÕÃÃi
£Ó Ê
/
/À«i7À`Ê-VÀi
iÀ}iÊÀÞÃÌi
9"
9"
Îä
7Ê*," 1
/-
*À`ÕVÌÊÛ>ÌÃ
Î{ Ê
" 1-"
"vvÊÌÊ>Ê>â}Ê-Ì>ÀÌ
/
>ÃÊ ÀV
Ê-/,/
-ÊÊÊÊ-«À}ÊÓään
È
",
/"1/ÊNÊ
/",½-Ê6
7
/",½-Ê6
7 *1 -
,
/
Ê
Ê Ê 1-/,9 2ONALD # "RENT
/",
2YAN -C-ANUS
RMCMANUS KERNINCCOM
7HEN WE WERE PLANNING THE l RST ISSUE OF -AIL 3TRATEGIES OUR MAIN Ê /",
FOCUS WAS ON CREATING A MAGAZINE FULL OF ARTICLES THAT WERE RELEVANT !MANDA #OOK !RMENDARIZ
AMANDAC RBPUBCOM
TO THE CURRENT MAILING INDUSTRY 4HE )NTERNET AND EMAIL HAVE DRASTI
CALLY CHANGED THE WAY THAT PEOPLE RECEIVE THEIR INFORMATION *UNK
,
1 /"
MAIL NOW COMES IN ALL FORMS AND YOUR INBOX CAN FEEL UNMANAGEABLE 2ACHEL 3PAHR
AT TIMES WITH THE AMOUNT OF SPAM THAT COMES IN FASTER THAN YOU CAN RACHEL RBPUBCOM
CLICK DELETE 4HE MAILING INDUSTRY SHOULD THANK SPAM FOR MAKING
TRADITIONAL MAIL EVEN MORE RELEVANT 3URE THERE ARE STILL SOME MAIL *," 1
/" Ê ,
/",
PIECES THAT ARRIVE TO YOUR HOME MAILBOX THAT ARE HEADED STRAIGHT FOR #HAD 'RIEPENTROG
9Ê,9 Ê
1- THE TRASH CAN BUT THE PIECES THAT DO GRAB YOUR ATTENTION WILL HAVE A
LONGER SHELF LIFE THAN IF THEY WERE IN DIGITAL FORM 4HIS ALSO CREATES
, /6 Ê - ,
AN OPPORTUNITY FOR DIRECT MARKETERS TO BE MORE EXACT IN WHOM THEY ,IZ (AUSER
ARE TARGETING WITH MESSAGES AND PROMOTIONS "LANKET MAILINGS ARE
-
,-
NOT COST
EFFECTIVE AND YIELD FEWER QUALITY LEADS BUT WITH PROCESSING
-EGHAN -C#OMBS 'REG -IDDLETON
SOLUTIONS THAT CAN CUSTOMIZE INDIVIDUAL MESSAGES ON EACH INSERT AND
ENVELOPE THE LIKELIHOOD OF CATCHING THE RECIPIENTS EYE HAS GONE 6
,/-
WAY UP +EN 7ADDELL
KENW RBPUBCOM
4HE RECENT POSTAL INCREASES HAVE MADE SOME ASK ABOUT THE EFFECTS
ON HIGH VOLUME MAILERS )F YOU ASK ME A STANDARD PIECE OF MAIL IS
STILL INEXPENSIVE EVEN WITH STAMPS NOW AT ` 9OU COULDNT PAY ME
` TO WALK YOUR LETTER TO THE END OF THE DRIVEWAY BUT THE 5303
WILL SEND IT ACROSS THE COUNTRY OR SEND IT NEXT DOOR FOR ONE STAMP
7HICH WOULD BE MORE EXPENSIVETHE STAMP OR THE COST OF MISSING
OUT ON A GREAT MARKETING OPPORTUNITY
4HE GREEN DIALOGUE IS UNDERWAY IN THE MAILING INDUSTRY AND A COL )NTERNATIONAL ,ANE
LABORATIVE EFFORT IS TAKING PLACE BETWEEN ENVELOPE MANUFACTURERS -ADISON 7)
AND MAILERS TO GET THE WORD OUT 4HERE IS MUCH THAT CAN BE DONE ON s &AX
OUR END TO IMPROVE OUR SUSTAINABILITY BUT IF CONSUMERS DONT PUT THE WWWRBPUBCOM
OPENED ENVELOPES IN A RECYCLING BIN OUR HANDS ARE SOMEWHAT TIED )
DONT THINK THE PROBLEM COMES FROM CONSUMERS NOT CARING BECAUSE
, *, /-
THEY DO AND WILL RECYCLE WHEN POSSIBLE )NSTEAD RECYCLING IS STILL AN
&OR HIGH QUALITY REPRINTS PLEASE CONTACT OUR
ADDITIONAL EXPENSE AND ) DONT THINK EVERYONE IS TO THE POINT WHERE
EXCLUSIVE REPRINT PROVIDER &OSTE2EPRINTS s
THEY WILL PAY FOR THIS SERVICE 7E WANTED -AIL 3TRATEGIES TO HIT HARD s WWWMARKETINGREPRINTSCOM
ON THE ENVIRONMENT IN THE l RST ISSUE 4HE %NVELOPE -ANUFACTURERS
!SSOCIATION IS TAKING A LEAD IN THE GREEN MOVEMENT FOR THE MAIL +%2. -!'!:).% )33. IS
ING INDUSTRY WITH ITS h0LEASE 2ECYCLEv PROGRAM URGING CONSUMERS TO PUBLISHED TIMES A YEAR BY 2" 0UBLISHING )NC
RECYCLE ALL THEIR PAPER -AYNARD "ENJAMINS ARTICLE ON PAGE IS A !LL MATERIAL IN THIS MAGAZINE IS COPYRIGHTED
GREAT EXAMPLE OF THIS EFFORT © BY 2" 0UBLISHING )NC !LL RIGHTS RESERVED
Ê-/,/ -ÊÊÊÊ-«À}ÊÓään
.OTHING MAY BE REPRODUCED IN WHOLE OR IN PART
7E WANT TO HEAR FROM ANYONE WHO IS PART OF THE SOLUTION AND WE WITHOUT WRITTEN PERMISSION FROM THE PUBLISHER
!NY CORRESPONDENCE SENT TO +%2. -!'!
PLAN TO CONTINUE SHEDDING LIGHT ON THE IMPORTANT ISSUES OF SUSTAIN
:).% 2" 0UBLISHING )NC OR ITS STAFF BECOMES THE
ABILITY IN THE MAILING INDUSTRY
PROPERTY OF 2" 0UBLISHING )NC 4HE ARTICLES IN
THIS MAGAZINE REPRESENT THE VIEWS OF THE AUTHORS
4HANKS FOR READING THIS l RST ISSUE OF -AIL 3TRATEGIES AND NOT THOSE OF 2" 0UBLISHING )NC OR +%2.
-!'!:).% 2" 0UBLISHING )NC ANDOR +%2.
-!'!:).% EXPRESSLY DISCLAIM ANY LIABILITY
FOR THE PRODUCTS OR SERVICES SOLD OR OTHERWISE
ENDORSED BY ADVERTISERS OR AUTHORS INCLUDED IN
THIS MAGAZINE
n
",
/"1/ÊNÊ
" /, 1/",-
" /, 1/",-
* ,-*
/6 -Ê" Ê/ Ê*-/]Ê*, - /Ê Ê1/1, Ê"Ê
/1,
ii«Ê/ iÊÞ}ÊÊNÊ 9Ê7 Ê°Ê1 / ,Ê
7ILLIAM "ILL 'UNTHER ))) HAS BEEN IN THE MAIL PROCESSING BUSINESS SINCE
AND IS CURRENTLY A CONSULTANT TO THE PRINT AND MAILING INDUSTRY THROUGH 7('
#ONSULTANTS "ILL HAS WORKED IN MAILING AND PRINT PRODUCTION SALES SERVICE AND
DEVELOPMENT 7ITH OVER YEARS OF EXPERIENCE "ILL HAS WITNESSED MANY CHANGES
IN THE MAILING INDUSTRY (ERE "ILL WRITES ABOUT THE CHANGES WITHIN MAILROOMS AND
THE SHIFT FROM OLD SWING ARM INSERTERS TO THE HIGH SPEED INSERTERS OF TODAY
/
>«ÌÕÀ}Ê-ÕÃÌ>>LiÊ->Û}ÃÊNÊ 9Ê/,"9Ê*"7
,
4ROY 0OWER IS THE 0RESIDENT OF #AP3TONE 4ECHNOLOGIES #AP3TONE DEVELOPS
AND IMPLEMENTS SOLUTIONS FOR THE PRINT MAIL AND FULlLLMENT INDUSTRIES 4ROY
HAS WRITTEN ABOUT THE WAYS THAT MAILERS CAN REVIEW THEIR OWN INSERTING OPERA
TION PROCESSES AND RESPOND TO THE GROWING DEMAND ON OPERATORS 4O HANDLE THE
LARGE AMOUNT OF MAIL THAT COMES OUT OF HIGH
SPEED INSERTS ROBOTS HAVE ENTERED
THE MAIL ROOM
Ê "6/" -
/ iÊ `ÊvÊ i}Ê ÀiVÌÊÊNÊ 9Ê 6 Ê-+1, -
$AVID 3QUIRES IS THE 6ICE 0RESIDENT OF 3TRATEGY AND "USINESS $EVELOPMENT
FOR +ERN )NC $AVID OVERSEES THE MARKETING VISION OF THE COMPANY AND
WORKS CLOSELY WITH +ERNS CUSTOMERS TO LEND HIS EXPERTISE IN lNDING A QUALITY
SOLUTION TAILORED TO THEIR NEEDS (E HAS WRITTEN ABOUT THE CHALLENGES THAT
MAILERS FACE WITH hDO NOT MAILv LISTS AND THE BATTLE BEING WAGED OVER LINES
OF COMMUNICATION
" Ê6 7
}Ê>ÌÊÌ iÊÕÌÕÀiÊ vviÀiÌÞÊNÊ 9Ê 9 , Ê°Ê
-AYNARD "ENJAMIN IS THE 0RESIDENT AND #%/ OF THE %NVELOPE -ANUFACTURERS
!SSOCIATION -AYNARDS WORK WITH THE %-! HELPS TO SHARE KNOWLEDGE IMPROVE
MANUFACTURING EFlCIENCY AND MINIMIZE THE NEGATIVE IMPACT OF GOVERNMENT
Ê-/,/ -ÊÊÊÊ-«À}ÊÓään
REGULATIONS IN THE BUSINESS OF ENVELOPE MANUFACTURING 'REEN IS EVERYWHERE
AND -AYNARD HAS WRITTEN ABOUT WHAT ENVELOPE MANUFACTURES AND THE MAILING
INDUSTRY ARE DOING TO MAKE A DIFFERENCE
Ê
",
/"1/ÊNÊ
" 1
-
,6
Ê-/,/
-
*,
/ Ê
8*
//" -Ê",Ê
//
,Ê,
-1 /-
-ANY THINGS HAVE CHANGED WITHIN THE INDUSTRY JUST OVER THE PAST FEW YEARS .EW INSERTING
PLATFORMS HAVE COME AND GONE TECHNOLOGY CONTINUES TO ADVANCE TO NEW LEVELS POSTAL
REGULATIONS CONTINUE TO EVOLVE AND AN ENHANCED FOCUS ON MAILPIECE INTEGRITY HAS GROWN
DUE TO PRIVACY ISSUES AND LEGISLATION !S 6ICE 0RESIDENT OF +ERN )NCS SERVICE ORGANIZATION
IT HAS BEEN INTERESTING TO SEE THAT AS THINGS CONTINUE TO EVOLVE WITHIN THE INDUSTRY THERE
HAS BEEN ONE SIGNIl CANT CONSTANTx THE REQUIREMENT FOR ENHANCED CUSTOMER SERVICE AND
SATISFACTION 4HE QUALITY OF SERVICE SUPPORT PROVIDED FOR INSERTERS PRINTERS SORTERS AND AC
CESSORY EQUIPMENT THROUGHOUT THE INDUSTRY DIRECTLY CORRELATES TO AND DEl NES THE LEVEL OF
SUCCESS WITHIN A PRODUCTION ENVIRONMENT 7ITH TECHNOLOGY AND LEGISLATION CONTINUING TO
9Ê , " Ê-"
BE A MOVING TARGET CUSTOMERS CONTINUE TO RIGHTFULLY DEMAND QUALITY SERVICE ON EACH AND
EVERY CAPITAL INVESTMENT THAT IS MADE !LL EXPECTATIONS TEND TO COME BACK TO THE SAME
MAJOR CHARACTERISTICS PRICE VALUE AND PARTNERSHIP
3O WHAT IS +ERN DOING 7E HAVE ADOPTED A NEW PHILOSOPHY IN HOW WE PROVIDE SERVICE
WITHIN OUR ORGANIZATION 7HILE CUSTOMER SATISFACTION HAS ALWAYS BEEN AND CONTINUES TO
BE A BUZZWORD WITHIN THE INDUSTRY WE HAVE TAKEN THIS ONE STEP FURTHER /UR PHILOSOPHY
IS TO ENSURE #USTOMER 3UCCESS 4HIS PHILOSOPHY TAKES EACH OF THE TRAITS PRICE VALUE AND
PARTNERSHIP TO A LEVEL THAT NOT ONLY LEADS TO A HAPPY CUSTOMER BUT ONE THAT IS TRULY SUC
CESSFUL IN THEIR OPERATIONAL AND PRODUCTION GOALS +ERN )NC IS ABLE TO DO THIS IN A NUMBER
OF DIFFERENT WAYS /NE IS BY CREATING A TRUE PARTNERSHIP WITH THE CUSTOMER )T IS EASY FOR AN
ORGANIZATION TO SAY THEY WANT TO PARTNER WITH A CUSTOMER )T IS QUITE DIFFERENT TO ACTUALLY DO
IT /UR SERVICE APPROACH IS CENTERED ON UNDERSTANDING CUSTOMER GOALS AND WORK ALONG SIDE
THE CUSTOMER TO ACHIEVE THOSE EACH AND EVERY DAY )T IS MORE COMMON THAN AN EXCEPTION TO
l ND OUR LOCAL SERVICE TECHNICIANS PHYSICALLY RUNNING OUR EQUIPMENT THAN JUST SERVICING IT
!NOTHER ENHANCEMENT THAT HAS BEEN MADE AT +ERN )NC TOWARDS ENSURING CUSTOMER SUCCESS
IS +ERNS &ULL 3ERVICE -AINTENANCE PROGRAM 7E TELL OUR CUSTOMERS IT IS LIKE HAVING A NEW
MACHINE EVERY DAYS !T +ERN )NC OUR ORGANIZATION IS THE ONLY ONE WITHIN THE INDUSTRY
THAT CAN SHOW YOU THE PROOF OF THIS EFFORT 0REDICTIVE MAINTENANCE IS A KEY PIECE THAT WHEN
COMBINED WITH AN EFFECTIVE PREVENTION PROGRAM CREATES A HIGHLY EFl CIENT AND PRODUCTIVE
CUSTOMER ENVIRONMENT 7ITH PREDICTIVE MAINTENANCE THE GOAL IS TO l ND AND RESOLVE POTEN
TIAL PROBLEMS BEFORE THEY ACTUALLY OCCUR 4HIS PROGRAM HAS PROVEN VERY WELL IN ENHANCING
THAT REQUIRED VALUE TO OUR PARTNERING CUSTOMER LOCATIONS -AIL 3TRATEGIES WILL BE A SOURCE OF
INFORMATION FOR MAILING INDUSTRY PROFESSIONALS WHO WANT TO IMPROVE THEIR OPERATIONS
Ê-/,/
-ÊÊÊÊ-«À}ÊÓään
1-/"
,Ê
8*
//" -Ê
"
Ê
Ê
/"Ê/
Ê-
Ê ",Ê
,
/
,-/
-\Ê
*,
]Ê6 1
Ê Ê*,/
,-*°
£ä
",
/"1/ÊNÊ
" 1
" 1
/" Ê-/,/
-
-/,
/
Ê9"1,Ê
--
Ê",Ê *,"6
Ê,
-*" -
-
)F YOUVE EVER MOVED INTO A NEW HOUSE OR APARTMENT THEN ) AM SURE YOU REALIZE THE
AMOUNT OF MAIL THAT YOU RECEIVE WITH SOMEONE ELSES NAME ON IT -OSTLY POSTCARDS SO
YOU WONT GET IN TROUBLE FOR LOOKING AT THEM AND THEY ARE USUALLY THE RESULT OF MASS
MAILINGS THAT BLANKET YOU AND YOUR NEIGHBORS MAILBOXES -AILERS WANT TO AVOID THIS
AT ALL COSTS SO '%4 ! '2)0 ON YOUR MAILING LIST 4HIS IS ONE OF THE BEST WAYS TO
NOT ONLY SAVE MONEY BY AVOIDING THE MISTAKE OF SENDING TO A NON
EXISTENT ADDRESS OR
DOING NO BETTER THAN REACHING THE h#URRENT 2ESIDENTv +EEPING YOUR MAILING LIST CUR
RENT WILL GIVE YOU BETTER RESPONSE RATES FROM YOUR DIRECT MARKETING ACTIVITIES AND YOU
WONT HAVE TO EXPLAIN TO YOUR BOSS WHY HIS OR HER NAME WAS ON THE LIST OF RECIPIENTS 9Ê/" Ê,1--
TO h&IND OUT MOREv ABOUT HIS OR HER OWN PRODUCT
) KNOW IT MAY SEEM REPETITIVE OR OBVIOUS TO SAY THAT IT IS IMPORTANT TO BUILD STRON
GER RELATIONSHIPS WITH YOUR CUSTOMERS BUT IN MAILING A PRE
EXISTING RELATIONSHIP IS
ONE OF THE BEST WAYS TO ENSURE THAT YOUR MAIL WILL BE NOTICED AND OPENED &OR SOME
MAILERS WHO WORK WITH BILLS OR CHECK MAILING THERE IS ALREADY INCENTIVE WITH THE
RECIPIENT TO OPEN YOUR MAIL WHETHER ITS THE FEAR OF LATE CHARGES OR THE THOUGHT OF
MONEY INSIDE "UT FOR THOSE WHO DEPEND ON THEIR MAILING TO DELIVER A hCALL TO ACTIONv
MESSAGE NEED ANY HELP THEY CAN GET IN GRABBING SOMEONES ATTENTION
4HERE IS A THIN LINE IN MAILING BETWEEN CONSISTENT AND ANNOYING 9OU WANT TO KEEP
YOUR NAME IN FRONT OF YOUR CUSTOMERS BUT AT THE SAME TIME YOU DONT WANT TO BOM
BARD THEM WITH MORE MAIL THAN THEY CAN OPEN $ETERMINING THE PIVOTING POINT IS
UP TO YOU AND IT IS AN ART NOT AN EXACT SCIENCE 4HE BALANCE WILL DEPEND IN PART ON
YOUR COMPANYS INDUSTRY AND THE TYPE OF COMMUNICATION YOU WANT TO ACHIEVE 4HERE
ARE SOME EXCITING NEW IDEAS IN MAILING THAT INTEGRATE MARKETING MESSAGES EXTERNALLY
THAT WILL CATCH THE READERS EYE BEFORE THE ENVELOPE IS EVEN OPENED h9OU -AY (AVE
*UST 7ON A -ILLION $OLLARSv ISNT THE ONLY WAY TO GET YOUR TARGET TO OPEN YOUR MAIL
4HINK ABOUT WHAT HAS WORKED IN THE PAST AND USE ANY POSITIVE FEEDBACK YOU HAVE
RECEIVED TO YOUR ADVANTAGE 9OUR CURRENT CUSTOMERS WILL GIVE YOU SOME OF THE BEST
IDEAS YOU JUST HAVE TO LISTEN
Ê-/,/ -ÊÊÊÊ-À}ÊÓään
9"1Ê 9Ê6 Ê1-/Ê7" ÊÊ " Ê
" ,-Ê- ½/Ê/ Ê" 9Ê79Ê/"Ê /Ê
9"1,Ê/, /Ê/"Ê"* Ê9"1,Ê °
9"1,Ê
1,, /Ê
1-/" ,-Ê7 Ê6 Ê
9"1Ê-" Ê"Ê/ Ê -/Ê -]Ê9"1Ê
1-/Ê6 Ê/"Ê -/ °
££
",
/"1/ÊNÊ
" 1
Ê
/
// Ê/
Ê
-/Ê"1/Ê"Ê9"1,Ê*," 1
/" Ê
/
,
#OMPANIES TODAY ARE MAKING THE DECISION TO OUTSOURCE MANY OF THEIR ACTIVITIES FROM
CALL CENTERS TO MANAGEMENT SERVICES 4HE DECIDING FACTOR IN MOST OF THESE DECISIONS IS
ULTIMATELY THE BOTTOM LINE 7ITH THE COSTS OF BENEl TS AND INCENTIVE PACKAGES MANY
COMPANIES l ND IT CHEAPER TO HAVE SOMEONE ELSE PROVIDE SERVICES /UTSOURCING CAN
ALSO ELIMINATE DOWNTIME DURING TRAINING PERIODS FOR NEW EMPLOYEES 4HE TIME SAVED
FROM AN IMMEDIATE OUTSOURCED REPLACEMENT CAN IMPROVE PRODUCTIVITY /UTSOURCING HAS
ALSO REACHED THE MAIL CENTER "Y WATCHING TRENDS IN COMPANIES THAT HAVE BOTH LARGE
AND SMALL AMOUNTS OF OUTGOING MAIL THERE ARE TWO CHOICES THAT THEY HAVE TO CREATE
A WORLD
CLASS MAIL OPERATION IN
HOUSE OR OUTSOURCE MAILING NEEDS TO A COMPANY WHO
9Ê
",
Ê",9-/
CAN DO IT BETTER 4HERE ARE OBVIOUS BENEl TS AND CHALLENGES TO EACH BUT WITH THE CON
STANT PUSH TO REDUCE OPERATING EXPENSES AND IMPROVE THE ORGANIZATION MAILERS MUST
REVIEW EVERY PROCESS OF THEIR OPERATIONS AND WEIGH THE COSTS OF EACH OPTION 4HE MAIL
MARKET HAS BECOME BRUTALLY EFl CIENT 4HOSE OF YOU WHO WORK IN
HOUSE FOR A COMPANY
THAT PROCESSES ITS OWN MAIL SURELY UNDERSTAND THE NEED TO KEEP THAT SERVICE WITHIN THE
COMPANYS CONTROL MORE THAN JUST TO ENSURE THE SECURITY OF YOUR JOB
%XPERTISE IS ANOTHER FACTOR IN THE DECISION OF HOW TO HANDLE YOUR MAIL 7ITH POSTAL
REGULATIONS CHANGING EVERY YEAR IT IS IMPORTANT THAT YOUR COMPANY HAS THE NECESSARY
KNOWLEDGE ABOUT THESE CHANGES TO NOT ONLY FOLLOW GUIDELINES BUT ALSO TO TAKE AD
VANTAGE OF POSTAL DISCOUNTS THAT CAN GREATLY REDUCE YOUR POSTAGE COSTS -AIL 3TRATEGIES
WILL KEEP YOU CURRENT ON THE EVER
CHANGING MAILING INDUSTRY AND INFORM YOU OF THE
WAYS TO FURTHER DEVELOP YOUR OPERATION )T IS IMPORTANT TO NOT ONLY KNOW THE INS AND
OUTS OF YOUR OWN MAIL CENTER BUT STAYING UP
TO
DATE ON THE MAILING INDUSTRY WILL HELP
YOU DO YOUR JOB BETTER 4HERE ARE OUTSTANDING MAILING OPERATIONS THAT ARE EXCELLENT
AT DOING WHAT THEY DO ALREADY AND THERE ARE MANY THINGS THAT CAN BE LEARNED FROM
THEIR SUCCESSES
4HERE IS NO SINGLE FORMULA FOR ALL MAILERS TO FOLLOW THAT WILL RESULT IN A WORLD
CLASS MAIL
OPERATION )T ALL DEPENDS ON YOUR INDIVIDUAL NEEDS VOLUME OF MAIL SECURITY DEMANDS
AND ANY NUMBER OF OTHER FACTORS THAT CAN AFFECT THE DECISION OF HOW YOUR MAIL SHOULD
BE HANDLED &OR OPERATORS AND THOSE WHO WORK DIRECTLY IN THE MAIL CENTER BE THE BEST
AT YOUR JOB AND YOU WILL SEE RESIDUAL BENEl TS IN PRODUCTIVITY THAT WILL KEEP THOSE
OPERATIONS IN
HOUSE
Ê-/,/
-ÊÊÊÊ-«À}ÊÓään
7/Ê*"-/ Ê,
1 /" -Ê
Ê
6
,9Ê9
,]Ê/Ê-Ê *",/ /Ê//Ê9"1Ê
6
Ê/
Ê
--,9Ê "7
Ê
"1/Ê/
-
Ê
-Ê/"Ê/
Ê
6 /
Ê"Ê*"-/ Ê -
"1 /-°
Ê
£Ó
/1,
ÊNÊ-*
Ê,
*",/
7ITH TODAYS HIGH
SPEED AND HIGH
COST INSERTERS KEEPING THEM LARGE VOLUMES 9OU ALSO MAY BE UNDER SOME 3,!S 3ERVICE
RUNNING m YING IS MORE IMPORTANT THAN EVER ) CAN REMEMBER ,EVEL !GREEMENTS THAT REQUIRE YOU TO GET THESE JOBS OUT FASTER
THE DAYS WHEN )D GO INTO A MAIL SHOP AND SEE SWING ARM 3PENDING BIG BUCKS ON INSERTING EQUIPMENT THEREFORE MAKES
, Ê <
ÊÊÊ-«À}ÊÓään
INSERTERS AND ONLY FOUR OF THEM WERE RUNNING ) NEVER REALLY ALL THE SENSE IN WORLD AS LONG AS YOU DONT FORGET ONE THING 9OU
GAVE IT A SECOND THOUGHT 4HEY MAYBE AVERAGED THREE TO FOUR HAVE TO KEEP THEM m YING
THOUSAND ENVELOPES AN HOUR AND THE JOBS WERE DIFFERENT AND
SHORT 4HESE INSERTERS WERE FAIRLY INEXPENSIVE SOMETIMES COST
4AKE A LOOK AT AN INDUSTRY THAT YOU MAY FEEL HAS NOTHING TO DO
ING AS LITTLE AS A FEW THOUSAND DOLLARS )F SOME OF THEM WERE IDLE WITH MAIL THE AIRLINE INDUSTRY )TS WHOLE REASON FOR DOING WHAT
WHO CARED IT DOES IS BASED ON KEEPING THE PLANES IN THE AIR 3OUTHWEST IS
THE BEST EXAMPLE ) CAN THINK OF AND THERE ARE TWO MAIN REA
4ODAY THERE ARE A NUMBER OF VENDORS WHO OFFER PLUS PER SONS 3OUTHWEST IS AS SUCCESSFUL AS IT IS &IRST 3OUTHWEST ONLY
HOUR INSERTERS THEY REALLY m Y THAT ARE PRETTY PRICEY #USTOM
BUYS ONE KIND OF PLANE A "OEING 3ECOND THOSE PLANES
ERS LIKE YOU MOST LIKELY MAKE THAT LARGE INVESTMENT BECAUSE ARE TURNED AROUND EVERY MINUTES 4URNAROUND IN THE AIRLINE
YOU HAVE MORE JOBS THAT ARE BASICALLY THE SAME AND HAVE VERY BUSINESS MEANS KEEPING THE PLANE IN THE AIR &OR EVERY MINUTE
£{
*
/1,
ÊNÊ-*
Ê,
*",/
/
9 Ê9"1,Ê-* Ê - ,/ ,-Ê
, ½/Ê */Ê,1 ]Ê/½-Ê
"-/ Ê9"1Ê " 9
9Ê7 Ê°Ê1 / ,Ê
THAT PLANE IS ON THE GROUND AN AIRLINE LOSES MONEY !LL YOU THAT WILL SAY OR SOME OTHER MODEL OF PLANE
HAVE TO DO IS LOOK AT ALL THE OTHER AIRLINES THAT DONT COME CLOSE 4HAT IS BECAUSE MOST PILOTS ARE ONLY TRAINED AND CERTIl ED TO m Y
TO 3OUTHWEST (AVE YOU EVER BEEN IN /(ARE FOR TWO HOURS OR ONE TYPE OF AIRCRAFT %VER BEEN AT THE GATE AND BEEN TOLD h3ORRY
, Ê <
SO ,OOK AT ALL THOSE MAJOR CARRIERS THAT HAVE PLANES SITTING AT OUR m IGHT IS DELAYED BECAUSE WE ARE WAITING FOR A m IGHT CREW OR
THOSE GATES FOR HOURS AT A TIME FOR ONE REASON OR ANOTHER )T PILOTv 7HAT THEY SHOULD TELL YOU IS h7E ARE WAITING FOR SOME
DOESNT MATTER WHAT THE REASON IS WHAT MATTERS IS THEY ARE NOT ONE WHO KNOWS HOW TO m Y THIS THINGv
IN THE AIR )DLE TIME COSTS MONEY
.OW TAKE EVERYTHING ) HAVE JUST SAID ABOUT THE AIRLINE INDUSTRY
4HE l RST REASON ALLOWS FOR REASON NUMBER TWO .OW IMAGINE AND APPLY IT TO YOUR PRINT AND MAIL CENTER !RE YOU KEEPING
HOW THIS RELATES TO SERVICE !LL THE SPARE PARTS ARE THE SAME THOSE HIGH
SPEED HIGH
COST INSERTERS m YING )F NOT AND YOURE
ALL THE SERVICE PEOPLE CAN l X EVERY PLANE IN THE m EET AND EVEN A PROl T CENTER YOURE LOSING PROl TS )F YOURE A COST CENTER YOU
-«À}ÊÓään
MORE IMPORTANTLY ALL THE PILOTS AND m IGHT CREW CAN m Y ALL OF ARE COSTING YOUR COMPANY MORE MONEY THAN IT NEEDS TO SPEND
THOSE PLANES .EXT TIME YOURE IN A BUSY AIRPORT l ND A PILOT AND 3O LIVE BY THIS ONE SIMPLE RULE h+EEP THEM m YING v AND YOU
LOOK AT HIS OR HER m IGHT BAG )T WILL HAVE A STICKER SOMEWHERE WILL BE SUCCESSFUL
£x
È£
*1// Ê/Ê /"Ê
/" THE AIRLINE INDUSTRY THE PILOT IS THE MOST CAPTAIN 4REAT THEM THAT WAY )F ) WERE THE
*UST HOW DO YOU DO THAT &IRST YOU NEED TO VALUABLE PERSON THATS WHY THEY CALL HIM MANAGER OR OWNER OF THIS CENTER )D SIT ALL
KNOW WHY YOUR EQUIPMENT IS NOT OPERAT
OR HER THE CAPTAIN 4HE CAPTAIN IS THE ONE MY OPERATORS DOWN AND ASK THEM HOW THEY
ING AT CAPACITY !GAIN BACK TO THE AIRLINE WHO TELLS THE BOSS IF THEY ARE GOING TO m Y OR PLAN TO KEEP THIS EQUIPMENT m YING AS CLOSE
INDUSTRYWHO IS PILOTING YOUR INSERTER )N NOT )N PRINT AND MAIL YOUR OPERATOR IS YOUR TO AS POSSIBLE
"ACK TO THE PLANES 9OU DONT SEE PILOTS
HANDING OUT PILLOWS BLANKETS OR DRINKS
7HY WOULD YOU WANT YOUR OPERATORS DOING
/1, ÊNÊ-*
Ê, *",/
ANYTHING OTHER THAN m YING YOUR EXPENSIVE
INVESTMENT ) CANT BELIEVE IT WHEN ) VISIT
A MAIL SHOP AND SEE ONLY ONE OPERATOR RUN
NING A HIGH SPEED INSERTER BECAUSE QUOTE
UNQUOTE h7E NEED TO SAVE MONEYv )F THAT
ONE OPERATOR ISNT KEEPING A MACHINE RUN
NING ITS COSTING YOU MONEY 9OU MOST LIKELY
NEED TO ADD TO THAT m IGHT CREW WHEN YOURE
m YING ONE OF THOSE HIGH SPEED BAD BOYS
4HERE ARE REALLY ONLY TWO MAIN REASONS AN
INSERTER DOESNT RUN %ITHER IT IS DOWN FOR SER
VICE OR THE OPERATOR ISNT KEEPING IT RUNNING
.OW THERE ARE MANY ISSUES WITHIN THESE TWO
REASONS FOR YOUR EQUIPMENT TO BE DOWN
3ERVICE ISSUES RANGE FROM NOT GIVING THE
MACHINE ENOUGH PREVENTIVE MAINTENANCE
0- TIME 3HAME ON YOU IF THIS HAPPENS /R
SHOULD ) SAY YOU DESERVE IT #OUNTLESS SHOPS
DONT GIVE VENDORS ENOUGH TIME TO 0- THE
EQUIPMENT "ACK TO THE AIRLINE BOYS'OD
FORBID THE AIRLINE DOESNT 0- THE PLANES
9OURE AT FEET AND THE PILOT COMES ON
THE 0! AND SAYS h3ORRY FOLKS WE ARE GOING
DOWN BECAUSE MY BOSS WOULDNT LET ME DO
THE 0- AND WERE OUT OF OILv 4HEN THERE
ARE THE SPARE PARTS ISSUES )TS NOT IMPORTANT
HOW MUCH SPARE INVENTORY YOU HAVE ITS
WHICH PARTS YOU HAVE ON HAND 7HO CARES
IF A LIGHT BULB BEHIND A SWITCH GOES OUT )TS
THAT DRIVE BELT THATS IMPORTANT AND )D WANT
MORE OF THEM AND FEWER BULBS 9OU NEED TO
FOCUS ON THE PARTS THAT KEEP YOU m YING )TS
-«À} Óään
YOUR VENDOR THAT SHOULD KNOW WHAT THEY
ARE %ITHER BUY THEM OR MAKE SURE THEYRE
PART OF YOUR SERVICE AGREEMENT
.OW BACK TO THAT OPERATOR 7HY ISNT HE OR
, Ê <
SHE KEEPING THE EQUIPMENT m YING )T MAY
BE AS SIMPLE AS hTHEY ARE NOT CAPABLEv !N
OPERATOR SHOULD TAKE AS MUCH PRIDE IN HIS
OR HER EQUIPMENT AS A PILOT TAKES IN HIS OR
HER PLANES AND BY THE WAY PILOTS ALSO REFER
TO THEIR PLANES AS EQUIPMENT ) DONT THINK
)D WANT A PILOT WHO WASNT CERTIl ED TO m Y HIGH TURNOVER POSITIONS 7ITH THESE NEW THAT COMES THE ADDED RESPONSIBILITY OF KEEP
MY PLANE 3O WHY WOULD YOU HAVE AN OPERA HIGH SPEED INSERTERS THAT NEEDS TO CHANGE ING THAT INSERTER m YING )D WANT MY OPERATOR
TOR WHO ISNT CERTIl ED m Y THAT HIGH SPEED IN )F YOU ARE GOING TO SPEND THE MONEY ON THE COMING TO ME AND SAYING h,ISTEN BOSS IF
SERTER 4ELL YOUR VENDOR YOU WANT ALL YOU CANT KEEP THOSE INSERTS COMING )M
YOUR OPERATORS CERTIl ED BY THEM AND Ê GOING TO HAVE TO LAND THIS BAD BOYv /R
INSIST IT WEEDS OUT THE OPERATORS WHO h)F YOU DONT GIVE MY EQUIPMENT THE
ARENT QUALIl ED Ê"* ,/",Ê-"1 Ê/ Ê-Ê 1
Ê PROPER 0- )M NOT TAKING OFFv 7HEN
IT COMES TO THE PILOT ITS LIFE OR DEATH
*, Ê Ê-Ê",Ê ,Ê +1* /Ê-Ê
"EFORE EACH m IGHT THERE IS A PRE -AYBE )M TAKING THIS ANALOGY A BIT FAR
/1,
ÊNÊ-*
Ê,
*",/
m IGHT CHECKLIST WHICH THE PILOT Ê* "/Ê/
-Ê Ê-Ê",Ê
,Ê*
-°Ê BUT IT COULD BE YOUR LIFE YOUR JOB OR
TAKES AS HE OR SHE WALKS AROUND THE DEATH NO JOB AS WELL
EQUIPMENT AND DOES A VISUAL IN
Ê7"1 ½/Ê7 /ÊÊ* "/Ê7"Ê
SPECTION -AKE SURE YOUR OPERATORS 7- ½/Ê
,/
Ê/"Ê 9Ê 9Ê*
°Ê 4HESE VENDORS ARE REALLY PUSHING THE EN
DO THE SAME ) KNOW OF SOME COM
VELOPE IN TERMS OF SPEED NOW ITS TIME
PANIES WHO EVEN PUT THE OPERATORS 79Ê7"1 Ê/Ê
Ê
,
/Ê",Ê Ê FOR YOU TO PUSH THE ENVELOPE AS WELL
NAME ON THE MACHINES ,ETS FACE )VE BEEN AROUND INSERTERS AND PLANES
IT THE MORE PRIDE SOMEONE TAKES IN
"*
,/",¶ BECAUSE OF THE INSERTERS ALL MY ADULT
THEIR JOB THE BETTER THE RESULTS ARE LIFE AND TO BE HONEST WITH YOU IT WAS AL
GOING TO BE WAYS A LOT MORE FUN TO WATCH THE PLANES
m Y .OW ) CAN TRULY SAY THAT ITS A JOY TO
.OW ) KNOW THAT BEING A PILOT IS KIND OF MACHINES YOU SHOULD PLAN TO SPEND THE WATCH SOME OF THESE WELL
MAINTAINED AND
A GLORY JOB AND OPERATORS IN THE PAST WERE MONEY ON THE OPERATOR AS WELL "UT WITH WELL
RUN INSERTERS m Y AS WELL
, Ê < ÊÊÊÊ-«À}ÊÓään
£Ç
/1,
ÊNÊ
/
*/1, Ê-1-/
Ê-6 -Ê" Ê/
Ê
-
,/ Ê "",
ÜÊÌ`>Þ½ÃÊ«iÀ>Ì>Ê>VÌÛÌiÃÊLiViÊÌÀÀܽÃÊ«ÀwÊÌÊNÊ 9Ê/,"9Ê*"7
,
Ê-/,/
-ÊÊÊ-«À}ÊÓään
OUR INSERTING OPERATION DEPENDS UPON PROPERLY COMBINING $ESPITE THE CONSTANT DRIVE TO STIMULATE GROWTH AND SECURE A COMPETI
9 THE BASIC ELEMENTS OF PEOPLE PROCESS TECHNOLOGY ANDOR
FACILITIES TO DELIVER VALUE TO YOUR CUSTOMER AND PROl TS TO
YOUR BOTTOM LINE %VERY ACTIVITY IN YOUR OPERATION SHOULD
CONTRIBUTE VALUE TO YOUR CUSTOMER )F YOUR CUSTOMER WOULD
./4 BE WILLING TO PAY FOR AN ACTIVITY IN YOUR OPERATION THEN ASK
YOURSELVES 7HY DOES IT EXIST %VEN MORE WHAT IS IT COSTING YOUR BOT
TIVE ADVANTAGE IN THE MARKETPLACE AMAZINGLY FEW PEOPLE CONSIDER
THE BIGGEST MOST RELIABLE AND LOW COST OPPORTUNITIES TO DO SO THAT
CURRENTLY EXIST IN TODAYS PRODUCTION INSERTING OPERATIONS OPERATION
AL PERFORMANCE AT BOTH THE FRONT END AND BACK END OF THE INSERTER
2ECENTLY ONE MAILING COMPANY CRITICALLY EXAMINED ITS PRODUCTION PRO
TOM LINE 4HOSE QUESTIONS SOUND ELEMENTARY AND PERHAPS EVEN TRITE CESS AND AS A RESULT IMPLEMENTED CHANGE THAT DOUBLED ITS CAPACITY AND
TO SOME BUT INEFl CIENCIES SEEN ON INSERTING m OORS ALL ACROSS !MERICA JUSTIl ABLY ELIMINATED SO MUCH NON
VALUE
ADD OPERATIONAL ACTIVITY THAT
TODAY DEMONSTRATE THEY ARENT THE COMPANY REDUCED ITS CYCLE TIME FROM FOUR DAYS TO A FEW HOURS
£n
4HE SHORTENED CYCLE TIME REDUCED COSTS AND STAY AHEADOF THE PACK )TS REALLY THE ** 9 Ê /
Ê
"
*/Ê /"Ê
DRAMATICALLY 7HEN OF THE TOTAL COST ONLY LASTING BASIS FOR SUPERIOR PERFORMANCE 9"1,Ê", </"
PER PIECE IS WRAPPED UP IN NON
VALUE
ADD AND POSITIVE lNANCIAL RESULTS /RGANIZATIONS 3O WHAT EXACTLY DOES OPERATIONAL INNOVA
PRE
AND POST
INSERTER ACTIVITY THAT CAN BE WHO UNDERSTAND AND APPLY THIS CAN ADD ONE TION LOOK LIKE IN AN INSERTING ENVIRONMENT
REDUCED OR ELIMINATED ITS NOT HARD TO CALCU
OF THE MOST POWERFUL COMPETITIVE WEAPONS #ONSIDER THE INSERTER ITSELF AND ALL THE ACTIV
LATE THE SAVINGS REALIZED FOR THIS COMPANY THAT IN EXISTENCE TO THEIR STRATEGIC ARSENAL ITY TAKING PLACE UPSTREAM AND DOWNSTREAM
MAILS WELL OVER ONE MILLION PIECES EACH DAY
4HIS PARTICULAR COMPANY DETERMINED THERE
/1,
ÊNÊ
/
WERE TREMENDOUS COST SAVINGS AND REVENUE
OPPORTUNITIES AVAILABLE IF IT RE
ENGINEERED
ITS ENTIRE PRODUCTION PROCESS ! PROJECT
TEAM WAS ASSEMBLED AND IT FOCUSED ON CREAT
ING A MORE EFlCIENT OPERATION AND A MORE
COST
EFFECTIVE WAY TO PRODUCE ITS PRODUCT
4HE RESULT IS A PREMIER MANUFACTURING FACIL
ITY THAT SERVES ITS BUSINESS MODEL AND MEETS
ITS GROWTH NEEDS FOR THE NEXT TO YEARS
7HILE NOT EVERY COMPANY WILL UNDERTAKE
SUCH LARGE
SCALE CHANGE AND REAP THE CORRE
SPONDING LARGE
SCALE lNANCIAL BENElTS THIS
EXAMPLE DOES PROVIDE THE NARRATIVE THAT AP
PLIES SIMILARLY TO INSERTING OPERATIONS OF ALL
SHAPES AND SIZES
7"Ê
Ê
6
Ê
/-Ê-1
--¶
)F AN OPERATION AS MASSIVE AND SOPHISTICATED
AS THE EXAMPLE COMPANY CAN COMPLETELY RE
ENGINEER ITS MANUFACTURING PROCESS TO MORE
THAN DOUBLE ITS CAPACITY AND AT THE SAME
TIME JUSTIlABLY ELIMINATE SO MUCH NON
VAL
UE
ADD OPERATIONAL ACTIVITY THAT IT REDUCES
ITS CYCLE TIME FROM FOUR DAYS TO A FEW HOURS
THEN EVERY OPERATION IS CAPABLE OF MAKING
OPERATIONAL IMPROVEMENTS THAT CAN AT A
MINIMUM PROVIDE POSITIVE lNANCIAL RESULTS
AND QUITE POSSIBLY TRANSFORM THE COMPANY
/PERATIONAL PERFORMANCE IS THE DRIVER OF l
NANCIAL RESULTS AND AMPLE OPPORTUNITY EXISTS
IN TODAYS PRODUCTION INSERTING OPERATIONS
WITHIN THE PRE
AND POST
INSERTING FUNCTIONS
Ê-/,/
-ÊÊÊÊ-«À}ÊÓään
3O WHY DONT MORE COMPANIES EMBRACE IT
)NTERESTING QUESTION AND THE ANSWER LIES
PARTLY IN THE UNGLAMOROUS ROLE OPERATIONAL
INNOVATION GENERALLY PORTRAYS 3IMPLY PUT
OPERATIONAL CHANGE IS NOT AT THE TOP OF THE
LIST IN MOST COMPANIES 7HILE MORE GLAMOR
OUS ALTERNATIVES TO POTENTIALLY IMPACT lNAN
CIAL RESULTS EXIST AND ARE OFTEN PURSUED THE
FACT IS OPERATIONAL INNOVATION OFFERS A MEAN
INGFUL AND SUSTAINABLE WAY TO GET AHEAD
£
OF IT 4HATS ESSENTIALLY WHAT THE EARLIER EXAM
IMPROVE EXISTING ACTIVITY THAT PAID FOR ITSELF IN )TS NOT HARD TO CALCULATE THE lNANCIAL IMPACT
PLE COMPANY DID ON A LARGE SCALE BUT IT APPLIES ONE YEAR THIS HAS FOR A COMPANY RUNNING MULTIPLE IN
SIMILARLY TO OPERATIONS OF ALL SIZES 7HAT IF THAT INVESTMENT AMOUNTED TO WHAT SERTERS IN A THREE SHIFT OPERATION
YOUD NORMALLY SPEND ON THAT ACTIVITY OVER THE
7HEN YOU INVEST IN TECHNOLOGY IE INSERTERS YEAR ANYWAY 5NPLANNED STOPPAGES OCCUR IN THREE PRIMARY
YOU WANT TO FULLY OPTIMIZE THE BUSINESS PRO
AREAS OF THE MACHINE FEEDINPUT SECTION IN
CESSES THAT SURROUND YOUR INVESTMENT WHICH SERTION SECTION AND OUTPUT SECTION "Y REDUC
MEANS YOU MUST BE SURE YOU HAVE THE SUPPORT
ING THE STOPPAGES AT THE OUTPUT THE INSERTER
ING PROCESS PEOPLE AND FACILITIES ELEMENTS IN 7
Ê9"1Ê 6
-/Ê Ê RUNS MORE CONSISTENTLY AND THEREFORE PRODUCES
/1,
ÊNÊ
/
PLACE TO FULLY UTILIZE THE MACHINE 4O GET THE MORE PIECES &URTHERMORE REDUCED STOPPAGES
RETURN ON INVESTMENT YOU EXPECT YOU MUST /
" "9Ê° °Ê IN ONE AREA ALLOW THE OPERATOR TO THEN FOCUS
ENSURE FOR EXAMPLE THAT AN ADEQUATE SUPPLY MORE ATTENTION ON THE STOPPAGES OCCURRING
OF RAW MATERIAL IS DELIVERED AND THAT lNISHED
- ,/ ,-®Ê9"1Ê7 /Ê/"Ê IN THE OTHER AREAS OF THE MACHINE $OING SO
MATERIAL IS EFlCIENTLY TAKEN AWAY SO THE IN ALLOWS THE OPERATOR TO RESOLVE STOPPAGES IN
1 9Ê"*/ < Ê/ Ê 1-
SERTER DOES NOT STOP FOR THOSE REASONS 4HERE THOSE AREAS MORE QUICKLY AND CONSEQUENTLY RE
ARE SIGNIlCANT PROCESS DIFFERENCES IN SERVICING --Ê*,"
-- -Ê//Ê DUCES THE AVERAGE TIME PER STOPPAGE 3O EVEN
INTERMEDIATE AND LOWER SPEED lNISHING EQUIP THOUGH THE NUMBER OF STOPPAGE EVENTS IN THE
MENT AS OPPOSED TO HIGH SPEED TECHNOLOGY BE -1,,"1 Ê9"1,Ê 6 -/ OTHER AREAS OF THE MACHINE HAS NOT DECREASED
ING IMPLEMENTED TODAY 7ITHOUT OPERATIONAL THE AVERAGE TIME PER STOPPAGE HAS WHICH GETS
REVIEW NEW TECHNOLOGY CAN BECOME PART OF AN /]Ê7
Ê -Ê THE INSERTER BACK INTO NET PRODUCTION FASTER
INEFlCIENT PROCESS THAT INCLUDES WAIT TIMES FOL AND THEREFORE MORE PIECES CAN BE PRODUCED
LOWED BY SHORT BURSTS OF HIGH OUTPUT THE NET 9"1Ê 1-/Ê Ê-1, Ê9"1Ê
RESULT BEING NO INCREASED EFlCIENCY OR AT BEST /NE AREA WITH TREMENDOUS SAVINGS OPPORTUNI
LESS THAN EXPECTED RESULTS
6 Ê/ Ê-1**",/ Ê TIES IS THE POST INSERTING FUNCTION OF TRAYING
*,"
--]Ê* "* Ê Ê THE MAIL 7HETHER YOURE PRODUCING lVE
-ANY TECHNOLOGY PURCHASERS END UP DISAP OR MILLION ENVELOPES ANNUALLY IT CREATES
POINTED IN AN INVESTMENT BECAUSE THEY HAVE
/ -Ê Ê*
°Ê SIGNIlCANT DEMAND ON RESOURCES TO SIMPLY
NOT PROACTIVELY ANTICIPATED AND MADE THE PLACE ENVELOPES IN 5303 MAIL TRAYS )N FACT
CHANGES NECESSARY TO ENSURE THEIR NEW INSERTER MANY INSERTERS TODAY CAN OUTPUT WELL OVER ONE
IS PROPERLY SUPPORTED BY THE PROCESS PEOPLE TON OF MAIL EACH HOUR ALL OF WHICH MUST BE
AND FACILITIES ELEMENTS .OT DOING SO ALLOWS !LL ARE AVAILABLE TODAY AND ACHIEVABLE BY AD REMOVED FROM THE INSERTER PLACED IN A 5303
PRE AND POST INSERTING ACTIVITY TO CAUSE UN DRESSING OPERATIONAL PERFORMANCE PRE AND MAIL TRAY AND DELIVERED TO ANOTHER PART OF THE
PLANNED STOPPAGES OF THE INSERTER WHICH ULTI POST INSERTING TO DRIVE lNANCIAL RESULTS !N IN FACILITY 4HIS BACK END INSERTER FUNCTION PRES
MATELY REDUCES UTILIZATION DEPENDENT STUDY OF MULTIPLE INSERTER MANUFAC ENTS AN INCREASING CHALLENGE AND TREMENDOUS
TURERS THAT OUTPUT MORE THAN MILLION PIECES COST SAVINGS OPPORTUNITY IN TODAYS PRODUCTION
4HATS EXACTLY WHATS HAPPENING IN PRODUCTION OVER EIGHT WEEKS IN A SIDE BY SIDE PRODUCTION ENVIRONMENTS ESPECIALLY AS INSERTER CYCLE RATES
INSERTING OPERATIONS EVERYWHERE AND EXACTLY COMPARISON RUN REVEALED SOME KEY lNDINGS ADVANCE FURTHER
WHY AMPLE OPPORTUNITY EXISTS WITH NEW AND $URING THAT RUN THE INSERTERS AVERAGED
EXISTING INSERTER POPULATIONS EVERYWHERE 3O UNPLANNED STOPPAGES PER PRODUCTION HOUR %ACH #URRENT STATE OF THE ART INSERTER CYCLE SPEEDS
JUST WHAT KIND OF OPPORTUNITY EXISTS AROUND OF THOSE UNPLANNED STOPPAGES AVERAGED OF ENVELOPES PER HOUR ARE COMMON
INSERTING 7ELLx SECONDSSTOPPAGE 4HAT TOTALED MINUTES OF PLACE 5NDOUBTEDLY THE DAY WILL COME WHEN
UNPLANNED STOPPAGES PER PRODUCTION HOUR !T A THE STATE OF THE ART INSERTER CYCLE SPEEDS PUSH
7HAT IF YOU COULD ACHIEVE SUSTAINABLE SAV NET INSERTER THROUGHPUT OF PIECESHOUR WELL BEYOND K .OT ONLY DO THESE HIGH SPEED
Ê-/,/ -ÊÊÊÊ-«À}ÊÓään
INGS IN AN AREA OF YOUR OPERATION THAT CONTRIB THAT EQUATES TO LOST PIECESHOUR MACHINES OFFER IMPROVED QUALITY MAIL PIECE
UTES NEARLY TO YOUR TOTAL COST PER PIECE INTEGRITY AND REDUCED TOTAL COST OF PRODUCING
7HAT IF YOU COULD EFFECTIVELY ADD CAPACITY 4HE SIMPLE PRINCIPLE IS THIS INSERTER STOPPAGES THE MAIL PIECE THEY ALSO SIGNIlCANTLY INCREASE
TO YOUR PRODUCTION mOOR WITHOUT INCREASING PLANNED OR UNPLANNED REDUCE NET THROUGHPUT DEMAND AT THE INSERTER OUTPUT (OWEVER
THE CYCLE SPEED OF YOUR INSERTER 3TOPPAGES CAN OCCUR FOR A VARIETY OF REASONS WHETHER YOURE IN AN ENVIRONMENT OF
7HAT IF YOU COULD EFFECTIVELY ADD MORE BUT A SURPRISING AND COSTLY AMOUNT ARE CAUSED n ENVELOPES PER HOUR OR ONE THATS OVER
PRODUCTION TIME WITHOUT ADDING RESOURCES OR BY PRE AND POST INSERTER ACTIVITY )NEFlCIENT PER HOUR OR ONE THATS IN BETWEEN THE
LENGTHENING THE SHIFT DELIVERY TO THE INSERTER AND TAKEAWAY AT THE FOLLOWING TASKS REMAIN
7HAT IF YOU COULD INCREASE THE NET OPERA BACK END OF THE INSERTER FOR EXAMPLE INCREAS (ANDLING OF EMPTY 5303 MAIL TRAYS FULL
TIONAL THROUGHPUT OF YOUR INSERTER ES THE UNPLANNED STOPPAGES TIME PER STOPPAGE AND HALF SIZES AT THE INSERTER
7HAT IF YOU COULD MAKE AN INVESTMENT TO AND OVERALL LOST PRODUCTION IN TIME AND PIECES h3WEEPINGv OF ENVELOPES FROM THE INSERTER
Óä
INTO A 5303 MAIL TRAY FROM HIGHER CUSTOMER RETENTION TO THE ABILITY DRIVE lNANCIAL RESULTS 4HE OPPORTUNITY IN JUST
$ELIVERY OF THE LOADED 5303 MAIL TRAY TO TO PENETRATE NEW MARKETS THE POST
INSERTING FUNCTIONS ALONE PROVIDES
THE PLANT THE MEANS TO CONVERT MONEY BEING SPENT ON
4REMENDOUS OPPORTUNITY EXISTS IN TODAYS IN
TODAYS OPERATIONAL ACTIVITIES INTO TOMORROWS
#AP3TONES 2OBOTIC -AIL 4RAYING SOLUTION IS SERTING OPERATIONS OF ALL SHAPES AND SIZES TO IM
PROlT WHILE AT THE SAME TIME IMPROVING THE
JUST ONE EXAMPLE ALBEIT A VERY BIG ONE OF THE PROVE OPERATIONAL PERFORMANCE AND ULTIMATELY VALUE
ADD TO YOUR CUSTOMER
TREMENDOUS SAVINGS OPPORTUNITIES THAT EXIST IN
THE PRE
AND POST
INSERTING ACTIVITY OF TODAYS
INSERTING OPERATIONS OF ALL SHAPES AND SIZES
/1,
ÊNÊ
/
/THER AREAS TO CONSIDER FOR PRE
AND POST
IN
SERTING OPERATIONAL IMPROVEMENTSTO ELIMI
NATE ACTIVITY YOUR CUSTOMER WOULD ./4 BE
WILLING TO PAY FORINCLUDE THE FOLLOWING
s%VALUATING TRAY SLEEVING METHODS AND ACTIV
ITY LOCATION
s%VALUATING lNISHED TRAY HANDLING METHODS
s2EASSIGNING MATERIAL HANDLING FROM THE MA
CHINE OPERATOR TO MATERIAL HANDLING PERSONNEL
ANDOR MECHANIZE OR AUTOMATE JUSTIlABLE MA
TERIAL HANDLING FUNCTIONS OF BRINGING MATERIALS
TO THE INSERTER AND TAKING THE lNISHED PRODUCT
AWAY
s!UTOMATING MANUAL JOB RECONCILIATION
s3TAGGERING OPERATOR BREAKS FOR CONTINUOUS
MACHINE OPERATION
s%STABLISHING BEST BUSINESS PRACTICES FOR OPERATORS
s%STABLISHING OPERATOR TRAINING RECOGNITION
AND INCENTIVES
s)NCREASING JOB SIZES
s0ERFORMING INTELLIGENT PICKING OF THE RIGHT
NUMBER OF INSERTS AND OTHER MATERIALS TO ELIMI
NATE WAITING FOR MATERIALS AT ENVELOPES
PER HOUR EVERY MINUTE THE MACHINE IS WAITING
EQUATES TO OVER LOST ENVELOPES
s%LIMINATING INTENTIONALLY STOPPING THE MA
CHINE FOR QUALITY CHECKS
s$ESIGNING BEST PRACTICES WORKmOW FOR MATE
RIAL STAGING AND HANDLING LOGISTICS
s#ONSIDERING ALTERNATIVE PRINT INPUT
s3TREAMLINING ENVELOPE STOCK AND STATEMENT
FOLD SETUPS
s2EQUIRING ENVELOPE SUPPLIERS TO PACKAGE
Ê-/,/
-ÊÊÊÊ-«À}ÊÓään
STOCK IN LARGER QUANTITIES
s2EDUCING SETUPS
s2EDUCING CHANGEOVER TIME
/PERATIONAL INNOVATION RESULTS IN DIRECT PER
FORMANCE IMPROVEMENTS IE FASTER CYCLE TIME
AND LOWER COSTS WHICH LEADS TO SUPERIOR MAR
KET PERFORMANCE IE GREATER CUSTOMER SATIS
FACTION AND MORE HIGHLY DIFFERENTIATED PROD
UCTS .OT TO MENTION THAT IMPROVED MARKET
PERFORMANCE YIELDS A HOST OF STRATEGIC PAYOFFS
Ó£
Ê-/,/
- ÊÊÊ-«À}ÊÓään
/1,
ÊNÊ Ê "6/" -
ÓÓ
/
Ê
Ê"
Ê ,
/
/1, ÊNÊÊ Ê
ÀiVÌÊ>}ÊV>ÊÃÌÊLiÊivviVÌÛi°Ê9ÕÊÕÃÌÊ >ÛiÊÌ
>iÊÃÕÀiÊÞÕ½ÀiÊ`}ÊÌÊÀ} Ì NÊ 9Ê 6 Ê-+1, -
"6/" -
-OM ALWAYS SAID THAT WHEN ONE DOOR 2EDMOND "ILL AND THE GANG RELEASE
CLOSES ANOTHER ONE OPENS 2EMEMBER THE THE LONG AWAITED 6ISTA AMID PROMISES THAT
GOOD OLD DAYS BACK IN 9OURE SITTING IT WILL MAKE EMAIL SPAM A THING OF THE PAST
DOWN TO DINNER WITH THE FAMILY AND THE )F THE PROMISE IS KEPT ANOTHER CHANNEL TO
PHONE RINGS 9OU DUTIFULLY ANSWER ONLY TO THE CUSTOMER CLOSED
BE MET WITH YET ANOTHER AGGRESSIVE CALLER
TELLING YOU THAT YOUR CURRENT MORTGAGE ! GROUP OF DIRECT MAIL MARKETERS
PAYMENT IS TOO HIGH AND HAVE THEY GOT A APPEAL TO THE 3UPREME #OURT CITING THAT
DEAL FOR YOU 6ARIED RESPONSES INCLUDED A NEW LAW IS UNJUST UNCONSTITUTIONAL AND
THANKS
BUT
NO
THANKS MUTTERING OBSCENI
HURTING THEIR BUSINESS 4HEY LOSE IN A RUL
TIES OR GRUMPILY RETURNING TO YOUR COOLING ING THAT ALLOWS COMPLETE AND UNFETTERED
DINNER DISCRETION TO THE ADDRESSEE IN ELECTING
WHETHER OR NOT THEY WANT TO RECEIVE MAIL
&AST FORWARD TO ) CANT REMEMBER FROM A PARTICULAR SOURCE
THE LAST TIME ) GOT AN UNSOLICITED MARKET
ING CALL 9EAH THE COMPANIES THAT YOU DO 5303 PROVIDES &ORM NOW
BUSINESS WITH STILL HAVE THE RIGHT TO BUG THAT WHEN FILLED OUT AND RETURNED TO YOUR
YOU ONCE IN A WHILE BUT THE BULK WAS ELIM
LOCAL POST OFFICE ISSUES A PROHIBITORY ORDER
INATED IN *ANUARY WHEN TELEMARKET
AGAINST ITEMS YOU DEEM TO BE SEXUALLY ORI
ERS WERE REQUIRED BY LAW TO UPDATE THEIR ENTED MATERIAL 4HE RULING GOES FURTHER TO
CALLING DATABASES MONTHLY AGAINST THE STATE THAT YOU CAN DEEM A DRY GOODS CATA
.ATIONAL $O .OT #ALL 2EGISTRY !NOTHER LOG UNACCEPTABLE OFFERING THE ASSESSMENT
, Ê <
ÊÊÊÊ-«À}ÊÓään
CHANNEL TO THE CUSTOMER CLOSED @%VERYMANS MAIL TODAY IS MADE UP OVER
WHELMINGLY OF MATERIAL HE DID NOT SEEK
"ACK TO THE #!. 30!- !CT OF FROM PERSONS HE DOES NOT KNOW !ND ALL
GOES INTO EFFECT REQUIRING UNSOLIC TOO OFTEN IT IS MATTER HE FINDS OFFENSIVE
ITED COMMERCIAL EMAILS TO BE LABELED PRO
HIBITING DECEPTIVE SUBJECT LINES AND FALSE /F COURSE THIS PROTECTION FAILS TODAY IN
HEADERS AND AUTHORIZING THE &4# TO CREATE PRACTICAL APPLICATION AS IT REQUIRES PROAC
A .ATIONAL $O .OT 3PAM LIST -EANWHILE TIVELY GOING TO THE POST OFFICE FILLING OUT
WE STILL GET DISK FILLING QUANTITIES FROM THE FORM FOR EACH COMPANY WITH THE AT
SERVERS IN "ULGARIA AND ARM OURSELVES WITH TACHED OFFENDING MAILPIECE IN ITS ENTIRETY
SPAM FILTERS AGAINST THE ONSLAUGHT AND PERHAPS NEGOTIATION WITH THE POSTAL
ÓÎ
WORKER ABOUT THE REGULATION WITH WHICH ITS NOT STANDING STILL 4HE ONLY QUESTION BE MORE OFTEN SEEN READ AND ACTED UPON
HE OR SHE MAY BE UNFAMILIAR #HANNEL TO IS HOW MUCH MOMENTUM IT WILL DEVELOP AS THEY ARE PART OF A DOCUMENT THAT THE
THE CUSTOMER STILL OPEN #HANNEL CLOSING CUSTOMER HAS FORMED THE HABIT OF OPEN
ING EVEN IF THEY SAW IT ONLINE JUST A WEEK
)N THE 5303 3TRATEGIC 4RANSFORMATION 7HATS A MARKETER TO DO &OR STARTERS EX
AGO !S THEY SAID OLD HABITS DIE HARD AND
0LAN
RELEASED IN 3EPTEMBER ERCISE A LITTLE SELF
RESTRAINT BY NURTURING THATS CERTAINLY THE CASE WITH RECIPIENTS OF
THEY CITE THE USE OF MULTIPLE CHAN
THE CHANNELS THAT ARE IN PLACE #ORPORATE PERSONALIZED MAIL
"6/" -
NELS FOR CONSUMER PURCHASES AND TRANSLATE EXECUTIVES GET DOWNRIGHT GIDDY WHEN TALK
THAT INTO A PREDICTION OF FLAT
TO
POSITIVE ING ABOUT THE COST SAVINGS ASSOCIATED WITH 4HERE ARE SOME EXCELLENT EXAMPLES OF
GROWTH IN TOTAL MAIL VOLUMES AND DECLIN
ONLINE BILL PAYMENT AND PRESENTMENT WITH 4RANS0ROMO APPLICATIONS THAT ARE STARTING
ING FIRST
CLASS MAIL VOLUMES AT AN APPROXI
PAPER SUPPRESSION 7HAT THEY DONT REALIZE TO POP UP &ULL AND SPOT COLOR CREDIT CARD
MATE THREE PERCENT YEAR
OVER
YEAR DECLINE STATEMENTS WITH EMBEDDED COLOR PROMO
(OW CAN THAT BE 4HE DIFFERENCE IS DIRECT TIONAL OFFERS AND DATABASE
DRIVEN SELECTIVE
Ê
/1,
ÊNÊÊ Ê
MAIL AND PACKAGES #HANNEL TO THE CUS
INSERTS ARE JUST THE BEGINNING 4HE RIGHT
TOMER STILL OPEN AND GROWING /
Ê
9Ê-Ê/"Ê /
,/
Ê DOCUMENT TO THE RIGHT PERSON AT THE RIGHT
TIME SHOULD BE THE NEW 4RANS0ROMO MAN
7ITH THE /MNIBUS 2ATE #ASE /
Ê / -
,6
]Ê TRA )T MEANS COORDINATING YOUR MESSAGE
2
APPROVED A STAMP MOVED FROM £\£]Ê ,
/ Ê
",/-Ê WITH YOUR PRODUCTION PROCESS CAPABILITY
` TO ` WITH ACROSS THE BOARD INCREASES FROM END
TO
END )T MEANS WORKING WITH
FOR ALL AUTOMATION MAIL AND BULK RATES AS
/"7, -Ê/
Ê*
"*
Ê//Ê PARTNERS THAT GET IT AND TAKE CREATIVE AP
WELL 4HAT MEANS IT JUST GOT MORE 9"1Ê "7Ê/
Ê "-/Ê PROACHES TO IMPLEMENT NEW IDEAS WHILE
COSTLY TO BE DIRECT 4HAT MEANS YOU HAD WORKING WITHIN THE PRACTICAL CONSTRAINTS
"1/Ê Ê7/Ê7
Ê
BETTER BE AT LEAST MORE EFFECTIVE AT OF YOUR LEGACY SYSTEMS
MAILING THE RIGHT THING TO THE RIGHT PER
9"1Ê6
Ê
1, Ê
SON AND HOPE THAT THEIR RESPONSE RATES RISE 0ROGNOSTICATION 3O WHAT DO WE EN
,
/" -*-°Ê//Ê
ACCORDINGLY %VERY TIME THERE IS A RATE IN
VISION THE FUTURE OF DIRECT MAIL TO BE LIKE
CREASE THERE IS A SHIFT IN THE ECONOMICS
-Ê
" Ê 7ELL BEATING 3KY7AVES 2ESEARCHS EAR
OF DIRECT MAIL #HANNEL TO THE CUSTOMER 9"1,Ê/, -
/" Ê LIER ESTIMATES COMMERCIAL
FREE SATELLITE
CHALLENGED RADIO REACHES MILLION NET SUBSCRIBERS
" 1
/" Ê AND #LEAR#HANNEL ANNOUNCES THAT IT IS
)S ECOLOGY THE NEW MORALITY 7HERE 7/Ê9"1,Ê ,
/ Ê DEPARTING FROM ANOTHER LOW PERFORM
DO YOU OPEN YOUR MAIL 4HE STOCK ANSWER ING MARKETS THAT INCLUDE SOME SURPRISINGLY
USED TO BE OVER THE GARBAGE CAN 4HE *," "/" -Ê Ê LARGE CITIES 4I6O AND $62S ARE AS UBIQUI
POLITICALLY CORRECT ANSWER IS OVER THE RECY
" 1
/" °Ê TOUS AS THE DUSTY $6$ PLAYERS PURCHASED
CLING BIN ,ETS FACE IT /UR COLLECTIVE TOL
IN
ERANCE FOR WASTING ENERGY AND RESOURCES IS
WANING .EED PROOF *UST LOOK AT THE SMUG 6IEWERS WATCH AS 4ONY 3OPRANO NOW PEELS
FACES OF THE 0RIUS OWNERS AS THEY SPEED IS THAT THEY ARE CEDING THEIR RIGHTS TO MAIL
THE VISIBLY BRANDED LABEL FROM THE FAT
FREE
BY YOU IN THE CARPOOL LANE OR WITNESS THE FOCUSED MARKETING MATERIALS AS THEY DO SALAMI THAT REPLACED THE GENERIC GABAGOOL
FRESHLY KEYED PAINT JOB ON THE ( YOU AND THE SCRIPT INCLUDES COMMENTS ABOUT
PARKED NEXT TO AT THE GROCERY STORE (OW THE INTERIOR APPOINTMENTS AND SMOOTH
LONG WILL IT TAKE FOR US TO MOVE FROM MERE
7/Ê "
-Ê/-Ê
Ê",Ê RIDE OF HIS NEW HYBRID
DRIVE %SCALADE
LY COMPLAINING ABOUT THE WASTE TO SEEING 9"1,Ê", </" ¶ 0RODUCT PLACEMENT IN POPULAR TELEVISION
, Ê <
ÊÊÊÊ-«}ÊÓään
PRACTICAL $O .OT -AIL LEGISLATION 4HE KEY IS TO INTEGRATE THE DATABASE SHOWS NOW BECOMES THE NORM
DRIVEN MARKETING EFFORTS TOWARDS
4HE ANSWER IS THAT WE HAVE ALREADY START THE PEOPLE THAT YOU KNOW THE MOST ABOUT -EANWHILE ) LIKE THE MANY OTHER SPE
ED .OW STATES HAVE INTRODUCED BILLS AND WITH WHICH YOU HAVE ENDURING RELA CIFICALLY TARGETED RECIPIENTS OF DIRECT MAIL
THAT PROVIDE FOR A $O .OT -AIL 2EGISTRY TIONSHIPS 4HAT MEANS COMBINING YOUR COME HOME FROM WORK RELAX AND OPEN THE
SIMILAR TO $O .OT #ALL 4HOUGH AS EX TRANSACTIONAL COMMUNICATION WITH YOUR FEW PIECES OF MAIL THAT ) RECEIVE FROM THE
PECTED THE $IRECT -ARKETING !SSOCIATION MARKETING PROMOTIONS AND COMMUNI TRUSTED COMPANIES ) DO BUSINESS WITH IN
IS ACTIVE IN PROFFERING COUNTER ARGUMENTS CATION 4RANS0ROMO -AILERS HAVE AN FRONT OF MY COMPUTER LOOKING FORWARD TO
BUT THE SHEER NUMBER OF LEAKS IN THE DIKE ENDURING RIGHT TO SEND TO THOSE WITH WHICH ACCESSING ONLINE THE OFFERS THAT SEEM TO
WOULD SUGGEST THAT THEY COULDNT PLUG THEY HAVE BUSINESS RELATIONSHIPS AND FUR HAVE READ MY MIND AND FIT MY BUYING RE
THEM ALL 4HIS MOVEMENT HAS INERTIA AND THER CAN EXPECT THAT THEIR MESSAGES WILL QUIREMENTS )T LOOKS LIKE -OM WAS RIGHT
Ó{
MST/Document Full Page Ad
/1,
ÊNÊ "
Ê-/,/
- ÊÊ-«À}ÊÓään
̽ÃÊÌiÊÌÊÊ>ÌÊÌ iÊvÕÌÕÀiÊ`vviÀiÌÞÊNÊ 9Ê 9 , Ê°Ê ]Ê
ÓÈ
/1,
ÊNÊ "
/
Ê Ê 1-/,9]Ê
/
Ê
Ê Ê
-1-/ /9
VERY BUSINESS DAY OUR IN OUR FUTURE /NE OF THEM WAS A NEW SOCIAL RE ABLE MANNER !FTER ALL WE WANT TO BE IN BUSI
DUSTRY IS LEARNING MORE SPONSIBILITY THAT WOULD BRING WITH IT A NEW NESS NEXT YEAR 3O RESOURCE USE AND EFl CIENCY
ABOUT THE VOCABULARY OF THE ACCOUNTABILITY HAVE LONG BEEN PART OF OUR VOCABULARY (OW
Ê-/,/
- ÊÊ-«À}ÊÓään
FUTUREWORDS LIKE SUSTAIN EVER SUSTAINABILITY TODAY HAS A MUCH BROADER
ABILITY CLIMATE CHANGE EN -ORE THAN THREE YEARS HAVE PASSED AND ITS MEANING )T MEANS WE ARE PRESERVING FOR THE
VIRONMENTALLY PREFERABLE TIME TO REVIEW HOW THE MEANING OF SOCIAL FUTURE THE RESOURCES OF TODAY )T MEANS WE HAVE
MATERIALS CARBON FOOTPRINTS RESPONSIBILITY HAS CHANGED AND THE EFFECT AN OBLIGATION TO ONE ANOTHER TO CONSUME LESS
AND SOCIAL RESPONSIBILITY OFTEN l ND THEIR WAY THIS HAS HAD AND WILL CONTINUE TO HAVE ON AND PRODUCE AS MUCH AT LEAST IDEALLY
INTO THE CONVERSATION 7E ARE LEARNING THAT THE MAIL INDUSTRY 4HE CLASSIC DEl NITION OF
WE HAVE TO MANAGE OURSELVES DIFFERENTLY AS SUSTAINABILITY IS TO PRESERVE THE RESOURCES OF $AILY WE ARE HEARING THAT IF WE GIVE UP
WE DEAL WITH NEW PRESSURES AND NEW OPPORTU TODAY SO THAT FUTURE GENERATIONS CAN HAVE USE A PIECE OF PAPER WE WILL SAVE A TREE %VEN
NITIES )N ) CO AUTHORED AN ARTICLE EN OF THEM IN A SIMILAR MANNER OR BETTER THAN MORE IF WE GIVE UP THAT PAPER THE ADVERTISER
TITLED h#OMPETITION AND #HANGE v IN WHICH ) WE CAN TODAY !LL OF US IN THE GRAPHIC ARTS WILL PLANT A TREE FOR US OR MAYBE EVEN TWO OR
TALKED ABOUT NEW FORCES THAT WOULD SHAPE INDUSTRY HAVE TRIED TO OPERATE IN A SUSTAIN THREE 9ET ARE YOU AWARE THAT FOR EVERY TREE
ÓÇ
THAT THE PAPER INDUSTRY HARVESTS ON AVERAGE )N TRUTH WE HAVE LONG BEEN IN THE SUSTAIN
PLANT MILLION A YEAR 3O DO ) WANT TO STOP
THEY PLANT THREE MORE 4HAT WE HAVE MORE ABILITY BUSINESS BUT THE PROBLEM IS THAT WE USING PAPER AND SHIFT THE TREE PLANTING COST
TREES IN THE GROUND NOW THAN WE HAD IN THE JUST HAVE NOT BEEN GOOD AT TALKING ABOUT IT TO THE CONSUMER OR DO ) WANT TO WISELY USE
S $ID YOU KNOW THAT INSECTS AND FOREST %VERY YEAR THE FOREST PRODUCTS INDUSTRY PLANTS PAPER AND PROMOTE SUSTAINABLE FORESTRY
l RES ARE DESTROYING MORE FOREST THAN TREE HAR
OVER BILLION TREES %VEN IF ADVERTISERS
VESTING UNDER SUSTAINABLE FOREST MANAGEMENT PLANTED A TREE FOR EVERY CUSTOMER THEY MIGHT Ê" 6"1-Ê -7
,
/UR INDUSTRY PUTS WELL OVER BILLION MAIL
PIECES IN THE NATIONAL DELIVERY SYSTEMTHE
5NITED 3TATES 0OSTAL 3ERVICE /NLY ABOUT
/1,
ÊNÊ
/
NINE BILLION ITEMSJUST FOUR PERCENTCAN
NOT BE DELIVERED AS ADDRESSED 4HE REST MAKE
IT ON THE l RST PASS /F THAT NINE BILLION MAY
BE ONLY FOUR BILLION CANT BE DELIVERED .OT A
BAD RECORD /NLY OF ADVERTISING MAIL IS
EVER SENT TO A LANDl LL 4HE REST IS RECOVERED
AND RECYCLED AND IF WE ALL PROMOTED COM
MUNITY
BASED RECYCLING THAT COULD BE
NEXT TO ZERO )T IS WISE FOR US AS AN INDUSTRY TO
PROMOTE COMMUNITY
BASED RECYCLING ,ETS
FACE IT WE NEED THE PAPER AND IF WE RECYCLE
MORE WE STRETCH OUR PAPER SUPPLY FURTHER
7E ARE ALL CONFUSED BY THE SUSTAINABILITY AL
PHABET WHEN IT COMES TO THE PAPERS THAT WE
PRINT ON -OST OF THE UNCOATED FREESHEET USED
TO PRODUCE ENVELOPES IS MADE FROM PAPERS
THAT COME FROM SUSTAINABLE FORESTS MANAGED
UNDER THE 3USTAINABLE &ORESTRY )NITIATIVE )F
WE USE MERCHANT PAPERS OR BRANDED PAPERS OR
PAPERS THAT ARE MANUFACTURED IN #ANADA WE
COULD BE USING PAPERS CREATED UNDER THE &OR
EST 3TEWARDSHIP #OUNCIL OR THE &3# BRAND OF
SUSTAINABILITY 7HAT IS BETTER
7ELL IT IS AN ENDLESS DEBATE AND AT THE END
OF THE DAY IT IS JUST A BRAND 4HE IMPORTANT
FACTOR IS THAT YOU ARE USING PAPER MADE FROM
A SUSTAINABLE FOREST A FOREST THAT WILL BE THERE
IN THE FUTURE 4HE INDUSTRY IS NOT LOGGING IN
THE BOREAL FOREST IN TRUTH WE ARE CAREFULLY
MANAGING THESE RESOURCES
#OMMUNICATION AND TRANSPARENCY ARE IMPOR
Ê-/,/
-ÊÊÊÊ-«À}ÊÓään
TANT TODAY /UR CUSTOMERS WANT US TO VERIFY
THAT WE ARE DOING THE RIGHT THINGS WHEN IT
COMES TO THE ENVIRONMENT AND OUR COMMU
NITY )T IS A NEW ERA OF SOCIAL RESPONSIBILITY 3O
WE STATE THESE THINGS IN CORPORATE LITERATURE
THAT WE ARE COMMITTED TO USING SOUND ENVI
RONMENTAL PRACTICES WITHIN OUR COMPANIES
THAT WE HAVE A COMMITMENT TO OUR COMMU
NITY AND WE ARE GIVING BACK AND THAT WE ARE
USING MATERIALS THAT WE GET FROM PROVIDERS
THAT ARE PRACTICING SUSTAINABLE RESOURCE MAN
Ón
AGEMENTMANAGING THEIR RESOURCES SO THAT PRODUCE BETTER RETURNS 4HERE IS NO REASON WE MUNICATION THEY l ND IT CONVENIENT AND THEY
THEY WILL BE HERE IN THE FUTURE CANNOT MAIL SMARTER RESPOND TO IT 3O IF WE WORK HARD TO KEEP MAIL
RELEVANT IF WE PROTECT THE BRAND AND WE ARE
$O .OT -AIL HAS AGAIN BECOME PART OF OUR 4HE MAILING INDUSTRY WILL WORK THROUGH SENSITIVE TO THE MINDS AND HEARTS OF OUR END
VOCABULARY )N SOME WAYS WE SEE THIS AS PART THESE CHALLENGES SIMPLY BECAUSE CONSUMERS USERS WE WILL REMAIN SUSTAINABLE FOR MANY
OF THE ENVIRONMENTAL SENSITIVITY OF THIS ERA STILL WANT MAIL 4HEY LIKE THIS FORM OF COM
YEARS TO COME
9ET WHEN YOU REALLY LOOK INTO THIS ISSUE IT
IS NOT SO MUCH OF AN ENVIRONMENTAL ISSUE
AS IT IS AN ISSUE OF CONSUMERS WANTING MORE
/1,
ÊNÊ
/
CONTROL OVER THEIR COMMUNICATIONS CHOICES
!S ONE OF MY COLLEAGUES SO APTLY PUT IT THE
Ê
" 1
/" Ê Ê
/, -*,
9Ê,
Ê
*",/ /Ê/" 9°Ê"1,Ê
1-/"
,-Ê7 /Ê1-Ê
/"Ê6
,9Ê//Ê7
Ê,
Ê
" Ê/
Ê,/Ê/ -Ê
7
Ê/Ê
"
-Ê/"Ê
/
Ê
6,"
/Ê Ê
"1,Ê
" 1 /9°Ê/Ê-Ê
Ê
7Ê
,Ê"Ê-"
Ê
,
-*" - /9°
CONSUMER WANTS THE RIGHT TO BE LEFT ALONE
7E ARE DOING THE RIGHT THINGS AS AN INDUSTRY
WHEN WE KEEP OUR ADDRESS LISTS CURRENT AND
WHEN WE GIVE THE END USER THE OPPORTUNITY
TO OPT OUT OF THAT MAILING LIST )T IS PART OF OUR
RESPONSIBILITY AS MAILERS TO DO THIS (OWEVER
WE NEED TO DIFFERENTIATE BETWEEN THE LEGITI
MATE ENVIRONMENTAL ORGANIZATION THAT IS PRE
SERVING RESOURCES AND HABITAT AND ANTI MAIL
Ê-/,/ -ÊÊÊÊ-«À}ÊÓään
ACTIVISTS WHO JUST WANT TO KILL THE MEDIUM
-AIL HAS VALUE PEOPLE READ IT AND LIKE IT AND
IT FACILITATES ECONOMIC GROWTH 3TUDY AFTER
STUDY SHOWS THE VALUE OF THE MAIL BRAND 9ET
WE NEED TO TAKE CARE OF IT LIKE A BRAND AND
PRESERVE ITS REPUTATION 4HAT MEANS WE HAVE
TO FOLLOW RESPONSIBLE MAILING PRACTICES AND
WE MUST ENSURE THAT A CUSTOMERS INFORMATION
IS PROTECTED 7E ALL WIN IN THE LONG RUN IF
WE DO THESE THINGS "ETTER
TARGETED MAILINGS
Ó
*, " 1
/
" 6 /
"6/" -
EASILY ACCESSED AND MODULARLY REPLACEABLE WITH
RAPID CHANGEOVER OF ENVELOPES SIZES
9" ÊNÊ*," 1
/Ê
7HEN AT ITS HIGHEST PRODUCTIVITY THE + IS
CAPABLE OF PRODUCING UP TO ENVELOPES
PER HOUR +ERNS PROVEN READING SYSTEMS AND
COMPREHENSIVE PAPER
mOW MONITORING ENSURE
THAT DOCUMENT INTEGRITY IS MAINTAINED THROUGH
OUT THE PROCESS
4HE + ALSO FEATURES +ERNS POPULAR MODULAR
ÎxääÊ -
,/ Ê-9-/
+ CAN PROCESS PRE
CUT SINGLE SHEETS AS DESIGN ENABLING FUTURE UPGRADES AND INTEGRATION
3PEED MEETS INTEGRITY WELL AS CONTINUOUS FORMS MORE EFlCIENTLY OF NEW OR DIFFERENT HARDWARE AND SOFTWARE 4HE
4HE EXCLUSIVE FEEDING MODULES CAN HANDLE A LINEAR MOVEMENT OF PAPER WITHIN THE +
4ODAYS MAIL CENTER OPERATORS NEED TO FACE WIDE VARIETY OF INSERTS AND DOCUMENT GROUPS ENSURES THAT WITHOUT UNNECESSARY DIRECTION
Ê-/,/
-ÊÊÊÊ-«À}ÊÓään
GROWING DEMANDS FOR GREATER mEXIBILITY ENSURING CONSISTENCY AND RELIABILITY CHANGES DOCUMENTS GENTLY mOW DIRECTLY INTO
SHORTER PRODUCTION TIMES AND MORE AUTOMA
THE ENVELOPES $URING THE INSERTION PROCESS A
TION 4HE +ERN WAS DESIGNED TO MEET 4HE + HAS VARIABLE SPEEDS TO MEET THE DE
FUNNEL
LIKE INSERTING POCKET ENVELOPS THE DOCU
EACH OF THESE SPECIlC NEEDS 4HE LATEST IN A MANDING NEEDS OF MAIL CENTER ENVIRONMENTS MENTS KEEPING THEM FROM BEING DAMAGED
PORTFOLIO OF INSERTING SYSTEMS COMBINING AD
7HEN A JOB IS STARTED THE PROCESSING SPEED IS AU
VANCED TECHNOLOGY WITH +ERNS EXPERIENCE TOMATICALLY ADAPTED TO THE APPLICATION BEING RUN "ECAUSE OF THE LATEST TECHNOLOGY INCORPORATED
AND CUSTOMER
DRIVEN DEVELOPMENT FEATUR
! VARIETY OF ENHANCEMENTS AND DESIGN FEATURES INTO THE + IT IS ONCE AGAIN POSSIBLE TO
ING UNIQUE STRAIGHT
LINE DESIGN THE + ENABLE AN OPERATOR TO PROGRAM THE + QUICKLY ENHANCE THE QUIETNESS OF OPERATIONS /PERA
REDUCES OPERATOR AND SERVICE COSTS HANDLING AND EASILY FOR A WIDE RANGE OF APPLICATIONS WHILE TORS APPRECIATE THE +S ERGONOMIC DESIGN
MAIL EFlCIENTLY EVEN AT THE HIGHEST SPEEDS THE SYSTEMS STRAIGHT
LINE DESIGN CONTRIBUTES WHICH PAYS OFF IN INCREASED PRODUCTIVITY DURING
7ITH ITS UNIQUE DESIGN AND CAPABILITIES THE TO EASE OF PAPER HANDLING !LL COMPONENTS ARE DOCUMENT PROCESSING
Îä
/" - *,
*, Ê",Ê-1
--
9" ÊNÊ*," 1
/Ê
CONTENT PER ENVELOPE )N THE PAST IT WAS THE
PERFORMANCE OF THE DOCUMENT INSERTING SYSTEM
THAT WAS AT THE CENTER OF DISCUSSION 4ODAY IT IS
THE DOCUMENT INPUT MODULES THAT ARE VIEWED
AS THE KEY FACTORS FOR EFFECTIVE PROCESSING
+ERN HAS TAKEN THIS TREND INTO ACCOUNT AND
HAS LAUNCHED THE PIONEERING +ERN S (IGH
0ERFORMANCE #UTTING 3YSTEM WITH !IR 'UIDES
"6/" -
A TOTALLY NEW TYPE OF HIGH
PERFORMANCE CUT
TING AND GROUPING SYSTEM
5TILIZING NEW AND IMPROVED TECHNOLOGY WHICH
IS COMPLETELY UNIQUE TO THE INDUSTRY AIR IS USED
TO DICTATE THE DIRECTION OF DOCUMENTS BEING
CUT #OUPLED WITH THE +ERN 5NWINDER
Ê-/,/
-ÊÊÊÊ-«À}ÊÓään
AN IMPRESSIVE TOP SPEED OF FEET PER MIN
UTE OVER PER SECOND CAN BE ROLLED OUT
CUT AT A BLISTERING CUTS SHEETS
- VOLUMES OF DOCUMENTS 4HE BEST END
TO
END DUPLEX PAGES AND ACCUMULATED IN AT
(OW DO YOU MAKE PAGES PER HOUR POS
SOLUTIONS ARE NOW A CUT ABOVE THE REST SPEEDS ONCE THOUGHT IMPOSSIBLE
SIBLE /N A BED OF AIR
4HE +ERN S IS THE PRODUCT OF INTENSE RE
)N COMBINATION WITH THE HIGH
PERFORMANCE
9OUR INSERTING SYSTEM CAN ONLY RUN AS FAST SEARCH AND DEVELOPMENT THAT IS IN DIRECT RE
+ERN )NSERTING 3YSTEM AND OPTIMUM
AS YOUR INPUT AND TO DELIVER +ERNS INDUSTRY SPONSE TO THE GROWING DEMANDS OF THE MAILING PRINT PREPARATION UP TO FOUR SHEETS PER ENVE
LEADING PROCESSING SPEEDS WE NEEDED TO CRE
INDUSTRY 4HERE IS AN ONGOING TREND BY MAILERS LOPE CAN BE PROCESSED AT THE FULL SPEED OF THE
ATE A CUTTER THAT COULD mAWLESSLY HANDLE HIGH WHO HAVE DEMANDED AN INCREASING QUANTITY OF DOCUMENT INSERTER
Σ
!LTHOUGH WE ARE IN AN INCREASINGLY DIGITAL
AGE TRADITIONAL MAIL IS MORE ALIVE AND RELEVANT
THAN EVER AS IT CONNECTS IN WAYS THAT OTHER
MEDIA CAN NOT 2ESEARCH CARRIED OUT BY THE
5NITED 3TATES 0OSTAL 3ERVICE REVEALS THAT
OF PEOPLE THINK RECEIVING MAIL IS A hREAL PLEA
SURE v hLOOK FORWARDv TO DISCOVERING THE
MAIL THEY RECEIVE AND FEEL MAIL IS hMORE
PERSONAL THAN THE )NTERNETv 4HAT MEANS THAT
RIGHT NOW YOUR IDEAL PROSPECTS ARE KEEPING AN
EYE ON THEIR HOME MAILBOXES EAGER TO RECEIVE
YOUR MESSAGE MORE THAN THEIR INBOX )T HAS
"6/" -
BEEN PROVEN THAT PERSONALIZATION OF ENVELOPES
AND LETTERS WITH HIGHLY VISUAL GRAPHICS AND TEXT
YIELD HIGHER THAN AVERAGE RESPONSE RATES 5P
UNTIL NOW IT HAS BEEN VERY DIFlCULT AND EXPEN
SIVE TO PERSONALIZE INDIVIDUAL ENVELOPES WITH
x£xÊ
-9
, TEXT AND GRAPHICS "UT NOT ANYMORE
! REVOLUTION IN PERSONALIZED MAIL COMMUNICATION 4HE %ASY-AILER IS A UNIQUE COMPLETELY TURN
9" ÊNÊ*," 1
/Ê
KEY SOLUTION TO lNISH PERSONALIZED MAIL COM 4HE +ERN %ASY-AILER MAIL PROCESSING SOLU
)MAGINE THE POSSIBILITIES OF BEING ABLE TO SI MUNICATIONS )N THIS NEW AGE OF PRINTING THE TION ALLOWS YOU TO CONNECT MORE PERSONALLY WITH
MULTANEOUSLY PRINT AN X v LETTER AND KEYS TO SUCCESS FOR DIRECT MARKETING AND TRANS YOUR PROSPECTS AND CUSTOMERS 4HE %ASY-AILER
ITS ENVELOPE IN FULL COLOR WITH VARIABLE GRAPH ACTIONAL MAIL APPLICATIONS ARE IN ADVANCED DATA COMPLEMENTS THE NEW AGE OF VARIABLE DIGITAL
ICS AND TEXT ON THE FRONT AND BACK IN A SINGLE INTELLIGENCE AND INCREASED PERSONALIZATION AND OFF SET PRINTING TO REVOLUTIONIZE DIRECT
PASS 4HEN IMAGINE PROCESSING THAT INTEGRATES -ARKETERS AND ADVERTISERS TRANSACTIONAL PRINT MAIL AND TRANSACTIONAL MAIL PROCESSING 4HE
PRINTED MESSAGING INTO A lNISHED PERSONALIZED ERS COPY SHOPS AND QUICK PRINTERS ARE SEEING %ASY-AILER ALLOWS ANY COMPANY TO GO THE EX
ENVELOPE WITH ITS CORRESPONDING LETTERS READY THE ADVANTAGES OF MORE FOCUSED MARKETING SO TRA MILE IN COMMUNICATING WITH CUSTOMERS AND
FOR MAILING 4HE +ERN %ASY-AILER TRULY LUTIONS THROUGH PERSONALIZATION THAT GENERATES PROSPECTS 3O FROM PRINT TO lNISHED SOLUTION
MAKES REACHING YOUR CUSTOMERSxEASY INCREASED RESPONSE RATES THE PRODUCT IS READY TO BE MAILED
7HETHER YOU RUN A SINGLE APPLICATION OR NEED
THE FREEDOM TO CHANGE FROM ONE ENVELOPE
SIZE TO ANOTHER 8 BROKER mATS THE
+ WILL IMPROVE YOUR OPERATING EFlCIENCY
0ROCESSING UP TO MAIL PIECES PER HOUR
THE SYSTEMS CONTINUOUS RUNNING CHAIN GIVES
OPERATORS FEWER JAMS AND MORE UPTIME 4HE
OPEN DESIGN OF THE + MAKES MAINTE
NANCE EASY YOUR OPERATORS WILL APPRECIATE
THE MANY BENElTS OF THE SYSTEMS DESIGN AND
OUR CUSTOMERS HAVE CONlRMED THIS WITH MORE
HOURS DEDICATED TO PRODUCTION %ASY TO LEARN
AND OPERATE THE + HAS A SHORT LEARNING
CURVE THAT WILL GIVE YOU NOTICEABLE RESULTS
Ê-/,/
-ÊÊÊÊ-«À}ÊÓään
FROM THE START 4HE OPTION OF LEFT AND RIGHT
VERSIONS IMPROVES THE LOGISTICS OF INCORPORAT
ING THE + INTO YOUR CURRENT MAIL CENTER
LAYOUT (ANDLING PACKAGE THICKNESS OF UP TO
MM GIVES MAILERS ADDED mEXIBILITY AND
MEETS THE TREND OF INCREASING THE CONTENT OF
{Îää MAIL PIECES 4HE VACUUM CLOSING SYSTEM ON
4HE BEST RESULTS FROM THE START THE + IS A MUST HAVE WHEN RUNNING MAIL
OF INCORPORATING DIFFERENT TYPES OF FEEDERS PIECES THAT INCLUDE PENS AND GIMMICKS
+ERN WORKS CLOSELY WITH OUR CUSTOMERS TO THAT CAN PROCESS A VARIETY OF APPLICATIONS FOR
DETERMINE THE BEST SOLUTION FOR THEIR MAIL MANY DIFFERENT INDUSTRIES 9OUR INVESTMENT IS 4HE S HIGH SPEED COMBINED WITH ITS OPEN
PRODUCTION 4HE +ERN MULTI PURPOSE PROTECTED SINCE THE + CAN BE UPGRADED DESIGN INCREASES BOTH OUTPUT AND PERFORMANCE
INSERTER IS OUR MOST VERSATILE SYSTEM CAPABLE AS YOUR COMPANY GROWS MEANING BETTER PRODUCTIVITY FOR YOUR BUSINESS
ÎÓ
BY THEIR DISTINCTIVE DESIGN SIMPLE OPERA
TION AND RELIABLE PERFORMANCE 4HE +ERN
$2
IS THE LATEST GENERATION OF UN
WINDER TECHNOLOGY WITH IMPRESSIVE HIGHLY
DEVELOPED FEATURES AND USER
FRIENDLY ERGO
NOMIC DESIGN 4HE COLOR TOUCH
SCREEN
MONITOR WITH JOB STORAGE GIVES IMPORTANT
STATISTICS TO OPERATORS AND SERVICE PERSON
NEL SUCH AS THE ROLLS DIAMETER CURRENT
SPEED AND THE LENGTH OF PAPER ALREADY
PROCESSED 4O FURTHER ENHANCE OPERATING
EFFICIENCY A SENSOR FOR TORN PAPER INSTANTLY
NOTIFIES OPERATORS WHEN A PROBLEM OCCURS
ON THE ROLL %LECTRONICALLY SYNCHRONIZED
9" ÊNÊ*," 1
/Ê
CORE DRIVE AND PAPER LOOP MEASUREMENT
GIVES THE + EXCEPTIONALLY SMOOTH PA
PER FEED EVEN AT UNWINDING SPEEDS OF OVER
FEET PER MINUTE
4HE ENTIRE LINE OF $&$ PRODUCTS HAS BEEN
DEVELOPED TO OPTIMIZE THE PRODUCTIVITY OF
HIGH
PERFORMANCE PRINTERS AT THE PRE
AND
POST
PROCESSING STAGE AND TO ENSURE THAT
$OCUMENT &INISHING ON $EMAND ULES CAN BE COMBINED TO FORM COMPLETE ALL STEPS IN THE PRINTING INSERTING AND
SYSTEMS OR THEY CAN BE EMPLOYED IN WAYS FINISHING OF DOCUMENTS ARE ACCOMPLISHED
+ERN $OCUMENT &INISHING /N
$EMAND THAT DIRECTLY ADDRESS THE SPECIAL NEEDS OF EFFICIENTLY !DDITIONAL $&$ PRODUCTS IN
"6/" -
$&$ PRODUCTS PROVIDE INTELLIGENT SOLU
CUSTOMERS CLUDE THE + ROLL REWINDING MODULE
TIONS FOR THE PRE
AND POST
PROCESSING OF + WEB ACCUMULATOR + ROTARY CUT
DIGITALLY PRINTED MATERIAL FROM 2OLL TO +ERN OFFERS VARIOUS MODELS OF UNWINDER AND TING MODULE + SHEET STACKING MODULE
2OLL 2OLL TO &OLD 2OLL TO #UT AND 2OLL REWINDER MODULES FOR PROCESSING CONTINU
+ FANFOLDING WITH JOB SEPARATOR MOD
TO "OOK !LL OF THE STANDARD $&$ MOD
OUS FORMS 4HESE PRODUCTS ARE ROUNDED OFF ULE AND + LABELING MODULE
FOLDING SYSTEM CAN BE CHANGED TO ACCOMMO
DATE DIFFERENT DOCUMENT FORMATS
4HE +S INSERTING MODULE REPRESENTS
A MILESTONE IN THE EVOLUTION OF AUTOMATIC
MAILING MACHINES !FTER BEING CONVEYED A
SHORT DISTANCE ENVELOPES ARE lLLED WITH COL
LATED DOCUMENTS AND ENCLOSED )MPECCABLE
MECHANICAL PROCESSING AND TIGHT ELECTRONIC
MONITORING ENSURES ACCURACY AND PACKAGE
INTEGRITY EVERY TIME ! VARIETY OF INSPECTION
AND OUTPUT BINS AS WELL AS AN ERGONOMIC OUT
PUT CONVEYOR BELT FACILITATES THE HANDLING OF
UP TO lNISHED ENVELOPES AN HOUR
!LL IMPORTANT INFORMATION IS CLEARLY DIS
Ê-/,/ -ÊÊÊÊ-«À}ÊÓään
ÓxääÊ 1 / , PLAYED ON THE TOUCH SCREEN SHEET ENVELOPE
#AREFULLY CONCEIVED DESIGN MODULAR CON ALL SUPPORT THE WIDE VARIETY OF READING SYMBOLO AND MAIL PIECE COUNTS STACK HEIGHTS AND USER
STRUCTION AND UNLIMITEDLY CONlGURABLE THESE GIES AVAILABLE TODAY 7HETHER YOU ARE WORKING ACCESS AUTHORIZATION ARE PROVIDED INSTANTLY TO
ARE JUST A FEW WAYS TO DESCRIBE THE +ERN WITH PRINTED DOCUMENTS FROM A ROLL OR WITH FAN THE OPERATOR )N THE EVENT OF DOCUMENT ERROR
-ULTI-AILER 4HE + CAN BE SET UP TO FOLD PAPER EXCELLENT CUTTING QUALITY IS THE STAN A DEPICTION OF THE MODULE AFFECTED HELPS TO
HANDLE A WIDE VARIETY OF APPLICATIONS )TS DARD FOR SUCCESSFUL PROCESSING OF YOUR MAIL LOCATE THE SOURCE OF PROBLEM QUICKLY RESULT
PROCESSING VERSATILITY IS ASTONISHING AND CAN ING IN MORE EFlCIENT USE OF OPERATORS TIME
ATTUNE TO ANY SIZE OF MAILING 4HE INTEGRATED FOLDING SYSTEM MAKES VIRTU
ALLY EVERY KIND OF VERTICAL AND HORIZONTAL FOLD 4HE +S SUPERB PERFORMANCE WILL DELIVER
4HE + OFFERS A RANGE OF FEEDING AND CUTTING POSSIBLE 0AGES CAN BE FOLDED SEPARATELY OR IN mAWLESS MAILING IN ACCORDANCE TO THE CHANG
OPTIONS WITH EXCEPTIONAL CUTTING CAPACITY AND GROUPS 7ITH A FEW SIMPLE ADJUSTMENTS THE ING NEEDS OF MAILERS
ÎÎ
Ê
"
1-"
"Ê/"Ê Ê < Ê-/,/
"USINESS ORGANIZATIONS ARE COMING TO VIEW KNOWLEDGE AS THEIR MOST VALUABLE
AND STRATEGIC RESOURCE AND BRINGING THAT KNOWLEDGE TO BEAR ON PROBLEMS AND
OPPORTUNITIES IS THEIR MOST IMPORTANT CAPABILITY 4HEY ARE REALIZING THAT TO
REMAIN COMPETITIVE THEY MUST EXPLICITLY MANAGE THEIR INTELLECTUAL RESOURCES
AND CAPABILITIES 7HEN WE MADE THE DECISION TO ENTER THE AMBITIOUS UNDERTAK
ING OF CREATING A NEW KNOWLEDGE RESOURCE CALLED -AIL 3TRATEGIES WE HAD THAT
VALUE AND STRATEGIC IMPORTANCE IN MIND
9Ê/" -Ê ,"
!T +ERN WE ARE MAKING SIGNIlCANT INVESTMENTS IN OUR ASSOCIATES KNOWLEDGE
THROUGH BOTH EXTERNAL HIGHER EDUCATION AND INTERNAL KNOWLEDGE SHARING
THROUGH SYSTEMS AND TRAINING !LTHOUGH BETTER EQUIPPED AND PREPARED ASSOCI
ATES WILL SERVE YOU OUR CUSTOMERS AND OUR INDUSTRY COMMUNITY BETTER WE FELT
THE NEED FOR INVESTMENTS IN AN OUTWARD LOOKING VEHICLE THAT FOCUSES ON THE
COLLECTIVE KNOWLEDGE OF THE MANY MAIL PROFESSIONALS ACROSS THIS INDUSTRY
)N A WORLD DOMINATED BY THE VIEW THAT THE WEB AND ELECTRONIC MEANS OF COM
MUNICATION ARE THE ONLY MEDIUMS WORTH WRITING ABOUT THINKING ABOUT AND
INVESTING IN WE THINK ITS HIGH TIME FOR A RENAISSANCE IN THOUGHT ABOUT GOOD
OLD
FASHIONED MAIL -AIL IS PERSONAL VISCERAL AND WHETHER OR NOT IT IS RECOG
NIZED BY CORPORATE SENIOR MANAGEMENT AS STRATEGIC IT MOST CERTAINLY IS
9" ÊNÊ,
-
,
Ê
" 1
7E THINK ITS TIME TO BRING THE FOCUS BACK TO THE SHARED KNOWLEDGE EXPERIENCE
AND STRATEGIES AND APPLY THEM TO MAKING MAIL BETTER AND MAKING BETTER MAIL
4HE ONLY WAY WE CAN DO THAT IN -AIL 3TRATEGIES IS WITH YOUR HELP /UR PLAN IS TO
PUBLISH -AIL 3TRATEGIES TWICE EACH YEAR THE lRST IN THE SPRING TO BE MAILED OUT
PRIOR TO THE .ATIONAL 0OSTAL &ORUM AND THE SECOND IN THE FALL JUST BEFORE
THE 'RAPH %XPO0RINT SHOW 9OU CAN HELP THROUGH YOUR IDEAS FEEDBACK AND
CONTRIBUTIONS TO FUTURE EDITIONS OF -AIL 3TRATEGIES BY DROPPING US A LINE VIA
E
MAIL AT MAILSTRATEGIES KERNINCCOM OR WRITING US A GOOD OLD
FASHIONED
LETTER STICKING A STAMP IN THE CORNER AND DROPPING IN A MAIL BOX
7E HOPE YOU HAVE ENJOYED THIS PREMIERE EDITION OF -AIL 3TRATEGIES AND WERE
ANXIOUS TO HEAR YOUR COMMENTS 7E LOOK FORWARD TO SHARING WITH YOU AND
LEARNING FROM YOU
Ê-/,/
-ÊÊÊÊ-«À}ÊÓään
7 Ê/ Ê/½-ÊÊ/ Ê",ÊÊ
, --
Ê Ê/"1/Ê "1/Ê
"" ]Ê" -" Ê °
Î{
You might also like
- Shoe Dog: A Memoir by the Creator of NikeFrom EverandShoe Dog: A Memoir by the Creator of NikeRating: 4.5 out of 5 stars4.5/5 (537)
- The Subtle Art of Not Giving a F*ck: A Counterintuitive Approach to Living a Good LifeFrom EverandThe Subtle Art of Not Giving a F*ck: A Counterintuitive Approach to Living a Good LifeRating: 4 out of 5 stars4/5 (5794)
- Hidden Figures: The American Dream and the Untold Story of the Black Women Mathematicians Who Helped Win the Space RaceFrom EverandHidden Figures: The American Dream and the Untold Story of the Black Women Mathematicians Who Helped Win the Space RaceRating: 4 out of 5 stars4/5 (895)
- The Yellow House: A Memoir (2019 National Book Award Winner)From EverandThe Yellow House: A Memoir (2019 National Book Award Winner)Rating: 4 out of 5 stars4/5 (98)
- Grit: The Power of Passion and PerseveranceFrom EverandGrit: The Power of Passion and PerseveranceRating: 4 out of 5 stars4/5 (588)
- The Little Book of Hygge: Danish Secrets to Happy LivingFrom EverandThe Little Book of Hygge: Danish Secrets to Happy LivingRating: 3.5 out of 5 stars3.5/5 (400)
- The Emperor of All Maladies: A Biography of CancerFrom EverandThe Emperor of All Maladies: A Biography of CancerRating: 4.5 out of 5 stars4.5/5 (271)
- Never Split the Difference: Negotiating As If Your Life Depended On ItFrom EverandNever Split the Difference: Negotiating As If Your Life Depended On ItRating: 4.5 out of 5 stars4.5/5 (838)
- The World Is Flat 3.0: A Brief History of the Twenty-first CenturyFrom EverandThe World Is Flat 3.0: A Brief History of the Twenty-first CenturyRating: 3.5 out of 5 stars3.5/5 (2259)
- On Fire: The (Burning) Case for a Green New DealFrom EverandOn Fire: The (Burning) Case for a Green New DealRating: 4 out of 5 stars4/5 (74)
- Elon Musk: Tesla, SpaceX, and the Quest for a Fantastic FutureFrom EverandElon Musk: Tesla, SpaceX, and the Quest for a Fantastic FutureRating: 4.5 out of 5 stars4.5/5 (474)
- A Heartbreaking Work Of Staggering Genius: A Memoir Based on a True StoryFrom EverandA Heartbreaking Work Of Staggering Genius: A Memoir Based on a True StoryRating: 3.5 out of 5 stars3.5/5 (231)
- Team of Rivals: The Political Genius of Abraham LincolnFrom EverandTeam of Rivals: The Political Genius of Abraham LincolnRating: 4.5 out of 5 stars4.5/5 (234)
- Devil in the Grove: Thurgood Marshall, the Groveland Boys, and the Dawn of a New AmericaFrom EverandDevil in the Grove: Thurgood Marshall, the Groveland Boys, and the Dawn of a New AmericaRating: 4.5 out of 5 stars4.5/5 (266)
- The Hard Thing About Hard Things: Building a Business When There Are No Easy AnswersFrom EverandThe Hard Thing About Hard Things: Building a Business When There Are No Easy AnswersRating: 4.5 out of 5 stars4.5/5 (345)
- The Unwinding: An Inner History of the New AmericaFrom EverandThe Unwinding: An Inner History of the New AmericaRating: 4 out of 5 stars4/5 (45)
- The Gifts of Imperfection: Let Go of Who You Think You're Supposed to Be and Embrace Who You AreFrom EverandThe Gifts of Imperfection: Let Go of Who You Think You're Supposed to Be and Embrace Who You AreRating: 4 out of 5 stars4/5 (1090)
- The Sympathizer: A Novel (Pulitzer Prize for Fiction)From EverandThe Sympathizer: A Novel (Pulitzer Prize for Fiction)Rating: 4.5 out of 5 stars4.5/5 (121)
- Her Body and Other Parties: StoriesFrom EverandHer Body and Other Parties: StoriesRating: 4 out of 5 stars4/5 (821)
- Autonomous, Connected, Electric and Shared VehiclesDocument52 pagesAutonomous, Connected, Electric and Shared VehiclesAmatek Teekay 特克纳No ratings yet
- Companies ActDocument21 pagesCompanies ActamitkrhpcicNo ratings yet
- Aquino VsDocument23 pagesAquino VsChrisel Joy Casuga SorianoNo ratings yet
- Arrowroot Advisors Advises Reach Analytics On Its Sale To Datadecisions GroupDocument2 pagesArrowroot Advisors Advises Reach Analytics On Its Sale To Datadecisions GroupPR.comNo ratings yet
- Total Quality Management Session by MukherjeeDocument2 pagesTotal Quality Management Session by Mukherjeearnab.for.ever9439No ratings yet
- Syllabus: Digital Media Economics at UNC School of Journalism and Mass CommunicationDocument9 pagesSyllabus: Digital Media Economics at UNC School of Journalism and Mass CommunicationRyan Thornburg100% (1)
- Electronic Payment Systems: MBA EX 9607 - Managing E-BusinessDocument32 pagesElectronic Payment Systems: MBA EX 9607 - Managing E-BusinessAshutosh SinghalNo ratings yet
- HAC AeroOverview 2018 Feb enDocument45 pagesHAC AeroOverview 2018 Feb enAnonymous KaoLHAktNo ratings yet
- Quiz 102 Part 2Document3 pagesQuiz 102 Part 2Madie sanNo ratings yet
- Risk Assessment and Policy TemplateDocument2 pagesRisk Assessment and Policy TemplateRunaway ShujiNo ratings yet
- SEC Whistleblower Submission No. TCR1458580189411 - Mar-21-2016Document39 pagesSEC Whistleblower Submission No. TCR1458580189411 - Mar-21-2016Neil GillespieNo ratings yet
- (English (Auto-Generated) ) Ethics Case Study - Do Not Let Your Friends Suffer (DownSub - Com)Document3 pages(English (Auto-Generated) ) Ethics Case Study - Do Not Let Your Friends Suffer (DownSub - Com)Bình LưuNo ratings yet
- Short Form Agreement Between Client and Architect: Document EightDocument2 pagesShort Form Agreement Between Client and Architect: Document EightEppNo ratings yet
- REPLIDYNE INC 10-K (Annual Reports) 2009-02-24Document74 pagesREPLIDYNE INC 10-K (Annual Reports) 2009-02-24http://secwatch.comNo ratings yet
- Sony Vaio Integrated Marketing CommunicationDocument26 pagesSony Vaio Integrated Marketing CommunicationMadhuri Singh0% (1)
- Group4 Report - Managerial EconomicsDocument37 pagesGroup4 Report - Managerial EconomicsThuyDuongNo ratings yet
- Mathematics: Estimating SumDocument11 pagesMathematics: Estimating SumEvelyn AfricaNo ratings yet
- ACC 505 Case Study 1Document6 pagesACC 505 Case Study 1Vitor QueirozNo ratings yet
- Audit of InventoryDocument9 pagesAudit of InventoryEliyah JhonsonNo ratings yet
- Facts of The Case:: (G.R. No. 32329. March 23, 1929.) in Re Luis B. Tagorda Duran & Lim For RespondentDocument2 pagesFacts of The Case:: (G.R. No. 32329. March 23, 1929.) in Re Luis B. Tagorda Duran & Lim For RespondentCherry BepitelNo ratings yet
- Robotic Process AutomationDocument13 pagesRobotic Process AutomationSamir NweeryNo ratings yet
- Embarke CoFounder Equity Split Template 2016 01Document7 pagesEmbarke CoFounder Equity Split Template 2016 01Prashant A UNo ratings yet
- Network Partnership - Mou: 25.08.2014 - Riyadh, Saudi ArabiaDocument2 pagesNetwork Partnership - Mou: 25.08.2014 - Riyadh, Saudi ArabiamystratexNo ratings yet
- ASME History, Overview and Membership BenefitsDocument33 pagesASME History, Overview and Membership BenefitsRaees SwatiNo ratings yet
- Spouses Firme Vs Bukal Case DigestDocument2 pagesSpouses Firme Vs Bukal Case DigestMaria Cristina MartinezNo ratings yet
- Isp 1Document25 pagesIsp 1Francis LeoNo ratings yet
- Foss, Patricia ResumeDocument2 pagesFoss, Patricia Resumepattifoss626No ratings yet
- Chapter - 4 Data Analysis and Interpretation: Gender of RespondentDocument11 pagesChapter - 4 Data Analysis and Interpretation: Gender of RespondentPoojaAggarwalNo ratings yet
- HedgingDocument3 pagesHedgingMrzeeshanNo ratings yet
- Week 1 (Presentation)Document22 pagesWeek 1 (Presentation)DryZla0% (1)
