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  • Apresentacao Nicholas Carr

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    The document discusses how cloud computing represents a shift from centralized corporate data centers to distributed cloud resources, similar to how electricity grids replaced localized power generation in the past. It notes that while cloud use is growing, adoption remains limited due to issues like security, reliability and standards. However, these obstacles are diminishing over time. The document outlines patterns of early cloud adoption, from using clouds as a model to replace internal IT, and how clouds could democratize IT and potentially disrupt corporations like the electricity grid did in the past. It closes by questioning whether companies will disrupt cloud computing or be disrupted by it.

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    The document discusses how cloud computing represents a shift from centralized corporate data centers to distributed cloud resources, similar to how electricity grids replaced localized power generation in the past. It notes that while cloud use is growing, adoption remains limited due to issues like security, reliability and standards. However, these obstacles are diminishing over time. The document outlines patterns of early cloud adoption, from using clouds as a model to replace internal IT, and how clouds could democratize IT and potentially disrupt corporations like the electricity grid did in the past. It closes by questioning whether companies will disrupt cloud computing or be disrupted by it.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
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    57 views32 pages

    Apresentacao Nicholas Carr

    Uploaded by

    Juliano Rodrigues
    The document discusses how cloud computing represents a shift from centralized corporate data centers to distributed cloud resources, similar to how electricity grids replaced localized power generation in the past. It notes that while cloud use is growing, adoption remains limited due to issues like security, reliability and standards. However, these obstacles are diminishing over time. The document outlines patterns of early cloud adoption, from using clouds as a model to replace internal IT, and how clouds could democratize IT and potentially disrupt corporations like the electricity grid did in the past. It closes by questioning whether companies will disrupt cloud computing or be disrupted by it.

    Copyright:

    Attribution Non-Commercial (BY-NC)
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    of 32

    Bringing the Cloud Down to Earth

    Nicholas Carr INFO Summit 2010

    Burden!s wheel: 1850

    Source: Smithsonian Institution

    THE BIG SWITCH

    Burden!s wheel: 1920

    Source: Smithsonian Institution

    THE BIG SWITCH

    Westinghouse!s utility

    Source: Public Domain

    THE BIG SWITCH

    Enterprise systems: 1900

    Source: Public Domain

    THE BIG SWITCH

    Embrace of utility power


    Source of electricity (%)
    utility supply

    private supply

    Source: Carr, The Big Switch

    THE BIG SWITCH

    Now it!s computing!s turn

    THE BIG SWITCH

    Corporate data center: 1900

    Source: Public Domain

    THE BIG SWITCH

    Corporate data center: 1960

    Source: Vermont State Archives

    THE BIG SWITCH

    Corporate data center: 1990

    Source: DailyLaugh.com

    THE BIG SWITCH

    Inefciencies of fragmentation

    Server capacity

    Storage capacity

    Labor
    Source: Carr, Big Switch

    THE BIG SWITCH

    The IT tax
    IT as % of capital equipment budget

    Source: US Labor Bureau

    THE BIG SWITCH

    Corporate data center: 2010

    Source: Toshihiko Katsuda

    THE BIG SWITCH

    Cloud computing is accepted


    use of cloud services Rejecting 1% Discussing 17%

    Using 52%

    Implementing 18%
    THE BIG SWITCH

    Testing 13%

    Data: Survey of 250 international companies (median: 75k employees), July 2009, by F5 Networks

    But adoption remains limited


    use of cloud servers Interested; no current plans 44%

    Not interested 41%

    Using 3% Planning to use 9% Don!t know 4%


    Data: Survey of 679 enterprises, Q3 2009, by Forrester

    THE BIG SWITCH

    Why now?

    THE BIG SWITCH

    A tale of two laws


    Computing Power (Moore!s Law)

    Bandwidth (Grove!s Law)

    THE BIG SWITCH

    When the network becomes as fast as the processor, the computer hollows out and spreads across the network. Eric Schmidt, 1993

    THE BIG SWITCH

    Obstacles are real (but diminishing)


    ! Capacity ! Security (data and infrastructure) ! Reliability ! Connectivity ! Standards (data portability) ! Fear of change
    THE BIG SWITCH

    Consumers have made the switch

    THE BIG SWITCH

    Businesses are following

    THE BIG SWITCH

    Early patterns of adoption

    THE BIG SWITCH

    1. Cloud as model
    private cloud

    !Virtualized !Consolidated !Programmable !Automated !Green !In-house or hosted


    THE BIG SWITCH

    2. Cloud as supplement
    new capabilities on the cheap

    !Shovel-ready !Low risk !No capital outlay !No new staff !Particularly attractive in bad economy

    THE BIG SWITCH

    3. Cloud as replacement
    capacity = demand

    Resources

    Capacity Demand

    Time
    THE BIG SWITCH

    3. Cloud as replacement
    capacity = demand

    Resources

    Capacity Demand

    Time
    THE BIG SWITCH

    4. Cloud as democratizer
    everyone!s an IT guy

    New York Times archives case 4TB of TIFF les 11 million PDFs

    Solution: Amazon EC2 1 guy, 100 virtual machines < 24 hours Price: $240.00
    THE BIG SWITCH

    5. Cloud as revolution
    alignment at last?

    Infrastructure

    Isolation

    Applications Data Users

    Sharing

    For IT: new challenges, new choices, new roles

    THE BIG SWITCH

    Facebooking the corporation

    THE BIG SWITCH

    A classic disruptive technology


    Sustaining technology
    Performance demanded at high end of market

    Performance

    Performance demanded at low end of market

    Disruptive technology

    Time

    Source: Clayton Christensen, Innovators Dilemma

    THE BIG SWITCH

    Disruptor or Disrupted ?

    THE BIG SWITCH

    Thank you!
    www.nicholasgcarr.com

    THE BIG SWITCH

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