Professional Documents
Culture Documents
2. Will it work?
Research your business idea to make sure there is a demand for your products or services. For example: conduct a survey analyse your competitors ...have others tried your idea and failed? ...is the market saturated? analyse the industry your business will be a part of - is it stagnating or in a period of growth? find out what information already exists and start with: the Australian Bureau of Statistics (ABS) the State Library of WA or local libraries industry reports (IBIS World) - visit our Business Information Centre to read IBIS World reportsfor free business benchmarks - visit our Business Information Centre to get help with accessing the right business benchmarks
PT.MATAKORPORA INDONESIA Menara Gracia Lt.9 (Room 908), Jl.HR.Rasuna Said Kav C-17, Kuningan, Setiabudi, Jakarta Selatan 12940, Indonesia Ph. (021) 333 800 39, 3335 1001, Hotline : 08 777 600 8799, Fax . (021) 5220914, e-Mail 1 : marketing@matacorpora.com, e-Mail 2 : matacorp_indonesia@yahoo.com, Website : www.matacorpora.com
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Assess and manage your risk. What are the key risks that could have a negative influence on your business and how can you reduce their impact?
5. Employing Staff
Check which industrial relations system applies to your business - the WA system? or national industrial relations system? Check your obligations towards staff, including insurance, occupational health and safety, and minimum conditions of employment.
PT.MATAKORPORA INDONESIA Menara Gracia Lt.9 (Room 908), Jl.HR.Rasuna Said Kav C-17, Kuningan, Setiabudi, Jakarta Selatan 12940, Indonesia Ph. (021) 333 800 39, 3335 1001, Hotline : 08 777 600 8799, Fax . (021) 5220914, e-Mail 1 : marketing@matacorpora.com, e-Mail 2 : matacorp_indonesia@yahoo.com, Website : www.matacorpora.com
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Arrange superannuation payments for yourself and your employees (compulsory even for some contractors).
7. Money matters
Analyse your current financial situation. Can you afford to start this business? Dont be baffled by profit and loss statements, balance sheets or cash flow statements. Make them work for you and book into an Understanding Your Business Financials Workshop We also help you with examples and templates that you can download: Determine if your business needs any additional funding by completing the Establishment Expenses spreadsheet. Complete Costs of Goods Sold and Operating Expenses Forecast spreadsheets to determine costing and pricing. Prepare a 12-month sales forecast using the Sales Forecast spreadsheet. Prepare a 12-month cash flow forecast using the Cash Flow Forecast spreadsheet. Determine the break even point of your business using the Breakeven Calculator. Open a business bank account. Set up a financial records management system, such as MYOB, QuickBooks, Xero, Wave or other accounting software. You can also use Excel spreadsheets to start with.
8. Marketing
PT.MATAKORPORA INDONESIA Menara Gracia Lt.9 (Room 908), Jl.HR.Rasuna Said Kav C-17, Kuningan, Setiabudi, Jakarta Selatan 12940, Indonesia Ph. (021) 333 800 39, 3335 1001, Hotline : 08 777 600 8799, Fax . (021) 5220914, e-Mail 1 : marketing@matacorpora.com, e-Mail 2 : matacorp_indonesia@yahoo.com, Website : www.matacorpora.com
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Determine your unique selling proposition Why will your customers buy from you and not your competitors? Identify your target markets (for example, who is your product or service aimed at?) and determine the characteristics of these target markets. Create a brand for your business that matches these target groups - logo, colour theme, website, and culture - and then build awareness of your brand within these target markets. Make it easy for yourself and book into a Spreading the Word - Marketing your Business workshop, where you'll learn how to: do your market research identify your unique point of difference develop your business brand profile your target markets understand the value of your customers outline your key marketing objectives determine your best marketing strategies set a marketing budget monitor your marketing. The Marketing Tips and Tricks section in our Tourism BOOST online guide offers a variety of adaptable examples and templates for: - traditional advertising - brochures - how to write a media release - email marketing - websites - search engine optimisation - social media - the mobile revolution - a marketing action plan.
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PT.MATAKORPORA INDONESIA Menara Gracia Lt.9 (Room 908), Jl.HR.Rasuna Said Kav C-17, Kuningan, Setiabudi, Jakarta Selatan 12940, Indonesia Ph. (021) 333 800 39, 3335 1001, Hotline : 08 777 600 8799, Fax . (021) 5220914, e-Mail 1 : marketing@matacorpora.com, e-Mail 2 : matacorp_indonesia@yahoo.com, Website : www.matacorpora.com
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