2014

CEWA BU

WINNING WITH CORE: EXECUTING WITH DISCIPLINE AND FINESSE

Foreword by Kelvin Balogun, CEWA Business Unit President One of my pet elds is the military. I am intrigued by their mission orientation. They do more than show up for duty. They are people on a mission and their agenda is to win. To them, victory isnt classied by the size of their armament and resources alone. It is dened by a erce passion and relentless determination to execute their strategy in a regimented approach, leaving no stone unturned. From this observation, I have drawn several parallels for our business: We are people on a journey. Our goal is to win in the marketplace and to build the best business system in emerging markets. Our armaments are not merely our market assets, but a disciplined execution of our CORE AGENDA, driven by passion and belief, adherence to our values, strategic alignment with our partners, and a mind-set of constructive discontent. Through disciplined action, we will execute our plans and deliver our commitments, but with nesse in execution, we will strive for the next level and excel. Thank you for everything you do to make Our Company a success. Together, let's make 2014 our best year yet!

Our leadership behaviors

Drive Innovation

Develop Self and Others

Collaborate with the System, Customers and Key Stakeholders

Inspire Others

Act Like an Owner

talent! 2020

i act like an owner

I deliver results, creating value for our brands, our System, our customers and key stakeholders.

talent! 2020

i inspire others
I inspire people to deliver on our mission and 2020 vision, demonstrate passion for the business and give people a reason to believe anything is possible

talent! 2020

i develop myself and others

I develop myself and support others to achieve their full potential.

talent! 2020

i collaborate with the system, customers and key stakeholders

I develop and leverage relationships with stakeholders to appropriately stretch and impact the System.

talent! 2020

i drive innovation
I generate new or unique solutions and embrace new ideas that help sustain our business.

talent! 2020

Behaviours are underscored by themes

Drive Innovation
Be constructively discontent; discover new ways to grow business value Encourage risk taking, always considering return Drive rapid commercialization of innovation Ensure continuous improvement Import/export ideas (search and re-apply)

Collaborate with System, Customers & Key Stakeholders

Stretch and motivate the system; ensure system integration Collaborate, building credibility and long-term relationships External view: Understand key partners and stakeholders to drive value Establish shared goals as a foundation for alignment and shared value

Develop Self & Others

Embrace diversity and inclusiveness Develop the next generation of leaders; Build world class engagement and retention Seek and act on feedback; continuously develop yourself Cultivate well-being for sustainable high performance Develop capabilities required for a long term, sustainable business (leader of leaders and others only)

Act Like an Owner

Set and execute direction Deliver results against bold objectives Hold self and others accountable for results Create an environment where sustainability and creation of shared value are embedded in how we do business Make prudent investment decisions building shareowner value

Enterprise Leader

Inspire Others
Express passion for the System, our brands, business and people; be a role model and build brand ambassadors Create and communicate a clear, compelling vision and strategy; give people a reason to believe that anything is possible Create an inspiring, winning culture Empower people to meet and exceed their objectives and bring passion to their work

talent! 2020

2014 CEWA BU

2014 CEWA BU

COCA-COLA, COKE AND THE CONTOUR BOTTLE ARE TRADEMARKS OF THE COCA-COLA COMPANY. 2014 The Coca-Cola Company